Innovation in Apple

Innovation in Apple, Inc.

Part I: Thinking a technological innovation

Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products, and also all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. In Genius Bar, customers can receive technical advice or set up service and repair for their products. So retail stores provide simulation and repair services. Current products of Apple Inc. is divided