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Last update: June 23, 2014
  • Coca-Cola Case

    Coca-Cola Case

    Coca-Cola Case 2008 Summary Recommending any securities in an attempt to improve a client’s portfolio requires estimating a fair value of the security in question. Currently, the security in question is Coca-Cola at a stock price of $58.19. Estimating the fair value can be assessed in various ways using security pricing models. After conducting an analysis of the security’s fair market price, it is possible to compare the actual price with the estimate determining whether

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    Essay Length: 689 Words / 3 Pages
    Submitted: December 9, 2009 By: Max
  • Coca-Cola India

    Coca-Cola India

    The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola

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    Essay Length: 1,521 Words / 7 Pages
    Submitted: December 11, 2009 By: Vika
  • Coca-Cola Global Unethical Behavior

    Coca-Cola Global Unethical Behavior

    The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments, many of Coca-Cola's controversial labor and business practices have been overlooked by many in the general public. However, more people are becoming aware of these disputes due to student

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    Essay Length: 511 Words / 3 Pages
    Submitted: December 18, 2009 By: Victor
  • Marketing Example of Coca Cola and Pepsi

    Marketing Example of Coca Cola and Pepsi

    Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what to buy their products. We know these advertisements and love them. I will discuss some of these examples of marketing and explain why I think marketing is so important. I

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    Essay Length: 643 Words / 3 Pages
    Submitted: December 22, 2009 By: David
  • Coca Cola Company

    Coca Cola Company

    Coca Cola Co. Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting, advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company. Company Description: Doctor John Premberton, a pharmacist in Atlanta, Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a

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    Essay Length: 845 Words / 4 Pages
    Submitted: December 25, 2009 By: Stenly
  • Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective

    Cola Wars: For Coca-Cola’s Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and

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    Essay Length: 286 Words / 2 Pages
    Submitted: December 27, 2009 By: Wendy
  • Coca Cola Company Share History

    Coca Cola Company Share History

    History: It is rare to find any staple of American life that has its roots in the preceding century. This is one facet of the Coca-Cola Company that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed

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    Essay Length: 3,745 Words / 15 Pages
    Submitted: December 31, 2009 By: Mikki
  • Coca Cola and Its Evolution

    Coca Cola and Its Evolution

    Coca-Cola and its Evolution Essay written by Paul The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by

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    Essay Length: 1,962 Words / 8 Pages
    Submitted: January 1, 2010 By: regina
  • Coca Cola

    Coca Cola

    It is the course of innovation for Coca Cola. One year after Coca Cola Black, twenty years after Coca Cola Light, Coca Cola Zero taps the market. The product is the updating of an old product aged of 18 years old: Coca Cola Light. It is a re-branding strategy. It allows to forgot the semi-failure of Coca Cola Black (0,3% of the market share), but also the complete failures of Cherry Coke, Coca Vanilla… Coca

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    Essay Length: 252 Words / 2 Pages
    Submitted: January 1, 2010 By: Janna
  • Coca-Cola Television Advertisements

    Coca-Cola Television Advertisements

    Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. The online collection includes five excerpts from stop-motion advertising developed for Coca-Cola between 1954 and 1956 by the D'Arcy agency and makes public for the first time eighteen excerpts from the Experimental TV Color Project

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    Essay Length: 265 Words / 2 Pages
    Submitted: January 1, 2010 By: Venidikt
  • Advertising of Coca-Cola

    Advertising of Coca-Cola

    Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982, and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s, this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most

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    Essay Length: 2,908 Words / 12 Pages
    Submitted: January 1, 2010 By: Mike
  • Coca Cola Synopsis Mba 501

    Coca Cola Synopsis Mba 501

    Coca-Cola Coca-cola (Coke) is a Fortune 500 company and one of the most recognized brands in the world. While Coca-Cola is experiencing strong growth in international markets with a 9% increase in volume sales in the first six months of 2007, sales have declined 2% in North America during this same time. Coca-Cola once considered its domestic operations a benchmark for global units, but according to Chief Operating Officer Muhtar Kent, this is no longer

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    Essay Length: 539 Words / 3 Pages
    Submitted: January 3, 2010 By: Vika
  • Product Placement - American Idol & Coca-Cola

    Product Placement - American Idol & Coca-Cola

    Product Placement- American Idol & Coca-Cola Product placement is a promotional technique used by marketers in which a commercial product is used in fictional or non-fictional media, and the company of the product is an end result of an economic trade. Product placement takes place with the addition of a brand's logo, or a positive mention or appearance of a product. American Idol placed three different products throughout the show. Coca-cola, Ford Motors, and T-Mobile.

