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Last update: August 8, 2014
  • Cause Related Marketing

    Cause Related Marketing

    Executive Summary "Everything is connected to everything else" is often called the First Law of Ecology. We through the medium of this paper try to draw out significant conclusions about the benefits- economical, social and environmental by looking towards Cause Related Marketing (CRM) from the business perspective. The need for such a perspective is drawn by intensified competition and clutter created in the consumers mind. We then link CRM with the consumer behavior and their

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    Essay Length: 298 Words / 2 Pages
    Submitted: January 2, 2010 By: Tasha
  • Marketing Mix

    Marketing Mix

    Running Head: Marketing Mix Marketing Mix Paper Marketing/MKT-421 Marketing Mix Paper Have you ever watched a commercial on TV and wondered how somebody created some of these crazy ideas/schemes to entice people to buy things? Make no mistake about it, it’s not just some lucky person developing slogans; it’s a specialized team that is highly trained to analyze customer needs and carefully develop a strategy to market their goods/services in the economy. The field of

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    Essay Length: 1,544 Words / 7 Pages
    Submitted: January 2, 2010 By: Jessica
  • Command Economy Vs Free Market Economy

    Command Economy Vs Free Market Economy

    Intorduction: Within the overall umbrella of the word "economy", one speaks today of the market economy, the formal economy, the informal economy, the underground economy, the productive economy and perhaps even the reproductive economy, the post-industrial or post-modern economy and the global economy. Thus while the concept of an economy is not fixed but arbitrary, and may have strayed rather far from the management of household resources, it is nonetheless spoken of in official circles

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    Essay Length: 2,560 Words / 11 Pages
    Submitted: January 2, 2010 By: Anna
  • The Legalization of Gambling - Its Social Impact

    The Legalization of Gambling - Its Social Impact

    The Legalization of Gambling: Its Social Impact “For as long as humans have gambled, there has been apprehension about excessive risk-taking and intemperate gambling”. The National Research Council. Neither gambling nor opposition to gambling is a new phenomenon. From their respective philosophical vantage points, leftist critics have long viewed gambling as an economic albatross around the neck of the working classes while social conservatives continue to regard gambling as a moral disease whose painful symptoms

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    Essay Length: 1,602 Words / 7 Pages
    Submitted: January 2, 2010 By: Top
  • Mp3 Player Industry Analysis

    Mp3 Player Industry Analysis

    Table of Contents 1.0 EXECUTIVE SUMMARY 2 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2 3.0 PORTER'S FIVE FORCES ANALYSIS 3 COMPETITION IN THE MP3 PLAYER INDUSTRY 3 3.1. Rivalry Among Competing Sellers of MP3 Players 4 3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5 3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6 3.4 Suppliers of Materials, Parts, Components, or Other Resource Inputs for MP3

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    Essay Length: 6,135 Words / 25 Pages
    Submitted: January 2, 2010 By: Artur
  • Endeering Day Spa Marketing Plan

    Endeering Day Spa Marketing Plan

    ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: January 2, 2010 By: Janna
  • Reading and It’s Impact on Education

    Reading and It’s Impact on Education

    The reading process as a whole is a very complex area, and is constantly changing, but as an elementary school teacher responsible for teaching young children to read, it is vital for me to understand the theories behind the reading act itself. The three theories which I feel are the most important, and which I feel are intertwined to account for the reading process are subskill theories, interactive theories and transactive theories. I believe that

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    Essay Length: 946 Words / 4 Pages
    Submitted: January 2, 2010 By: Mike
  • Investment Risk in Stock Market Securities

    Investment Risk in Stock Market Securities

    Investment Risk in Stock Market Securities Introduction: Stories of people making fortunes from the securities market have enticed many others into risky investments. Congress created the Securities & Exchange Commission (SEC) to protect investors. Many corporation managers became greedy and made self-serving decisions that created the principle-agent problems. The solutions for these problems lead to more unethical behavior from management. The creative use of financial statements even tricked analysts and brokers. Public trust began to

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: January 2, 2010 By: Mikki
  • Strategic Planning for International Markets

    Strategic Planning for International Markets

    1. Some of the strategic reasons for HiBrow Hotels to move their regional headquarters from Sydney to Singapore Strategic Planning for International Markets After HiBrow Hotel Group has done on their periodic evaluation on the international market environments, they found out that Singapore has the most suitable resources located for their business. Their driving forces behind this relocation to Singapore were into threefold; First, the company senior management felt that operating costs could be lowered

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    Essay Length: 2,332 Words / 10 Pages
    Submitted: January 2, 2010 By: Tasha
  • Economic Impact of Equestrian Events

    Economic Impact of Equestrian Events

    The Economic Impact of the Olympic Equestrian Events on the Tourism and Hospitality Industry in Hong Kong In 8th July 2005, when the Secretary for Home Affairs announced Hong Kong’s endorsement by Beijing as the host of the 2008 Olympic equestrian event, he expressed his optimistic anticipation of the economic benefits affiliated1. While the economic impact is still non-quantifiable at present, doubtless, the tourism and hospitality industry, which foreign visitors would first get contact with

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 2, 2010 By: Venidikt
  • Canadian Chocolate Bar Market

    Canadian Chocolate Bar Market

    REPORT I: Marketing Background Economic Trends: • Increase in cost for manufacturing such as packaging or ingredients. Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer’s perspective on the product class. Social, Demographic Trends: • Although chocolate bars

