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Last update: September 7, 2014
  • Verizon Business Case

    Verizon Business Case

    Protecting Customer Privacy Site Search Corporate Responsibility Company Profile Message from Our Chairman and CEO Ethics & Governance Overview Living Our Values Corporate Governance Protecting Customer Privacy Corporate Responsibility & Workplace Culture Council Service & Innovation Empowering Employees Promoting Community Growth Protecting the Environment Partnering with Communities Overview Living Our Values Corporate Governance Protecting Customer Privacy Corporate Responsibility & Workplace Culture Council Overview Building Broadband's Future Connection Solutions Meeting Customers' Needs Serving Diverse Communities Protecting

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    Essay Length: 899 Words / 4 Pages
    Submitted: November 21, 2009 By: Monika
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Business Case for Health Communication

    Business Case for Health Communication

    Business Case for Health Communication "Stress is both additive and cumulative in its negative effects on individuals, organizations and societies" (Stress Directions, n.d.). Stress is growing not only in people's personal lives but in the workplace as well. "More than 50% of adult Americans suffer adverse health effects due to stress;" and it is, "estimated that up to 90% of illness and disease is stress-related." Stress can be linked to many causes of death. These

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    Essay Length: 520 Words / 3 Pages
    Submitted: December 6, 2009 By: Mike
  • The Business Case - Why Diversity and Inclusion Is Important

    The Business Case - Why Diversity and Inclusion Is Important

    The Business Case - Why Diversity and Inclusion is Important Knowing that gaining the support of the Board was critical to the success of the D&I initiative, early in the process the DAC defined the business case for Diversity and Inclusion. This was a clear and succinct statement of the benefits would achieve from embarking on such a significant culture change process, and would be understood by employees throughout the organisation. The business case is

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    Essay Length: 281 Words / 2 Pages
    Submitted: January 1, 2010 By: David
  • Keeping It to the Fairway - Harvard Business Case

    Keeping It to the Fairway - Harvard Business Case

    Keeping to the Fairway The Keeping to the Fairway case study is a complex situation that needs to be handled in the correct manner. At issue, is whether or not a company named Pace Sterling should proceed with their sponsorship of a Champions Tour golf tournament. The reason why their support is being questioned has to do with the host golf club’s (Dover Hill) membership policies. Dover Hill has been around for a hundred years

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    Essay Length: 1,223 Words / 5 Pages
    Submitted: January 17, 2010 By: Victor
  • Du Pont’s Titanium Dioxide Business Case Analysis

    Du Pont’s Titanium Dioxide Business Case Analysis

    Du Pont’s Titanium Dioxide Business Case Analysis Industry and Company In 1910s, American, Norwegian and French researchers’ discovered underlying commercial titanium compounds. Two of the American researchers set up a company to make titanium dioxide (Ti02) for use as a white pigment in 1916. In 1931, Du Pont and CPC agreed to combine their pigments businesses into an entity. The combination sold Ti02 mixed with lithophone, partly because of NL’s patents, which restricted the sale

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    Essay Length: 655 Words / 3 Pages
    Submitted: January 25, 2010 By: Fatih
  • Telekom Malaysia Business Case Study

    Telekom Malaysia Business Case Study

    Exploring Business Growth through Scenario Planning at Telekom Malaysia Berhad ( * ) 1. Telekom Malaysia Berhad: an introduction Telekom Malaysia (TM) Berhad establishes, maintains and provides telecommunication and related services under a license issued by the Ministry of Energy, Telecommunications and Posts of Malaysia. Other business activities include printing and publications, consultancy and engineering services, public telephone services, provision of mobile telecommunication services, investment holding and other services relating to telecommunications. Telekom Malaysia

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    Essay Length: 566 Words / 3 Pages
    Submitted: March 31, 2010 By: regina
  • Union Pacific Business Case Study

    Union Pacific Business Case Study

    The purpose of this is to display my research for the first assignment of BUS 1100 class. The assignment was to research a designated Fortune 500 company and answer allocated information about the company. My assigned company was Union Pacific. Industry Trends Union Pacific Corporation (NYSE:UNP) is one of America's leading transportation companies. Its principal operating company, Union Pacific Railroad, is the largest railroad in North America, covering 23 states across two-thirds of the

