Facebook Social Marketing Case Essays and Term Papers
3,749 Essays on Facebook Social Marketing Case. Documents 226 - 250 (showing first 1,000 results)
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Social Responsibility in "a Civil Action"
Social Responsibility, some may say it is and organization’s duty to behave in an economically and environmentally sustainable manner. Well, there is more to it than just that. There are four key theories or guidelines that must be followed to maintain a status of good social responsibility. A company has one a duty to its shareholders, two the duty to maximize profit and avoid harm, three a responsibility to its employees and others who may
Rating:Essay Length: 619 Words / 3 PagesSubmitted: November 15, 2009 -
Nike Case Study
Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future, they failed recognized the wants and needs of their customer base and was totally insentive to the ethical issues of exploiting oversea workers. Nike created a new management team to in reinvent Nike. The company now uses its capabilities and matches them to their
Rating:Essay Length: 367 Words / 2 PagesSubmitted: November 15, 2009 -
Guerrilla Marketing
GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to
Rating:Essay Length: 483 Words / 2 PagesSubmitted: November 15, 2009 -
Coke Vs Pepsi Fighting for Foreign Markets
Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they
Rating:Essay Length: 3,287 Words / 14 PagesSubmitted: November 15, 2009 -
Marketing Plan - New Nivea Product
Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no
Rating:Essay Length: 1,441 Words / 6 PagesSubmitted: November 15, 2009 -
Online Marketing in Sri Lanka
I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the
Rating:Essay Length: 575 Words / 3 PagesSubmitted: November 15, 2009 -
Case Study of Midland Property
Section Contents Page 1 Executive Summary P.3 2 Organization Background and Competitor Analysis  Background  Mission Statement and Organizational Values  General Environment Analysis  Competitors Analysis  SWOT Analysis  External Analysis:-Porter’s five forces model  Financial Statement Analysis P.4-17 3 Key Issues and Problems P.17-20 4 Recommendations  Short-term  Long-term P.20-22 5 Implementation Plan P.22- 6 Conclusion P. 7 Appendix P. Section 1 Executive Summary In this field project, our study
Rating:Essay Length: 4,541 Words / 19 PagesSubmitted: November 15, 2009 -
Define Ethics and Social Responsibility and Explain Why They Share Common Characteristics in an Organisational Setting. Identify Recent Examples Where Ethical Practices or Social Responsibility Have Not Occurred and the Implications for Stakeholders. Fina
Introduction: As recently as a decade ago, many peoples,companies or organizations viewed ethics,social responsibility,business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. Today the situation is different. Attention to them is on the rise across the world and many companies or organizations realize that in order to succeed, they must earn the respect and confidence of their customers. Like never before, corporatons are being asked, encouraged
Rating:Essay Length: 1,508 Words / 7 PagesSubmitted: November 15, 2009 -
Marketing Plan - Microfreeze
Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,
Rating:Essay Length: 2,700 Words / 11 PagesSubmitted: November 15, 2009 -
Dinky Toys Case Study
Dinky Company produces small gadgets with brief economic lives. They have received firm commitments for one of their products in development, with a market life of the next three years. In order to begin production, Dinky must purchase additional machinery and lease additional production facilities. We will use the NPV to determine whether or not initiating production is in the best interest of Dinky Company. Question 1: Calculate Dinky’s weighted average cost of capital using
Rating:Essay Length: 929 Words / 4 PagesSubmitted: November 15, 2009 -
Principles of Marketing
The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 15, 2009 -
Case 10 Nascar's Racing Teams
Case 10 NASCAR’s Racing Teams Case Summary In 1998, the NASCAR was 50th anniversary and vary famous at that time. NASCAR is all about racing car, and had become a marketing powerhouse, with races, merchandise, collectible, apparel, gift, accessories, toys and co-marketing tie-ins with Coca Cola which was the huge promotion of the soft drink company had done. As organized sport, NASCAR is unique in that, its drivers are treated like independent constructors rather
Rating:Essay Length: 1,735 Words / 7 PagesSubmitted: November 15, 2009 -
Clyde Beasley and Social Influence
Prison: A Social Nightmare Heather Baker General Psychology PSY 1012 Gloria Maresma-Giles, M.S. Social psychology is the scientific study of how we think about, influence, and relate to one another. What happens when there is only one way to do things without being teased, mimicked or ever bullied? We conform. Even though the standards are different now than is has been in the past, the theory is the same: for most people, whatever they think
Rating:Essay Length: 463 Words / 2 PagesSubmitted: November 15, 2009 -
Social Anxiety
Social Anxiety In the medical world, Social Anxiety is also known as 'Social Phobia' and is defined as, "The fear of social situations and the interaction with other people that can automatically bring on feelings of self consciousness, judgement, evaluation, and inferiority." Most people who have Social Anxiety are frustrated by the fact that they know their fears are irrational, but cannot seem to stop them from happening. Social Anxiety can be a crippling disorder
Rating:Essay Length: 528 Words / 3 PagesSubmitted: November 16, 2009 -
Japan Social Aspects
The Japanese culture is unlike any other in the world. It has long been known for it’s excellence in education and it’s strong background of family and religion. The Japanese way of life is an assortment of art, literature, music and more; it is nothing short of spectacular. I will explain about some of the different aspects of the Japanese life style as well as take a cultural look into the life of the Japanese.
