No one Cares

Data Clear had a great success with its first software product, ClearCloud domestically. The software they had was a state of the art data analysis package, which had two versions, one for the telecommunications industry and the other for the financial services providers. The founder of the company was Greg McNally; a New Jersey native got his PhD in computer science from UC Berkeley, and had worked for such companies as Oracle and Borland. He realized that companies were collecting information faster then they could analyze, and at a seminar at Northwester University he saw his opportunity. He partnership with two researchers, and created Data-Clear, this product was as instant hit. Greg saw a huge potential outside the telecommunication and financial services industries, with little product development they believed, ClearCloud could adapted for the chemical, petrochemical and pharmaceutical industries. But Greg learned from Susan the head of sales, that a British start-up, VisitDat, was only weeks from launching a data analysis package. “ We need to agree on a strategy for dealing with this kind of competition.” She said. Now the company which had a blockbuster potential in the U.S market, had to decide wherever to stay domestic or go global and try to secure its share of the global market.

They have to make that decision to stay domestic or go global because, of the new competition in