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Last update: August 8, 2014
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry’s marketing decisions. The

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    Essay Length: 1,332 Words / 6 Pages
    Submitted: December 26, 2009 By: Venidikt
  • Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions.

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: December 26, 2009 By: Yan
  • Labor Market Research

    Labor Market Research

    I major in Management with a concentration in Marketing. I am interested in the marketing and advertising field. Those areas of business are the most appealing to me. They both keep my attention and hold my interest. What is important to me is finding a company or organization that is safe, fun, and offer a worthwhile experience. The Unites States Postal Service (USPS) is a job that I usually would not have been interested in.

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    Essay Length: 963 Words / 4 Pages
    Submitted: December 26, 2009 By: Andrew
  • What Is Marketing

    What Is Marketing

    Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer’s needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation,

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    Essay Length: 739 Words / 3 Pages
    Submitted: December 26, 2009 By: Mike
  • Foreign Aid

    Foreign Aid

    It is no mystery that today we live in a society in which some are less privileged than others. It is clear and apparent to us everyday when we see the homeless and the diseased. On an international scale, however, it is also an issue as we find countries with lower standards of living and conditions of suffering and turmoil. We see these situations on the news and hear of “developed” countries offering aid

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    Essay Length: 1,461 Words / 6 Pages
    Submitted: December 26, 2009 By: Venidikt
  • Autmobile Marketing in India

    Autmobile Marketing in India

    The competitive nature of the automobile industry has prompted the companies to take up new and innovative marketing strategies to thwart the competition. The B segment of cars is the segment which sees maximum competition as the consumer has a number of models to choose from and it's the volumes which drive the margins. All the companies as a part of their marketing strategy offers a range of vehicles in all the segment to make

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    Essay Length: 376 Words / 2 Pages
    Submitted: December 27, 2009 By: Mikki
  • Marketing Mix Four P’s

    Marketing Mix Four P’s

    Marketing Mix Four P’s The four P’s of marketing was first introduced by Jerome McCarthy back in the 1960’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy’s Four P’s was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P’s can be used to take the consumers into consideration. The Four P’s of Marketing

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 27, 2009 By: Jon
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Monetary Policy and Its Effect on Macroeconomic Factors Such As GDP, Unemployment, Inflation, and Interest Rates Macroeconomic Impact on Business Operations Monetary policy is a tool that a national Government uses to influence its economy. This policy controls the money supply, influences interest rates and overall economical activities. Monetary policy does have an affect on different macroeconomic factors. Such factors are GDP, which stands for gross domestic product, unemployment, inflation, and interest rates. The monetary

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: December 27, 2009 By: Bred
  • Defining Marketing

    Defining Marketing

    Marketing is a very valuable tool especially when starting a business or when new products need to be introduced into the market for the first time. If it was not for marketing many products which are now so familiar would not be around today. However, marketing is also used to help stay above the competition by creating new innovative ideas to keep the public interested in ones products, by using commercials that are eye catching

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    Essay Length: 704 Words / 3 Pages
    Submitted: December 27, 2009 By: Stenly
  • Guerilla Marketing

    Guerilla Marketing

    Guerilla Marketing Guerilla marketing aims to achieve traditional marketing and advertising goals such as exposure, frequency, awareness and reaching out to consumers but by employing unconventional methods. The strategy of guerilla marketing is to target small and specialized customer groups in such a way that bigger companies would not find it worthwhile to retaliate. The word ‘guerilla’ stems from the concept of ‘guerilla’ warfare, which is a tactic whereby infantry divisions wait for their enemy

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: December 27, 2009 By: Victor
  • Whole Foods/whole Market

    Whole Foods/whole Market

    “WHOLE FOODS, WHOLE PEPOPLE, WHOLE PLANET” By: Malinda Flores MGMT 450 Malinda Flores Case Analysis #1 September 29, 2007 MGMT 450 “Whole Foods Market in 2006: Mission, Core and Strategy” John Mackey is the founder and CEO of Whole Food’s Market, world’s largest retail chain of natural and organic foods supermarket. Mr. Mackey has been referred to as the Bill Gates of organic food. Whole Food’s stated mission is “to promote vitality and well-being for

