Cadbury 4p’s

Marketing Plan: Phase I Paper

Marketing is utilizing the necessary resources committed in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships consistent with corporate objectives while realizing and enhancing customer needs. The first step in the process is beginning the marketing plan. A considerable amount of time should be allocated to this stage; success begins with the proper strategy. A marketing plan begins with the organizational overview and mission statement, product description, a SWOTT analysis and marketing research. In addition to these topics, you will find herein a section outlining the importance of marketing.

Overview

In July of 1970, the White House and Congress joined forces to establish the Environmental Protection Agency, or EPA, in response to the rising community need for cleaner water, air and land. Preceding the establishment of the EPA, the federal government was not liable for making attacks on the pollutants that contaminate human health and disgrace the environment. The EPA was assigned the overwhelming task of repairing the damage previously done to the natural environment and establish new criterion to steer Americans in making a cleaner environment an actuality (U.S. Environmental Protection Agency, n.d.).

Water purification