Introduction Industrial Marketing Organisational Procurement Essays and Term Papers
2,245 Essays on Introduction Industrial Marketing Organisational Procurement. Documents 551 - 575 (showing first 1,000 results)
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What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss
What makes Services Marketing more challenging and tough than product marketing? Discuss. Definition: Service Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its production may or may not be tied to a physical product. Dominant component is intangible. US is the world’s first service economy. More than % of the workforce in the private sector is employed in the service
Rating:Essay Length: 481 Words / 2 PagesSubmitted: December 16, 2009 -
Marketing Define
Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers
Rating:Essay Length: 762 Words / 4 PagesSubmitted: December 16, 2009 -
Changes in the Market and Emerging Promotional Tools
Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted
Rating:Essay Length: 1,795 Words / 8 PagesSubmitted: December 16, 2009 -
International Marketing
Pg. 1 International Marketing Introduction Over the past 40 years, the number of multinational corporations in the world’s fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies have marketed internationally for years, more and more companies are looking to enter the arena of global competition. In today’s business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide
Rating:Essay Length: 1,110 Words / 5 PagesSubmitted: December 16, 2009 -
Video Game and Interactive Entertainment Industry
Market research firm DFC Intelligence has released its latest forecast for the video game and interactive entertainment industry. The new report forecasts that worldwide sales of traditional PC game, video game and portable game hardware and software are expected to increase from $23.2 billion in 2003 to $31.6 billion in 2009. Last month DFC released a separate report, The Online Game Market 2004, which estimated that the online game market would reach sales of $9.8
Rating:Essay Length: 286 Words / 2 PagesSubmitted: December 16, 2009 -
Recent Activities in the Biotechnology Industry Sector
Review of Recent activities in the Biotechnology Industry Sector : Focusing on Pharmaceuticals and the Company GlaxoSmithKline Biotechnology can be defined as the industrial application of living organisms or biological techniques developed through basic research . One type of product derived from these techniques is pharmaceuticals. Many pharmaceutical companies exist globally and produce mainly human health related products such as medicines, vaccinations and dental care products. Due to the nature of the products being produced
Rating:Essay Length: 727 Words / 3 PagesSubmitted: December 16, 2009 -
The Task of an International Marketer
The International Marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Discuss. Introduction Domestic marketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be
Rating:Essay Length: 2,243 Words / 9 PagesSubmitted: December 16, 2009 -
Emerging Biofuel Industry in the Eu
1. The current situation of biofuels in the European Union Biofuels represent a renewable remedy for fossil transportation fuels such as petrol and diesel. To date, the predominant alternative energies employed in the transportation sector can be categorized into three types namely biodiesel, biogas and bioethanol. There is a vast and stupendous variety of feedstock suitable for the production of biofuels. Nonetheless, sugar beet, wheat, maize and rapeseed oil constitute the majority of resources utilized
Rating:Essay Length: 3,945 Words / 16 PagesSubmitted: December 17, 2009 -
Swatch and the Global Watch Industry
1. How did Timex succeed the Swiss as world volume leader in the 1950s and 1960s? Timex toppled the world dominance of the Swiss by streamlining the watch making process therefore also making the process very scaleable. The Swiss had dominated in an era where very little competition existed. This paved the way for the Swiss and their high cost watch producers to remain dominant as consumers really had no alternative to turn to. Timex
Rating:Essay Length: 480 Words / 2 PagesSubmitted: December 17, 2009 -
Market Structures
Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: December 17, 2009 -
The Body Shop: A Global Industry Analysis
Body Shop International, which is traded in the London Stock Exchange as BOS and more commonly known as The Body Shop, is founded by Anita Perella Roddick. During the 1970s, when Anita and her now-husband Gordon Roddick were visiting San Francisco, they came across this particular store on Berkeley, which was selling different skin care products. This store, which was called "The Body Shop" and was founded by two locals, was also publicly promoting their
Rating:Essay Length: 1,768 Words / 8 PagesSubmitted: December 17, 2009 -
Introduction of Naked Juice to Hong Kong
Introducing “Naked Juice” to Hong Kong There is a niche market for new, trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good
Rating:Essay Length: 579 Words / 3 PagesSubmitted: December 17, 2009 -
The Impacts of Implementing a Data Warehouse in the Banking Industry
The impacts of implementing a data warehouse in the banking industry Data warehousing in the financial sector Introduction In the modern banking and financial sector, there is keener and stronger competition and many enterprises are much more eager to get immediate and accurate information to make better and faster decisions. Furthermore, with many banks fighting to capture new customers and the rapidly growing need for larger amounts and more specific information, traditional databases are incapable
Rating:Essay Length: 2,980 Words / 12 PagesSubmitted: December 17, 2009 -
Marketing Strategy for Motorola
ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market
Rating:Essay Length: 2,371 Words / 10 PagesSubmitted: December 17, 2009 -
Ethical Behaviour Policy and Practice in Organisations
1 ETHICS 1.1 Defining ethical behaviour Ethics is a philosophical term derived from the Greek word "ethos" meaning character or custom (Sims, 1992). Ethical behaviour is behaviour that is morally accepted as good and right, as opposed to bad and wrong (Wood, Zeffane, Fromholtz & Fitzgerald, 2006). An ethical dilemma requires a person to make a choice between competing sets of principles based on how morally good and right as opposed to how bad and
Rating:Essay Length: 1,900 Words / 8 PagesSubmitted: December 17, 2009 -
Diamond Industry
The diamond A diamond is not more than a transparent crystal with an extreme hardness (2,417); it rates 10 on the Mohs scale of harness (Talc, the softest mineral, 1 on the Mohs scale). Nothing can scratch diamonds except another diamond. Due to its extreme hardness it resists scratching and so diamonds are often used for sharpening, boring, cutting and polishing other materials and diamonds. A diamond is a gemstone that exists of carbon (C).
