Facebook Social Marketing Case Essays and Term Papers
3,749 Essays on Facebook Social Marketing Case. Documents 251 - 275 (showing first 1,000 results)
-
Great Eastern Toys Case
Hedge Strategy Recommendation After evaluating the hedging options presented to us by Mr. Wu, I have determined that the most prudent strategy for Great Eastern Toys (GET) in limiting its exchange rate exposure is to short the forward contract. The reasons for this are detailed below. Forward contracts neutralize the risk of DM depreciation by fixing the exchange rate for our DM denominated receivables at HK$4.3535/DM. Option contracts on the other hand provide insurance.
Rating:Essay Length: 783 Words / 4 PagesSubmitted: November 17, 2009 -
Political and Social Inequalities
Political and Social Inequalities Racism and gender inequality are still two of the most controversial topics in today’s society. While reading some of the stories that have been assigned, I’ve noticed many similarities as well as changes in the political and social aspects of life at the times set in the readings with those same aspects in today’s society. While the readings show us some of the inequalities that we faced at the time such
Rating:Essay Length: 1,911 Words / 8 PagesSubmitted: November 17, 2009 -
Case Study-Ben and Jerry’s
1. If I were to design Ben & Jerry’s data warehouse I would use several dimensions of information. The first dimension would consist of the company’s products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry’s didn’t know that their T-shirts are selling out as soon as they hit the stores, then they wouldn’t be able to take advantage of the opportunity to sell
Rating:Essay Length: 592 Words / 3 PagesSubmitted: November 17, 2009 -
Acuscan Inc Case Study
AcuScan, Inc. Case Study I am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This
Rating:Essay Length: 1,930 Words / 8 PagesSubmitted: November 17, 2009 -
Marketing Plan: Power Shirts
Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,
Rating:Essay Length: 1,346 Words / 6 PagesSubmitted: November 17, 2009 -
Chicago Value Company Case
1. Explain the inputs into 1) the net initial investment outlay at year 0, the initial investment $200,000 which include taxes and delivery, and the cost to install the equipment $12,500. The total net cost $212,500. 2) The depreciation tax savings in each year of the projects economic life, this will show how much the tax savings will be depreciated each year using the MACRS method 3) the projects incremental cash flows? This shows the
Rating:Essay Length: 800 Words / 4 PagesSubmitted: November 17, 2009 -
Gap Analysis - Marketing
Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the
Rating:Essay Length: 257 Words / 2 PagesSubmitted: November 17, 2009 -
Ben and Jerry’s Case Analysis
Ben & Jerry’s Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry’s Homemade Ice Cream in 1978. Over the years, Ben & Jerry’s evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering ,000 shares at $10.50 per share exclusively to
Rating:Essay Length: 343 Words / 2 PagesSubmitted: November 17, 2009 -
McDonalds and the Hotel Industry Case Study Analysis
McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel
Rating:Essay Length: 1,063 Words / 5 PagesSubmitted: November 17, 2009 -
An Outline of Thomas Hobbes’ Social Contract
Outline Hobbes' theory on the social contract giving details on what he believed was needed to maintain it. I will attempt to answer this question by initially explaining what Hobbes' view on humanity was, since these views were what caused him to write his theory on the social contract, quote part of what he wrote regarding the subject and what it means in layman's terms What Hobbes believed: Thomas Hobbes, a 17th century British philosopher,
Rating:Essay Length: 1,387 Words / 6 PagesSubmitted: November 17, 2009 -
The Marketing Mix
The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a
Rating:Essay Length: 1,187 Words / 5 PagesSubmitted: November 17, 2009 -
Bmw Case Study
Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named “Digital Car”. Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of
Rating:Essay Length: 349 Words / 2 PagesSubmitted: November 17, 2009 -
Social Problems in America
Social Problems In America How are we doing? Is the G.D.P rising? Is the stock market strong? Are businesses prospering? Is inflation low? Is the deficit shrinking? Are exports increasing? These questions are all important economically and socially in the world today. If I knew the answers to all these things right now I would be a millionaire. Corporate businesses and wealthy people are taking over the world as we know it, and these things
Rating:Essay Length: 783 Words / 4 PagesSubmitted: November 17, 2009 -
Oticon Case Study
Case Study OTICON Today’s knowledge special: spaghetti Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organization’s most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses so much on knowledge assets and the management. Because it
Rating:Essay Length: 1,522 Words / 7 PagesSubmitted: November 17, 2009 -
Singtel Broker Report Asian Capital Markets October 2007
Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.
