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Last update: July 13, 2014
  • Fast Food

    Fast Food

    If you like me you probably have had more fast food than you would like to admit. Fast food is an idea that has taken the world by storm, being able to travel from home to Chicago, to Boise, to Atlanta or now even China and get the same food made you way! Some people blame fast food for America's obesity and laziness problems while others could not live a day with out a Big

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    Essay Length: 425 Words / 2 Pages
    Submitted: March 14, 2010 By: Andrew
  • Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),

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    Essay Length: 2,382 Words / 10 Pages
    Submitted: March 14, 2010 By: Wendy
  • Marketing Research Report on a Multiplex

    Marketing Research Report on a Multiplex

    TABLE OF CONTENTS Introduction Pg 3 Establishment of a Catchment Area Pg 5 Expected Pattern of Usage Pg 7 Research Process Pg 8 Questionnaire (primary data collection) Pg 11 Limitations of the Research Process Pg 14 Competitor Analysis Pg 15 Fee Structure Pg 16 Conclusion Pg 18 Bibliography Pg 19 INTRODUCTION: Canterbury: Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should

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    Essay Length: 1,678 Words / 7 Pages
    Submitted: March 14, 2010 By: Top
  • Quality of Cars in Today’s Market

    Quality of Cars in Today’s Market

    Quality of Cars in Today's Market In today's society, transportation is becoming a bigger factor in everyday living. People need transportation to get to work, school, events, or even to visit a friend or family member. In order to visit these places, transportation is offered through buses, airplanes, trains, or automobiles. However when considering everyday life transportation, automobiles are by far the most popular way to travel; but how do you know which car to

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 14, 2010 By: Bred
  • Market Segmentation

    Market Segmentation

    Market Segmentation The final stage of the twentieth-century market in America has been characterized as "market segmentation." Fully developed in the 1970s and 1980s, firms sought competitive advantage through the use of demographics and psychographics to more accurately pinpoint and persuade consumers of their products. Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.

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    Essay Length: 778 Words / 4 Pages
    Submitted: March 14, 2010 By: Tommy
  • Pepsi/coke Market Conditions

    Pepsi/coke Market Conditions

    Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: March 15, 2010 By: Tasha
  • Paper on Food Adulteration

    Paper on Food Adulteration

    Table of Contents Title Page Number Introduction 1 Background 6 Research Questions 11 Hypothesis 12 Methodology 13 Data Presentation and Analysis 14 Summary of Research Findings 41 Conclusion 43 Works Cited 44 Appendix 46 Introduction For centuries, the beauty of Bengali women has been defined by their dark skin-tones, generous curves, sharp facial features and long, wavy hair. The traditional Bengali woman adorned herself with glass bangles, bindi, nupur and nose-pin and wore saris or

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 15, 2010 By: regina
  • Marketing Research Proposal on Baja Fresh

    Marketing Research Proposal on Baja Fresh

    Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out

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    Essay Length: 378 Words / 2 Pages
    Submitted: March 15, 2010 By: Edward
  • Marketing Paper

    Marketing Paper

    Executive Summary This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right. The Xbox 360 is the second

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 16, 2010 By: Victor
  • Motivation in Marketing

    Motivation in Marketing

    The product that I recently bought was the MacBook, the Apple laptop. At the time I bought it, I have such a high level of drive that arouses me to satisfy the needs. I finally decide to reduce the tension, occurs from the discrepancy between my present state (of not having it) and my goal (owns a notebook), by buying it. The motivation I had then resulted from my needs, both utilarian and hedonic. On

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    Essay Length: 476 Words / 2 Pages
    Submitted: March 16, 2010 By: Monika
  • Ecommerce and Marketing Strategy

    Ecommerce and Marketing Strategy

    Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology

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    Essay Length: 4,477 Words / 18 Pages
    Submitted: March 16, 2010 By: Edward
  • L’oreal: Conquer the Market of Shampoo

    L’oreal: Conquer the Market of Shampoo

    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following

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    Essay Length: 5,036 Words / 21 Pages
    Submitted: March 16, 2010 By: Mike
  • Trudental Marketing

    Trudental Marketing

    TruDental Marketing Strategy and Tactical plans. Contents 1. Background Analysis 2. Introduction 3. Marketing Objectives 4. Marketing Strategies 5. Marketing tactics and Plans 6. Budget 7. Summary and conclusion 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the

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    Essay Length: 1,820 Words / 8 Pages
    Submitted: March 17, 2010 By: Mike
  • B2b Vs. B2c Marketing Stratigies

    B2b Vs. B2c Marketing Stratigies

    B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers. The American Marketing

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    Essay Length: 974 Words / 4 Pages
    Submitted: March 17, 2010 By: Bred
  • Why Do We Eat Fast Foods?

    Why Do We Eat Fast Foods?

