Strategic Marketing Essays and Term Papers
1,705 Essays on Strategic Marketing. Documents 676 - 700 (showing first 1,000 results)
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Branding in Product Marketing
Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important
Rating:Essay Length: 477 Words / 2 PagesSubmitted: January 24, 2010 -
Hewlett Packard Computers - Marketing Case Study
Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to
Rating:Essay Length: 2,867 Words / 12 PagesSubmitted: January 24, 2010 -
Action Plan for Marketing Communications
Action Plan for Marketing Communications Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base.
Rating:Essay Length: 1,424 Words / 6 PagesSubmitted: January 24, 2010 -
Old Navy Marketing Plan
Old Navy operates a chain of 960 stores in North America. Old Navy offers its own brand if women’s, men’s, and children’s clothing and accessories at discount prices. According to Yahoo Finance, in 2006, the company’s revenue grew 1.6 percent to $6.86 billion. Business Mission Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com).
Rating:Essay Length: 833 Words / 4 PagesSubmitted: January 25, 2010 -
Strategic Management Case Analysis
Strategic Management Case Analysis Introduction “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”1 This is the stated philosophy of the luxury hotel company that Conrad Hilton, the founder of Hilton Hotels, used to extend his desire for his company to offer customers a kind, hospitable, and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco, Texas
Rating:Essay Length: 2,358 Words / 10 PagesSubmitted: January 25, 2010 -
Dell’s Marketing Strategy
Company Overview Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range
Rating:Essay Length: 1,728 Words / 7 PagesSubmitted: January 25, 2010 -
Analyzing Marketing Opportunities
America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decline of the family dinner, the popularity of computers/videogames, increased technology (reducing movement), increased food processing that adds sugar (sugar
Rating:Essay Length: 615 Words / 3 PagesSubmitted: January 25, 2010 -
Relationship Marketing
Abstract: This academic paper describes and analyses the term ‘Relationship Marketing’ and ‘Quality of Service’ delivered to the customers in a hotel business. The New Year’s Event was organized by the Pavithra Hotel to attract new customers and retain them by providing them with the best quality service. The theory relationship marketing and quality of service are analyzed with the event and specifically how the hotel has built on its relationship marketing and provided good
Rating:Essay Length: 3,623 Words / 15 PagesSubmitted: January 26, 2010 -
Potential Market Crash
The article that I read was about how college cost could lead to a potential market crash. College costs keep rising and almost everyone wants a college degree now. Every year the college graduates debt breaks the record of the debt for the previous year. This generation is the first to shoulder the cost of college primarily through interest bearing loans rather than grants. The debt is not a problem, as long as income keeps
Rating:Essay Length: 487 Words / 2 PagesSubmitted: January 26, 2010 -
Injectable Security Solutions Marketing Plan
MARKETING PLAN: Injectable Security Solutions 1.0 Executive Summary Injectable Security Solutions is a start-up security solutions research, and development company. ISS is currently developing and marketing a tracking device for current prisoners, new prisoners, and parolees. ISS is not the first to market this technology, but the first to impregnate a RFID tracking chip into the chest cavity of the persons being detained. With the current prison population overcrowding facilities, ISS is offering state, federal
Rating:Essay Length: 2,442 Words / 10 PagesSubmitted: January 26, 2010 -
Coca Cola Marketing
Introduction The organisation we have chosen to assess the use of branding is Coca-Cola. Coca- Cola is a very successful brand that has been established for many years. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First of all
Rating:Essay Length: 630 Words / 3 PagesSubmitted: January 26, 2010 -
Solving Microsoft's Marketing Errors
Solving Microsoft’s Marketing Errors Once again, Microsoft is on the "What’s next" trail instead of "What’s now." Longhorn is supposed to be the next-generation Windows capabilities applied to healthcare and real estate. The "future products will solve your existing problems" message is well worn out by Microsoft. What’s often missing in the messaging is how the problems are with Microsoft products or whether the problems should have been there in the first place I see
