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Last update: August 19, 2014
  • Nike Marketing Strategies and Current Company Status

    Nike Marketing Strategies and Current Company Status

    Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem

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    Essay Length: 726 Words / 3 Pages
    Submitted: December 5, 2008 By: Fonta
  • A Comparative Study of the Work of the Devil

    A Comparative Study of the Work of the Devil

    It is true that the study of the devil or evil in general as a part of the world has intrigued man for centuries. This is mostly because it is something people don't have concrete proof of and is also considered taboo in our society. Yet, studies and/or story telling on the devil and his evil forces seems to have been apart of all societies since the beginning of time. Such as, Christpher Marlowe's play,

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    Essay Length: 796 Words / 4 Pages
    Submitted: January 14, 2009 By: Venidikt
  • Major Supreme Court Cases Under Judge John Marshall

    Major Supreme Court Cases Under Judge John Marshall

    The decisions made by Supreme Court chief justice John Marshall have had a major influence on today's Judiciary System. One of his major decisions was in the case Marbury v. Madison, in which he set the precedent of judicial review. Another major decision is in the case McCulloch v. Maryland, in this case Marshall ruled that Congress possesses certain implied powers. Other major decisions made by Marshall were in the cases Dartmouth College v. Woodward,

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    Essay Length: 1,440 Words / 6 Pages
    Submitted: February 17, 2009 By: Steve
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to close

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Ch.23 Study Guide

    Ch.23 Study Guide

    I. 1.Miguel Angel Asturias- A Nobel Prize wining novelist and poet from Guatemala. Wrote about his experience under a dictatorship. Established small-town life and a clash of cultures as themes 2.Frida Kahlo- Started painting in 1925 when she was hospitalized. Married Diego Rivera. Was inspired by retablos, religious paintings. Was a champion of Mexican culture. 3.John F. Kennedy В– Kennedy encouraged Latin American countries to undertake reforms to raise the standard of living for their

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: March 16, 2009 By: Tommy
  • Social Studies

    Social Studies

    Social studies is defined by the Board of Director of the National Council for the social studies as, the integrated study of the social sciences and humanities to promote civic competence. Within the school program, social studies provides coordinated, systematic study drawing upon such disciplines as anthropology, archeology, economics, geography, history, law, philosophy, political science, psychology, religion, and sociology, as well as appropriate content from the humanities, mathematics, and neutral sciences. The primary purpose of

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    Essay Length: 1,231 Words / 5 Pages
    Submitted: March 16, 2009 By: Tommy
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Nike’s Value Chain

    Nike’s Value Chain

    STRENGTHS Strong management team and good corporate strategy in both North American and overseas markets First movers advantage in e-commerce Brand recognition and reputation Trademark "Just Do It" Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) Strong control over its own distribution channel Strong customer base Strong financial position with minimal long term debts Innovative designs in footwear enabling consumers to design their own shoes online Brand reputation and

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    Essay Length: 2,358 Words / 10 Pages
    Submitted: November 8, 2009 By: Kevin
  • Paharpur Cooling Towers Ltd - Organisation Study

    Paharpur Cooling Towers Ltd - Organisation Study

    1 - PREFACE Although the world’s total fresh water supply is abundant, some areas have water usage demands that are heavily out of balance with natural replenishment. Conservation and efficient re-use of this precious and versatile resource are mandatory if such areas are to achieve proper development. And, the need for water conservation does not limit itself only to arid regions. Recognition of the detrimental environmental impact of high temperature water discharge into an estuary,

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    Essay Length: 3,508 Words / 15 Pages
    Submitted: November 8, 2009 By: Steve
  • The History of Nike Inc.

    The History of Nike Inc.

    Nike (originally known as Blue Ribbon Sports), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly because of Kennan

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    Essay Length: 453 Words / 2 Pages
    Submitted: November 8, 2009 By: Stenly
  • 3g Mobile Telcoms Marketing Study

    3g Mobile Telcoms Marketing Study

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: November 8, 2009 By: Monika
  • A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to

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    Essay Length: 4,633 Words / 19 Pages
    Submitted: November 9, 2009 By: Janna
  • A Case for the Pro-Life Stance on Abortion

    A Case for the Pro-Life Stance on Abortion

    “A Case for the Pro-Life Stance on Abortion” Over 40 million babies have been legally aborted since 1972. In 1972, the case of Roe versus Wade was brought to the Supreme Court and it is one of the most controversial issues involving women’s civil right. The case dealt with the right to choose to have an abortion to end a pregnancy. Most feminist groups supported this case since women felt it was their body and

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    Essay Length: 932 Words / 4 Pages
    Submitted: November 9, 2009 By: Mike
  • Case Analysis Panera Bread

    Case Analysis Panera Bread

    Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers, which may affect

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 9, 2009 By: Tasha
  • Organistional Studies

    Organistional Studies

    In this essay I will set upon doing the following two questions: 1) Explain in detail one of the theories of motivation and assess its value in the current business environment 2) Explain one of the contingency theories of leadership. 1) The one theory of motivation that I will be explaining in the first question is Abraham Maslow’s needs hierarchy; some may call it his content theory of motivation aswell. The theory was based around

