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Last update: September 18, 2014
  • Marketing Introduction Paper: Estee Lauder

    Marketing Introduction Paper: Estee Lauder

    Running head: Marketing Introduction Paper Marketing Introduction Paper: Estee Lauder Anne Caufield University of Phoenix Introduction According to Lonnie Beaucheman, Director for the Central Division of Estee Lauder, Estee Lauder’s brand Origins marketing plan plays a very important role in keeping Estee Lauder’s many brands competitive (Beaucheman, 2006). Challenges Three challenges that Estee Lauder faces is keeping current customers, reaching new customers, the teen market, and growing globally. Estee Lauder dominates the prestige product market.

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    Essay Length: 875 Words / 4 Pages
    Submitted: December 28, 2009 By: Monika
  • Improving Customer Service

    Improving Customer Service

    Running head: IMPROVING CUSTOMER SERVICE BAKER COLLEGE CENTER FOR GRADUATE STUDIES On-Line Masters of Business Administration Assignment for course: BUS 576 Training and Development Submitted to: April Flanagan Submitted by: Chieoma Shabazz Location of Course: On-Line Date of Course Meeting: December 11, 2006 Date of Submission: December 11, 2006 Title of Assignment: Improving Customer Service Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in

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    Essay Length: 1,882 Words / 8 Pages
    Submitted: December 28, 2009 By: Jon
  • Principles of Marketing

    Principles of Marketing

    Introduction As part of unit 3 AVCE we have been asked to market a new product in a certain market. In order to do so we have to carry out market research to see whether the product has a potential market and whether or not it will be a successful product. The product I have chosen to introduce is a voice-activated microwave. This appliance can be controlled manually or by using voice commands. The company

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    Essay Length: 5,666 Words / 23 Pages
    Submitted: December 28, 2009 By: David
  • The Souk Al-Manakh Stock Market Crash

    The Souk Al-Manakh Stock Market Crash

    Introduction In August of 1982, an informal Kuwait stock market known as Souk al-Manakh collapsed (Rasmaroni, 2006). This happened when a female speculator presented a post-dated check for payment and it bounced (“Kuwait's Souk”, n.d.). This relatively small destabilising factor caused enormous losses, and the financial system was nearly crippled with some $92 billion (Rasmaroni, 2006) from about 6,000 investors (“Kuwait's Souk”, n.d.). Is this event the only factor that caused the crash? And what

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    Essay Length: 2,302 Words / 10 Pages
    Submitted: December 29, 2009 By: Jessica
  • Fundamentals of Marketing

    Fundamentals of Marketing

    Running head: Fundamentals of Marketing My Take on Marketing MKT255-0703B-32 Fundamentals of Marketing by Michael Montgomery Saturday, August 25, 2007 My Take on Marketing Marketing consists of all activities designed to help provide goods or services for the customer. It is intended to provide the customer with the know how to make a decision on products that he or she wants or needs. More simply put in business terms, activities designed to plan, price, promote

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    Essay Length: 454 Words / 2 Pages
    Submitted: December 29, 2009 By: Mike
  • Fundamental of Marketing

    Fundamental of Marketing

    Josh Hazel Fundamentals of Marketing 05/07/2005 Unit 1 Individual Assignment Attention Managers: The market is the set of actual and potential buyers of a product. Building customer value and satisfaction is the key to product success. Marketing is about understanding customers needs and developing a product that provides value and promotes effectively. Marketing, in addition, is also about wants and demands. Wants are shaped by culture and personality. Demands are wants that are backed by

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: December 29, 2009 By: Bred
  • Share Market

    Share Market

    MUMBAI: The multi-year bull run in Indian stocks is likely to continue in 2008 and an expected slowdown in the US may make more foreign investors see domestically-driven India a safe haven, JPMorgan Asset Management said on Wednesday. Concerns in U.S. will raise "nervousness in developed economies" in 2008 but India stands to gain, the Indian fund arm of JPMorgan said in its factsheet for December. "Due to the low level of exposure of the

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    Essay Length: 361 Words / 2 Pages
    Submitted: December 29, 2009 By: Artur
  • Us Bond Market

    Us Bond Market

    The purpose of this training document is to familiarize new employees with the U.S. Bond Market. Once the training is complete, employees new to our company will have a better understanding of what the US Bond Market is comprised of concerning the key players, types of investments for both individual and institutional investors, how transactions are performed, and whether or not there is any relation between the US Bond Market and the stock markets. We

