Business Management

Part I: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?

Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options

Chapter 7: Strategies for Competing in Foreign Markets

Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9: Diversification: Strategies for Managing a Group of Businesses

Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building Resource Strengths and Organizational Capabilities

Chapter 12: Striving for Operating Excellence

Chapter 13: Corporate Culture and Leadership

Part II: Cases

Section A: Crafting Strategy in Single-Business Companies

1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University

2. Netflix: Braxton Maddox,The University of Alabama

3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama

4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario

5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama

6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University

7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University

8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama

9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama

10. Nexity and the U.S. Banking Industry: John Paul Youther

11. Making It Big: Joan Winn, University of Denver

12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama

13. McDonald’s: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama

14. Maple Leaf Consumer Foods?Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario

15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University

16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama

17. Ebay--In a League by Itself: Lou Marino, The University of Alabama

18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City

19. Pivot International?Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates, Rensselaer Polytechnic Institute

20. Bayer AG: Children’s Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management

21. Harley Davidson: