Shangri La
By: Wendy • Case Study • 3,079 Words • April 20, 2010 • 2,483 Views
Shangri La
Table of contents
Title Page
• Overview 1
• Board of Director 2
• Shangri-La Culture 3
o Philosophy 3
o Vision 3
o Mission 4
o Guiding principle 4
• Product and Services 5
• Company Analysis 6
o SWOT analysis 6
o Location analysis 6
o Forecasting 7
• Competitor 9
• Current issue 10
• Recommendation 12
• Conclusion 12
• References 13
Overview
Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group, welcomes business and leisure travelers with award winning Asian hospitality. Shangri-La Hotel and Resorts began in year 1971 with the first deluxe hotel in Singapore. The group now has 52 deluxe hotels and resorts located in Asia and Middle East cities. There are new properties under development in Europe and North America.
Shangri-La Hotels and Resorts group has several brands name,
• Shangri-La City Hotels
• Shangri-La Resorts
• Traders Hotels
• Chi, The Spa at Shangri-La
Besides this, the group also provides services at two of the Asia’s most well known clubs, the Aberdeen Marina Club in Hong Kong and the Xili Golf and Country Club in Shenzhen, China.
Shangri-La Traders Hotel, Penang is one of Traders Hotel of the group in Malaysia. Shangri-La Traders Hotel, Penang is located in the heart of the Georgetown. Shangri-La Trader Hotel supported by superb meeting facilities, a modern business center and a fully equipped fitness center. The rooms and suites offer a complete range of amenities that one would expect from a 5 star hotel.
Shangri-La Traders Hotel, Penang is one of the topnotch award winning trader’s hotels.
Board of Director
Recognizing that a passion for excellence cascades from the upper levels of an organization, Shangri-La Hotels and Resorts has carefully selected the members of it executive team [2]. This shows that high level manager need to have a very good conceptual skill, and able to forecast things will go to happen in the future. This will lead the company to a better future.
The members of executive team are
Mr. Angelini, Giovanni - chief Executive Officer and Managing Director
Mr. Rao, Madhu – Chief Financial Officer
Mr. Ng, Alan S.F. – Senior Group Director of Projects
Mr. Waechter, Martin F – Chief Marketing Officer
Mr. Bridle, Symon – Chief Operating Officer
Mr. Jin, Jian Ping – Executive Vice President
Mr. Sekerciogle, Cetin – Vice President
Ms. DeMotte, Elizabeth A. – Vice President, Public Relations
Mr. Tan, Eng Leong – Group Director of Human Resources
Mr. Offe, Jean Michel – Group Director of Food and Beverage
Mr. Rao, Anand – Chief Information Officer
Mr. Wikinson, Jim – Vice President, Procurement
Ms. Cheah, Caroline – Group Director of Rooms
Mr. Fankhanel, Max – Group Director of Engineering
Mr. Ram, S. S. Mohan – Vice President, Finance
Mr. Kuok, Khoon Tsen – Group Director of Projects
Mr. Hediger, Marc – Senior Vice President – Development
Mr. Inns, Brendan – Quality Assurance