Public Relations Essays and Term Papers
Last update: August 4, 2014-
Public Relations
Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company
Rating:Essay Length: 935 Words / 4 PagesSubmitted: December 27, 2009 -
Defining Public Relations
Introduction The following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while
Rating:Essay Length: 981 Words / 4 PagesSubmitted: December 28, 2009 -
Public Relations in Athletics
Public Relations in Athletics "If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross) PR today, has undergone a massive restructuring and organization and is now
Rating:Essay Length: 1,529 Words / 7 PagesSubmitted: December 30, 2009 -
Defining Public Relations
Defining Public Relations Paper Public Relations/MKT 438 March 2, 2006 Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. I define Public relations as the relationship between the an organization and the consumers of whatever product is being offered. Good public relations are the key to the success of any business. A company must strive to stand out in its particular field. There are
Rating:Essay Length: 708 Words / 3 PagesSubmitted: December 30, 2009 -
What Is Public Relations
The 1988 Los Angeles Dodgers was a team that defied the odds against two teams that should have beaten them. On paper they were the weaker team compared to the more athletic New York Mets and more powerful Oakland Athletics. Yet, the Dodgers excelled because they were playing as a team with everyone contributing to the cause. They also had a strong leader in Kirk Gibson, who courageously led the Dodgers to their last World
Rating:Essay Length: 565 Words / 3 PagesSubmitted: January 9, 2010 -
Defining Public Relations
In an ever changing world that is fast paced and sometimes almost impossible to keep up with, one could only imagine definitions of words or how people interpret them change. Depending on where you are from, how you were raised, how you interpret things and just your environment in general, sometimes words have different meanings to different people. Public relations are an example that is ever changing and is able to be defined in more
Rating:Essay Length: 349 Words / 2 PagesSubmitted: January 9, 2010 -
Defining Public Relations
I had always believed that public relations meant going out into the public for some organization and creating that "warm and fuzzy feeling" for consumers, persuading them to purchase products. However, after further research and contemplation, I find my personal definition to be extremely vague. The American Heritage Dictionary (n.d.) defines public relations as "the methods and activities employed to establish and promote a favorable relationship with the public." A basic definition provided by Management
Rating:Essay Length: 873 Words / 4 PagesSubmitted: January 10, 2010 -
Public Relations Defined
Public Relations Defined James Hay University of Phoenix Public Relations MKT 438 Michelle Thyfault, Facilitator 12/1/06 Public relations, what is it? Almost since the beginning of time itself, public relations appear to have been used frequently while still maintaining a air of remaining anonymous and vague. Several individuals have attempted to describe this function commonly associated with business but not two can agree on the specifics behind this powerful corporate tool. Back in 1923, a
Rating:Essay Length: 807 Words / 4 PagesSubmitted: January 13, 2010 -
Defining Public Relations
Defining Public Relations Public relations (PR) has many different definitions. PR can have a different meaning to every individual person and every organization. For some people, it focuses on advertising while others may feel it is marketing and for others the concept revolves around business relationships. PR is a vital communications tool between an organization and its public. Every organization may have a different perception of what PR actually means or entails. Cuclis Public Relations
Rating:Essay Length: 676 Words / 3 PagesSubmitted: January 16, 2010 -
The Essence of Public Relations
Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly, the student will attempt to define what public relation is and what it seeks to achieve with no basis on
Rating:Essay Length: 670 Words / 3 PagesSubmitted: January 23, 2010 -
Defining Public Relations
Defining Public Relations There are many different definitions for public relations but my definition is: A way of communicating to the public primarily directed at gaining the public trust or understanding. Public relations normally deal with issues rather than products or services. Public Relations involve communicating both ways between an organization and the public. It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake
Rating:Essay Length: 700 Words / 3 PagesSubmitted: January 24, 2010 -
Functions of Public Relations
An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. Community Relations is a societal function of public relations. The relationship that an organization has with its community
Rating:Essay Length: 1,124 Words / 5 PagesSubmitted: January 25, 2010 -
Public Relations
The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other
Rating:Essay Length: 759 Words / 4 PagesSubmitted: January 27, 2010 -
Public Relations - Simon Cowell
