Zoecon Corporation Case Essays and Term Papers
2,288 Essays on Zoecon Corporation Case. Documents 701 - 725 (showing first 1,000 results)
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Cowgirl Chocolates - Marketing Analysis Case
Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate
Rating:Essay Length: 1,586 Words / 7 PagesSubmitted: January 3, 2010 -
News Corporation
1. INTRODUCTION. News Corporation is a global integrated media company founded by Rupert Murdoch, with properties in film, television, cable, magazines, newspapers, publishing and others. It emerged as a national organization in Australia and is now present in the UK, Europe, USA, and Asia. This reports attempts to analyze the firms strategic position by critically looking at the stakeholders expectations, corporate governance, it’s environment and social responsibity. The report also analyzes the firms strategic choices
Rating:Essay Length: 1,077 Words / 5 PagesSubmitted: January 3, 2010 -
Lulu.Com Case Study
Lulu.com Organization: Lulu.com formed around a devoted team with a variety of unique talents critical to operation and adaptation within the highly competitive world of print on demand. The employees are well matched to their tasks and positioned within a horizontal organization with Bob Young and Gart Davis at their head setting the strategic direction. The structure allows for increased responsiveness and productivity within the company while giving the employees ownership of their ideas. Culture:
Rating:Essay Length: 768 Words / 4 PagesSubmitted: January 3, 2010 -
Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign
PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
Rating:Essay Length: 1,473 Words / 6 PagesSubmitted: January 4, 2010 -
Taking Sides: Starbucks Case Analysis
Taking Sides: Starbucks Case Analysis Today, when people say “Wake up and smell the coffee” they are not talking about home made coffee. They are actually talking Starbucks, the world's #1 specialty coffee retailer, because it is located everywhere. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington. Starbucks operates and licenses
Rating:Essay Length: 731 Words / 3 PagesSubmitted: January 4, 2010 -
Walmart - a Case Study in Managing Technical Transitions
WAL-MART.COM: A Case Study in Managing Technical Transitions Managing Technical Transitions Prof. Michael Lawless February 24, 2001 Prepared by: Andrew Bender Ann Howell Amy Lavin David Torgerson Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in
Rating:Essay Length: 463 Words / 2 PagesSubmitted: January 4, 2010 -
Robert Blake Case Vs Watergate
May 4, 2001 Bonny Lee Bakley, wife of actor Robert Blake, was found dead in her car behind a Studio City restaurant after being shot twice. Robert Blake and Bonny Lee Bakley were married only six months before her shooting and 11 months after the birth of their first child, Rose Bakley. Bonny Lee Bakely had the reputation for scamming men, especially those who were considered to be “well to do,” in order to obtain
Rating:Essay Length: 551 Words / 3 PagesSubmitted: January 4, 2010 -
Nike Case Study
Nike Although our portfolio only has a one percent allocation to Nike, this stock has proved to be the most profitable thus far out of the stocks that were required to be in the portfolio. Nike has surpassed analysts’ expectations for fiscal third quarter, reporting a 32% jump in earnings according to TheStreet.com. Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased
Rating:Essay Length: 658 Words / 3 PagesSubmitted: January 4, 2010 -
Walmart Case Study
Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has two segments: The Wal-Mart Stores and The SAM’S CLUB. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and accessories;
Rating:Essay Length: 282 Words / 2 PagesSubmitted: January 4, 2010 -
Nelnet, Inc Case Study
Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown their share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena. Nelnet’s vision of “Making
Rating:Essay Length: 1,309 Words / 6 PagesSubmitted: January 4, 2010 -
Botulism - a Case Study
Every year, about 110 cases of botulism are reported in the United States. About 25% of the cases result from food, while 72% are infant botulism and 3% are wound botulism. Food-borne botulism is usually caused by eating home-canned foods that are contaminated with the toxin botulin. Botulin is produced by Clostridium botulinum, which is the name of a group of bacteria commonly found in soil. The bacteria grow best in low-oxygen conditions. The
Rating:Essay Length: 543 Words / 3 PagesSubmitted: January 4, 2010 -
Corporate Scandals: How Greed Consumed the American Dream
Corporate Scandals: How Greed Consumed the American Dream Enron is not even at the top of the list. More and more corporate scandals are happening in America. Why have these scandals just shown up in recent years? What causes these corporations to lie and be deceitful towards investors? Though once seen as legitimate, fair, honest, and respectable, corporations have arrived at a stage of greed and deception. This can be explained by a number of
Rating:Essay Length: 1,945 Words / 8 PagesSubmitted: January 4, 2010 -
Electrolux Case Study
Electrolux Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. In Europe, Electrolux has factories located in Italy, Germany, Sweden, UK and France, and is currently growing fast in Eastern and Central Europe The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products
Rating:Essay Length: 571 Words / 3 PagesSubmitted: January 5, 2010 -
