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Last update: July 11, 2014
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the

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    Essay Length: 820 Words / 4 Pages
    Submitted: February 4, 2010 By: Vika
  • Obesity Caused by Fast Food Marketing

    Obesity Caused by Fast Food Marketing

    In “The Big Fat Case Against Big Macs,” published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 4, 2010 By: Mike
  • The Apocalypse - Journal Entry

    The Apocalypse - Journal Entry

    I still can’t believe it could happen to us, what did we ever do? The horror is still fresh in my mind, the destruction, and the death. Last month, an atomic strike destroyed most of Canada. We were the lucky ones, the one’s out in the country who no one bothered to bomb. When we went to the city to buy some goods, I can’t describe the horror. The electricity being out for an entire

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    Essay Length: 297 Words / 2 Pages
    Submitted: February 4, 2010 By: Mikki
  • Analysis of Integrated Marketing Communications Campaign

    Analysis of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: February 4, 2010 By: Mike
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 4, 2010 By: Max
  • Hospitality Marketing

    Hospitality Marketing

    Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th, 2006 Assignment: Since students in Hospitality programs across the country are required to take a “Hospitality Marketing” course in addition to a “Principles of Marketing” course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P’s of marketing (product, price, place, promotion). For this question explore and clarify

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    Essay Length: 1,951 Words / 8 Pages
    Submitted: February 4, 2010 By: Mikki
  • Marketing Audit

    Marketing Audit

    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a

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    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2010 By: Janna
  • Marketing Intelligence

    Marketing Intelligence

    Learning Outcomes 4, criteria 4.1 and 4.2 (A) Assessing customer satisfaction is a task that can benefit most companies, as precious and useful data about consumer attitudes can be gained through this typical marketer endeavour. Data on customer opinion relates to satisfaction experienced by the purchase of the product, here cheese sold by the Cheese company. The company can obtain information about whether its customers are happy or, as can be the case, dissatisfied. Various

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    Essay Length: 5,292 Words / 22 Pages
    Submitted: February 5, 2010 By: David
  • A Primer on Satellite Communications

    A Primer on Satellite Communications

    In 1945 Arthur C. Clarke wrote an article entitled "The Future of World Communications" for the magazine Wireless World. This article, which the editors renamed "Extra-Terrestrial Relays", was published in the October issue. In it Clarke described the properties of the geostationary orbit, a circular orbit in the equatorial plane of the earth such that a satellite appears to hover over a fixed point on the equator. The period of revolution is equal to the

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    Essay Length: 8,851 Words / 36 Pages
    Submitted: February 5, 2010 By: Monika
  • Defining Marketing

    Defining Marketing

    Marketing Marketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company’s product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the

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    Essay Length: 770 Words / 4 Pages
    Submitted: February 5, 2010 By: Andrew
  • Assess the Advantages and Disadvantages of the Single Market.

    Assess the Advantages and Disadvantages of the Single Market.

    There have been various stages of economic growth between the countries of the European Union since 1958, when its history began. The pen-ultimate stage of its integration was a common or single market. Within a single market there a no tariffs between member countries and there are common external tariffs against countries outside the agreement. A single market is a strong form of integration involving the establishment of a common system of taxation, common

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    Essay Length: 853 Words / 4 Pages
    Submitted: February 5, 2010 By: Steve
  • Journal Entry: Regional American Literature & the South

    Journal Entry: Regional American Literature & the South

    Journal Entry: Regional American Literature & the South Regional American Literature seems to deal with specific areas and their culture. Culture has evolved throughout the years. Using the South as an example, its culture was clearly defined before the Civil War. The South was comprised mostly of slaves working hard picking cotton until their fingers bled for no pay, white supremacist slave owners quick to bludgeon at the slightest sign of insurgence and the rest

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    Essay Length: 896 Words / 4 Pages
    Submitted: February 5, 2010 By: Mike
  • Market Potential Indicator

    Market Potential Indicator

    Market Potential Indicator Purpose of Indicator As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets

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    Essay Length: 465 Words / 2 Pages
    Submitted: February 5, 2010 By: July
  • Marketing

    Marketing

    The factor proportions model was originally developed by two Swedish economists, Eli Heckscher and his student Bertil Ohlin in the 1920s. Many elaborations of the model were provided by Paul Samuelson after the 1930s and thus sometimes the model is referred to as the Heckscher-Ohlin-Samuelson (or HOS) model. In the 1950s and 60s some noteworthy extensions to the model were made by Jaroslav Vanek and so occasionally the model is called the Heckscher-Ohlin-Vanek model. Here

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    Essay Length: 2,799 Words / 12 Pages
    Submitted: February 5, 2010 By: David
  • Marketing Plan for Fittness Center

    Marketing Plan for Fittness Center

    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product Focus 6 • Marketing and Product Objectives 6, 7 • Market-Product Grid 7 • Products 7, 8 • Target Market 8 • Point Difference 8, 9

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    Essay Length: 3,072 Words / 13 Pages
    Submitted: February 5, 2010 By: Tasha
  • Whole Foods Markets

    Whole Foods Markets

    Abstract This paper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of “natural” organic foods, the analysis provided herein is focused on Whole Foods Market’s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: February 5, 2010 By: Tommy
  • Introduction to Forex Market

    Introduction to Forex Market

    The foreign exchange market, also defined as currency market or forex or FX is the biggest and concurrently the only market without any premise, standing floor or headquarter; there is no central exchange, or clearing house. Its daily turnover is much more than 3 trillion dollars, made by transactions between large banks, central banks, currency speculators, multinational corporations, governments. If we combined daily turnovers of all equity stock exchanges on the whole world, we would

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 5, 2010 By: Mike
  • Market Research

    Market Research

    Market Research Marketing Plan 1 credit @ level 3 1. Introduction: We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and its derivatives,sea products and we comercialize a large variety of moroccan beauty products . The majority of our customers are located in Europe, the United States and in South Est Asia. Our Process manufacturing is the most modern where Quality standards are respected in each process

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    Essay Length: 495 Words / 2 Pages
    Submitted: February 6, 2010 By: Mike
  • Consumer Behaviour of Leicester Market

    Consumer Behaviour of Leicester Market

    Consumer behaviour of Leicester Market Introduction: Leicester Market is the largest covered market in Europe, and has been on site for 700 years. It locates in the city centre, contains outdoor market and indoor market with over 270 stalls. The outdoor market sells a wide variety of goods, such as vegetables, fruits, flowers, cloths, accessories, CDs, second hand books. The indoor market is a multi-level building, sells seafood, meats, footware, confectionery, cloths, and kitchenware. The

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    Essay Length: 2,974 Words / 12 Pages
    Submitted: February 6, 2010 By: July
  • Marketing Defined

    Marketing Defined

    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 6, 2010 By: Tommy
  • Marketing Strategy

    Marketing Strategy

    1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 6, 2010 By: Venidikt
  • Marketing Kudler Fine Foods

    Marketing Kudler Fine Foods

    Executive Summary This report reviews Kudler Fine Foods interest in expanding its services by adding a catering service in addition to the in-store parties that it currently offers. Because of the company’s interest to expand into catering, its market research and the kinds of opportunities Kudler has in its marketing mix (the 4 P’s) will be examined. The company currently has two market researches that don’t give enough information needed to help consider opening a

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2010 By: Victor
  • Internet Marketing

    Internet Marketing

    The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given to the Web

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: February 6, 2010 By: Mike
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor