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Last update: July 18, 2014
  • Case Study Drypers

    I. Factual Summary: 1. The market for disposable diapers and training pants is infants and children, below the age of four. A baby uses five diapers a day for 30 months, for a total of 4,500 diapers. 2. Disposable diapers and training pants are distributed principally through grocery stores, drugstores, and mass merchants. Drypers Corporation typically markets their products through grocery stores due to their general lack of national brand-name recognition and less extensive national

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    Essay Length: 971 Words / 4 Pages
    Submitted: November 24, 2014 By: jkred13
  • Bench Case Study

    Bench Case Study

    Evolution is something the public has associated with Bench, just as it associates the company with splashy marketing campaigns. "Whenever they decide to do something, they do it big. They put all their resources there," said Gigi Tibi, marketing communications manager at Penshoppe, one of Bench's best competitors, adding that she estimates Bench's marketing budget is probably twice that of many local brands. Others within the industry agree. Each year, Bench executes several multimedia campaigns

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    Essay Length: 706 Words / 3 Pages
    Submitted: December 8, 2014 By: Keiijeyy
  • Harvard Case Study Crescordia

    Harvard Case Study Crescordia

    Lindsey Krueger BUS223-600 Bus case 1 holding fast 25.02.13 Key Issues Crescordia is a surgical tool and accessories company that is at a crossroads of sorts. For years they have produced high quality goods, which has led to some surgeons only using their products. But now there is a "new" technology that is gaining ground in the market. This new technology is "resorbables" which are dissolving plates and screws and other accessories. These would be

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    Essay Length: 1,127 Words / 5 Pages
    Submitted: December 10, 2014 By: LINDARRAGNAR
  • Case Study

    Case Study

    * Group members: Le Thu Ha, Nguyen Thu Ha, Nguyen Ngoc Mai, Bui Son Tung, Duc Thang. OB in Action Case Study Job Offers Are Won and Lost Base on Interviewers’ Perceptions of Responses to the Question “What Are Your Weaknesses”. Answers for Discussion Questions 1. Which of the perceptual errors listed in Table 7-2 are affecting recruiters’ perceptions in this case? Discuss. In this case, halo effect affects recruiters’ perceptions. Because of an avalanche

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: December 11, 2014 By: Mai Nguyen
  • Td Canada Trust Case Study

    Td Canada Trust Case Study

    Introduction The purpose of the paper is to build a report based on the research around TD Canada Trust, understanding the organizational strategy of TD Canada Trust, its leadership function as a schedule I bank in Canada. The research is looking to produce an output based in understanding the TD Canada Trust as whole. Background The Canada Trust was initially a financial service in Toronto, Ontario operated in Canada through its trust Subsidiaries. The subsidiaries

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: December 17, 2014 By: Ragz Page
  • Ugg Case Study

    Ugg Case Study

    ________________ 1. How has the UGG customer changed over the decades? Relate this to the diffusion of innovation categories and their marketing implications. * When the company established the brand in 1995 they required a product that they could sell alongside their sandals to generate sales revenue during the winter months, they soon a momentum building around a niche product and develop a plan to establish an international brand and reposition its focus on to

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    Essay Length: 721 Words / 3 Pages
    Submitted: December 21, 2014 By: Noha Salah
  • Vedanta Resouces Case Study

    Vedanta Vedanta Resources Contents Classification of the company e.g. size, sector, type of business Analysis of the political, legal and regulatory, socio-cultural and demographic, and technological environments in which your assigned company operates. Key factors in the internal and external environment that might affect your company and/or influence decisions made by managers in the company. Growth strategy Classification of the company e.g. size, sector, type of business Vedanta Resouces is a company based in United

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    Essay Length: 1,326 Words / 6 Pages
    Submitted: December 29, 2014 By: ilmaqureshi
  • Zipper Case Study

    Zipper Case Study

    Analyze the reason the company is facing cash problem, and difficulties to catch interest from the Venture Capital community ? What recommendation would you make to Zipcar founders? Zipcar has a similar business model than regular renting car companies except that their logistic is way more complicated because of the number of rent required, since they allow short rental period for the same equipment cost. Such a company needs heavy investments as it requires

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    Essay Length: 909 Words / 4 Pages
    Submitted: January 15, 2015 By: gaelle
  • Aquarius Advertising: Case Study

    Aquarius Advertising: Case Study

    Aquarius Advertising: Case Study By: Alex Altman 121556770 1. The environment at Aquarius has become a serious issue and it is causing mass confusion and hostility amongst the account executives and other agency employees. The executives were hired to make sure that the customers were attended to and if other employees are going directly to the customer then it creates confusion. This is what is fueling the uncertainty and hostile environment at Aquarius The overall

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    Essay Length: 469 Words / 2 Pages
    Submitted: January 20, 2015 By: asa25293
  • The Fashion Channel Case Study

    The Fashion Channel Case Study

    The Fashion Channel Case Study The Fashion Channel (TFC) is feeling competition from CNN and Lifetime in its core business. To better compete and maximize ROI for their shareholders, they should shift their target marketing from women 35 to 54 years of age to the more desirable target of women 18 to 34 years of age. For TBC, revenue is based on advertising ($230.6 MM in 2006) and cable affiliate fees ($80 MM in 2006).

