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  • Coca Cola

    Coca Cola

    Cigarette smoking is the greatest preventable cause of disease and premature death in the United States. Secondhand smoke causes numerous lung cancer deaths annually. Measures have been taken in both workplaces and public places to limit exposure to secondhand smoke. The economic cost of smokers to society is phenomenal. It includes monetary costs, lost workdays and shortened work lives. Many states are establishing and maintaining comprehensive tobacco-control programs to reduce tobacco use. They provide

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: January 30, 2010 By: Jon
  • Strategic Analysis of the Coca-Cola Company

    Strategic Analysis of the Coca-Cola Company

    STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY. Introduction: On 8th May 1886, a local pharmacist in Atlanta, Georgia (USA) by the name of Dr. John Stith Pemberton produced the syrup for Coca-Cola, which was sampled and pronounced “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson named the product after two of its ingredients; Coca leaves and Kola nuts. Considering that the 2 C’s would look good in advertising he suggested the name ‘Coca-cola’ which

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    Essay Length: 4,960 Words / 20 Pages
    Submitted: January 30, 2010 By: Bred
  • Bond Project: Coca-Cola Vs. Us Treasury Bond

    Bond Project: Coca-Cola Vs. Us Treasury Bond

    The soda drink and bottled water industry in the US includes about 3,000 companies that manufacture and distribute beverages, with combined annual US revenue of $70 billion. Coca-Cola and PepsiCo hold more than 50 percent of the market, following strong consolidation in the past decade. The Coca-Cola Company is a leader in the beverage industry and it owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include

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    Essay Length: 794 Words / 4 Pages
    Submitted: February 1, 2010 By: Tommy
  • Coca-Cola Enterprises

    Coca-Cola Enterprises

    Discovered by Dr. John Pemberton of Atlanta, Georgia in 1886, the world’s most ubiquitous soft drink product, Coca-Cola, was introduced to the world. To date, The Coca-Cola Company has nearly 400 brands of beverages and has a presence in over 200 countries. As early as 1889, The Coca Cola Company started a franchised distribution system whereby it produced the syrup concentrate for its beverages, which would in turn be sold to various bottlers around the

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    Essay Length: 331 Words / 2 Pages
    Submitted: February 1, 2010 By: Top
  • Mgt 330 - Coca Cola

    Mgt 330 - Coca Cola

    RUNNING HEAD: COCA COLA External/Internal Factors Paper Adriana Macias Robert Hart Shelly Harris Jesussita Rodriguez-Casso University of Phoenix MGT/330 May 22,2007 Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. “ In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first

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    Essay Length: 418 Words / 2 Pages
    Submitted: February 2, 2010 By: Andrew
  • Coca Cola

    Coca Cola

    Coca-Cola Executive Summary In this paper, we perform a comprehensive audit of Coca-Cola’s marketing program and recommendations developed for future marketing plans. We provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: · Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey. · Leverage the Company assets by brand extension into water-based, slightly sweetened

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    Essay Length: 2,975 Words / 12 Pages
    Submitted: February 6, 2010 By: Wendy
  • Coca-Cola Creative Group Idea

    Coca-Cola Creative Group Idea

    Coca-Cola Creative Group Idea Coca-Cola has long prided itself on being the premier brand of soda for all ages. It prides itself on its image of bringing refreshment, and is always associated with a smile. Although Coke still is the number one brand in soda, Pepsi has begun to take over the market of 17-23 year olds. Along with Mountain Dew and Dr. Pepper, Pepsi has found that it is fairly simple to market to

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 6, 2010 By: regina
  • Coca Cola

    Coca Cola

    Coca-Cola Company The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola’s headquarters are in Atlanta, Georgia, in the United States of America. This product has been around for more than 100 years and for many people Coca-Cola has become indispensable in their lives. The company’s stock is listed on the NYSE and is part of DJIA and S&P 500. There are some

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    Essay Length: 391 Words / 2 Pages
    Submitted: February 7, 2010 By: Venidikt
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 767 Words / 4 Pages
    Submitted: February 8, 2010 By: Mikki
  • Birth of Coca Cola

    Birth of Coca Cola

    Birth of Coca Cola Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a

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    Essay Length: 347 Words / 2 Pages
    Submitted: February 12, 2010 By: Mikki
  • Coca Cola India

    Coca Cola India

    Executive Summary The paper presents the case of Coca-Cola India, the company which was on the heels of promising future growth and was very well utilising its global brand name to gain market share in Indian emerging market. Its long term strategy was very much aligned with promising future growth of Indian economy and soft drink industry. But with the growth of economy and industry, the paper emphasizes certain other factors that need to be

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    Essay Length: 319 Words / 2 Pages
    Submitted: February 19, 2010 By: July
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 769 Words / 4 Pages
    Submitted: February 22, 2010 By: Andrew
  • Coca Cola - Monetary Policy and Its Affects