Rating:Essay Length: 1,545 Words / 7 PagesSubmitted: November 16, 2009 -
Social Roles in African Literature
During the uprisings of the 1970s, Nadine Gordimer presented a very dreary and pessimistic prophecy to white and black South Africa in July’s People. This prophecy suggested a probable overthrow of the apartheid system which would challenge the currently existing social and racial roles of its inhabitants. Amid the chaos, traditional roles would be overturned and new ones are formed as the Smales accept their servant’s offer of refuge and flee to his village
Rating:Essay Length: 2,069 Words / 9 PagesSubmitted: November 16, 2009 -
Alcoholism and Social Services for Women
Introduction Alcoholism and Social Services for Women. Alcoholism is a chronic disorder characterized by dependency on alcohol, repeated excessive use of alcoholic beverages and decreased ability to function socially and vocationally. (Western Dictionary). Here in the United States are 60 percent of alcoholic women. Studies show that women are more likely to die from lives and heart damage; they tent to lose control of self-esteem. Also women who drink alcohol are physical abused. To begin
Rating:Essay Length: 1,059 Words / 5 PagesSubmitted: November 16, 2009 -
Strategic Marketing for Sri Lanka Airlines
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market
Rating:Essay Length: 377 Words / 2 PagesSubmitted: November 16, 2009 -
The Truth About Angelic Encounters -- a Case Study
In recent years, there has been an increased interest in angels. As Christian ministers, it is critical that we have an adequate biblical understanding of angels and be able to utilize discernment when dealing with "angelic encounters." A parishioner at Oak Hill United Methodist Church revealed to her pastors that she had been given the gift of seeing into the spiritual realm. She stated that during the Sunday morning worship services, she often saw two
Rating:Essay Length: 3,954 Words / 16 PagesSubmitted: November 16, 2009 -
Application of Social Psychological Theories to the Problem of Forgiveness
Application of Social Psychological Theories to the problem of Forgiveness Forgiveness has been considered as primarily a religious concept till about 1985 when there has been interest in forgiving as a psychological construct from social psychologists but increasingly from clinicians as well (Allan and Allan 2006). McCullough ,Pargament and Thoresen (2007) stated that there lacks a consensus among theorist and researchers on the definition of forgiveness (p.302). This essay will adapt Enright and Coyle (1998,
Rating:Essay Length: 2,361 Words / 10 PagesSubmitted: November 16, 2009 -
Ebay Marketing
eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of
Rating:Essay Length: 1,247 Words / 5 PagesSubmitted: November 16, 2009 -
Custom Fabrications - Case Study
Abstract The abilities of companies to outsource certain processes or tangibles can allow for more efficient and cost effective solutions, however, at times changing the vendors that they outsource to could have substantial impacts on internal process. Therefore, companies must be very careful to make sure when outsourcing that it does not cause more internal turmoil or hidden costs that than benefits which will be more costly in the end. Custom Fabricators Inc - Case
Rating:Essay Length: 1,365 Words / 6 PagesSubmitted: November 16, 2009 -
Explain Judicial Review Using Two Case Examples
Explain Judicial Review using two case examples. As soon as civilizations created constitutions, actions were being called unconstitutional by those who opposed them. In some instances, unconstitutional acts were the subject of revolution, regicide, or as happened in the American political system, the declaration of a Judiciary body. American judicial review can broadly be defined as the power of this such judicial branch of the government to determine whether or not the acts of all
Rating:Essay Length: 1,729 Words / 7 PagesSubmitted: November 16, 2009 -
Foot Locker Case Analysis
Case 13 – Lady Foot Locker 1. Preparation Have a table writer: 2. Analyze and Record Problems and Their Core Elements Time? February 1997 Give outline & introduce discussion: Bill Wyatt, general merchandise manager at Lady Foot Locker, is faced with a decision about launching a campaign with signature products. The campaign should be based on a celebrity endorsement with Rebecca Lobo (most popular baseball player in the WNBA). The collection is intended to be
Rating:Essay Length: 396 Words / 2 PagesSubmitted: November 16, 2009 -
Investment Decisions Case
Investment Decisions Case Mini-case: Conch Republic Electronics a. Payback period of the project Years Prototype Market Study Equipments Variable Fixed Total cost Sales price Sales Volume Total sales 1 0,000 200,000 15,000,000 6,020,000 3,000,000 24,970,000 250 70,000 17,500,000 2 6,880,000 3,000,000 9,880,000 250 80,000 20,000,000 3 8,600,000 3,000,000 11,600,000 250 100,000 25,000,000 4 7,310,000 3,000,000 10,310,000 250 85,000 21,250,000 5 6,450,000 3,000,000 9,450,000 250 ,000 18,0,000 66,210,000 102,500,000 Payback Period = Costs of project
Rating:Essay Length: 775 Words / 4 PagesSubmitted: November 16, 2009