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    Essay Length: 386 Words / 2 Pages
    Submitted: January 25, 2015 By: FMoose
  • Case Study: Ikea

    Case Study: Ikea

    CASE A: LUCINDA Case Study IKEA n/a College Operation Management BUS Prof. J January 21, 2010 ________________ Case Study: IKEA Question 1: IKEA’s competitive priority is not just based on one priority but several. Their designs are in line with the corporate mantra, “Low Price with meaning”. They produce quality products at a low completive price. They produce product that are unique and are customizable for the consumer home or office. IKEA is able to

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    Essay Length: 323 Words / 2 Pages
    Submitted: January 27, 2015 By: Alonzo Smith
  • Case Study: “second Life Strategy of American Apparel”

    Case Study: “second Life Strategy of American Apparel”

    The Internet has become a very important part of today’s life. Its rapid expansion during the past few decades has broadened significantly the horizons for many activities. As a result several organizations such as large or smaller corporations have taken advantage of the new opportunities that the Web had to offer. In this essay we examine the example of American Apparel which opened a store in a virtual reality network called Second Life. American Apparel

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    Essay Length: 317 Words / 2 Pages
    Submitted: February 20, 2015 By: jianashawah
  • Nestle Case Study

    Nestle Case Study

    SUBJECT MATTER & PROPOSAL In 1990, 3 years after successfully entering into refrigerated food category with Contadina Pasta and Sauces, Nestle Refrigerated Food Company (NRFC) considered launching new line extension: Contadina Refrigerated Pizza. Initial plans had envisioned two concepts: a pizza kit and a preassembled, heat-and-eat pizza. NRFC decided to proceed with further developing only pizza kit product concept, which would be offered in two forms: Pizza Kit and Toppings (sold separately) and Pizza Kit

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 1, 2015 By: Ganesan Durairaj
  • Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.

    Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.

    Saeeda Rahman Unit 10-P2 P2- Explain how the different market research methods within each type have been used to make marketing decisions in the case study-Pinewood Hotel. Research Methods Used Marketing Decisions 1. Focus Groups Focus groups provide qualitative information from a specific target audiences, Pinewood hotel uses focus groups to gather information which can then be used for decision making and developing marketing strategies and promotional campaigns. 1. Interviews Interviews are used by Pinewood

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    Essay Length: 323 Words / 2 Pages
    Submitted: March 19, 2015 By: yasmine002
  • Us Chemical Company Case Study

    Us Chemical Company Case Study

    Desi Gallegos Business Ethics Professor Mike Gough U.S Chemical Company Case Study Groups benefited: If I was the product manager for a line of insecticides and pesticides produced by a large U.S. chemical company and I was given the option to send the agricultural authority, which represent all countries in North and East Africa, $25 million worth of Dieldrin there would be multiple groups benefited. The first group to benefit would my company. My company

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    Essay Length: 1,533 Words / 7 Pages
    Submitted: March 31, 2015 By: Desi Gallegos
  • Wal-Mart Essay

    Wal-Mart Essay

    Case Study 3 1. Do you think Wal-Mart is doing enough to become more sustainable? 1. No, the first reason is that the employees still feel like they are being mistreated with it being hours or schedule for a day off and never getting it. Need to focus on the product, environment, and staff. 1. What are the problems that Wal-Mart has faced, and what has the company done to address them? 1. The power

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    Essay Length: 570 Words / 3 Pages
    Submitted: April 9, 2015 By: ChessieKitty
  • Pan-Europe Foods S.A. Case Study

    Pan-Europe Foods S.A. Case Study

    CASE STUDY REPORT: PAN-EUROPE FOODS S.A. Assignment 1 Prepared By: Robert Jenkins Dr. Andrew Griffith DNSC 6202 Introduction to Project Management 05 February 2015 ________________ Question 1 * Pan-Europa is facing a tipping point coming out of the price wars. It’s increased need to reduce its debt ratio points to a strategy of needing significant increased infusion of revenue through investment in low-risk, high-return capital projects that will contribute to sustained long-term profitability. The challenge