Case Study
1. How does Starbucks’ approach to social responsibility relate to the three concepts of social responsibility described in the text? Starbucks’ approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. The video stated “social responsibility start with the employees”. Starbucks offer employees health care benefits and stock options to all employees half time or
Rating:Essay Length: 380 Words / 2 PagesSubmitted: January 5, 2010 -
Fairfield University Case Study
Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem faced by Fairfield University, the characteristics of the case methodology, and lays the foundation
Rating:Essay Length: 5,969 Words / 24 PagesSubmitted: January 5, 2010 -
Enron Case Study
In a matter of simply 15 years, Enron, from being close to a non-entity, expanded to being the seventh largest company of the country with a staff of more than 21,000 people and with offices in more than 40 countries. But lies, shady dealings and blatant deception were the inside story at Enron and when the scandal broke out in 2002, it shook the very foundation of the U.S. economy. It was in the fall
Rating:Essay Length: 759 Words / 4 PagesSubmitted: January 5, 2010 -
Case Study of Proctor & Gamble
Case Study of Proctor & Gamble There is no question whether or not Proctor & Gamble is a strong company and a prominent force in the consumer goods market segment; but what sets them apart from their competition? What makes them such a power house in their market? When determining a companies strengths, such as P&G’s you must take a look at the companies resources. A companies resources are often what sets them apart from
Rating:Essay Length: 676 Words / 3 PagesSubmitted: January 5, 2010 -
Ibm offers Microsoft Corporation Cofounder
The Development of MS-DOS began in October of 1980, when Microsoft was commissioned to write one of the first operating systems for the pc. I believe that is what started the boom in the industry. On August 12, 1981 IMB released its “new revolution in a box”, the personal computer, with its 16-bit MS-DOS 1.0 operating system from Microsoft. Bill Gates’ operating system eventually wiped out Kildall’s operating system out of common use. Kildall’s had
Rating:Essay Length: 255 Words / 2 PagesSubmitted: January 5, 2010 -
Coca-Cola Case Study
Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been
Rating:Essay Length: 412 Words / 2 PagesSubmitted: January 5, 2010 -
Abercrombie and Fitch Case Study
LAST YEAR, a lawsuit against retail chain Abercrombie and Fitch introduced a new "-ism" into the American lexicon of prejudice: lookism. Abercrombie admitted to having a national policy of recruiting attractive people to work at their stores. However, anti-discrimination law entered the picture when Abercrombie appeared to have an overly inclusive definition of "attractive" as white. This conceptualization should set off a bell in the heads of most Americans: Warning, racism may be afoot. Others
Rating:Essay Length: 806 Words / 4 PagesSubmitted: January 5, 2010 -
Case Studymarketing Verses B2c Marketing
: B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: January 5, 2010 -
Schonberger Case
Schonberger Case #1: HyGain-Telex: Analysis for JIT Production Company Objective “The HyGain-Telex plan in Lincoln, Nebraska, manufactures antennas. It currently has an U.S. Army contract for Model X32 antennas. The contract requires a production rate of two hundred Model X32s per day. The contract quantity may be changed quarterly.” Manufacture of the X32 Analysis of the manufacture of the X32 concentrates on the base, which is a cylinder 6 inches in diameter and 10 inches
Rating:Essay Length: 678 Words / 3 PagesSubmitted: January 5, 2010 -
Merck & Co. Case Study
Executive Summary In 2000, Merck & Co., Inc., a global research-driven pharmaceutical company, was facing a threat that patents of their most popular drugs would expire in two years. Following by the patents’ expiration, company’s sales and profits would decline dramatically since generic substitutes would take place. The only way to recover the loss caused by patents’ expiration was to develop new drugs and refresh the company’s portfolio. LAB Pharmaceuticals, who specializes in developing compounds
Rating:Essay Length: 2,390 Words / 10 PagesSubmitted: January 5, 2010 -
Abc, Inc. Case Study
Introduction Mr. Carl Robins, who is a new campus recruiter for ABC, Inc., fell short on planning and execution of the new employee orientation. His lack of planning and execution could imply that either Carl is not fully qualified, or ABC, Inc. does not have a very solid mentoring program. Being a new employee of only six months, Carl’s supervisor/manager should have been monitoring Carl’s planning of the new employee’s orientation and offer assistance if
Rating:Essay Length: 772 Words / 4 PagesSubmitted: January 5, 2010 -
Intel Corporation: The Dram Decision
Introduction Morison’s (2004) essay, “Gunfire at Sea: A Case Study in Innovation”, is a commentary on the social implications of technological change that surrounded the introduction of continuous-aim firing in both the British and American navies. Morison discusses (1) conditions that foster technological innovation, (2) reactions to the changes produced by innovation, and (3) the elements of an adaptive society. The Cogan and Burgelman (2004) case, “Intel Corporation: The DRAM Decision”, paired with the aforementioned
Rating:Essay Length: 1,748 Words / 7 PagesSubmitted: January 5, 2010