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Last update: August 21, 2014
  • Apple Ipod Marketing Plan

    Apple Ipod Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product_____________________________________________________ ___8 -Price_______________________________________________________ ___8 -Promotion___________________________________________________ ___9 -Place_______________________________________________________ ___9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive

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    Essay Length: 2,197 Words / 9 Pages
    Submitted: April 11, 2010 By: Jon
  • Biotechnology: Genetically Modified Foods

    Biotechnology: Genetically Modified Foods

    Throughout the advancing technology of today, human culture is becoming revolutionary with science and all of its components. Genetically modifying foods presents positive opportunities in agriculture and human health. Furthermore, more scientifically advanced modifications that select genetically superior plants, have enhanced the yield of crops, improved storability, and increased disease resistance. To simply remove genes from one organism and transfer them to another is generally harmless if we take appropriate precautions. This often debated issue

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    Essay Length: 519 Words / 3 Pages
    Submitted: April 11, 2010 By: David
  • Eating the Dog Food

    Eating the Dog Food

    Hard as it may be to believe, it has been twelve years since Nirvana's release of Nevermind, the album that most people who still could be referred to as Generation X-ers consider the seminal alternative rock LP of all time. Nirvana's crunching guitars and mangled lyrical stylings may not have the lasting artistic influence of, say, Bach, but for many people the band's widespread commercial and critical success marked a key turning point in radio

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    Essay Length: 1,843 Words / 8 Pages
    Submitted: April 11, 2010 By: Jessica
  • Marketing Plan for Business Basic Phone Company

    Marketing Plan for Business Basic Phone Company

    Executive Summary Business Basic Phone Company is currently in the maturity phase, with competitors increasing and customer needs changing. The following report investigates possible changes such as trade in schemes and expanding the target market, threats such as competitors and opportunities possible, such as expanding the target market, to gain a competitive edge against competitors, thus, increasing market share and expanding its customer base. With the implementation, monitoring and controlling of marketing strategies, Business Basic

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    Essay Length: 443 Words / 2 Pages
    Submitted: April 12, 2010 By: Tasha
  • Kraft Food Inc. Case Study

    Kraft Food Inc. Case Study

    Kraft background description Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals. Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: April 12, 2010 By: Yan
  • Online Ad Revenue over $21b in 2007

    Online Ad Revenue over $21b in 2007

    Online ad revenue over $21B in 2007 Online advertising revenues exceeded $21 billion for the first time in 2007, although it is suggested that growth is slowing. The growth exceeded last year’s growth ($4.2 billion) at a stunning $4.3 billion, which is a 25% spurt compared to last year. This does not surprise me because of all the ads that I see online every time I get online. It seems to me that companies are

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    Essay Length: 350 Words / 2 Pages
    Submitted: April 12, 2010 By: Janna
  • Business Plan

    Business Plan

    Business Plan One Stop IT Solutions Website: www.onestopit.com I. Executive Summary One Stop IT Solutions is in the process of being formed as a limited partnership company. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a detailed marketing plan. Below are the main ideas of this business plan: Ш The objectives of One Stop IT are to generate profit and

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    Essay Length: 1,352 Words / 6 Pages
    Submitted: April 12, 2010 By: Vika
  • Information Systems Planning: Success

    Information Systems Planning: Success

    Information Systems Planning: Success As defined by the Strategic Business Planning Co., Strategic Information Systems are: A process for developing a strategy and plans for aligning information systems with the business strategies of an organization. They can be utilized by: • Top management assures that core competencies and strategic direction are fully supported by IS. • Middle and Operational management end up with the tools they need to make immediate and informed decisions. • Marketing

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    Essay Length: 296 Words / 2 Pages
    Submitted: April 12, 2010 By: Top
  • Smithfield Foods

    Smithfield Foods

    Abstract Smithfield Foods is the world’s largest pork processor and hog producer, with revenues approaching $12 billion in fiscal year 2007. In the United States, Smithfield is also the leader in turkey processing, cattle feeding, and several packaged meats categories as well as the fifth-largest beef processor. From national brands and regional powerhouses in the U.S. to some of the best-known European brands, Smithfield Foods packages meats that are purchased by retail, foodservice, and deli

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    Essay Length: 1,681 Words / 7 Pages
    Submitted: April 13, 2010 By: Mike
  • Business Plan

    Business Plan

    When not to use a business plan Although most experts recommend that you start with a business plan, you'd be surprised at how few of them had business plans right from the start. In fact, many great entrepreneurs still operate without them. If your idea is so great that you can't sleep, then forget the business plan for now. If you are confident that success is imminent, then don't plan it to death. Go for

