Strategy Essays and Term Papers
559 Essays on Strategy. Documents 301 - 325
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Marketing Strategies in the Competition Between Branded and Generic Antibiotics
MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),
Rating:Essay Length: 2,382 Words / 10 PagesSubmitted: March 14, 2010 -
Mitigation Strategies and Solutions: Energy Conservation
Energy Conservation 1 Energy conservation is the reduction or elimination of unnecessary energy use and waste. This practice may result in increase human comfort, personal security, national security, environmental value, and financial capital. There are many activities that people can do to conserve energy and help not only themselves, but also the environment and everyone around them. Conserving energy is important because most of our current energy sources are not renewable. When using renewable resources
Rating:Essay Length: 2,203 Words / 9 PagesSubmitted: March 14, 2010 -
Co-Ordination of Promotional Strategies
The aim of this assessment is to discuss concepts that relate to promotional strategy and their use within those strategies. Promotion reinforces the value of the product. If promotional strategies successfully reinforce the products value to the consumer, suppliers can expect to see the efficient use of their marketing resources translated into sales and profit. Firstly, lets us discuss the concept of Push and Pull marketing strategies. Push marketing is a strategy whereby you develop
Rating:Essay Length: 1,024 Words / 5 PagesSubmitted: March 14, 2010 -
The Gap Extends Its Web Strategy to the Store Point of Sale
As part of its multi-channel strategy, The Gap Inc. is moving toward web-enabled POS terminals in all stores following a recent pilot, Cornell Williams, vice president-direct and chief technology officer for The Gap, told attendees Tuesday at the eTail 2003 East conference in Boston. Web-enabled POS is only in a pilot stage now, he said, but that will change. ?We will aggressively move forward to roll it out chainwide,? Williams said. The benefits of web-enabled
Rating:Essay Length: 268 Words / 2 PagesSubmitted: March 15, 2010 -
Outsourcing Strategy: A Recent Literature Review and Model Update
OUTSOURCING STRATEGY: A RECENT LITERATURE REVIEW AND MODEL UPDATE By LINA FERIA BUAD 591 CALIFORNIA STATE UNIVERSITY, FULLERTON Abstract The importance of including an outsourcing strategy in the overall firm’s operations has become increasingly important over the last decade. Companies in the U.S. pay about $68 billion every year to other companies for outsourced services and although a major part of these contracts succeed, there is an increasing concern due to recent broken deals.
Rating:Essay Length: 4,664 Words / 19 PagesSubmitted: March 15, 2010 -
Toyota Motor Corporation Organization Strategies
Contents 1. Toyota Motor Corporation 1.1 Historical Background 1.2 Organizational Structure and Key Players 2. Learning and Reinforcement Concepts 3. Motivation 4. Leadership theories and concepts 5. Influence of power and politics on an organization 6. Strategies for improving organizational communication and work performance Conclusions References 1. Toyota Motor Corporation 1.1 Historical Background Toyota Motor Corporation, or Toyota in short, is a Japanese automaker. It is the world's second largest automaker behind General Motors [http://www.hino.co.jp/e/pressrelease/press.htmhl];
Rating:Essay Length: 2,457 Words / 10 PagesSubmitted: March 16, 2010 -
Ecommerce and Marketing Strategy
Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology
Rating:Essay Length: 4,477 Words / 18 PagesSubmitted: March 16, 2010 -
Backup Devices & Strategies
Backup Devices and Strategies Jan Hayden PC Communications Saturday, AM Class Table of Contents Introduction ………………………………………………………………………………..3 Removable Storage ……………………………………………………….…….. 3 Capacity ………………………………………………………………….. 3 Media Cost ……………………………………………………………….. 3 Storage Media Chart..……………………………………………..……..4 Tape Base Systems …………….………………………………………….……..4 Magnetic-Optical Systems ………………….……………………………………5 MO Picture….……….…………………………………………………….5 Network Storage……………………………………………………………………6 Backup Software ……………….……………………………………………….…8 Backup Principles ……………….……………………………………………..….9 Backup Diagram.…………………………………………………….…10 Power Failures……………………………………………………………..…….10 If you’re concerned about data integrity, it shouldn’t be news to you to back up regularly. As hard drives get larger and larger,
Rating:Essay Length: 750 Words / 3 PagesSubmitted: March 16, 2010 -
Advertising Strategies
Advertising Strategies When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that
Rating:Essay Length: 1,331 Words / 6 PagesSubmitted: March 16, 2010 -
Is the Good Friday Agreement Fundementally Flawed as a Counter Terrorist Strategy
Is the Good Friday Peace Agreement Fundamentally Flawed as A Counter Terrorist Strategy? Since it's birth on 10 April 1998, the Good Friday Agreement has been fraught with crisis after crisis. The executive was suspended in February 2000 then reinstated five months later. The main crux of these crises is a dispute over decommissioning of weapons. In Northern Ireland itself there has been no marked decrease in violence, it is just not reported on as
Rating:Essay Length: 882 Words / 4 PagesSubmitted: March 20, 2010 -
Hyatt Hotels Marketing Strategies
The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place.