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: December 27, 2009 By: Mike
  • Marketing Differences: B2b Vs. B2c

    Marketing Differences: B2b Vs. B2c

    Marketing Differences: B2B vs. B2C Marketing is an important part of any business whether the business is the traditional ‘brick and mortar’ or web based. The term marketing usually summons images of consumer goods and advertising of products. (Oliva) In marketing to an individual customer or to another business, one of the most important things for a business to do is establish good relationships. An internet business owner needs to be able to determine how

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    Essay Length: 918 Words / 4 Pages
    Submitted: December 27, 2009 By: Wendy
  • The Role of Marketing in Telstra International

    The Role of Marketing in Telstra International

    The role of Marketing in Telstra International Written by: John Johnson Executive Summary Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated

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    Essay Length: 2,159 Words / 9 Pages
    Submitted: December 27, 2009 By: Max
  • Impact of online Identity Theft on Consumers & Organisations

    Impact of online Identity Theft on Consumers & Organisations

    Internet fraud has become a major issue due to the ever increasing population of internet users, because the internet is such an easy solution to fast sufficient services readily available for busy lives that’s is why most of us are now dependant on the internet in some shape or form and each time we use the internet we input data that are related to use from our name, address and even bank details with the

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    Essay Length: 672 Words / 3 Pages
    Submitted: December 28, 2009 By: Janna
  • An Approach to Marketing in Special and Academic Libraries

    An Approach to Marketing in Special and Academic Libraries

    An approach to marketing in special and academic libraries of Sri Lanka: a survey with emphasis on services provided to the clientele. By Jagath Jinadas Garusing Arachchige, Asst. Librarian, University of Ruhuna, Sri Lanaka Abstract The concept of marketing covers not only the buying and selling for financial gain, but also the achievement of organizational objectives successfully. Thus the term 'marketing' has a wider and deeper sense, which proliferates the organization's successive achievements. Modern marketing

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    Essay Length: 4,353 Words / 18 Pages
    Submitted: December 28, 2009 By: Steve
  • Oriental Food Inc. Marketing Plan

    Oriental Food Inc. Marketing Plan

    Marketing Plan Presentation: Outline The future marketing potential of packaged Oriental Food in the U.S Market My Company is called Oriental Food Inc. Our line of products, available in Food service, Retail, Convenience Stores and Wholesale Clubs, range from traditional Egg Rolls and Wontons to a few frozen Chinese cuisines, such as orange chicken, dumplings etc. We also have the ability to develop products to your specifications or needs. Our products are handmade with

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    Essay Length: 609 Words / 3 Pages
    Submitted: December 28, 2009 By: Victor
  • Krispy Kreme Marketing Plan

    Krispy Kreme Marketing Plan

    Medium/Activity Analysis- Internet Characteristics of Online Advertising In 1994, online advertising first took surface and throughout the years they faced many obstacles. At first advertising was only in print media, for example newspapers and magazines, later followed to television and radio broadcast. Soon tension started to switch from television and radio to online advertising. Advertising found completely a new medium to communicate to their customers. Online advertising is producing dynamic changes through the history of

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: December 28, 2009 By: David
  • Marketing Introduction Paper: Estee Lauder

    Marketing Introduction Paper: Estee Lauder

    Running head: Marketing Introduction Paper Marketing Introduction Paper: Estee Lauder Anne Caufield University of Phoenix Introduction According to Lonnie Beaucheman, Director for the Central Division of Estee Lauder, Estee Lauder’s brand Origins marketing plan plays a very important role in keeping Estee Lauder’s many brands competitive (Beaucheman, 2006). Challenges Three challenges that Estee Lauder faces is keeping current customers, reaching new customers, the teen market, and growing globally. Estee Lauder dominates the prestige product market.

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    Essay Length: 875 Words / 4 Pages
    Submitted: December 28, 2009 By: Monika
  • How Does Public Administration Impact Your Life?

    How Does Public Administration Impact Your Life?

