EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Strategic Marketing Essays and Term Papers

Search

1,705 Essays on Strategic Marketing. Documents 701 - 725 (showing first 1,000 results)

Last update: July 21, 2014
  • Stock Market Crash

    Stock Market Crash

    The Stock Market crash of 1929 has been looked at as the greatest symbol of depression is our countries history. Although the Stock Market crashing had a huge effect on the beginning of the Great Depression, there are still factors to consider when looking for a source to blame. It’s hard to put responsibility on the stock market for something so huge and disheartening. The Great Depression is seen as a slippery road downward, not

    Rating:
    Essay Length: 680 Words / 3 Pages
    Submitted: January 29, 2010 By: Max
  • Marketing

    Marketing

    1. What is a sustainable competitive advantage? To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated or imitated by other firms, nor can they made redundant -overbodig- by developments in the environment Therefore SCA could be defined as the prolonged -verlengd- benefit

    Rating:
    Essay Length: 256 Words / 2 Pages
    Submitted: January 29, 2010 By: Mike
  • Notas De Marketing Fiat Stilo

    Notas De Marketing Fiat Stilo

    earnings performance and to become more competitive. This effort is aimed at: -- updating its product line to improve its presence in more profitable market segments, including entry in segments where Fiat Auto currently does not have a presence -- increasing sales on European markets, thereby reducing its dependence on the Italian market -- increasing sales through more profitable channels. In view of these goals, Fiat Auto undertook a tough, detailed plan of action at

    Rating:
    Essay Length: 451 Words / 2 Pages
    Submitted: January 30, 2010 By: Mike
  • Environment Marketing Management

    Environment Marketing Management

    INTRODUCTION I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance. In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we

    Rating:
    Essay Length: 1,807 Words / 8 Pages
    Submitted: January 30, 2010 By: Tommy
  • Strategic Plan Development

    Strategic Plan Development

    Strategic Plan Development Strategic planning is a process that follows a written procedure, is regularly applied, and produces a written document, called the strategic plan. This plan establishes a direction for the enterprise and is a means of communicating that direction to all who should know it (Bounds and Harrison, 1996). This dissertation shall discuss JHTS mission, vision, goals, and objectives. Also, this dissertation shall discuss the relationship between quality and (a) compare and contrast

    Rating:
    Essay Length: 1,326 Words / 6 Pages
    Submitted: January 30, 2010 By: Jon
  • Strategic Analysis of Nike Inc

    Strategic Analysis of Nike Inc

    TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….…………………………………………………………………..p.7 Competitor’s Profile………….…………………………………………………………………….p.7 Industry Profile……………………………………………………………………………………..p.8 Company Analysis…………………………………………………………………………………p.9 Industry Analysis………………………………………………………………………………......p.24 Top Competitor Analysis………………………………………………………………………….p.25 Other External Forces…………………………………………………………………………….p.26 Key Opportunity……………………………………………………………………………..….…p.27 Key Threat…………………………………………………………………………………………p.27 Major and Subordinate Problems………………………………………………………….……p.28 Strategic Match…………………………………………………………………………………...p.29 Primary Strategic Match Position……………………………………………………………….p.30 Strategic Plan……………………………………………………………………………………..p.33 Conclusion………………………………………………………………………………………...p.38 LIST OF EXHIBITS Sales Trends Graph……………………………………………………………………………p.5 Net Income Trends Graph…………………………………………………………………….p.5 Nike Board of Directors Table………………………………………………………………...p.11 Table of Key Financial Ratios………………………………………………………………...p.22 Net Income Trend Graph………………………………………………………………….…..p.24 Primary Strategic Match Position Chart……………………………………………………..p.30 Industry Attractiveness Matrix………………………………………………………………..p.31 Business Strength/Competitive Position

    Rating:
    Essay Length: 2,572 Words / 11 Pages
    Submitted: January 30, 2010 By: Top
  • Strategic Analysis of the Coca-Cola Company

    Strategic Analysis of the Coca-Cola Company

    STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY. Introduction: On 8th May 1886, a local pharmacist in Atlanta, Georgia (USA) by the name of Dr. John Stith Pemberton produced the syrup for Coca-Cola, which was sampled and pronounced “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson named the product after two of its ingredients; Coca leaves and Kola nuts. Considering that the 2 C’s would look good in advertising he suggested the name ‘Coca-cola’ which

    Rating:
    Essay Length: 4,960 Words / 20 Pages
    Submitted: January 30, 2010 By: Bred
  • Marketing Differences B2c & B2b

    Marketing Differences B2c & B2b

    Marketing Differences B2C and B2B Sites The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer’s attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences

    Rating:
    Essay Length: 992 Words / 4 Pages
    Submitted: January 30, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Abstract This paper defines one of the strategies of marketing research “Marketing Mix”. The major marketing management decisions can be classified in one of the following four categories, Product, Price, Place (distribution), and Promotion. These variables are known as the marketing mixer the 4 P's of marketing. Product is the entity that is for sale. Price is the monetary value that would be charged from a prospective buyer, in the market, in exchange for the

    Rating:
    Essay Length: 865 Words / 4 Pages
    Submitted: January 30, 2010 By: Edward
  • Strategic Management

    Strategic Management

    Strategic Management is the art and science of formulation, implement and evaluation cross-functional decisions that enable an organization to achieve its objective. Strategic Management has changed to meet the challenges of each decade of business development and has been significantly impacted by globalization. Organizations using strategic management are more successful than organizations that do not employ this central process. Strategic Management is often referred to as strategic planning in the business arena, but is referring

