Facebook Social Marketing Case Essays and Term Papers
3,749 Essays on Facebook Social Marketing Case. Documents 926 - 950 (showing first 1,000 results)
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Case Study of Irish Ferries
INTRODUCTION Irish Ferries was founded in 1972 and initially began operations between Rosslare and Le Havre. In 1992, the company took over the British and Irish Steampacket Company Limited, a nationalised company, which traded under the trade name B&I Line and operated between Dublin and Holyhead. Irish Ferries is Ireland 's leading ferry company transporting passengers and freight between Ireland, Great Britain and Continental Europe. They are a division of Irish Continental Group. Irish Ferries’
Rating:Essay Length: 10,752 Words / 44 PagesSubmitted: December 21, 2009 -
Wallmart Marketing Strategy
WAL-MARTпїЅS MARKETING STRATEGY Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the worldпїЅs largest retailer with $218 billion in sales. Wal-MartпїЅs winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and
Rating:Essay Length: 304 Words / 2 PagesSubmitted: December 21, 2009 -
A Success Story of Reliance Infocomm in a Mature Market
1. INTRODUCTION What kind of a company enters an industry with competitors already entrenched? Which ones actually succeed? The answer to both the questions is Reliance Infocomm now known as Reliance Communication. Reliance Infocomm is a confident and smart company that was able to enter a saturated and highly competitive industry, and emerge at the top. The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm.
Rating:Essay Length: 2,229 Words / 9 PagesSubmitted: December 21, 2009 -
High Turnover Case Analysis
HIGH TURNOVER CASE ANALYSIS Define the Problem The high HR turnover rate is the main problem. And this problem leads to 2 problems: 1. Lowering morale among the remaining employees. 2. Wasting more company resources spent recruiting and training. Justify the definition There are four reasons for the problem: 1. Some new hires were unqualified and not capable of doing their job because they lacked experience, knowledge and skills. 2. Some could not identify with
Rating:Essay Length: 836 Words / 4 PagesSubmitted: December 21, 2009 -
Case Description
CASE DESCRIPTION Outer Shores School District is an urban school district with approximately 2,730 students and 930 staff (Approx. 430 teachers, and Approx. 500 support staff). The district is comprised of six buildings - 3 elementary, 1 middle and 1 high school. The administration building is located at the center of the school district. Maple Street Elementary - K-5 building with approximately 510 students - 3 miles west of high school Market Street Elementary -
Rating:Essay Length: 1,280 Words / 6 PagesSubmitted: December 21, 2009 -
Case Study About Coprophilia and Substance Abuse
Running head: CASE STUDY ABOUT COPROPHILIA AND SUBSTANCE ABUSE Exploration in to a possible linkage between coprophilia and substance abuse. Micael Johansson Pierce College Abstract This case study attempts to explore the correlation between coprophilia and substance abuse. The research seeks to determine the cause, effect, and treatment options for persons diagnosed with co-occurring disorders involving a paraphilia and substance abuse. The research is based on several interviews over a period of two months culminating
Rating:Essay Length: 1,471 Words / 6 PagesSubmitted: December 21, 2009 -
Side by Side Comparison of Satellite Radio Deals Currently on the Market
Side by Side Comparison of Satellite Radio Deals Currently on the Market Currently there are 2 Major Players in the Satellite Radio Market. The current players are XM Satellite Radio and Sirius Satellite Radio. Below is a comparison to help you decide which one to buy for your car, boat, or home. *Updated Feb 1st, 2006* Comments, Updates or Suggestions should be posted to our new Forum Board Please visit our new BBS Forum.
Rating:Essay Length: 2,211 Words / 9 PagesSubmitted: December 21, 2009 -
Marketing New Business
The greatest accomplishment I have ever achieved in my life happened my sophomore year of high school on the football field. Going in to that season, I was the third string quarterback. I moved my way up to the second string position by week 4 and by week 5, I had become the starting quarterback due to an injury. We would not lose a game the rest of the season until our very last game
Rating:Essay Length: 516 Words / 3 PagesSubmitted: December 21, 2009 -
Marketing-Pizza Industry
Summary Microenvironment The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because
Rating:Essay Length: 3,416 Words / 14 PagesSubmitted: December 21, 2009 -
Social Capital: Its Conceptual and Methodological Aspects, and Its Connection to Local Development
Abstract Social capital is one of the concepts which have attracted the attention of scholars all over the globe. This paper dealt with the theoretical understandings that could assist in the identification of the various forms of social capital and how it is linked to local development in this era. Three different features of social capital are crucial in so far as the linkage to local development is concern. Social capital has been considered in
Rating:Essay Length: 3,834 Words / 16 PagesSubmitted: December 21, 2009 -
Social Devience
Reality is defined as “the quality or state of being real” Everyone perceives reality in a different light. Reality is a result of the upbringing and surroundings of an individual and as a person matures, they are exposed to more ideas, thoughts, and events. The actions and events that a person is exposed to are communicated through language, which defines reality by allowing people to become receptive to different ideas. While language can expand ones
Rating:Essay Length: 2,149 Words / 9 PagesSubmitted: December 21, 2009 -
The Boffy Company Marketing
The Boffy Company is introducing a new product. Everyone is excited; developers have poured their hearts and souls into development, sales is excited about something new to talk to their customers about, executive management has high expectations of revenue and profit contributions from the product. Public relations will have a field day with the SA solenoids because it is a great product. Everything that the Boffy Company has produced in the past has been very
Rating:Essay Length: 436 Words / 2 PagesSubmitted: December 21, 2009 -
