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Last update: July 10, 2014
  • Marketing Analysis - Bhp

    Marketing Analysis - Bhp

    INTRODUCTION BHP Billiton is the worldЎ¦s largest diversified resources company. They employ some 35,000 employees in more than 100 operations in approximately 20 countries, reflecting their aim to be a premier global company. They also occupy industry leader or near industry leader positions in major commodity businesses.1 CORPORATE STRATEGY BHPЎ¦s corporate strategy is that it aspires to be one of the worldЎ¦s premier companies. This is to be accomplished by delivering upon their vision to

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    Essay Length: 2,388 Words / 10 Pages
    Submitted: January 17, 2010 By: Jon
  • Role of Search Engines in China

    Role of Search Engines in China

    In China, the Chinese Government’s internet censorship policy has raised international concern about freedom of expression and human rights violations in a country that has historically obstructed the free flow of information. Perhaps the most controversial aspect of the Internet censorship regime employed by the Chinese government is the complicity of major American companies in facilitating the process. Any U.S. company who chooses to do business there is going to be stuck in a very

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: January 17, 2010 By: Yan
  • Water Resources and Their Role

    Water Resources and Their Role

    Water Resources and Their Role Water resources are sources f water that are useful or potentialally useful to humans: Uses of water include agricultural, industrial, household, recreational and environmental activities. Virtually all of these human uses require fresh water: 97.5%of water on the Earth is salt water, leaving only 2.5% as fresh water of which over two thirds is frozen in glaciers and polar ice caps. The remaining unfrozen fresh water is mainly found as

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    Essay Length: 3,127 Words / 13 Pages
    Submitted: January 17, 2010 By: Kevin
  • Marketing Economy

    Marketing Economy

    Using diagrammatic analysis and appropriate examples describe and explain the following the effect of each of the following: a) An increase in income on the consumption of a normal good b) An increase in income on the consumption of an inferior good c) A fall in the relative price of a good on the consumption of another complementary good d) A fall in the relative price of a good on the consumption o another substitute

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    Essay Length: 743 Words / 3 Pages
    Submitted: January 17, 2010 By: Andrew
  • Marketing Mix

    Marketing Mix

    In the first situation – the market position of the Cruiser Thorr needs to be ascertained using a perceptual map and choose four fundamental parameters that are relevant to the motorcycle industry and that reflect the highest potential for the CruiserThorr. My recommendations for the parameters to be used were Lifestyle image because it plays an important role and is powerful attribute influencing customers on the image of the motorcycle. The second parameter chosen was

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    Essay Length: 703 Words / 3 Pages
    Submitted: January 18, 2010 By: Mike
  • Consumers?? Perception Towards Internet Purchase in the Uk

    Consumers?? Perception Towards Internet Purchase in the Uk

    CHAPTER 1 INTRODUCTION 1.1 BACKGROUND FOR THE STUDY The Internet has grown tremendously during the past years. It radically changes the way people live, work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003, p. xi) state: Ў°It gives consumers a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. For organizations, it gives the

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    Essay Length: 9,888 Words / 40 Pages
    Submitted: January 18, 2010 By: Bred
  • Roles and Functions of Law in Business and Society

    Roles and Functions of Law in Business and Society

    Roles and Functions of Law in Business and Society Introduction William O. Douglas said, “Common sense often makes good law.” Well that is what laws essentially are, rules and regulations that make sure common sense is followed. One could even say that laws are enforced ethics. Laws serve several roles and functions in business and society, and this paper will discuss those roles and functions. What is law? According to Reference.com (2007), law is defined

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    Essay Length: 865 Words / 4 Pages
    Submitted: January 18, 2010 By: Mike
  • The Role of Law

    The Role of Law

    University of Phoenix 2008 The Role of Law Law is a system or collection of “principles and regulations established in a community by some authority and applicable to its people.” (Dictionary.com) In the past, people viewed law as an unchanging factor that was a part of the natural order of life. Today, most lawmakers view law as a flexible instrument that can be used to accomplish a chosen purpose. “One strength of this instrumentalist attitude

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    Essay Length: 1,030 Words / 5 Pages
    Submitted: January 18, 2010 By: Mike
  • Trojan Condoms: A Taste of Marketing Creativity

    Trojan Condoms: A Taste of Marketing Creativity

    Trojan Condoms Sex Sales Target Market Customers are: Teenagers and College students by suggesting sexual intercourse simply for pleasure. Benefits Are: • Promoting safe sex • Suggesting sexual intercourse • His and her pleasure • Physical pleasures of sexual intercourse • Venture away from birth control • Reduce from sexual transmitted diseases and down play • Prevent pregnancy • Number one condom in America for eighty years • Easy access (vending machines. $) • Pleasure

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    Essay Length: 1,291 Words / 6 Pages
    Submitted: January 18, 2010 By: Steve
  • The Gap in Market Segmentation

    The Gap in Market Segmentation

    The Gap in Market Segmentation What is the point of market segmentation? Really, what is the point? As my Uncle Jim used to say, “If you throw enough dirt on the wall some of it is going to stick, ain’t it?” So why don’t companies just throw a bunch of good products at the people and just see who buys what, if anything at all? That might have worked along time ago, but now, the