    How does public administration impact your life? Public Administration impacts everyone’s life in different ways. Public administration helps people and makes a positive impact on society. They are organizations and agencies that apply and control different areas of society. It creates and changes public policy programs to respond to the needs and interests of our nation. Every aspect of our daily lives is impacted in some way by the actions of the federal, state,

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    Essay Length: 257 Words / 2 Pages
    Submitted: December 28, 2009 By: Mike
  • Impact of Web 2.0 on

    Impact of Web 2.0 on

    IMPACT OF WEB 2.0 ON BUSINESS COLLABORATION August 10, 2006 MEMO TO: Mr. X FROM: Students DATE: July 6, 2006 SUBJECT: Impact of Web 2.0 on Business Collaboration As you requested here is the report regarding the impact and implementation of Web 2.0 and its components Wilis, Blogs and Really Simple Syndication (RSS) on business collaboration. The report will provide definitions of new terms and analyze the advantages and current usages of Web 2.0. It

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    Essay Length: 932 Words / 4 Pages
    Submitted: December 28, 2009 By: Fatih
  • The Impact of Globalization on Business Enterprises: McDonald’s

    The Impact of Globalization on Business Enterprises: McDonald’s

    The Impact of Globalization on Business Enterprises: McDonald’s “Hours after the United States started its bombing raids in Afghanistan…angry crowds vandalized McDonald’s outlets in Islamabad and Karachi…demonstrators burned an American flag outside a McDonald’s restaurant in the resort town of Makassar and then stormed it. No company faces the issue of globalization more acutely than McDonald’s.” (Barboza, para 1) Often the symbol of American entrepreneurship and capitalism in the world, McDonald’s has enjoyed successes with

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: December 28, 2009 By: David
  • Critical Analysis of the Impact of Sme’s in the Promotion of Such Business in the Tanzanian Economy.

    Critical Analysis of the Impact of Sme’s in the Promotion of Such Business in the Tanzanian Economy.

    Critically discuss the impact of SME’s policy in the promotion of such business in the economy and clearly indicate the major hurdles of the policy it had encountered since its inception and suggest the way forwarD. he Policy on SME’s development was created by the Government in conjunction with other stakeholders to create a conducive macroeconomic environment that will allow SMEs to emerge, survive and grow the reason being SME’s contribute third of the GDP

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    Essay Length: 1,303 Words / 6 Pages
    Submitted: December 28, 2009 By: Bred
  • Principles of Marketing

    Principles of Marketing

    Introduction As part of unit 3 AVCE we have been asked to market a new product in a certain market. In order to do so we have to carry out market research to see whether the product has a potential market and whether or not it will be a successful product. The product I have chosen to introduce is a voice-activated microwave. This appliance can be controlled manually or by using voice commands. The company

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    Essay Length: 5,666 Words / 23 Pages
    Submitted: December 28, 2009 By: David
  • The Impact of David Carson

    The Impact of David Carson

    He was labeled a terrible graphic designer in the nineties. His agonized typography drove a clique of critics to indict him of not being serious and of destroying the origins and foundation of communication design. Now, the work and techniques of David Carson dominates design, advertising, the Web, and even motion pictures. David Carson graduated from San Diego state university, where he received a BFA degree in sociology. A former professional surfer, he was ranked

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    Essay Length: 297 Words / 2 Pages
    Submitted: December 29, 2009 By: Victor
  • Child Abuse and the Impact on Adolescent Development

    Child Abuse and the Impact on Adolescent Development

    Child Abuse and the Impact on Adolescent Development Self-Reported Abuse History and Adolescent Problem Behaviors. I. Antisocial and Suicidal Behaviors The purpose of this study was to examine physical abuse, sexual abuse and the effects on adolescent behavior. The study was conducted through a questionnaire distributed to 4,790 students in grades 8, 10,and 12 in Washington State public schools. The questionnaire addressed a variety of student health risk behaviors. The questionnaire asked about abuse histories,

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    Essay Length: 1,020 Words / 5 Pages
    Submitted: December 29, 2009 By: Andrew