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    Essay Length: 741 Words / 3 Pages
    Submitted: January 4, 2010 By: Artur
  • The Coca-Cola Company

    The Coca-Cola Company

    The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments, many of Coca-Cola's controversial labor and business practices have been overlooked by many in the general public. However, more people are becoming aware of these disputes due to student

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    Essay Length: 511 Words / 3 Pages
    Submitted: January 4, 2010 By: Anna
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been

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    Essay Length: 412 Words / 2 Pages
    Submitted: January 5, 2010 By: Victor
  • Coca Cola

    Coca Cola

    The five forces analysis is a framework developed by Michael Porter of Harvard Business School in 1979. Inherent within the notion of strategy is the issue of competitiveness. In business this is about gaining advantage over competitors. As the diagram below shows, the forces in question relate to the microenvironment and how a change in any of the forces normally requires a company to re-assess the marketplace. When using the framework to understand competitive forces

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    Essay Length: 776 Words / 4 Pages
    Submitted: January 6, 2010 By: Stenly
  • H.R. Department at Coca-Cola

    H.R. Department at Coca-Cola

    Q1- Introduction, business profile of Coca-Cola, and its historical prospective. In May 1886, Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The name was a suggestion given by John Pemberton’s bookkeeper Frank Robinson who was the first to script “Coca-Cola” into the flowing letters which has become the famous logo of today. Until 1905, the soft drink, marketed as tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: January 7, 2010 By: Max
  • Coca-Cola Case

    Coca-Cola Case

    No one could fault with Coca-Cola for testing vending machine technology that would automatically change pricing according to outside temperatures. From a shareholder’s standpoint, the company was genius for thinking ahead and leveraging a profitable area of opportunity (vending machines); their fault was with the way in which they “introduced” their new technology to the public. Business should make the shareholders as well as the consumers happy, and while Coca-Cola was trying to maximize their

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    Essay Length: 745 Words / 3 Pages
    Submitted: January 15, 2010 By: Jessica
  • Coca Cola

    Coca Cola

    Executive summary This reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats. It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period. And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is

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    Essay Length: 1,905 Words / 8 Pages
    Submitted: January 17, 2010 By: regina
  • Coca-Cola Business Strategy

    Coca-Cola Business Strategy

    1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve

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    Essay Length: 1,919 Words / 8 Pages
    Submitted: January 18, 2010 By: Top
  • Coca-Cola in Panama

    Coca-Cola in Panama

    Coca-Cola in Latin America During the early decades of the 20th century the United States and Latin America conveyed the prototypical "image of imperialism" in the world. The hegemonic power of the U.S. spread itself throughout Latin American culture, paving the way for American made products to enter a new society. Much like today in Iraq, the early 20th century in Latin America also consisted of round the clock surveillance by American troops. The American

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    Essay Length: 883 Words / 4 Pages
    Submitted: January 22, 2010 By: Tasha
  • Coca Cola Marketing

    Coca Cola Marketing

    Introduction The organisation we have chosen to assess the use of branding is Coca-Cola. Coca- Cola is a very successful brand that has been established for many years. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First of all

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    Essay Length: 630 Words / 3 Pages
    Submitted: January 26, 2010 By: Artur
  • New Coca-Cola Formula

    New Coca-Cola Formula

    New Coca-Cola Formula Coca-Cola is a very popular cola, a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by the Coca-Cola Company, which is often referred to as Coca-Cola or Coke. Coke is one of the world’s most recognizable and widely sold commercial brands; its major rival is Pepsi. Originally intended as a Patent medicine when it was invented in the late 19th century; Coca-Cola

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    Essay Length: 894 Words / 4 Pages
    Submitted: January 27, 2010 By: Fatih
  • Coca-Cola Industrial Evaluation

    Coca-Cola Industrial Evaluation

    Table of Contents Executive Summary........................................1 Historical Summary.......................................2 Mission Statement........................................4 Porter’s Model...........................................5 S.W.O.T. Analysis........................................15 Driving Forces of the Industry...........................23 Key Success Factors......................................26 Strategic Objectives.....................................29 Strategic Recommendations................................30 Historical Summary Coca-Cola started as a fountain beverage used for medicinal purposes in 1886 selling for five cents a glass. It grew quickly, but only after a bottling system was developed did Coca-Cola have a chance to became the world-famous brand it is today. In 1894 in a candy store

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    Essay Length: 5,609 Words / 23 Pages
    Submitted: January 28, 2010 By: Mike
  • Pepsico Vs. Coca-Cola

    Pepsico Vs. Coca-Cola

    PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. This research will cover some facts from the financial statements of both companies for the year of 2004. There are many factors to review when comparing these two companies. They

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    Essay Length: 3,607 Words / 15 Pages
    Submitted: January 29, 2010 By: Artur

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