Brand loyalty Essays and Term Papers
Last update: March 15, 2017-
Lacking Loyalty
Christina Mallon Dr.Pattillo March 15, 2007 “Lacking Loyalty” In Shakespeare’s As You Like It loyalty is dominant theme. Each character possesses either a loyalty or disloyalty towards another. These disloyalties and loyalties are most apparent in the relationships of Celia and Rosalind, Celia and Duke Fredrick, Orlando and Rosalind, Adam and Orlando, and Oliver and Orlando. In these relationships, a conflict of loyalties causes characters to change homes, jobs, identities and families. Two characters, Celia
Rating:Essay Length: 1,029 Words / 5 PagesSubmitted: March 5, 2010 -
Re-Branding
Vam Organic Chemicals changed its name to Jubilant Organosys along with its logo and company colours in a massive re-branding exercise undertaken in the last quarter of 2001. The name change celebrates a strong move up the value chain from being in low-end commodity chemicals to a new emphasis on high-value specialty and fine chemicals that have carved out a global presence for the company. The name Vam Organic had become unrepresentative over a period
Rating:Essay Length: 383 Words / 2 PagesSubmitted: March 10, 2010 -
Marketing Strategies in the Competition Between Branded and Generic Antibiotics
MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),
Rating:Essay Length: 2,382 Words / 10 PagesSubmitted: March 14, 2010 -
Nike Brand Image
In order to conduct proper research, it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen, we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike, Adidas and Puma. Once we had our brands, we had to discuss our objectives and from
Rating:Essay Length: 310 Words / 2 PagesSubmitted: March 15, 2010 -
Brand Equity
Brand architecture Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organisation; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.
Rating:Essay Length: 774 Words / 4 PagesSubmitted: March 19, 2010 -
Brand Rejuvenation - a Case Study of Sony
Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market.
Rating:Essay Length: 1,849 Words / 8 PagesSubmitted: March 19, 2010 -
Loreal Brand Image
Loreal Paris Created in France, L'Orйal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L'Orйal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the 'because you're worth it' philosophy. Our core values are supported by our strong investment in scientific
Rating:Essay Length: 370 Words / 2 PagesSubmitted: March 21, 2010 -
Branding Strategies
Killing Brands Successfully Vital Few and Trivial Many In a paper that seeks to explain why one should kill something that has taken years to build, it is fitting that one talks about the much-used but misnamed Pareto principle. The Pareto principle tells us that 20 percent of something is always responsible for 80 percent of the results. This is a fairly apt way to describe the situation with many multi-brand companies today. Diversifying across
Rating:Essay Length: 359 Words / 2 PagesSubmitted: March 23, 2010 -
Lovemarks: Future Beyond Brands
Lovemarks: Future beyond Brands The narrator of this story is Kevin Roberts the Global CEO of Saatchi & Saatchi a company that creates ideas for life. He supervises an international team of more than seven thousand creative professionals in eighty countries. He is also a CEO in residence of the judge institute of Management of the Cambridge University and teacher of the Limberick University in Ireland and Waikato Management School. And with this curriculum you
Rating:Essay Length: 664 Words / 3 PagesSubmitted: March 24, 2010 -
Volkswagen Brand Positioning
Case Study: Volkswagen Brand Positioning Background In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event. Challenge To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another. Strategy Take the vehicle
Rating:Essay Length: 263 Words / 2 PagesSubmitted: March 27, 2010 -
Brands
Brands Brands and logos have taken over today's mainstream. Every type of good or service has either a brand name or a logo that defines them against any of the competition. They are names and logos that anyone can recognize. Anything from clothes, to food, or even a radio station, it has to carry some type of a symbol or name that is recognizable. This is what keeps them separated against the rest of their
Rating:Essay Length: 460 Words / 2 PagesSubmitted: March 29, 2010 -
Brand Report: Levi's Strauss & Co.
