Shangri La

I. Background Information / Additional Perspectives

Shangri-La

The name Shangri-La was inspired by the legendary land featured in James Hilton's novel "Lost Horizon" published in 1993.

It encapsulates the tranquillity and service for which Shangri-La is renowned worldwide. Shangri-La uses the 'S' logo, which resembles uniquely Asian architectural forms, suggests majestic mountains reflected in the waters of a tranquil lake.

Apart from the luxurious hotels that Shangri-La offers, they also have Traders Hotel for travellers who seek high quality accommodation with value for money.

In addition, they also have Resorts and Spa amenities for travellers and families to experience a relaxing and engaging vacation with a theme of vibrant cultural experiences, recreation activities and dining options, amid natural splendour, in a tranquil tropical retreat.

Shangri-La Company also bears with them their Philosophy, Mission and Vision.

Their Philosophy upholds the idea of showing hospitality from a caring family, a vision to be the first choice for guests, colleagues, shareholders and business partners and a mission to delight their guests every time by creating engaging experiences straight from their hearts.

Shangri-La also has their Guiding Principles:

• Ensure leadership drives for results.

• Make guest loyalty a key driver of their business.

• Enable decision making at the guest contact point.

• Commit to the financial success of their units and of their company.

• Create an environment where their colleagues may achieve their personal and career goals.

• Demonstrate honesty, care and integrity in all their relationships.

• Ensure their policies and processes are guest and colleague friendly.

• Remain deeply committed to their social responsibility by making a