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    Essay Length: 1,335 Words / 6 Pages
    Submitted: January 2, 2010 By: Fatih
  • B2b and B2c Marketing Differences

    B2b and B2c Marketing Differences

    B2B and B2C Marketing Differences One the first steps in all marketing is to determine niche-market, a defined group of potential customers sharing common characteristics that delineates their interest in specific products or services (Schneider, 2007). This commonality is universal in Web site ecommerce to both B2B and B2C. Although both are similar in many ways, each is both distinguishably different. The differences create a need to review and research the platforms of how their

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: January 2, 2010 By: David
  • Disparate Impact

    Disparate Impact

    Disparate Impact Disparate Impact arises when an employer’s practices unintentionally excludes a protected class disproportionately (Player, Shoben and Lieberwitz, 1995). A “protected class” is a group of people, with common characteristics, which Congress has determined must be protected from inequality (“On-the-Job Discrimination: Gender Discrimination," 2004). This paper will analyze the landmark disparate impact case of Griggs v. Duke Power Co. (401 U.S. 424, 1971) from its beginning to its conclusion in the Supreme Court. Included

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: January 2, 2010 By: Steve
  • Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map, Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: January 2, 2010 By: Mike
  • Ad Marketing - Gender Roles

    Ad Marketing - Gender Roles

    Commercials on television tend to portray stereotypical roles of gender. |The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each weekX(Coltrone, Adams 1997, 325). These images do not create an accurate image of the modern woman, often demeaning their role in society. Females are depicted as attractive

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: January 2, 2010 By: Anna
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company “exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1).” To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small “bubbles” or spheres of tapioca- or gelatin-based semi-solid flavors that

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    Essay Length: 547 Words / 3 Pages
    Submitted: January 3, 2010 By: Anna
  • Marketing Audit Approach

    Marketing Audit Approach

    Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough’s net sales in 2005 were $9.5 billion, an increase of $1.2 billion, or 15%, over the 2004 period. In 2005, six of the company’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005, with other products targeted to primary

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    Essay Length: 448 Words / 2 Pages
    Submitted: January 3, 2010 By: Jessica
  • Impact of Technology

    Impact of Technology

    In our first assignment, we will look at the impact of technology on your organization. Topics should include: 1) what caused the technology implementation; and 2) a high-level description of the resulting functional changes. Please write a 3 page (double spaced) paper discussing how technology has impacted your department/organization. Staying abreast to technology changes had been a primary focus of my job up until this past Monday. For nearly seven years I worked for a

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    Essay Length: 1,189 Words / 5 Pages
    Submitted: January 3, 2010 By: Edward
  • Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 3, 2010 By: Jon
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 3, 2010 By: Kevin
  • The Impact of the Current Changeover from Uk Gaap to Ifrs on the Performance and Financial Position of Kingfisher Plc.

    The Impact of the Current Changeover from Uk Gaap to Ifrs on the Performance and Financial Position of Kingfisher Plc.

    This year's preliminary results season has been something of a landmark. Last year was to be the last reporting period where listed companies presented their results according to UK generally accepted accounting principles (GAAP). After that, they would be required to use international financial reporting standards (IFRS) to prepare their consolidated financial statements for accounting periods commencing on or after 1st January 2005 (http://search.ft.com, 2004). The requirement to adopt IFRS applies only to those companies

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    Essay Length: 2,259 Words / 10 Pages
    Submitted: January 3, 2010 By: David
  • Globalization’s Other Side: The Negative Impacts on Poverty and The Environment

    Globalization’s Other Side: The Negative Impacts on Poverty and The Environment

    Critiquing Jagdish Bhagwati's Interpretation of the Social Impact of Economic Globalization Date Submitted: November 19, 2004 There have been countless numbers of books and papers written on the controversial topic that is globalization, and it seems every author or activist has their own arguments against or in support of the liberalization of trade and the social impact of economic globalization. However, in regards to the novel In Defense of Globalization, there is no doubt on

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    Essay Length: 1,939 Words / 8 Pages
    Submitted: January 3, 2010 By: Victor
  • Marketing Mix

    Marketing Mix

    Marketing Mix Conglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has

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    Essay Length: 520 Words / 3 Pages
    Submitted: January 3, 2010 By: Mike
  • The Life and Impact of Vladimir Lenin Essay

    The Life and Impact of Vladimir Lenin Essay

    Vladimir Ilyich Lenin was an impactful political leader in Russia during the twentieth century. He was a famous figure and left a huge impact on the Russian/Soviet Union Empire for many decades to follow. What he may be known for best, Lenin created and brought up the Union of Soviet Socialist Republics along with helping with the introduction of communism. He applied that communism concept to the Union of Soviet Socialist Republics government that he

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    Essay Length: 642 Words / 3 Pages
    Submitted: January 4, 2010 By: Max
  • An Examination of the Impact of the Sarbanes-Oxley Act

    An Examination of the Impact of the Sarbanes-Oxley Act

    An electronic copy of this paper is available at: http://ssrn.com/abstract=956020 An Examination of the Impact of the Sarbanes-Oxley Act on the Attractiveness of US Capital Markets for Foreign Firms* Peter Hostak Charlton College of Business University of Massachusetts at Dartmouth Emre Karaoglu Leventhal School of Accounting University of Southern California Thomas Lys** Kellogg School of Management Northwestern University Yong (George) Yang School of Accountancy The Chinese University of Hong Kong April 30, 2007 * Financial

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    Essay Length: 2,976 Words / 12 Pages
    Submitted: January 4, 2010 By: Janna