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    Essay Length: 1,528 Words / 7 Pages
    Submitted: April 13, 2015 By: RobertWayne04
  • Stone Container Corporation Case Study

    Stone Container Corporation Case Study

    Case Study Stone Container Corporation By:unknown Stone Container Corporation started out as a small family owned business, J.H. Stone & Sons, founded by a Russian immigrant Joseph Stone in 1926. He started as a jobber of corrugated boxes, and based the business strategy on quality service and a reasonable price. During the Great Depression the company moved from being jobbers to manufactures as a result to stay in business amid economic policy changes. The company

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    Essay Length: 1,682 Words / 7 Pages
    Submitted: April 14, 2015 By: blove221
  • John Blair Case Study

    John Blair Case Study

    JONES BLAIR CASE STUDY 1. Jones Blair wants to increase its sales and has four approaches suggested by its management. The two points that they have to consider before they come to a conclusion are as mentioned below. * The sales representatives are first on the list by the customers. They are having a good relation with the retailers. But since there are only 8 of them it’s better to hire more representatives to capture

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    Essay Length: 798 Words / 4 Pages
    Submitted: April 15, 2015 By: Vivek Vuppala
  • Hcl Case Study

    Hcl Case Study

    HCL TECHNOLOGIES –A CASE STUDY – OPERATIONS STRATEGY GEMMA ALEX (EMBA 14004) & SIVARAMACHARAN.CH (EMBA 14012) Institute of management technology HCL TECHNOLOGIES –A CASE STUDY – OPERATIONS STRATEGY ________________ 1. What were the challenges facing HCL Technologies when Vineet took over? On April 5, 2005, Vineet began his tenure as president of HCL technologies. Vineet spent his first weeks travelling around India to HCL’s 300 locations to speak with its thousands of employees. The challenges

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    Essay Length: 1,002 Words / 5 Pages
    Submitted: April 20, 2015 By: Iftekhar Nizam
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Inc. Team 2 ________________ Industry analysis 1970-1990s PC industry was just being born with introduction of Apple’s personal computers. In 80s, IBM dominated the market with their quality product. PCs hardware and software were produced by the manufacturers and directly sold by them. 1990-2000s By the early 90s, Intel and Windows started dominating as a set of microprocessor and software for personal computers. As Intel and Windows entered the industry, there were new areas

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: April 22, 2015 By: janna1323
  • Apple Inc. Case Study

    Apple Inc. Case Study

    ________________ Executive Summary Apple Inc. is an American multinational company that designs, manufactures, and sells consumer electronics, computer software, and personal computers. The 5 year total return performance on Apple stock has been 370%. The reason for this growth is two-fold: the technology sector has transformed and Apple has capitalized on this wave of technological dependence. Apple has captured the market through improving existing technology and creating demand for new products through pervasive transformative innovation.

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    Essay Length: 6,709 Words / 27 Pages
    Submitted: April 26, 2015 By: nikita.patel
  • Hmc Case Study

    Hmc Case Study

    Advanced investissement Hassen Kammoun Case study: Harvard Management Company (HBS 9-201-129) The primary scope of the present document is to provide a critical analysis of the most relevant issue related with the endowment fund of the HMC. First the advantages and disadvantages related to the optimal portfolio. The second part aimed at conducting an analysis on the method utilized by HMC in the process of determining the capital market assumption. Furthermore, it will discuss the

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    Essay Length: 1,133 Words / 5 Pages
    Submitted: May 3, 2015 By: Hassen Kammoun
  • Enron Case Study

    Enron Case Study

    ENRON CASE Name: Please read the Enron cases posted on blackboard and the one in your book then answer the following questions based upon the case and Chapter 9. Make sure that your answers are supported by the facts of the case and the concepts you learned from Chapter 5. Please rely only on the case/chapter 9 to answer the questions except for question # 12—requires outside search. Make sure your answers are sufficiently brief,

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: May 3, 2015 By: Cassandra Hughes
  • Open Air Evangelism as a Strategy for Church Planting: a Case Study of the Perez Chapel International

    Open Air Evangelism as a Strategy for Church Planting: a Case Study of the Perez Chapel International

    Topic Open Air Evangelism as a strategy for Church Planting: A case Study of the Perez Chapel International Statement of the problem The phenomenon of using Open Air Evangelism as a strategy in starting churches has existed since the birth of the church but much academic work has not been done in this area of study. The first church started by the apostles happened after the incident of outpouring of the Holy Spirit where Peter

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    Essay Length: 347 Words / 2 Pages
    Submitted: May 12, 2015 By: badufynn

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