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    Essay Length: 348 Words / 2 Pages
    Submitted: April 13, 2010 By: Fatih
  • Kudler Foods Overview of Management

    Kudler Foods Overview of Management

    Overview of Management Technology is a staple within society contributing to the effectiveness in which businesses operate. Email, the internet, computers, and IT all play an important role in profitability by improving productivity and competition. Kudler Fine Foods is a company with three stores and a central management group who utilizes technology to expand and improve their business. Kudler Fine Foods was established by Kathy Kudler who wanted to provide a one-stop shopping experiencing providing

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    Essay Length: 1,141 Words / 5 Pages
    Submitted: April 14, 2010 By: Mike
  • Online Dating Vs. Traditional Dating

    Online Dating Vs. Traditional Dating

    Everyday, millions of single people share a common goal. They all share the desire in finding a romantic life partner. Most singles date multiple people until they find their true love. However, the techniques of dating have changed with the use of the Internet. While many people prefer online dating to the tradition dating approach, is online dating a safe alternative to the traditional way of meeting potential romantic life partners? Online dating has become

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    Essay Length: 1,002 Words / 5 Pages
    Submitted: April 14, 2010 By: Bred
  • America online

    America online

    America Online Christina Flynn Principles of Marketing February 26, 2002 Mission Statement "To become the world’s most respected and valued company by connecting, informing and entertaining people everywhere in innovative ways that will enrich their lives." Introduction America On-line (AOL), the largest commercial on-line service provider in the US, has been presented with a daunting task. Remaining a viable competitor in an increasingly crowded, fast- changing and competitive market. . Consumer services are entering

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    Essay Length: 842 Words / 4 Pages
    Submitted: April 15, 2010 By: David
  • Mba 520 Change Management Plan

    Mba 520 Change Management Plan

    MBA 520 Change Management Plan CrysTel is a telecommunications company that has seen changes since it was formed and understands that a behavioral styles research leadership style is needed to help its Marketing and Sales Delivery departments overcome below average performance and become one that can adapt to changes in the upcoming future. An effective change management plan with the proper leadership style is one that can get CrysTel to plan and implement a range

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    Essay Length: 3,233 Words / 13 Pages
    Submitted: April 15, 2010 By: Mikki
  • Uk Food Group Briefing

    Uk Food Group Briefing

    UK Food Group Briefing UK Food Group PO Box 100, London, UK SE1 7RT Tel: + 44 (0)207 523 2369 Email: rachel@ukfg.org.uk EU COMPETITION RULES AND FUTURE DEVELOPMENTS FROM THE PERSPECTIVE OF FARMERS AND SMALL SUPPLIERS COMMISSIONED BY THE UK FOOD GROUP TO THE BRITISH INSTITUTE OF INTERNATIONAL AND COMPARATIVE LAW March 2005 CONTENTS 1. Briefing remit 2 2. Summary of conclusion and recommendations 2 3. Competition law background 3 4. Merger regulation and cross

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    Essay Length: 7,025 Words / 29 Pages
    Submitted: April 16, 2010 By: Stenly
  • Fast Food Nation

    Fast Food Nation

    Many feel that the fast food industry is providing a valuable service by catering to consumer needs; that it is inexpensive and easily accessible. For people who don't have time to prepare meals, for households in which both parents work, there's no question it provides a service. But all of this for what cost? The cost is the lives of those people who work in the meat processing plants. Meat packing is now the most

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    Essay Length: 718 Words / 3 Pages
    Submitted: April 16, 2010 By: Jon
  • Knitwear Product Quality Analysis and Development of Spc Implementation Plan

    Knitwear Product Quality Analysis and Development of Spc Implementation Plan

    KNITWEAR PRODUCT QUALITY ANALYSIS AND DEVELOPMENT OF SPC IMPLEMENTATION PLAN Tajammal Hussain Institute of Quality and Technology Management University of the Punjab, Lahore Phone:042-9230344 E-mail: mtqm32@yahoo.com And Muhammad Mohsin Department of Mathematical Sciences COMSATS Institute of Information Technology Defence Road, Off-Raiwind Road, Lahore. Phone: 042-5321090-ext-233 E-mail: mohsinshahid@yahoo.com Abstract Statistical process control (SPC) is a powerful technique which knitwear industry can use in its pursuit of continuous effort to achieve sustainable and compatible garments quality at