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    Essay Length: 1,472 Words / 6 Pages
    Submitted: January 18, 2010 By: regina
  • Marketing Strategy Pizza Hut

    Marketing Strategy Pizza Hut

    A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with double the cheese and double the toppings. We will target the X and Y Generations, which

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    Essay Length: 4,776 Words / 20 Pages
    Submitted: January 18, 2010 By: Tommy
  • Singl Market Economy Bahamas

    Singl Market Economy Bahamas

    The arguments stated by Mr. Kevin Alcena in relation to the issue of the Caribbean Single Market Economy itself and the role of the Bahamas to make it happen are clear and concise. Therefore, from reviewing the article and through my research, I am in total agreement with him. There is absolutely no reason for the Bahamas to join and the statement made by Mr. Owen Arthur, “our future would be in jeopardy if

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    Essay Length: 760 Words / 4 Pages
    Submitted: January 18, 2010 By: Venidikt
  • Marketing Analysis of “slimjim”

    Marketing Analysis of “slimjim”

    SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: January 18, 2010 By: July
  • Teenage Smoking

    Teenage Smoking

    Teenage Smoking Cigarette smoking is a habit that kills approximately million of people per year. It is surprisingly being picked up by countless amounts of children every day. Smoking becomes a growing trend in the youth community. The number of young smokers has been increasing in most American middle schools and high schools. Both girls and boys are smoking because they think it is cool. Many of them will take this their trend and carry

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    Essay Length: 2,157 Words / 9 Pages
    Submitted: January 18, 2010 By: Venidikt
  • Hr Roles and Responsibilities Paper

    Hr Roles and Responsibilities Paper

    HR Roles and Responsibilities Paper This paper will describe the changing role of Human Resource (HR) management in response to trends in globalization, technology, diversity, e-business, and ethics. Globalization and Human Resource management, according to an article written by Susan Singh “The current challenge to human resource practitioners can be summed up as: adopt an entrepreneurial outlook and connect program to business outcomes, or lose out to the competitors in Asia and Latin America”

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    Essay Length: 260 Words / 2 Pages
    Submitted: January 18, 2010 By: Andrew
  • Marketting Mix

    Marketting Mix

    Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 18, 2010 By: Bred
  • What It Is like to Be a Teenager

    What It Is like to Be a Teenager

    What it is like to be a teenager. A teenager’s life is not as simple as many think. The changes each adolescent goes through are enormous. Many people believe the change is only physical, which is completely untrue. The greatest change teenager faces are those within his/her brain; another word, psychological. In the charts and graphs, it is evident that teenagers are constantly pressured by their surroundings, which explains the reason for them being stressed.

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    Essay Length: 778 Words / 4 Pages
    Submitted: January 19, 2010 By: Anna
  • Marketing

    Marketing

    1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 19, 2010 By: Artur
  • Role of American

    Role of American

    The trafficking of human beings for slave labor and sexual exploitation is one of the fastest growing global problems. It has been called the "dark side of globalization" because an enormous upsurge of human enslavement has accompanied a border-free world economy (Miller). Trafficking in persons is a transnational crime that touches people in every nation, and even neighborhoods in this country. The vast reach of human trafficking stunned my own community, when we learned that

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: January 19, 2010 By: Fonta
  • Marketing Plan Head Start

    Marketing Plan Head Start

    Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is “a comprehensive early childhood development program for low income families.” (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children

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    Essay Length: 4,268 Words / 18 Pages
    Submitted: January 19, 2010 By: Jack
  • Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan

    Pan Pacific Marketing Consultants Business Plan Contents Executive Summary ………………………………………………… 3 Objectives …………………………..……………………………….. 3 Mission ………………………………….…………………………….3 Critical Success Factors ……………………………………………. 4 Internal Factors ………………………..……………………………. 4 External (Business Environment) Factors ………….…………….. 4 Company Summary ………………...………………………………. 5 Services …...…………………………………………………………. 5 Competitive Comparison ……………………………………..……. 5 Sales Literature ………………………..……………………………. 6 Sourcing …………………………………………………..…………. 6 Market Analysis Summary …….…………………………………… 6 Market Segmentation ………………………………………………. 6 Target Market Segmentation Strategy……………………………. 6 Competition and Buying Patterns ……………………….………… 7 Strategy and Implementation Summary ……………….………….

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: January 19, 2010 By: Stenly
  • Basics of Marketing

    Basics of Marketing

    Phase 1 Situation Analysis: It is the first step of any business or enterprise which defines the market dynamics and identifies person’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective. Industry Overview: In the second step we should target the existing industrial overview which defines the current market situation and explores market trends and Product consumption. S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats): It

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 19, 2010 By: Jack
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company’s existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 443 Words / 2 Pages
    Submitted: January 19, 2010 By: Max
  • Role of Ethics in Business Success

    Role of Ethics in Business Success

    1. APPROACHES TO BUSINESS ETHICS When business people speak about "business ethics" they usually mean one of three things: (1) avoid breaking the criminal law in one's work-related activity; (2) avoid action that may result in civil law suits against the company; and (3) avoid actions that are bad for the company image. Businesses are especially concerned with these three things since they involve loss of money and company reputation. In theory, a business could

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    Essay Length: 949 Words / 4 Pages
    Submitted: January 19, 2010 By: Jack
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: January 20, 2010 By: Tommy

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