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    Essay Length: 885 Words / 4 Pages
    Submitted: December 29, 2009 By: Anna
  • Defining Marketing

    Defining Marketing

    Defining Marketing Marketing is more than commercials on the television or billboards that dot the highways, they are more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is so much more complex than the advertising and the selling of goods and services. Marketing is the process of interesting potential customers and clients in your products and/or services. (Ward) Another definition is "Marketing

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    Essay Length: 909 Words / 4 Pages
    Submitted: December 29, 2009 By: regina
  • Exception Customer Service

    Exception Customer Service

    Running Head: Exception Customer Service Exceptional Customer Service Diana Girgis University of California, Irvine 194W Kara Thorson March 14, 2007 Abstract This qualitative research examined the factors that contribute to exceptional customer service. It aimed at distinguishing which companies valued customer service in comparison to other companies, specifically, how Enterprise Rent-a-Car values their customer service. In addition, customers, who were randomly selected, that used this company were interviewed about the customer service and how certain

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    Essay Length: 4,326 Words / 18 Pages
    Submitted: December 29, 2009 By: Stenly
  • Genetically Modified Products in Our Life

    Genetically Modified Products in Our Life

    Genetically Modified Products in Our Life The last century was a time of big changes in genetic engineering. Humanity made huge steps toward creating new life. Experiments with creating human were not successful, but the whole world was watching the experiment with sheep Dooley, which became first cloned animal. It was first such a big succeeded experiment and as a result almost everyone knew the last news about the sheep. However a big achievement

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    Essay Length: 2,330 Words / 10 Pages
    Submitted: December 30, 2009 By: Jack
  • Home Assignment in Marketing

    Home Assignment in Marketing

    Home Assignment in Marketing Segmentation, Targeting, Positioning Prepared by: Eszter Ol?h Course: BABS 2. Seminar Leader: J?zsef Kapit?ny Seminar: Every alternate Monday 8.00 – 9.30 Satisfying people’s needs and making profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing. We cannot do everything, we cannot satisfy everybody. This

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    Essay Length: 3,379 Words / 14 Pages
    Submitted: December 30, 2009 By: Steve
  • Guidance on In-Service Reliability and Maintainability

    Guidance on In-Service Reliability and Maintainability

    Guidance on in-Service Reliability and Maintainability (R&M) Definitive Guidance for the Acquisition Management System 1. Introduction 1.1 This document aims to illustrate the importance of in service R&M, to discuss reasons why in service R&M data may be collected and to provide guidance on how this may be achieved. 2. Definitions 2.1 Reliability can be defined qualitatively : “The ability of an item to perform a required function under stated conditions for a specified period

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    Essay Length: 1,506 Words / 7 Pages
    Submitted: December 30, 2009 By: Andrew
  • Free Trade Vs. Protectionism

    Free Trade Vs. Protectionism

    Free Trade vs. Protectionism One of the greatest international economic debates of all time has been the issue of free trade versus protectionism. Proponents of free trade believe in opening the global market, with as few restrictions on trade as possible. Proponents of protectionism believe in concentrating on the welfare of the domestic economy by limiting the open-market policy of the United States. However, what effects does this policy have for the international market and

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    Essay Length: 3,975 Words / 16 Pages
    Submitted: December 30, 2009 By: Vika
  • Mattel’s Product Safety

    Mattel’s Product Safety

    Mattel was believed to be one of the most trusted toy companies around the world that operated in 155 countries. They produce the most famous toys for children, such as Barbie, Cabbage patch kids, Fisher-Price, and some many other amazing toys. Beyond concerns about marketing to children, Mattel, Inc. is making a serious commitment to business ethics. For example, Mattel instituted a code of conduct called "Global Manufacturing Principles." These principles required all business partners

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    Essay Length: 1,056 Words / 5 Pages
    Submitted: December 30, 2009 By: Stenly
  • Marketing Motorola

    Marketing Motorola

    SWOT Analysis MOTOROLA RAZR V3 SWOT ANALYSIS STRENGTHS • Brand recognition- Motorola is known around the world. Their business is operated globally. • Effective Promotional Strategy- The company effectively used all sorts of media like TV, FM, Internet, Outlets, Promotions, etc of advertisement to market its product. • Strong financial resources- Motorola is a market leader in wireless communications. They had sales of $36.8 billion in 2005. • Product Innovation- Motorola is willing to take

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    Essay Length: 830 Words / 4 Pages
    Submitted: December 30, 2009 By: Artur
  • New Shifts in Software Licensing and Pricing