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    Essay Length: 3,223 Words / 13 Pages
    Submitted: April 17, 2010 By: Tommy
  • Expansions of Material Requirements Planning

    Expansions of Material Requirements Planning

    Expansions of Material Requirements Planning Material Requirement Planning (MRP) is a materials planning method developed in the 1970's making use of computer technology. The main features of MRP are the creation of material requirements through the use of bills of material, inventory expected receipts, and a master production schedule. Due to the overwhelming success of Materials Resource Planning (MRP), its breakthrough ideas have over time evolved this concept into similar other planning programs. Three major

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    Essay Length: 432 Words / 2 Pages
    Submitted: April 17, 2010 By: David
  • Business Plan

    Business Plan

    Executive Summary 1.0 Executive Summary Welcome to the future of event planning! Occasions, The Event Planning Specialists, brings to the community of Portland a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time. Occasions is an equal opportunity business making its expertise and its products available to help

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    Essay Length: 3,915 Words / 16 Pages
    Submitted: April 17, 2010 By: Vika
  • Online Recruitment

    Online Recruitment

    My name is Bill and I will be presenting part 3 of our project which is answering the question “Why online recruitment is so popular?” Roughly ten years ago online recruitment was in its infancy and was only used by people who were very comfortable with computers. Today, online recruitment is part of any organizations smart staffing strategy. (Change slide) There are two main reasons for the popularity of online recruitment – the cost factor

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    Essay Length: 806 Words / 4 Pages
    Submitted: April 18, 2010 By: Artur
  • Fast Food

    Fast Food

    Morgan, Spurlock. “Don’t Eat This Book.” Fast Food and the Supersizing of America. New York: Penguin Group, 2005. 308 pages. “Americans are eating themselves to death”(7) states Morgan Spurlock in his book Don’t Eat This Book, supporting this statement with a list of facts throughout the book. Morgan Spurlock is the award-winning man who ate only McDonald’s for thirty days in his movie Super Size Me. Spurlock talks about the impact on our lives the

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    Essay Length: 405 Words / 2 Pages
    Submitted: April 19, 2010 By: Vika
  • Grand Livina Marketing Plan

    Grand Livina Marketing Plan

    EXECUTIVE SUMMARY Nissan Grand Livina is the latest product of Nissan, launched on April 2007. It is projected as the "people's car", which fulfills the needs of the customers: an economical, wide-spaced vehicle with reasonable price. The objectives of the marketing plan is aligned with Nissan's objectives, which are being one of the Top 5 car manufacturers in Indonesia, increasing profit, and expanding market share. This plan describes the situation which is currently dealt with,

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    Essay Length: 756 Words / 4 Pages
    Submitted: April 19, 2010 By: Fonta
  • Strategic Marketing Plan

    Strategic Marketing Plan

    Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review….............................................................................................................6 Key Issues/Key Learnings……….....................................................................................9 Planning Conclusions…..................................................................................................11 Marketing Strategy & Objectives……….…..................................................................16 Key Strategic Marketing Initiatives................……………………….………………..18 Marketing Programs………….…….……………………………………………….....22 Calendar of Events…………….......................................................................................25 Brand Economics.........................................…………...……………………………….26 Risks..................................................................................................................................27 Financials………………………………………………………………………………..$$ References…………………………………………………………………………….....28 Appendix A - J ….......................................................................................................29-37 Executive Summary Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: April 19, 2010 By: Yan
  • Planning Coursework-Starch and Amylase

    Planning Coursework-Starch and Amylase

    PLANNING COURSEWORK- STARCH AND AMYLASE AIM The aim of this coursework is to investigate the effect of temperature change, on the rate of hydrolysis of starch catalysed by amylase. PREDICTION I think that as the temperature increases, the rate of reaction also increases, to a point when it dramatically decreases. On graph 1, you will see a sketch of the graph which I expect to be the result of the experiment. SCIENCE REASONING I think

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: April 19, 2010 By: Janna
  • Fast Food Nation

    Fast Food Nation

    SHORT SUMMARY This book is divided into two sections, “The American Way,” which interrogates the beginnings of the Fast Food Nation within the context of post-World War II America; and “Meat and Potatoes,” which examines the specific mechanizations of the fast-food industry, including the chemical flavoring of the food, the production of cattle and chickens, the working conditions of beef industry, the dangers of eating meat, and the global context of fast food as an

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    Essay Length: 473 Words / 2 Pages
    Submitted: April 19, 2010 By: Artur