B2b Marketing Essays and Term Papers
1,422 Essays on B2b Marketing. Documents 101 - 125 (showing first 1,000 results)
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Principles of Marketing
The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 15, 2009 -
Ethical, Legal and Regulatory Issue Differences B2b Vs. B2c
Introduction In a continuance of the differences between B2B vs. B2C web sites, this week’s paper will cover how the sites manage ethical, legal and regulatory issues. Ethical Issues facing B2B and B2C sites There are several definitions of the work ethics. One definition of ethics is the discipline dealing with what is good and bad and with moral duty and obligation. It can also be defined as a set of moral principles or
Rating:Essay Length: 916 Words / 4 PagesSubmitted: November 15, 2009 -
B2b Applicability Analysis
Introduction Prehistoric Computers has built a business of refurbishing laptops and selling them to small and medium sized companies. Now the company is looking into becoming a B-to-B exchange, thus increasing its efficiency and position on the market. According to Managing B-to-B Relationships simulation (2005), “B2B solutions enable businesses to save costs by reducing inventories, lead-time, and demand forecasting errors”. Prehistoric Computers must decide whether adopting this strategy would benefit the company and support its
Rating:Essay Length: 862 Words / 4 PagesSubmitted: November 16, 2009 -
Strategic Marketing for Sri Lanka Airlines
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market
Rating:Essay Length: 377 Words / 2 PagesSubmitted: November 16, 2009 -
Ebay Marketing
eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of
Rating:Essay Length: 1,247 Words / 5 PagesSubmitted: November 16, 2009 -
Marketing Plan: Power Shirts
Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,
Rating:Essay Length: 1,346 Words / 6 PagesSubmitted: November 17, 2009 -
Gap Analysis - Marketing
Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the
Rating:Essay Length: 257 Words / 2 PagesSubmitted: November 17, 2009 -
The Marketing Mix
The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a
Rating:Essay Length: 1,187 Words / 5 PagesSubmitted: November 17, 2009 -
Singtel Broker Report Asian Capital Markets October 2007
Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.
Rating:Essay Length: 996 Words / 4 PagesSubmitted: November 17, 2009 -
Marketing Plan for Internet Cafes in India
Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives
Rating:Essay Length: 6,022 Words / 25 PagesSubmitted: November 17, 2009 -
Global Marketing
New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and
Rating:Essay Length: 399 Words / 2 PagesSubmitted: November 17, 2009 -
Marketing Assignment's Kudler Fine Foods
Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.
Rating:Essay Length: 915 Words / 4 PagesSubmitted: November 18, 2009 -
Nokia Brand Marketing
Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see
Rating:Essay Length: 742 Words / 3 PagesSubmitted: November 18, 2009 -
Marketing Mix the 4 P’s
Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which
Rating:Essay Length: 1,205 Words / 5 PagesSubmitted: November 18, 2009 -
Derivative Markets
Plekhanov Russian Academy of Economics International Economics DERIVATIVE MARKETS FUTURES, FORWARDS, OPTIONS, SWAPS, CAPS AND FLOOR MARKETS Prepared by: Zagorskaya Ksenia 1. OVERVIEW OF DERIVATIVE MARKET Derivatives are financial instruments whose value is derived from the value of something else. They generally take the form of contracts under which the parties agree to payments between them based upon the value of an underlying asset or other data at a particular point in time. The main
Rating:Essay Length: 3,760 Words / 16 PagesSubmitted: November 18, 2009 -
Government Intervention in National Markets
Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola’s socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn’t import tires into the
Rating:Essay Length: 318 Words / 2 PagesSubmitted: November 18, 2009 -
Marketing Audit Approach
Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from
Rating:Essay Length: 431 Words / 2 PagesSubmitted: November 18, 2009 -
Marketing
PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African
Rating:Essay Length: 489 Words / 2 PagesSubmitted: November 18, 2009 -
Market Structure Cartel
A Cartel is a company with a very unique position with the opportunity to use a simple model to optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may
Rating:Essay Length: 803 Words / 4 PagesSubmitted: November 19, 2009 -
Challeges Facing International Marketers in This Millennium
"CHALLENGES FACING INTERNATIONAL MARKETERS" IN THIS MILLENIUM 1.0 Introduction The prevailing arena in business this millennium has powerful forces which are transforming markets and spectacularly changing ways of doing business. There has been increased movement of people, goods and organizations across borders which have resulted in the emergence of global market segments and the growth of globally integrated markets. Advances in communications and information systems technology have shrivel distances, linking markets through flows of information,
Rating:Essay Length: 3,379 Words / 14 PagesSubmitted: November 19, 2009 -
Integrated Marketing Communicationi M3
Company Profile PT INDOSAT PT Indonesian Satellite Corporation Tbk. adalah sebuah perusahaan telekomunikasi di Indonesia. Indosat merupakan perusahaan telekomunikasi dan multimedia terbesar kedua di Indonesia untuk jasa seluler (Satelindo, IM3, StarOne). Saat ini, komposisi kepemilikan saham Indosat adalah: Publik (45,19%), ST Telemedia melalui Indonesia Communications Limited (40,37%), serta Pemerintah Republik Indonesia (14,44%), termasuk saham Seri A. Indosat juga mencatatkan sahamnya di Bursa Efek Jakarta, Bursa Saham Singapura, serta Bursa Saham New York. Indosat didirikan
Rating:Essay Length: 3,369 Words / 14 PagesSubmitted: November 19, 2009 -
Marketing Plan - Crushendo Juices at Winemakers West
Marketing Plan: Crushendo Juices at WineMakers West Table of Contents The New Paradigm 4 New Product 5 Market Evaluation 6 SWOTT ANALYSIS 8 Target Market 9 Factors of Influence 11 Product Attributes 13 Product Positioning and Differentiation 15 Strategy 16 Tactics & Tools 18 Product Life Cycle 20 Marketing Mix Summary 21 Budget 22 Monitoring and Control 23 Conclusion 24 References 26 Marketing Plan: Crushendo Juices at WineMakers West Fermentation is a basic process that
Rating:Essay Length: 7,562 Words / 31 PagesSubmitted: November 19, 2009 -
Marketing Plan
There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured. II. Business Overview This section is sometime referred
Rating:Essay Length: 981 Words / 4 PagesSubmitted: November 19, 2009 -
How Does Crm Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry?
Title: How does CRM Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry? The profitability in travel and tourism market is focused on capacity in peak and off-peak seasons, fixed costs and variable costs, and the pricing of a product; therefore, capacity utilization and the development of demand balancing are the solutions. For that reason, instead of selling products or services separately, companies bundle them into the combinations of products and services that
Rating:Essay Length: 1,813 Words / 8 PagesSubmitted: November 19, 2009 -
Marketing Challenges in a Changing Global Environment
Marketing Challenges in a Changing Global Environment Volume Three: Transportation & Economic Development in Africa By The International Marketing Classes of Clemson University Fall, 2000 The Department of Marketing College of Business and Public Affairs Clemson University Contributors Editor: Associate Editors: John D. Mittelstaedt Matthias R. W. Mutzke Marcie A. Patterson Contributors: Adam M. Allenspach Melissa A. Andrews Kelly O. Barton Jack C. Berno, III Jesse P. Caldwell T. Linden Carroll Jake D. Chandler
Rating:Essay Length: 298 Words / 2 PagesSubmitted: November 19, 2009