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    Essay Length: 1,787 Words / 8 Pages
    Submitted: May 2, 2010 By: Vika
  • Song Airlines Business Case

    Song Airlines Business Case

    Song Airlines Case Song airline was a low cost carrier subsidiary of Delta airlines that started in 2003. It was formed to compete with JetBlue and other low cost airlines for the Florida market. The market environment at the time of the case was extremely difficult with the rising costs of fuel, increasing security requirements after 9/11 and customers’ expectations of lower fares. It has forced many big players in the airline industry into bankruptcy.

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    Essay Length: 283 Words / 2 Pages
    Submitted: June 1, 2010 By: Monika
  • Qnt 565 Week 1 Business Case Study

    Qnt 565 Week 1 Business Case Study

    BUSINESS RESEARCH CASE STUDY Business Research Case Study QNT 565: Research Methods, Design, and Analysis February 15, 2016 ________________ Business Research Case Study When management faces a problem, it is necessary to conduct research to get to the cause of the problem. "Before we can describe, analyze, and explain a problem, we must define it" (Kepner & Tregoe, 1997, p. 29). To define the problem, one must recognize the significance, scope, magnitude, or feasibility of

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    Essay Length: 689 Words / 3 Pages
    Submitted: March 6, 2016 By: jr
  • Facebook Business Case - What Is online Social Network?

    Facebook Business Case - What Is online Social Network?

    Chapter 13: Facebook What is Online Social Network? * A place where people who share interests, activities, backgrounds, or real-life connections can interact with one another * The internet removes the geographic and time limitations of offline social networks * Bilateral Relationship: If you wanna communicate with one another, you need to get approval of other (Interaction between Users) (like Whatsapp) * Unilateral: Follower (e.g. Twitter, Instagram for spreading message) * Profiles, Friends Connection (can

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    Essay Length: 1,010 Words / 5 Pages
    Submitted: May 2, 2019 By: Patrick Cheng
  • Zappos Business Case Study

    Zappos Business Case Study

    https://d.adroll.com/cm/aol/out?advertisable=RMA4JRK3LBCRFDGPVVO45A Hannah Scott Case Study 9 January 17 Dr. B 1. Zappos is a leader in using social media for their business. Zappos also uses digital media tools such as Facebook, Instagram, Google, Yahoo, YouTube, and Pinterest to reach current and prospective customers. The cross promotes across all these platforms. They also use promotions like “Fan of the Week contest” and photo contest to get the audience’s attention to use their business. 2. There are

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    Essay Length: 271 Words / 2 Pages
    Submitted: June 23, 2019 By: Hannah Scott
  • McDonalds and the Hotel Industry Case Study Analysis

    McDonalds and the Hotel Industry Case Study Analysis

    McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: November 17, 2009 By: Venidikt
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Case Study: Forms of Business

    Case Study: Forms of Business

    There are a number of alternatives to choose from when developing a business. Some of them include corporations, partnerships, limited liability companies, and your current business type, a sole proprietorship. There are also a number of advantages and disadvantages to each one. I’ll be presenting you with a number of the pros and cons of each business, in order to assist you with your decision. Your current business is run as a sole proprietorship. This

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: December 2, 2009 By: Yan
  • Case Study of Andrew Bartlett’s Plumbing Business

    Case Study of Andrew Bartlett’s Plumbing Business

    This model of the Research Report addresses the case study of Andrew Bartlett’s plumbing business in Western Australia. See attached copy of the case, taken from ‘Andrew Bartlett: Managerial dilemmas’. In Bartol, K., Tein, M., Matthews, G. & Martin, D. (2005). Management: A Pacific Focus, McGraw-Hill and Irwin, p.p. 471-2 Introduction [1] Team-structured organisations are becoming increasingly popular in many different industries and in situations where companies have geographically distributed offices. Jehn and Mannix (2001,

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: December 6, 2009 By: David
  • Indian Automobile Industry : Maruti Case Study