    New Shifts in Software Licensing and Pricing

    Software Licensing and Pricing Software is a mature industry with considerable cost pressures. It costs an incredible amount of money to develop, deliver, market, sell and support a software product. Software vendors are struggling with dwindling margins, increased competition, and bad economy that keep pushing them to sell at lower prices. For many, the only way to overcome that is to make big shifts in licensing and pricing schemes. Traditionally, most software vendors use a

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    Essay Length: 3,038 Words / 13 Pages
    Submitted: December 30, 2009 By: Venidikt
  • Buyer / Product Manager with 10 Years Experience

    Buyer / Product Manager with 10 Years Experience

    Though, the disadvantages brought along with the fast grown technology cannot be ignored. These problems not only influenced people personally but also the society. Symptoms caused by the radiation of mobile phones are one of the most argued problems. Many scientists believe that the radiation from the mobile phones may cause the users to have different symptoms such as headache, earaches, blurring of vision and even causing cancer. Though, these problems are still under research.

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    Essay Length: 277 Words / 2 Pages
    Submitted: December 30, 2009 By: Fatih
  • The Automated Business Service System

    The Automated Business Service System

    ABSTRACT The Automated Business Service System (ABSS) was designed for the military to process documents without wasting an enormous amount of time. The original way of processing a document involved typing the document up and visiting each person to sign off on it. Not only was this time consuming but there was no historical record available if the original document was lost or destroyed. ABSS uses an Oracle database and has changed the way finance

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    Essay Length: 768 Words / 4 Pages
    Submitted: December 31, 2009 By: Janna
  • Sma: Micro-Electronic Products Division

    Sma: Micro-Electronic Products Division

    Because MEPD, a self-contained division of SMA, achieved a profitable operating margin of 6.5% in 1990, is seems clear that they have survived an industry shakeout in the micro-electronic and telecommunications market. However, this is short of their targeted goal of 25-30%, which they achieved just five years earlier (see Appendix 1). This mediocre performance is the result not only of an industry downturn but also profound organizational and structural problems at MEPD. Due to

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    Essay Length: 301 Words / 2 Pages
    Submitted: December 31, 2009 By: Max
  • Marketing Mix

    Marketing Mix

    Marketing Mix Owning a business, working for a multi-million dollar company, or working for non-profit organization marketing is an important aspect. Marketing is a broad subject that can be defined by many people in different definitions. How does an organization tackle marketing and where would one begin? Most marketing texts will teach of marketing mix that is important to developing an effective organization. Marketing mix is not a mixture of marketing and public relations as

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    Essay Length: 307 Words / 2 Pages
    Submitted: December 31, 2009 By: regina
  • Jane Eyre and the Price She Pays

    Jane Eyre and the Price She Pays

    Written by Charlotte Brontл “Jane Eyre”is hailed by many as the first work where a female character truly portrays a heroine. The novel is also seen as the perfect courtship work. It tells the highly clichй story of what happens of “boy meets girl.” While the novel also creates a woman who has been proclaimed a mold breaker by many, it does come with a dark side. The main character, Jane constantly asserts her independence,

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    Essay Length: 639 Words / 3 Pages
    Submitted: December 31, 2009 By: Tommy
  • Gas Prices

    Gas Prices

    Striking It Rich If you’re like most of us, you have probably found yourself complaining lately about the rising prices of gasoline everywhere. I constantly find myself thinking about the good old days when gas costs were around one dollar a gallon and it took only ten to twelve dollars to fill my gas tank. Today, I find it costing me close to forty dollars to just fill up the gas tank on my small,

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    Essay Length: 379 Words / 2 Pages
    Submitted: December 31, 2009 By: Yan
  • International Marketing

    International Marketing

    International Marketing Dove is a product that is not just known in the USA, but known all around the world. In one year alone Doves product sold 2.5 billion year in 80 different countries. Many women look to the dove product because they provide a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Dove is also hitting the global perspective

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    Essay Length: 766 Words / 4 Pages
    Submitted: December 31, 2009 By: July
  • Bond Market

    Bond Market

    The key players in the bond market are the issuers, underwriters, and the purchasers. The issuers sell bonds, which are long term debt instruments that offer interest return plus the return on the face value at maturity, to fund operations for their organization. Issuers are mainly governments, banks, and corporations. The underwriters are traditionally investment banks or other financial institutions that help the issuer to sell the bonds. The purchasers are institutional investors, governments, traders,

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    Essay Length: 618 Words / 3 Pages
    Submitted: December 31, 2009 By: Wendy