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    Essay Length: 1,478 Words / 6 Pages
    Submitted: November 9, 2009 By: Vika
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Company Background Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980’s, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. “There store did not offer fresh-brewed coffee sold by the cup, but

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    Essay Length: 3,011 Words / 13 Pages
    Submitted: November 9, 2009 By: Mike
  • Nestle Case

    Nestle Case

    Nestle’s LC1 division has many strengths. Their first is that they have a great CEO, Peter Brabeck. Brabeck emphasizes internal growth, meaning he wants to achieve higher volumes by renovating existing products, and innovating new products. His explanation of renovation is that “to just keep pace in the industry, you need to change at least as fast as consumer expectations.”(Hitt, 2005) And his explanation of innovation is “to maintain a leadership position, you also need

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    Essay Length: 950 Words / 4 Pages
    Submitted: November 9, 2009 By: Mike
  • L’oreal Case

    L’oreal Case

    Strengths: • Synergy’s skin care market volume has increased for the past 5 quarters. With an annual rate of 12 percent and 16 percent in dollar sales. • Synergy’s market hasn’t been explored much. Other companies offer either 1 to 2 products. Or they offer high end products that are not mass marketed. There isn’t a middle priced market. It is either high end or low end. • Belle Couleur is the market leader in

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 9, 2009 By: Vika
  • The Gi Joe Case

    The Gi Joe Case

    The GI Joe Case History and Current Situation Released in 1964, G.I. Joe was marketed to children as the “Real American Hero”. G.I. Joe marked the birth of the action figure, a doll for boys. The toy was the creation of Stan Weston and the of the Hasbro team. Today Hasbro is the second-largest toymaker in the United States. It has become a $3 billion sales year player over the last 20 years, with 16%

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    Essay Length: 704 Words / 3 Pages
    Submitted: November 10, 2009 By: Kevin
  • Bronner Slosberg Humphrey Case

    Bronner Slosberg Humphrey Case

    Situational Analysis In 19 Ruth M. Owades joined The Avion Group where she became the Director of Marketing. The Avion Group consisted of seven mail order companies, which had all been acquired after achieving good individual success. These companies had flourished within Avion, which had had spectacular growth. While working with these companies she found out that many people who buy by mail have a lot of hobbies & one hobby that kept on coming

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    Essay Length: 731 Words / 3 Pages
    Submitted: November 10, 2009 By: Jessica
  • Good Leaders Are Made Not Born. If a Person Has the Desire and Willpower, He Can Become an Effective Leader. Good Leaders Develop Through a Never Ending Process of Self-Study, Education, Training, and Experience.

    Good Leaders Are Made Not Born. If a Person Has the Desire and Willpower, He Can Become an Effective Leader. Good Leaders Develop Through a Never Ending Process of Self-Study, Education, Training, and Experience.

    To inspire workers into higher levels of teamwork, there are certain things a leader must be, know, and, do. These do not come naturally, but are acquired through continual work and study. Good leaders are continually working and studying to improve their leadership skills; they are NOT resting on their laurels. Definition Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes

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    Essay Length: 292 Words / 2 Pages
    Submitted: November 10, 2009 By: Fatih
  • Hermann Ebbinghaus: Biography and Studies

    Hermann Ebbinghaus: Biography and Studies

    Hermann Ebbinghaus: Biography and Studies Hermann Ebbinghaus was born on January 24, 1850, to Lutheran merchants in Barmen, Germany. At the age of 17, he entered the University of Bonn, where he developed an avid interest in philosophy. However, his studies were temporarily interrupted in 1870 at the outbreak of the Franco-Prussian War, when he enlisted in the Prussian army. After the Franco-Prussian War he continued his philosophical studies at Bonn, completing a dissertation on

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    Essay Length: 1,121 Words / 5 Pages
    Submitted: November 10, 2009 By: Mikki
  • Information System_ Brady Case

    Information System_ Brady Case

    Created in 1914, Brady is today a major American global company specialised in the manufacture of high performance signs and identification solutions. Considering today’s 6000 employees operating in 24 countries and distribution channels in more than 100 countries through more than 4,400 distributor partners, developing an efficient information system was definitely part of the company strategy to succeed. [Accessed 09 November 2006] In 1994, Brady launched its first web page. Even though at this time,

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: November 10, 2009 By: Victor
  • Work-Study Position: Clubs Administrator

    Work-Study Position: Clubs Administrator

    Work-Study Position: Clubs Administrator Skills: Analytical Communication Computer Data Management Interpersonal Management & Leadership Organizational Number of Positions: 1 Position Description: The University of Toronto at Mississauga Student’ Union (formerly known as ECSU) is a non-profit student union, representing 10 000 U of T at Mississauga students. The University of Toronto at Mississauga Students’ Union provides services such as 2 cent photocopy, the University Universal Pass, Essay Printing, Bursaries, Food Bank, Free Tax Clinics, and

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    Essay Length: 660 Words / 3 Pages
    Submitted: November 10, 2009 By: Yan

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