    Coca Cola - Monetary Policy and Its Affects

    Introduction Coca Cola, like any other business, deals with the affects of monetary policy set by the United States Federal Reserve Bank. The three tools used by the Federal Reserve to control monetary policy are the discount rate (federal funds rate), open market operations (buying and selling of bonds) and the reserve ratio requirement. The following will discuss the monetary policy tools used by the Federal Reserve Bank and its affects on The Coca Cola

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    Essay Length: 1,061 Words / 5 Pages
    Submitted: February 22, 2010 By: David
  • Coca-Cola, Value Chain

    Coca-Cola, Value Chain

    Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if

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    Essay Length: 2,705 Words / 11 Pages
    Submitted: February 23, 2010 By: Kevin
  • Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    1.Do you think Coca-Cola is driven by a production, selling or marketing philosophy? Why? i. In my opinion, before 1995 under the top management Reberto Goizueta , Donald Keough and Dough Ivester, Coca-cola is driven by selling orientation. Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year,

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    Essay Length: 863 Words / 4 Pages
    Submitted: March 3, 2010 By: Top
  • Coca Cola Case Study

    Coca Cola Case Study

    Coca-Cola History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The caramel colored ingredients, Coca leaves and kola nuts. Later

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    Essay Length: 3,968 Words / 16 Pages
    Submitted: March 6, 2010 By: regina
  • Internal and External Strengths and Weaknesses of Coca-Cola

    Internal and External Strengths and Weaknesses of Coca-Cola

    Internal and External Strengths and Weaknesses of Coca-Cola A company like Coca-Cola has many internal and external strengths, but when launching a product of this sort, they begin to run into many internal and external weaknesses as well. As far as internal strengths go, Coca-Cola itself is a strong company to say the least. Not only are they a $23 billion company, but in 200 nations, Coke sells about 400 drink brands, including four of

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    Essay Length: 390 Words / 2 Pages
    Submitted: March 12, 2010 By: Wendy
  • The Coca Cola Plant

    The Coca Cola Plant

    The Coca Cola Plant I am sure at one point in everyone's life, that they have seen a Coca Cola distribution plant. But, unless you have been inside one, you probably do not know how the whole process works. My father is the General Area Sales Manager for the Chattanooga Coca Cola plant. He has done various jobs around the plant in his twenty- seven years there. In Elementary School, he used to set up

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    Essay Length: 977 Words / 4 Pages
    Submitted: March 12, 2010 By: Anna
  • Value Chain of Coca Cola and Pepsi

    Value Chain of Coca Cola and Pepsi

    Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done, these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration, it is diluted to the correct concentration by adding the

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    Essay Length: 610 Words / 3 Pages
    Submitted: March 15, 2010 By: Jessica
  • Introduction of the Coca-Cola Company

    Introduction of the Coca-Cola Company

    1. Introduction Of The Coca-Cola Company The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Its primary rival is PepsiCo, a company based in Purchase, New York. Coca-Cola was invented by druggist John

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    Essay Length: 542 Words / 3 Pages
    Submitted: March 17, 2010 By: Venidikt
  • The Coca Cola Company

    The Coca Cola Company

    THE COCA COLA COMPANY By: Rachelle L Goude May 27, 2006 Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola’. His friend and bookkeeper, Frank M. Robinson, thinking that the two C’s would ‘look well in advertising’, suggested the name ‘Coca-Cola’. He wrote the words in his now familiar Spenserian script, and the world’s most recognized

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    Essay Length: 1,596 Words / 7 Pages
    Submitted: March 23, 2010 By: Fatih
  • The Motivation Theory Used Within the Coca-Cola Company

    The Motivation Theory Used Within the Coca-Cola Company

    The Motivation Theory Used Within The Coca-Cola Company The motivational process of The Coca-Cola Company can best be described as one that identifies with Clayton Alderfer’s ERG theory. The workplace productivity within The Coca-Cola Company is unmatched by many organizations today. Three essential elements make up Aldermen’s ERG theory: The first part focuses on the existence needs within the company; the next part addresses the relatedness needs within the company; and the last part touches

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    Essay Length: 1,229 Words / 5 Pages
    Submitted: March 23, 2010 By: Edward
  • Organizational Change: Coca-Cola

    Organizational Change: Coca-Cola

    As we enter the 21st Century, change and how to lead it successfully has become the foremost topic on the minds of organizational leaders. And for good reasons: Change is happening everywhere; its speed and complexity are increasing; and the future success of organizations depends on how successful leaders are at leading that change. In today’s marketplace, change is a requirement for continued success, and competent change leadership is a most coveted executive skill. Organizations’

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    Essay Length: 525 Words / 3 Pages
    Submitted: March 27, 2010 By: Wendy
  • Coca Cola

    Coca Cola

    Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing

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    Essay Length: 274 Words / 2 Pages
    Submitted: March 27, 2010 By: Tasha
  • Coca Cola Case Study

    Coca Cola Case Study

    Coca Cola In May, 1886, Coca Cola Company was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft

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    Essay Length: 1,590 Words / 7 Pages
    Submitted: March 28, 2010 By: Tommy

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