Rating:Essay Length: 998 Words / 4 PagesSubmitted: December 17, 2009 -
Value Marketing
Value Creation The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ? All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated
Rating:Essay Length: 335 Words / 2 PagesSubmitted: December 17, 2009 -
U.S Smokeless Tobacco Industry
Introduction In 1998 the U.S smokeless tobacco industry generated $2 billion of retail revenue with approximately 5 million consumers of moist tobacco and 7 million consumers of chewing tobacco including loose leaf, twist, plug and dry. Moist smokeless tobacco consumption approximated 50% of the total. The factors contributing to the continuous growth of the moist smokeless tobacco was the increased prevalence of smoking bans which had led customers to switch to smokeless tobacco and the
Rating:Essay Length: 2,286 Words / 10 PagesSubmitted: December 17, 2009 -
Technology and Marketing Management of Sony Corporation
I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures,
Rating:Essay Length: 958 Words / 4 PagesSubmitted: December 18, 2009 -
Marketing Communications Strategy
Leadership Research Paper-Learning Team-Week 2 Assignment- Fo’s Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the “Managing across the Organization” simulation, Good Sport Company established a sound strategic communications plan which includes establishing goals, conducting and compiling research, identifying key audiences, defining messages, targeting media, and developing creative, cost-effective ways
Rating:Essay Length: 804 Words / 4 PagesSubmitted: December 18, 2009 -
Marketing Differences B2b Vs B2c
Marketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the
Rating:Essay Length: 1,013 Words / 5 PagesSubmitted: December 18, 2009 -
Coffeetime India Market Research and Decision Making White Paper for Brad Collins
CoffeeTime India Market Research and Decision Making White Paper for Brad Collins Richard Derochea University of Phoenix MBA510R4 Managerial Decision Making November 18, 2007 CoffeeTime India Market Research and Decision Making White Paper for Brad Collins CoffeeTime is an established, modern creation, enjoyed by millions of Americans and Europeans, where its patrons can enjoy premium brands of exotic and regular coffees, while relaxing in a unique ambience of stimulating sights and aromas. Newly hired Business
Rating:Essay Length: 903 Words / 4 PagesSubmitted: December 18, 2009 -
The Impact of Information Technology on Organisations
The technology I have chosen to look at in this report is Executive Information Systems (EIS) and I will focus on its impact upon the automotive industry. I will firstly introduce EIS and the automotive sector, then assess the impacts that implementing EIS would have, try to recommend the best course of action when introducing EIS and finally try to sum up the implementation of this technology in an executive summary. Introduction The term “Executive
Rating:Essay Length: 2,908 Words / 12 PagesSubmitted: December 18, 2009 -
Affect of Technology in Music Industry
The music industry has come a long way since those dreadful days of the mono recordings. Back then, artists, producers, and engineers didn’t have as much of a choice of what equipment that would use to get their recordings done. With the advancement in technology and new innovations constantly being created in the music industry, the opportunities are endless. If you look up the definition of technology you will see the words industry and commerce,
Rating:Essay Length: 1,702 Words / 7 PagesSubmitted: December 19, 2009 -
Auto Industry Performance in India
Note: All Statistical Figures as on 21st May 2006) Indian Automotive Industry The Indian automobile industry has come a long way since in the first car ran on the streets of Bombay (now Mumbai) in 1898. The initial years of the industry were characterized by unfavorable government policies. The real big change as we see in the industry today, started to take place with the liberalization policies that the government initiated in the 1991. The
Rating:Essay Length: 321 Words / 2 PagesSubmitted: December 19, 2009