    Why do we Eat Fast Foods? American fast food seems to be the most well liked food in the world. Many cultures all over the earth appear to have incorporated this kind of food in their diet. Such a thing is noticeable because we can now find certain popular fast food places like McDonald's and Subway not only in North America but also in countries in South America, Europe, and Asia. Other fast food restaurants

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    Essay Length: 747 Words / 3 Pages
    Submitted: March 17, 2010 By: Mike
  • The Fast Food Industry: Convenience or Cholesterol?

    The Fast Food Industry: Convenience or Cholesterol?

    The Fast Food Industry: Convenience or Cholesterol? As your pulling up to McDonald’s or Burger King on your lunch break do you ever stop to think about what nutritional value your fast food meal contains, or how it’s affecting your body and mind? As convenient and delicious as it may seem at the time, you’re actually doing your body more harm than good. The booming fast food industry is having devastating effects on its consumers

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    Essay Length: 504 Words / 3 Pages
    Submitted: March 17, 2010 By: Top
  • Washington Mutual Marketing Plan

    Washington Mutual Marketing Plan

    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual Inc.'s (WaMu) marketing stories and strategies over the past five years are riddled in success. Washington Mutual Bank opened its doors on September 25,

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    Essay Length: 770 Words / 4 Pages
    Submitted: March 18, 2010 By: Vika
  • Internationalisation of Food Retailing

    Internationalisation of Food Retailing

    INTERNATIONALISATION OF FOOD RETAILING AND ITS IMPACT ON SUPPLY CHAIN OPERATIONS Introduction What is internationalisation, and in particular the internationalisation of the food retailing industry, and why has it become such a major development in relation to the supply chain, and how has it impacted the public consumer market. These are questions that will be explored and discussed over the next few pages. Internationalisation has made many food retailers look beyond the confines of the

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    Essay Length: 396 Words / 2 Pages
    Submitted: March 18, 2010 By: Mike
  • Marketing Analysis

    Marketing Analysis

    Marketing is a very general term that refers to the commercial functions involved in transferring goods and services from a producer to a consumer. It is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence

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    Essay Length: 5,937 Words / 24 Pages
    Submitted: March 18, 2010 By: Jon
  • What the Mba Marketing Degree Means to Me

    What the Mba Marketing Degree Means to Me

    My mother taught me the value of education and goals of personal achievement. She proved many times that through advanced education new opportunities would become available with financial rewards. As an immunohematologist, continued education was not required to obtain a promotion or increase in salary. Instead, tenure was the basis of these rewards. It was during my first industry position when I started to understand my mother’s teachings and why I must receive a master’s

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    Essay Length: 388 Words / 2 Pages
    Submitted: March 19, 2010 By: Top
  • Non-Profit Marketing Plan

    Non-Profit Marketing Plan

    I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.

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    Essay Length: 1,792 Words / 8 Pages
    Submitted: March 19, 2010 By: David
  • Sociology - Observation of Marketing

    Sociology - Observation of Marketing

    Rick Kurtz Observation Of Marketing There are a few physical essentials that all people need in order to survive. These necessities are food, water, and shelter. I do believe however a strong argument could be made for the psychological needs of humans, without which the will to live may in itself cease. However for the sake of argument let’s say that the requirements for life are food, water, and shelter. As such, one would expect

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    Essay Length: 309 Words / 2 Pages
    Submitted: March 20, 2010 By: David
  • Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    FRICTIONLESS ECOMMERCE IS A MYTH.” DO YOU AGREE? WHAT ARE THE IMPLICATIONS FOR MARKETERS OF YOUR CONCLUSIONS? E-commerce is the most rapidly expanding sector of the economy throughout the world so far this century. Its growth is exponential with the internet population taking less than a year to double in some countries while it has taken the world population just under 40 years to double in size (Reynolds 2002). E-commerce can be technically defined as

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    Essay Length: 2,590 Words / 11 Pages
    Submitted: March 20, 2010 By: Mike
  • Anheuser-Busch Companies, Inc. Marketing

    Anheuser-Busch Companies, Inc. Marketing

    Table of Contents Executive Summary 4 Mission Statement 5 Organizational Structure 5 Marketing Objectives 6 Situational Analysis 7 Developing a Marketing Strategy 8 Societal, Ethical, and Consumer Issues 9 Consumer Analysis and Target Market Strategy 10 Product Planning 13 Distribution Planning 15 Promotion Planning 16 Price Planning 16 Integrating and Analyzing the Marketing Plan/Revising the Marketing Plan 17 Conclusion 19 Executive Summary Anheuser-Busch Companies, Inc. would like to introduce a new marketing plan for Budweiser

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    Essay Length: 4,741 Words / 19 Pages
    Submitted: March 20, 2010 By: July
  • Puma Marketing Project

    Puma Marketing Project

    Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 20, 2010 By: Fonta

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