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Nora Holdings Sdn Bhd

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Essay title: Nora Holdings Sdn Bhd

Nora Holdings Sdn Bhd

Memo

To: Zainal Hashim, Vice Chairman of Nora Holdings Sdn Bhd

From: Caterina Barraco, Consultant

Date: July 13, 1992

Re: Joint Venture Recommendation

To ensure compliance with the terms of the TMB contract, joint venture negotiations with Sakari must be successfully concluded. Negotiations to date have failed mainly due to a mutual ignorance of one another?s cultural norms, not as a reflection of the potential success of a Nora-Sakari joint venture.

The following indicators suggest that Nora and Sakari are a good fit, and could successfully partner:

Complimentary objectives ? Sakari?s main objective is to acquire knowledge of, and gain access to, South Asian markets for Telecom products. Nora is looking to secure a partner that will enable them to comply with the TMB contract, as well as to learn from Sakari?s success and replicate that model in the Malaysian market.

Skills and Resources ? each company has the necessary skills to enable the other to meet their objectives. Nora is a leading supplier of telecommunications

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