Rating:Essay Length: 3,024 Words / 13 PagesSubmitted: March 20, 2010 -
National Military Strategy
National Military Strategy American Political Systems Term Paper: National Military Strategy Professor: Roger Jordan Due Date: Week 9 (winter semester) As we will never forget what happened on September 11, 2001, neither will the rest of the world. Our lives changed that day; everyday people now know that, many people in other parts of the world do not like us. How could this type of attacked have happened on our own soil? This is
Rating:Essay Length: 465 Words / 2 PagesSubmitted: March 22, 2010 -
Comparison of Unilever and P&g Marketing Strategies
Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s ‘tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox
Rating:Essay Length: 1,623 Words / 7 PagesSubmitted: March 22, 2010 -
Earthquake 2005: Impacts and Strategies
Introduction Natural disasters pose a considerable threat to the economic and social structure in the developing countries. Natural disasters destroy decades of human efforts and investments and thereby place new demands on society for reconstruction and rehabilitation. On October 8, 2005, some parts of the NWFP (North West Frontier Province) and Punjab province of Pakistan and AJK (Azad Jammu and Kashmir) were struck by the most devastating earthquake in recent history of the region. The
Rating:Essay Length: 624 Words / 3 PagesSubmitted: March 22, 2010 -
Branding Strategies
Killing Brands Successfully Vital Few and Trivial Many In a paper that seeks to explain why one should kill something that has taken years to build, it is fitting that one talks about the much-used but misnamed Pareto principle. The Pareto principle tells us that 20 percent of something is always responsible for 80 percent of the results. This is a fairly apt way to describe the situation with many multi-brand companies today. Diversifying across
Rating:Essay Length: 359 Words / 2 PagesSubmitted: March 23, 2010 -
Strategy for Starting the Business
Strategy for Starting the Business Initial Startup Phase ( est. 1 month) · Need to make up some sample parts · Decide what types of parts we want to make and how many for samples · Price out the material and buy it accordingly (we will pay for it between the 2 of us) · Go into the shop on a weekend and make the samples up · Research e-bay on the different ways in
Rating:Essay Length: 664 Words / 3 PagesSubmitted: March 24, 2010 -
Unilever's Path to Growth Strategy: Is It Working
Unilever's Path to Growth Strategy: Is it Working 1. What are the chief elements of Unilever’s diversification strategy? Is Unilever pursuing a multicountry or a global strategy? What aspects of the strategy do you like? What aspects of the strategy are you skeptical about and why? 2. Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast might be a better performer as part of Unilever than it would
Rating:Essay Length: 355 Words / 2 PagesSubmitted: March 24, 2010 -
Evaluate O’doul’s Positioning Strategy. Is It Wise, Given the Flat Market for the Overall Beer Industry?