Brand Report: Levi's Strauss & Co. Company Analysis In 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi's attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans. In 1873, Levi Strauss used his money
Rating:Essay Length: 308 Words / 2 PagesSubmitted: March 30, 2010 -
Need for Indian Telecom Service Providers to Adopt Loyalty Programs
Need for Indian Telecom Service Providers to adopt loyalty programs 1. India is the fastest growing mobile telephony market in the world. The telecommunication industry is growing at a neck break speed with leading players lapping up mobile subscribers by millions. The country's telecommunication market is the 4th largest in the world in terms of wireless subscribers and 5th largest in terms of total telecom subscribers. After growing its wireless (GSM and CDMA) subscriber base
Rating:Essay Length: 400 Words / 2 PagesSubmitted: April 3, 2010 -
L’orйal’s Global Brand Management Strategies
Scientific Approach, One of the Group’s most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L’Orйal’s managing director for Africa, the Orient and the Pacific, explains that L’Orйal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them."They opened a Chicago
Rating:Essay Length: 270 Words / 2 PagesSubmitted: April 7, 2010 -
Brand Segmentation and Positioning - Espresso Coffee Machines
________________________________________ BRAND SEGMENTATION AND POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines, the factors affecting consumer behaviour, and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007 the Australian market for espresso machines totalled almost 87 million dollars,
Rating:Essay Length: 1,743 Words / 7 PagesSubmitted: April 8, 2010 -
Brands Are Continually Changing, but in Certain Cases They Need to Shift Radically to Gain Back Their Customers
Brands are continually changing, but in certain cases they need to shift radically to gain back their customers Abstract By comparing the views of Groucutt (2006) and of Lehu (2006), reviewed by Dinnie (2008), we are able to see two different approaches to the rejuvenation and life cycle of a brand. Whilst Groucutt (2006) sees that a brands’ market position can be developed thanks to innovation and repositioning. While referring to a human life cycle
Rating:Essay Length: 2,828 Words / 12 PagesSubmitted: April 12, 2010 -
Brand Personality Creation Through Advertising
In this paper I develop an understanding about how design in printed advertisements creates the personality of the brand. The research is based on the importance of advertising design in communicating the brand and its personality to the target market and to the understanding of the creative strategy that is used in advertisements, which help to communicate the brand effectively. The research includes information from interviews, questionnaires and focus groups which was provided by consumers
Rating:Essay Length: 352 Words / 2 PagesSubmitted: April 17, 2010 -
Brand Loyality
Perhaps no other product inspires stronger brand loyalty than automobiles. My father, for instance, was a “Ford” man. Every vehicle he ever owned since I can remember was a product of the Ford Motor Company. To him, driving a Chevy was foolish, and driving a Japanese car was blasphemy. I am sure he was disappointed when his youngest son purchased a Nissan Maxima. At the time, Maximas were very popular and the most luxurious vehicle
Rating:Essay Length: 718 Words / 3 PagesSubmitted: April 22, 2010 -
Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice
Make friends with customers What should a marketer know about brand personality theory and practice 1. What is brand personality? 1.1 The background of brand personality. The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy, 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology, the produce with the same quality become much
Rating:Essay Length: 1,640 Words / 7 PagesSubmitted: April 24, 2010 -
Loyalty in the Odyssey
Loyalty in The Odyssey Loyalty is defined in the Webster’s dictionary as faithfulness or devotion to a person, a cause or a duty. Through this definition, it can be expressed that loyalty is a major theme in Homer’s epic, “The Odyssey”. The author presents four mayor illustrations of loyalty, which are given by Penelope, Telemachus, Eumaeus and Philoetius and Odysseus. Penelope is Odysseus faithful wife who not only doesn’t re-marry but also keeps hope that
Rating:Essay Length: 821 Words / 4 PagesSubmitted: May 3, 2010 -
Loyalty
LOYALTY As time progresses certain values such as chivalry, bravery and honor appears to have lost cultural importance. Today men are so concentrated on the self, that these values scarcely exist. In medieval times such virtues as loyalty held a much higher place on a man's list of priorities. In medieval times, if a person was serious about helping or serving a leader they pledged allegiance to him. This pledge was essentially an oath or
Rating:Essay Length: 488 Words / 2 PagesSubmitted: May 4, 2010 -
Intel Marketing - Branding
Not many years ago computer chips, in the eyes of consumers, were a generally unknown component of PCs - a commodity product. From a competitive standpoint, a computer chip is a typical commodity. Take one out, put another in, no performance difference. Chips are something most customers don't see, many don't understand, and large numbers don't care about. But Intel has built a brand around a commodity. Today many personal computer users can recite the
Rating:Essay Length: 2,212 Words / 9 PagesSubmitted: May 7, 2010 -
The Global Branding of Stella Artois
1. It makes sense for Interbrew, a simple Belgium brewery to develop a global brand in order to increase volumes, to maximize sales revenues and to lessen its dependence on Belgium and Canada, its two primary markets. As the world beer industry which was divided among four leading brewing companies accounted for only 22% of the global volume, this reflected a great opportunities easing the global expansion of Stella Artois. In mature markets, Interbrew maintained
Rating:Essay Length: 607 Words / 3 PagesSubmitted: May 7, 2010 -
Case Analysis for Yum! Brands
Page 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization, no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices,
Rating:Essay Length: 413 Words / 2 PagesSubmitted: May 11, 2010 -
Marketing: Product Loyalty
Marketing: Product Loyalty Kamaria Gammon Unit 3 Individual Project Product & Price Inst. Alan Mandel December 2, 2006 The American Heritage Dictionary states the definition of loyalty is, “A feeling or attitude of devoted attachment and affection.” (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This
Rating:Essay Length: 1,712 Words / 7 PagesSubmitted: May 11, 2010