Essay of Creative Experience SIMON COWELL Known for his outlandish comments and crude remarks to contestants on American Idol, Simon Cowell is the perfect candidate of a publicity stunt. Simon’s signature phrase of “I Don't Mean to Be Rude, But…” on the popular television series, American Idol have people everywhere tuning in. Even in “World Idol” in 2003 it was obvious Mr. Cowell was a villain everyone wanted more of, each participating country had their
Rating:Essay Length: 622 Words / 3 PagesSubmitted: February 2, 2010 -
Public Relations Summary
Public Relations Summary A company needs to be sure to make a plan to be proactive in anything they do. Public relations is no different. Being proactive means that a company does not wait for things to happen and react, the company is prepared upfront and has a plan in place to prevent or be ready for things that come along. For example in the simulation managing a crisis using PR, Greenergy put together a
Rating:Essay Length: 737 Words / 3 PagesSubmitted: February 3, 2010 -
Using a Real-Life Problem in an Introductory Public Relations Course
One, I know that completed problems can form the raw material for a fraternity or sorority's database. That's reason enough not to repeat static problems found at the end of the chapter. Two, real problems permit a more realistic research phase. Students can search public databases and discover what others have written or said about the problem. Third, students seem to become more involved with real problems. But if our pedagogical sensibilities require more rigorous
Rating:Essay Length: 1,564 Words / 7 PagesSubmitted: February 4, 2010 -
Functions of Public Relations Paper
There are several functions of pubic relations (PR). Public relations surrounds us each day whether we are aware of it or not. The purpose of this paper is to explain the organizational and societal functions of public relations. Of the list provided two functions will be chosen that are considered to be organizational and societal functions of public relations. An explanation will be provided as to why the selected choices were categorized as organizational or
Rating:Essay Length: 889 Words / 4 PagesSubmitted: February 6, 2010 -
Public Relations Defined
Public Relations Defined Introduction Once upon a time, XYZ Company made a quality widget. For many years thereafter, it continued to make this product. One day, a bad batch of widgets was sent to market and many individuals purchased them. XYZ Company discovered the mistake and faced a dilemma: should it inform the public and recall the widget to maintain an image of respectability and responsibility or let the product remain in the market, hoping
Rating:Essay Length: 783 Words / 4 PagesSubmitted: February 10, 2010 -
Public Relations
Public Relations The objective of public relations is inform publics; both internally and externally. The impact in which a company can relay these messages correspond with the effectiveness of communication used to entice the target audience. Together we will experiences how communication management corresponds to organization and societal functions of public relations. Determined social responsibility for the societal function of public relations and what that should this ideally mean to a company. Establish what is
Rating:Essay Length: 775 Words / 4 PagesSubmitted: February 14, 2010 -
Definition of Public Relations
Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals
Rating:Essay Length: 1,023 Words / 5 PagesSubmitted: February 15, 2010 -
Defining Public Relations Paper
Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US president in 1807. Throughout the course of time the definition of Public Relations, PR for short, has adapted itself for many uses. As such there is no one set definition for PR to date. Definitions of Public Relations: ‘One of the earliest definitions of PR was created by Edward Bernays.
Rating:Essay Length: 947 Words / 4 PagesSubmitted: February 16, 2010 -
Definition of Public Relations
Three definitions, one broad scope of what it actually means to begin the process of interpretation and communication of the reputation, profitability, and in some cases, the continued existence of an organization. It is determined to solely depend on the targeted approach in takes in its mainstream awareness and attention it creates. As organizations continue the experiment with the role in which Public Relations is generated and accounted for within their organization, they will begin
Rating:Essay Length: 988 Words / 4 PagesSubmitted: February 21, 2010 -
Functions of Public Relations
Functions of Public Relations Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal
Rating:Essay Length: 1,082 Words / 5 PagesSubmitted: February 24, 2010 -
Public Relations Definition
Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster’s online dictionary defines public as “of, relating to, or affecting all the people or the whole area of a nation or state.” It defines relations as “the state of being mutually or reciprocally interested” (Merriam-Webster, 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper
Rating:Essay Length: 719 Words / 3 PagesSubmitted: February 25, 2010 -
Public Relations
Moss Kendrix This person’s name is Moss Kendrix. He was born in Atlanta, Georgia in 1917ause he is a public relations pioneer. As you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the African- American population in the United States. He worked for news organizations and corporate clients like Ford Motor Company, Carnation, and Coca-Cola. He explained his corporate clients the
Rating:Essay Length: 1,079 Words / 5 PagesSubmitted: March 5, 2010