    Indian Automobile Industry : Maruti Case Study

    MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian

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    Essay Length: 6,981 Words / 28 Pages
    Submitted: December 8, 2009 By: Mike
  • Case Analysis on Airline Industry

    Case Analysis on Airline Industry

    Case Analysis on the Article, Ў§Competitive Turbulence in the Airline IndustryЎЁ (Segmentation, Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service, Budget, Limited-service, Premium-service Segmentation and Targeting: Psychographic, Behavioral, Geographic and Demographic Positioning: Value proposition matrix (more for more, less for less, etc.) Conclusion and Recommendations: „« SIA in marginal value proposition position, needs to boost promotions and sales pitch. „« Low-cost carriers have good customer attraction value, must boost customer retention

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    Essay Length: 2,306 Words / 10 Pages
    Submitted: December 11, 2009 By: Max
  • Business Law Court Case

    Business Law Court Case

    Court Case I went to the small claims court in Middletown on October 24, 2005. The case that I heard was case # SCAM-108884, Anesthesiologists of Middletown vs. Barrett. The plaintiff in this case was the Anesthesiologists of Middletown which were suing for payment of contract. The total that they were suing for, $465.00 was for the payment of the services they had provided which was $430.00, and for the $35.00 entry fee into court.

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    Essay Length: 620 Words / 3 Pages
    Submitted: December 11, 2009 By: Stenly
  • The Rise of the Modern Business Enterprise: the Case of Citibank

    The Rise of the Modern Business Enterprise: the Case of Citibank

    The Rise of the Modern Business Enterprise: The Case of Citibank Thomas F. Huertas Citibank, N.,4. A case study examines the singular in order to illuminate the general. Although the subject of the case may be interesting and important in its own right, the case's purpose is to test broader hypotheses, not statistically, but qualitatively. The rich detail of a case study can suggest nuances to propositions derived from more sweeping surveys. In this article

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    Essay Length: 3,904 Words / 16 Pages
    Submitted: December 11, 2009 By: Artur
  • Industry Analysis on Outsourcing Business in China

    Industry Analysis on Outsourcing Business in China

    China has an ambitious plan to attract foreign investment in business process outsourcing (BPO) and IT outsourcing (ITO) services. This research will examine the strengths, weaknesses, opportunities and threats (SWOT) of offshore BPO and ITO in China. Key Findings China has most of the crucial ingredients necessary to succeed as a destination for offshore BPO and ITO, but it’s currently better suited to serve Japanese and South Korean enterprises. The lack of quality English-language skills,

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    Essay Length: 268 Words / 2 Pages
    Submitted: December 15, 2009 By: July
  • Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?

    Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?

    Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, Australia.george.jiang@rmit.edu.au Abstract The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead airlines to a competitive advantage. The success of application of e-business strategy to airline industry depends on the value

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    Essay Length: 5,256 Words / 22 Pages
    Submitted: December 20, 2009 By: Jack
  • Case Review: Business Intelligence Software at Sysco

    Case Review: Business Intelligence Software at Sysco

    Business Intelligence Software at SYSCO Case Review The main obstacles will be some resistance of the operating companies in participating share of the overall cost of the project. This is due to two reasons: cost and having previously implemented BI systems in these companies. Both of these questions present a clear business case to upper management, which will help to address/achieve new strategic plan for the company. BI capabilities would be clearer when it addresses

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    Essay Length: 572 Words / 3 Pages
    Submitted: December 27, 2009 By: Wendy
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Case Study: Health Care Industry (eli Lilly and Company)

    Case Study: Health Care Industry (eli Lilly and Company)

    CASE STUDY: HEALTH CARE INDUSTRY (ELI LILLY AND COMPANY) Introduction: Following on his experience of medicines used in the Civil War, Colonel Eli Lilly, a Union Officer and a pharmacist, started a small pharmaceutical company in Indianapolis, Indiana, USA with the aim of producing high quality prescription drugs. After Colonel Lilly's death, his son Josiah K. Lilly Sr., and eventually his two grandsons, Eli Lilly and Josiah K. Lilly Jr., each served as president of

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    Essay Length: 1,665 Words / 7 Pages
    Submitted: January 19, 2010 By: Anna

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