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Last update: July 19, 2014
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: January 11, 2010 By: Tommy
  • Case Studies

    Case Studies

    Case 13 Communication Jack should think of his family and the problems it could cause at home. His wife and daughters both like it where they live know. It's possible he might have some hidden prejudice but it's likely he doesn't though, if he had any he might have a problem working with him no matter what the situation was. If Jack wants to build a relationship with Yoshio he could. I think it would

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    Essay Length: 709 Words / 3 Pages
    Submitted: January 11, 2010 By: Andrew
  • Walmart Stores Inc Case Study

    Walmart Stores Inc Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has three segments: The Wal-Mart Stores, The SAM’S CLUB, and International. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and

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    Essay Length: 3,324 Words / 14 Pages
    Submitted: January 11, 2010 By: Anna
  • Starbucks Case Study

    Starbucks Case Study

    About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Apple Case Study

    Apple Case Study

    I. Industry During the last fifty years or so, computers have become the complex electronic machines that we know today. Many people use these every day, and most don’t realize how much they affect their daily life. During the early 20th century, before World War II, a need for calculating machines arose from the military. These first machines were usually designed to do one task each, so they were not designed for general use, but

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: January 12, 2010 By: Steve
  • Telsys Case Study

    Telsys Case Study

    Telsys Case Study Outstanding Equity and Managerial Issues Ѕ.What Percent of ITC Stock will Chesney’s Group, and VCG hold? Prior Info: British Holdings: 1,800,000/43,711,944= 4.12% ITC Holdings: 8,761,994/43,711,944= 20.04% We know that the available amount of equity left is roughly 76% after the British institutions and ITC are given their shares. Therefore, the remaining 76% will be split according to the amount of investment VCG makes, which will be ranging from $7-10.4 million. VCG invests:

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    Essay Length: 660 Words / 3 Pages
    Submitted: January 12, 2010 By: Mikki
  • Boeing Case Study

    Boeing Case Study

    Boeing Co. is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined… Headquartered in Chicago, Boeing Co. employs more than 150,000 people across the United States and in 70 countries (About Boeing). During the 1990s and early 2000s, there were many discrimination related suits filed against Boeing Co. The dominate of these were filed by female employees with the allegations that Boeing Co. systematically paid and promoted women

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    Essay Length: 558 Words / 3 Pages
    Submitted: January 12, 2010 By: Mike
  • Citibank Case Study

    Citibank Case Study

    Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and

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    Essay Length: 824 Words / 4 Pages
    Submitted: January 12, 2010 By: Wendy
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Darby Case Study

    Darby Case Study

    I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per

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    Essay Length: 318 Words / 2 Pages
    Submitted: January 13, 2010 By: Mike
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Coach, Inc. Case Study

    Coach, Inc. Case Study

    Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: January 13, 2010 By: Jack
  • E-Bay Case Study

    E-Bay Case Study

    Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: January 13, 2010 By: Mike
  • Case Study Consumer Research Inc.

    Case Study Consumer Research Inc.

    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Hydrocan - Stagreen Case Study

    Hydrocan - Stagreen Case Study

    Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is

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    Essay Length: 750 Words / 3 Pages
    Submitted: January 14, 2010 By: July
  • Marlboro Case Study

    Marlboro Case Study

    Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted

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    Essay Length: 525 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica
  • Spyware Case Study

    Spyware Case Study

    CASE STUDY: SPYWARE Shante Bourne MIS-5147 There are many PC surveillance tools that allow a user to monitor all kinds of activity on a computer, ranging from keystroke capture, snapshots, email logging, and chat logging just to name a few. These tools are often designed for parents, businesses and similar environments, but can be easily abused if they are installed on your computer without your knowledge. Tools such as these are perfectly legal in most

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 14, 2010 By: Steve
  • Starbucks Case Study

    Starbucks Case Study

    #1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: January 14, 2010 By: July
  • Career Change Case Study

    Career Change Case Study

    Community and Family Studies- Assessment Case study- A career change 1. List Anthony’s primary and secondary needs: Primary: food, shelter, clothing, water, money. Secondary: support, safety, respect, happiness, security. 2. Describe how work, for Anthony, meets the needs outlined in Maslow’s hierarchy of needs: a) Physiological needs: Work provides money for physiological needs such as food, shelter, water, and clothing. b) Safety and security: Anthony’s wok provides a safe and secure environment, also financial and

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    Essay Length: 656 Words / 3 Pages
    Submitted: January 15, 2010 By: Stenly
  • Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Culture is a term that is used in workplaces discussions but it is taken for granted that we understand what it means. In their publication In Search of Excellence, Peters and Waterman (1982) drew a lot of attention to the importance of culture to achieve high levels of organisational effectiveness. They made use of over 100 years of theory and research in cultural anthropology and folklore studies to inspire and legitimise their efforts. This generated

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    Essay Length: 2,887 Words / 12 Pages
    Submitted: January 16, 2010 By: Mike
  • Maria Elena Case Study

    Maria Elena Case Study

    MARIA ELENA Case Study 1 a. Summary of the case: Maria Elena works as a cleaner in your home You find her quite pleasant but of late she seems to be restless so you decide to find out the reason for it and you are shocked Her story in short goes this way .Maria Elena is an illegal immigrant who lives in San Jose with her husband and 2 children in a run down apartment

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: January 16, 2010 By: Bred
  • Apple Case Study

    Apple Case Study

    Executive Summary Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take

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    Essay Length: 3,162 Words / 13 Pages
    Submitted: January 17, 2010 By: Janna
  • Stroke Rehabilitation - a Student Nurses Case Study.

    Stroke Rehabilitation - a Student Nurses Case Study.

    Topic: Stroke Rehabilitation The aim of this assignment is to introduce the author (student) to the multifaceted role of rehabilitation, which affects most patients at some time in their treatment and to facilitate their awareness and understanding of the role of nurses within the team. The principles of rehabilitation will be approached through consideration of patient needs. The author will use the Rooper, N.Logan and Tierney model of nursing (2000) for daily activities of

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    Essay Length: 884 Words / 4 Pages
    Submitted: January 17, 2010 By: Jessica
  • Case Study - Constitution

    Case Study - Constitution

    It is February 1787, a very chilly afternoon in Mount Vernon, Virginia. George Washington was outside his cabin chopping cherry trees with his hatchet, as a hobby. He took the wood and cherries home to his wife and two adopted kids. Sadly, he couldn’t fully enjoy the cherries as any person would because he had dentures. His dentures weren’t made of wood, as the popular rumor believed. They were instead more uncomfortable than wood. They

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    Essay Length: 1,122 Words / 5 Pages
    Submitted: January 17, 2010 By: Anna