Global Marketing Strategies
Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services
Rating:Essay Length: 1,795 Words / 8 PagesSubmitted: December 21, 2009 -
Case -Dr.Beckett's Dental office
1. Situation analysis 1.1 Analysis of the 7 Ps 1.1.1 Product Dr. Beckett’s and her team’s goal is it, to “provide superior dentistry in an efficient, profitable manner within the confines of a caring, quality environment” as they stated in their mission statement. According to the case study, they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants. 1.1.2 Price The practice is no member of one
Rating:Essay Length: 1,209 Words / 5 PagesSubmitted: December 21, 2009 -
Washington Mutual Marketing
Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Businesses can conduct
Rating:Essay Length: 392 Words / 2 PagesSubmitted: December 21, 2009 -
Axt Case Study and Its Deadly Effects
AXT Case Study and Its Deadly Effects Root Problems Despite citations and fines, American Xtal Technologies also known as AXT was not able to improve the safety conditions of its workers. The factory would rather lay off potential ill workers and pack up to move it operations where there are less strict health regulations in place for employees. The lack of information, lack of hazardous training, and lack of taking safety precautions to ensure
Rating:Essay Length: 2,070 Words / 9 PagesSubmitted: December 21, 2009 -
“human Resource Management Advocates the Devolution of People Management from the Human Resource Function to Line Management.However, Research Shows That This Is Difficult to Achieve in Practice (gratton Et Al, 1999.) Discuss Why This Is the Case.Indica
CASS BUSINESS SCHOOL CITY UNIVERSITY Human Resource Management “Human Resource Management advocates the devolution of people management from the Human Resource function to line management. However, research shows that this is difficult to achieve in practice (Gratton et al, 1999.) Discuss why this is the case. Indicate what can be done to ensure that line managers take responsibility for the implementation of HR policies and practices.” Human Resource Management advocates the devolution of people management
Rating:Essay Length: 1,028 Words / 5 PagesSubmitted: December 21, 2009 -
The Case of Dred and Harriet Scott
The Case of Dred and Harriet Scott In 1832, John Emerson worked at Jefferson Barracks as a surgeon. He really liked the job of a surgeon and looked for a permanent assignment at Fort Armstrong, Illinois. He traveled north with his only slave, Dred Scott. After they reached Illinois, Scott still worked for Emerson even though it was a free state. They then traveled to Wisconsin Territory where slavery was strictly banned. Scott met Harriet
Rating:Essay Length: 435 Words / 2 PagesSubmitted: December 21, 2009 -
How Important Is Theory to the Practice of Athe Relationship of Theory, Design and Practice in the Case of Frank Lloyd Wright and Le Corbusier
Around the 1900's a number of architects around the world began developing new architectural solutions to integrate traditional precedents with new technological possibilities. The work of Louis Sullivan and Frank Lloyd Wright in Chicago, Antoni Gaudi in Barcelona and Charles Rennie Mackintosh in Glasgow and Le Corbusier in France can be seen as a common struggle between old and new. In this essay I am going to concentrate on the theory, design and practice of
Rating:Essay Length: 1,657 Words / 7 PagesSubmitted: December 21, 2009 -
What’s at Issue: Italian Social Classes
Social classes What’s at Issue: Italian Social Classes Do social classes in Italy exist? You bet they do. Just like in most developed countries, social classes exist whether they perceive so or not. Many people in different countries might believe that there is no separation of people, or that everybody lives equally and together. But those people are fooling themselves. If a person sees someone with less than they do, that person notices that, and
Rating:Essay Length: 441 Words / 2 PagesSubmitted: December 21, 2009 -
Corporate Social Resposibility
The concept of a corporate board's "fiduciary duty" has been expanding to include social, environmental and human rights issues that some boards may be ill prepared to oversee. It is very difficult for boards to concern about the new corporate social responsibility and address to their agenda. In the article of “The Socially Responsible Board”, authors Aron Cramer and Matthew Hirschland give an overview and examples of business that develop structures to face the challenge
Rating:Essay Length: 381 Words / 2 PagesSubmitted: December 21, 2009 -
Walt Disnay Case Analysis
History, Development and Growth of the company The Walt Disney Company is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio, it has become one of the biggest Hollywood studios, and owner of eleven theme parks and several television networks. Nature of internal environment Strategy in the beginning of 1990 was to build Disney’s core strengths in
Rating:Essay Length: 1,026 Words / 5 PagesSubmitted: December 21, 2009 -
Workplace Social Action Plan
RUNNING HEAD: WORKPLACE SOCIAL ACTION PLAN Workplace Social Action Plan Workplace Social Action Plan The South Florida University of Phoenix campus has a unique opportunity to leverage an increase in multicultural groups within the area to increase student enrollment and attract diverse talent to the workforce. Preparing an action plan for this influx of diverse cultures provides many benefits to the University while minimizing the unique challenges in understanding the various cultural differences and communicating
Rating:Essay Length: 2,827 Words / 12 PagesSubmitted: December 21, 2009 -
Mega Project Case Study
Case Study Learning Team C University of Phoenix Case Study A project is defined as “a complex, non-routine, one-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs” (Gray & Larson, 2005, p. 15). Project management crosses all industries and is present in every corner of the globe. “The basics of project management are universal—making sure a project is done correctly, on time, and within budget—ensuring every element of any
Rating:Essay Length: 7,846 Words / 32 PagesSubmitted: December 21, 2009 -
Marketing Strategy
Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some
Rating:Essay Length: 464 Words / 2 PagesSubmitted: December 21, 2009