1. Evaluate O’Doul’s positioning strategy. Is it wise, given the flat market for the overall beer industry? In my opinion O’Doul’s positioning strategy is very good for all beer company around the world and Anheuser-Busch Cos Inc itself. They can distinctive big idea in mind of the target market at the right time and place. The company focuses on customer’s need and wants, at the same time give the priority to legal constraint. In this
Rating:Essay Length: 721 Words / 3 PagesSubmitted: March 25, 2010 -
Global Versus Localized Marketing Strategies
Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective. We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the
Rating:Essay Length: 1,291 Words / 6 PagesSubmitted: March 26, 2010 -
Decision Making Strategies
Strategic thinking is an essential leadership skill. Our learning team has learned to consider our current decision-making strategies, and examine our options for choosing the best strategy for any situation be it one-sided, compromise, collaboration and deciding-by-majority rule. As a learning team we will identify any problem someone on the team may have such as being shy, not very talkative and hesitate about having to stand in front of the class while presenting our presentation.
Rating:Essay Length: 505 Words / 3 PagesSubmitted: March 28, 2010 -
The Indian Pharmaceutical Industry and a Critical Analysis of Ranbaxy's Strategies to Build a Global Presence
THE INDIAN PHARMACEUTICAL INDUSTRY AND A CRITICAL ANALYSIS OF RANBAXY’S STRATEGIES TO BUILD A GLOBAL PRESENCE (I) THE INDIAN PHARMACEUTICAL INDUSTRY – A GENERAL INTRODUCTION The pharmaceutical industry is currently acknowledged as one of the leading industries in India. The growth rate has been significant and has recently accelerated substantially due to new products launched in recent years. Almost 3000 new products were launched between 2002 and 2004, with sales estimated at US$280mn.The domestic pharmaceutical
Rating:Essay Length: 6,402 Words / 26 PagesSubmitted: March 28, 2010 -
What Strategies Should Adrenaline Air Sports Implement in Order to Stay Competitive in the Region and Ensure the Sustainable Profit Growths?
Executive Summary Problem Statement What strategies should Adrenaline Air Sports implement in order to stay competitive in the region and ensure the sustainable profit growths? Purpose Statement The purpose of this report is to analyze the current market situation of the company and to recommend courses of action to address the question raised above. Alternative Courses of Action 1. Continue the business 2. Discontinue the business Methods of Analysis SWOT Analysis is a strategic planning
Rating:Essay Length: 1,682 Words / 7 PagesSubmitted: March 28, 2010 -
Investment Strategy
Investment Strategy To maximize optimum performance of our investment portfolio, we placed a certain percentage of equity in different sectors of the stock market. To maximize value with a bearish market, we structured an initial investment strategy that focused on inputting funds into income assets in the form of t-bills and bonds. Roughly, we estimated on contributing between twenty and thirty percent into these low risk funds until the market index increased. Once the stock
Rating:Essay Length: 1,497 Words / 6 PagesSubmitted: March 29, 2010 -
Ipod - Place & Promotion Strategy
Part 1 Product: Apple iPod - 80GB PLACE: The Apple iPod doesn’t fall specifically under a direct or indirect channel of distribution. Instead, Apple uses a variety of direct and indirect distribution channels. (Channels of distribution - Perreault & McCarthy, p. 248-251) Apple sells its product not only through their own online stores and retail stores but they also sell their product through their direct sales force, and third party wholesalers and resellers. Asides from
Rating:Essay Length: 1,445 Words / 6 PagesSubmitted: March 30, 2010 -
The Merger of Hewlett-Packard and Compaq: Strategy and Value
The Merger of HP and Compaq: Strategy. When a major merger is announced, like the one between HP and Compaq, investors try to understand where the stock value is going to come from and whether the companies have a plan to achieve that value. Deals are often brought to market with one big synergy number and a statement that the deal will be accretive to earnings. Many acquisitions and some large strategic investments are often
Rating:Essay Length: 2,193 Words / 9 PagesSubmitted: March 30, 2010