Rating:Essay Length: 996 Words / 4 PagesSubmitted: November 17, 2009 -
Titans Apparel Case Study
Project Plan, Titan Apparel(please change this name) University of Phoenix Project Planning and Implementation CMGT 410 January 11, 2005 Background and Statement of Need The name of this company is Titans Apparel. It is a large clothing manufacturing store with four major branches in Los Angeles, New York, San Francisco, and Miami. The amount of the business that they are accumulating is growing fast, and the current network that they use is not enough
Rating:Essay Length: 1,966 Words / 8 PagesSubmitted: November 17, 2009 -
Marketing Plan for Internet Cafes in India
Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives
Rating:Essay Length: 6,022 Words / 25 PagesSubmitted: November 17, 2009 -
Global Marketing
New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and
Rating:Essay Length: 399 Words / 2 PagesSubmitted: November 17, 2009 -
Shanghai Cos Software Company, Ltd Case Study
SCOS Background & Problem Situational Summary: Shanghai COS Shanghai COS Software Company, Ltd. (SCOS) is a relatively new entrant to the subscriber identification module (SIM) card market. As a young and growing company in a high technology market, it must choose how to most effectively concentrate its resources within a market that is both highly competitive and expanding at a phenomenal rate within China (the primary marketplace of SCOS). Shanghai COS is able to compete
Rating:Essay Length: 4,203 Words / 17 PagesSubmitted: November 17, 2009 -
Ikea Case Study
IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002. America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and
Rating:Essay Length: 663 Words / 3 PagesSubmitted: November 17, 2009 -
Ecton Inc. Case Analysis
a. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the
Rating:Essay Length: 1,606 Words / 7 PagesSubmitted: November 17, 2009 -
Bmw Case Study
Whenever you see the famous white & blue churning logo on any automobile the first thing which strikes your mind is the best Luxury car with quality & performance and it feels really proud to having such a good machine in your garage. BMW (Bavarian Motor Work) is a German based company which was incorporated in 1916, near Munich. Initially it was concentrated on the development and production of the air craft engines but later
Rating:Essay Length: 640 Words / 3 PagesSubmitted: November 17, 2009 -
Social Reform
Many things can contribute to the rise of social reform in the 1800's. Many scholars such Ralph Waldo Emerson or Edgar Allen Poe, helped lead the reform era. But the most some of the most important ideas that encouraged social reform was the Second Great Awakening, Industrialization, and nostalgia. All three played a very important role and had key people who helped jump start a era of reformation. People knew that it was time for
Rating:Essay Length: 1,386 Words / 6 PagesSubmitted: November 18, 2009 -
The Road to Hell - a Case Analysis
Before leaving for his new job, John Baker, “an English expatriate and the chief engineer of the Caribbean Bauxite Company of Barracania in the West Indies”, conducted an interview with Matthew Rennalls – a Barracanian and who is also Baker’s assistant and successor. Through the interview, Baker tried to solve a complaint that he has received from Mr. Jackson – one of the European employees who reported that Rennalls had been rude toward him. However,
Rating:Essay Length: 962 Words / 4 PagesSubmitted: November 18, 2009 -
Marketing Assignment's Kudler Fine Foods
Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.
Rating:Essay Length: 915 Words / 4 PagesSubmitted: November 18, 2009