Rating:Essay Length: 755 Words / 4 PagesSubmitted: January 26, 2010 -
McBride Financial Services Marketing Plan
MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride Financial Services will be looking at targeting a new market of people to help out with its financial services. We will be exploring new techniques and new ways to advertise to make sure that all persons who are ready to take their financial independence in their own hands, and be able to buy a new home that they can be proud of.  McBride Financial
Rating:Essay Length: 1,267 Words / 6 PagesSubmitted: January 26, 2010 -
E-Commerce and the Global Market
Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking
Rating:Essay Length: 1,892 Words / 8 PagesSubmitted: January 26, 2010 -
Strategic Inflection: Tivo in 2005
Strategic Inflection: TiVo in 2005 Tivo’s consumer perception of its patented features and level of service could not be better. Tivo also had the first-mover advantage being the first company to enter the DVR market and still has a highly differentiated product that matches customer perception. There are network effects derived from current users promoting the brand via world-of-mouth, these references are vital to gain a significant consumer base in the mass market. The key
Rating:Essay Length: 586 Words / 3 PagesSubmitted: January 26, 2010 -
The Impacts of September 11, 2001 on the Aviation Industry’s Marketing Mix
Abstract This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer's "fear factor". Lastly they had to alter the means
Rating:Essay Length: 764 Words / 4 PagesSubmitted: January 26, 2010 -
Why Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.
Ideal concepts, when implemented into the real world, very often fail to survive. The perfectly competitive market structure is not an exception. The model is based on such strict assumptions that its adaptation into everyday life situations, in most cases, is simply impossible; however it is often described as the ideal. In the long-run, when all the factors of production can vary, given that the maximalisation of earnings is a natural goal behind every firm’s
Rating:Essay Length: 2,188 Words / 9 PagesSubmitted: January 27, 2010 -
Marketing and White Goods Industry
Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach, also known
Rating:Essay Length: 1,798 Words / 8 PagesSubmitted: January 27, 2010 -
Apple Ipod Product Marketing Plan
Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of
Rating:Essay Length: 2,217 Words / 9 PagesSubmitted: January 27, 2010 -
Marketing - Chanel
CHANEL PERFUME INTRODUCTION The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his
Rating:Essay Length: 1,387 Words / 6 PagesSubmitted: January 27, 2010 -
Marketing Myopia
PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in, and fail to plan ahead for it. Therefore in myopia suffering businesses, business decisions are usually based on
Rating:Essay Length: 524 Words / 3 PagesSubmitted: January 27, 2010 -
L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data
Ѓ6¦1 Bristol Technology announced today that Soft Sheen/Carson, the leading manufacturer and marketer of Black hair care products, has implemented Bristol's Sales & Marketing Analytics Solution, DataAlchemy, to significantly expand their business analysis and reporting capabilities. DataAlchemy is the industry leading software platform that transforms retail data into knowledge that drives better business decisions. Soft Sheen/Carson's selection of DataAlchemy enables their business development department to focus on understanding the ever-changing consumer demand patterns and
Rating:Essay Length: 422 Words / 2 PagesSubmitted: January 27, 2010 -
Marketing Plan - Warid Telecomnmunication
MARKETTING MARKETING PLAN Warid Telecom. 2. Situation Analysis: A) Company History: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in
Rating:Essay Length: 613 Words / 3 PagesSubmitted: January 28, 2010 -
Internet Business and Marketing
Internet Business and Marketing A Look at Today’s Growing Internet Business In what way does the Internet effect marketing in business? Today’s industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company’s services has changed at a
Rating:Essay Length: 1,612 Words / 7 PagesSubmitted: January 28, 2010 -
Consumer Analysis in a Dynamic Food Market
CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a
Rating:Essay Length: 3,262 Words / 14 PagesSubmitted: January 29, 2010