    Rating:
    Essay Length: 1,306 Words / 6 Pages
    Submitted: January 31, 2010 By: Edward
  • Marketing Plans

    Marketing Plans

    A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a

    Rating:
    Essay Length: 4,508 Words / 19 Pages
    Submitted: January 31, 2010 By: Tommy
  • Marketing in B2b Compared to B2c

    Marketing in B2b Compared to B2c

    How do Business 2 Consumer sites market differently from Business 2 Business sites? This question will be discussed and examined in detail to decide the determining factors that separate the two. This paper will also give examples to support some determining factors. Although the marketing programs are the same for each type of business, how they are executed, what they say, and the outcome of the marketing activities differ (Murphy, 2002). A brief comparison of

    Rating:
    Essay Length: 836 Words / 4 Pages
    Submitted: January 31, 2010 By: Jon
  • Kodak’s Marketing Strategies Help

    Kodak’s Marketing Strategies Help

    Kodak’s Marketing Strategies Help Company Effectively Compete in Digital Age Founded in 1881 by George Eastman, Kodak turned point-and-shoot photography into an overnight obsession when, in 1900, it introduced its $1 Brownie camera. The Eastman Kodak Company became a symbol of American ingenuity and one of the most recognizable brand names during the 20th century. By 1927, it virtually held a monopoly of the U.S. photographic industry, and in the 1980s, Kodak still had nearly

    Rating:
    Essay Length: 2,208 Words / 9 Pages
    Submitted: January 31, 2010 By: Yan
  • Define Marketing Paper

    Define Marketing Paper

    Introduction Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving

    Rating:
    Essay Length: 1,377 Words / 6 Pages
    Submitted: January 31, 2010 By: Artur
  • Marketing Communications Nintendo

    Marketing Communications Nintendo

    Table of contents Introduction page 3 Company history and background page 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods page 9 Sponsorship page 10 Conclusion and Recommendations page 11 I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi

    Rating:
    Essay Length: 2,322 Words / 10 Pages
    Submitted: January 31, 2010 By: Mikki
  • Strategic Alliances

    Strategic Alliances

    Introduction In this paper, I will try to explain some of the situations that trigger a strategic alliance as well as the impact that it has on the human resources environment. Several articles related to strategic alliances and the factors behind their successes and their failures have been selected to help analyse their importance in the new business world. In order to understand the situation within a strategic alliance, I will present a definition, and

    Rating:
    Essay Length: 2,648 Words / 11 Pages
    Submitted: January 31, 2010 By: Mike
  • Strategic Plan: Usareur Band

    Strategic Plan: Usareur Band

    Strategic Plan: USAREUR Band MBA580 University of Phoenix USAREUR Band Strategic Plan Table of Contents 1. Executive Summary 2. Organizational Background 3. Vision Statement 4. Mission Statement 5. Organizational Values 6. Long Term Objectives 7. Environmental Analysis a. External Environment b. Internal Environment 8. Strategic Analysis and Choice 9. Goal Plans and Implementation 10. Financial Projections and Analysis 11. Critical Success Factors 12. Controls and Evaluation Executive Summary The US Army Europe Band is on

    Rating:
    Essay Length: 6,376 Words / 26 Pages
    Submitted: February 1, 2010 By: Mikki
  • Blind Fait in the Free Market

    Blind Fait in the Free Market

    To me, yes, I think that America had a blind faith in the free market, because although American society had a "user's manuel" which was Smith's "The Wealth of Nations", they obvisously didn't pay much attention to where Adam described the "cycle" of when things are good, they're good, but a "high" always has it's "low" and America's low came in the early 1930's with the Depression. They were shocked to find that their

    Rating:
    Essay Length: 489 Words / 2 Pages
    Submitted: February 1, 2010 By: Venidikt
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

    Rating:
    Essay Length: 319 Words / 2 Pages
    Submitted: February 1, 2010 By: Mike
  • Sustainability Strategic Intent – Alcoa

    Sustainability Strategic Intent – Alcoa

    It doesn’t take much research to appreciate Alcoa’s commitment to sustainability. Alcoa is at the forefront of a corporate initiative towards sustainability and environmental stewardship. This is not to say that Alcoa’s industrial processes are good for the environment or benefit our biosphere, but at least they recognize that industry as a whole is headed in the wrong direction and are focusing on immediate pollution reduction as well as future processes and legislation. Alcoa CEO

    Rating:
    Essay Length: 358 Words / 2 Pages
    Submitted: February 1, 2010 By: Mike
  • Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists The discussions conducted at the Graphic Design seminars along with the readings about current artists working in the field have led me to comprehend the importance of marketing one’s self as a brand to acquire both freelance jobs or to set one’s self from the masses competing for the very few jobs. The class has led me to conclude that in this field of graphic

    Rating:
    Essay Length: 898 Words / 4 Pages
    Submitted: February 1, 2010 By: Tasha
  • Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources

    Rating:
    Essay Length: 636 Words / 3 Pages
    Submitted: February 1, 2010 By: Victor
  • Duracell Marketing Plan

    Duracell Marketing Plan

    I. Executive Summary  Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger

    Rating:
    Essay Length: 2,827 Words / 12 Pages
    Submitted: February 1, 2010 By: Fonta
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

    Rating:
    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

    Rating:
    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna