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Last update: July 31, 2014
  • Krispy Kreme Doughnuts

    Krispy Kreme Doughnuts

    Krispy Kreme Donuts, Inc. Since Krispy Kreme was founded in 1937, it has grown into a leading branded specialty retailer, producing more than 5 million doughnuts a day and over 1.8 billion a year. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more

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    Essay Length: 545 Words / 3 Pages
    Submitted: February 6, 2010 By: Vika
  • Krispy Kreme

    Krispy Kreme

    INTRODUCTION Krispy Kreme is an unfortunate case of a well-run, decades-old company going public and then rapidly losing its mind. In its quest for rapid growth as a public company Krispy Kreme lost its way. By expanding too rapidly, making puzzling acquisitions and franchise choices, and using strange accounting in the process, things went very wrong. This memo will focus on the underlying cause of Krispy Kreme’s troubles and provide some recommendations on a possible

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    Essay Length: 520 Words / 3 Pages
    Submitted: February 8, 2010 By: Mike
  • Krispy Kreme Doughnuts Inc

    Krispy Kreme Doughnuts Inc

    Krispy Kreme Doughnuts Inc Summary In this SWOT analysis, I will delve into the strengths, weaknesses, opportunities, and threats that affect the Krispy Kreme Doughnuts Inc. Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. Vernon Rudolph founded the Krispy Kreme company in 1937 in Winston-Salem, NC. The company has since become a

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: February 12, 2010 By: Andrew
  • A Case Study on Krispy Kreme Donuts

    A Case Study on Krispy Kreme Donuts

    CASE FORMAT KRISPY KREME DOUGHNUTS, INC. --- 2004 1. Title Page a. Case title b. Group Members c. Class schedule d. Term and school year e. Date submitted 2. Content a. 1-page Case Summary b. Proposed Vision and Mission Statement for KKD c. External Audit --- EFE Matrix d. Competitors Analysis --- CPM e. Financial Ratio Analyses f. Internal Audit --- IFE Matrix aveA Case Study on Krispy Kreme Doughnuts, Inc A Case Study on

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    Essay Length: 1,933 Words / 8 Pages
    Submitted: February 23, 2010 By: Tasha
  • Krispy Kreme Doughnuts

    Krispy Kreme Doughnuts

    Case Discussion Reflection 1 KKD seeks to appeal to everyone in their mission to slowly take on the fresh pastry market. Krispy Kreme is not one to limit a target of the public. According to Holland (2003), the company is equally loved by 5-year-olds and -year-olds alike. They are also enjoyed by whites, blacks, Asians, and Hispanics. New Englanders and Southerners love them as well as Californians and New Yorkers. Race is definitely not an

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    Essay Length: 704 Words / 3 Pages
    Submitted: February 28, 2010 By: Jack
  • Krispy Kreme

    Krispy Kreme

    TABLE OF CONTENTS KRISPY KREME DOUGHNUTS Introduction - Company Profile 3 - Company VMGO 4 - Current Strategies 4 - Current and Past Performance Analysis 5 - Board of Director Analysis 14 External Analysis - Five Force Analysis 15 - Industry Competitors/ Competitor Analysis 17 - Opportunities 21 - Threats 21 Internal Analysis - Corporate Resource Analysis (CRA) 22 - Core Competencies 23 - Strengths 25 - Weaknesses 25 Strategy - Business Level Strategy 26

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    Essay Length: 6,740 Words / 27 Pages
    Submitted: March 2, 2010 By: Janna
  • Gene one Benchmarking: Krispy Kreme and Kraft Foods

    Gene one Benchmarking: Krispy Kreme and Kraft Foods

    Gene One Benchmarking: Krispy Kreme and Kraft Foods What cause the demised of Krispy Kreme Doughnut Inc. in its transition from a private to a public company? Krispy Kreme, is well known for their sweet tasting donuts went public in April 2000. Sandra Abrams wrote in a 2005 Investment Dealers' Digest article that, the once private company, based out of Winston-Salem, N.C., raised $72.5 million and closed its first day of trading at $37 a

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    Essay Length: 992 Words / 4 Pages
    Submitted: March 11, 2010 By: Vika
  • Krispy Kreme

    Krispy Kreme

    1. Krispy Kreme’s strategy in 2004 included: - Increasing the number of stores as well as increasing sales at old stores in order to obtain 20% annual revenue growth and 25% annual growth in earnings per share. - Expanding internationally, adding stores in Europe, Australia, Canada, and Mexico. - Improving on-premise sales by remodeling or closing down older stores and focus on the on-premise sales in new locations before selling packaged doughnuts in supermarkets. -

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    Essay Length: 1,122 Words / 5 Pages
    Submitted: March 11, 2010 By: Vika
  • Krispy Kreme Doughnuts

    Krispy Kreme Doughnuts

    KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts, Inc. is a specialty retailer of doughnuts. The company's business owns and franchises Krispy Kreme doughnut stores, where it makes and sells over 20 varieties of doughnuts, including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. The Company also sells in its stores drip coffee, other

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    Essay Length: 1,480 Words / 6 Pages
    Submitted: March 13, 2010 By: Max
  • Krispy Kreme Case Study

    Krispy Kreme Case Study

    Introduction Krispy Kreme Doughnuts was the dream of a great entrepreneur, Vernon Carver Rudloph. Although, Mr. Rudolph did not invent the doughnut, he definitely improved the process of making the doughnuts and the taste of the doughnuts, with his secret recipe for yeast-raised doughnuts. There are many values, within, this organization that are passed onto employees, and then to customers. The company’s shared values include: integrity, authenticity, passion, learning, sharing, and positive expectations. Krispy Kreme

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    Essay Length: 525 Words / 3 Pages
    Submitted: April 11, 2010 By: Mike
  • Mkt 551 - Krispy Kreme

    Mkt 551 - Krispy Kreme

    Marketing Audit MKT 551/Marketing Management Jason Lamar Floyd Professor Tonya Boddie January 30, 2006 I. EXECUTIVE SUMMARY Krispy Kreme's recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme's current

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    Essay Length: 2,498 Words / 10 Pages
    Submitted: April 26, 2010 By: Jessica
  • Krispy Kreme Research

    Krispy Kreme Research

    Drive, will- power, creativity, independent, self confident, dedication, perseverance, and goal oriented. These words are some of the characteristics that describe a successful business. A business needs drive to continue to strive and focus on the business even during the hardest of times. A good business needs will-power to do what is in the best interest of the business even if running the business is not enjoyable anymore. Creativity is definitely a key factor because

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: May 4, 2010 By: Mike
  • Krispy Kreme

    Krispy Kreme

    Krispy Kreme Introduction: This is a case study of Krispy Kreme Doughnuts and changes in management strategy to address stagnant sales. The first Krispy Kreme Doughnut shop was opened in Winston-Salem, North Carolina, by Vernon Rudolph. Vernon first sold his doughnuts (which were made with a secret yeast-raised recipe) to grocery retailers; however, due to their quick popularity, he opened his own retail shop. In 1954, Mike Harding became a partner in the company

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: June 11, 2010 By: Anna
  • Krispy Kreme Doughnuts Project

    Krispy Kreme Doughnuts Project

    BACKGROUND OF KRISPY KREME DOUGHNUTS Krispy Kreme Dougnuts was founded on July 13, 1937 in Winston-Salem, North Carolina, United States by Vemon Rudolph. The company became a publicly-traded company in April 2000. Krispy Kreme Doughnuts produces approximately 5.5 million doughnuts a day consisting of 20 varieties. Krispy Kreme Doughnuts serves customers in 395 stores where 40 stores are in the United States and the rest are in 10 foreign countries namely Australia, Canada, Hong Kong,

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    Essay Length: 273 Words / 2 Pages
    Submitted: August 14, 2010 By: Gan
  • Krispy Kreme

    Krispy Kreme

    Krispy Kreme is now expanding and selling donuts through convenience stores. Will this hurt the brand? Stan Parker, Krispy Kreme's senior vice president of marketing, says it won't because the company continues to emphasize freshness. It replenishes the packaged donuts daily from the local Krispy kreme store and removes any unsold packages. The donuts' presence in convenience stores will help remind people of the taste of a fresh, hot Krispy Kreme donut, and that

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    Essay Length: 352 Words / 2 Pages
    Submitted: April 22, 2011 By: rajathiraja
  • Análisis Caso Krispy Kreme

    Análisis Caso Krispy Kreme

    Caso Krispy Kreme Análisis En los años de 1998 y 1999 la industria de donas en Estados Unidos tenia un mercado de aproximadamente 4.700 millones de dólares. Los consumidores podían llegar a consumir 10.000 millones de donas en el año que es equivalente a 36 donas por persona. En el año 2000, Dunkin donuts tenia un 45% del mercado y unas ventas de 2.320 millones de dólares. Estamos hablando de un mercado de 5.156 millones

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    Essay Length: 707 Words / 3 Pages
    Submitted: October 29, 2014 By: vikcervan
  • Krispy Kreme Doughnuts

    Krispy Kreme Doughnuts

    Introducción La empresa Krispy Kreme Doughnuts fue creada en el año de 1937 en el Norte de Carolina en Winston-Salem, posteriormente la empresa fue creciendo y para el año de 1950 ya contaba con 29 tiendas en 12 estados y la mayoría eran operadas por franquiciatarios. En el año de 1982, la empresa fue vendida al primer franquiciatario por 24 millones y se enfocó en hacer crecer a la empresa implementando una línea de cafés,

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    Essay Length: 3,393 Words / 14 Pages
    Submitted: April 27, 2016 By: marcela tello
  • Analysis of a Letter by Martin Luther King Junior

    Analysis of a Letter by Martin Luther King Junior

    Martin Luther King Jr.: A Question Of Ethics A Letter from Birmingham Jail" was penned as a response to a letter that criticized Martin Luther King Jr. written by eight high ranking clergymen. Although King's letter was addressed as a reply to these clergymen, the real audience was the "white moderate" - otherwise known as middle class America (King et al 106). By gaining the support of this majority group, King knew that the civil

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    Essay Length: 1,304 Words / 6 Pages
    Submitted: December 1, 2008 By: Jessica
  • Analysis and Context of Bob Marley's Lyrics

    Analysis and Context of Bob Marley's Lyrics

    Analysis and Context of Bob Marley's Lyrics A lifetime of inspiration and struggle is depicted through a poster I acquired not to long ago. The portrait is Bob Marley. The image is freedom. This sense of freedom can be, and is, achieved through his music, powered by his music, and inspired by his music as it relates to the social injustices in early white imperialism. An illusion of the creation of a human life is

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: December 4, 2008 By: Tasha
  • Critical Analysis of "the Necklace" Short Story

    Critical Analysis of "the Necklace" Short Story

    Critical Analysis of "The Necklace" Short Story The short story, The Necklace, by Guy De Maupassant, follows the life of a woman and her husband living in France in the early 1880's. The woman, Mathilde, is a very materialistic person who is never content with anything in her life. Her husband, a lowly clerk in the Ministry of Education, is not a rich man, but he brings home enough to get by. He enjoys the

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: December 4, 2008 By: Tasha
  • Critical Analysis of "the Minister's Black Veil"

    Critical Analysis of "the Minister's Black Veil"

    Critical Analysis of "The Minister's Black Veil" The small, early American town that the story "The Minister's Black Veil" takes place in is a quite provincial town. Its inhabitants are normal people who, when confronted with a foreign entity, respond with ignorance. Nathaniel Hawthorne uses symbolism and a black veil to convey his message of the incorrectness of early American actions towards things of a foreign nature. The black veil symbolized the all too familiar

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    Essay Length: 416 Words / 2 Pages
    Submitted: December 4, 2008 By: Tasha
  • Analysis of James Hurst's Essay, "the Scarlet Ibis"

    Analysis of James Hurst's Essay, "the Scarlet Ibis"

    Analysis of James Hurst's Essay, "The Scarlet Ibis" Dante Alighieri once said, "Avarice, envy, pride, three fatal sparks, have set the hearts of all on Fire." In the short story УThe Scarlet IbisФ by James Hurst, it shows how pride can be beneficial in some ways, and harmful in other ways. The story starts out as the narrator of the story has a recollection of his past when his younger brother Doodle was still alive.

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    Essay Length: 711 Words / 3 Pages
    Submitted: December 4, 2008 By: Tasha
  • Analysis of Martin Luther King's Letter from Birmingham Jail

    Analysis of Martin Luther King's Letter from Birmingham Jail

    Analysis of Martin Luther King's Letter from Birmingham Jail First Martin Luther King effectively makes use of logos throughout his letter. He clarifies all of the reasons for his arguments and supports them well. His arguments are also logical in their appeal. For example, in the beginning of his letter he gives a response to the clergymen's claim that the demonstrations were unwise and untimely. He states that the Negro community had no alternative except

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    Essay Length: 609 Words / 3 Pages
    Submitted: December 4, 2008 By: Tasha
  • Critically Evaluation of Porter's Five Forces, Value Chain Analysis, Balanced Scored Card

    Critically Evaluation of Porter's Five Forces, Value Chain Analysis, Balanced Scored Card

    Critically evaluation of Porter's five forces, Value Chain Analysis, Balanced Scored Card Given the demands of today's competitive and dynamic environment, it is quite challenging to understand strategic issues facing organizations and develop the capability for long term organizational success. This report aims to present a critically analysis of three frameworks across organizations: Porter's Five Forces, Value Chain and Balanced Scorecard. Such critical evaluation includes identifying the benefits and limitations of three frameworks and considering

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    Essay Length: 4,269 Words / 18 Pages
    Submitted: December 4, 2008 By: Victor
  • Analysis of Plato's "the Allegory of the Cave"

    Analysis of Plato's "the Allegory of the Cave"

    Analysis of Plato's "The Allegory of the Cave" The moist air of the cave hovers in a homeostatic manner around the manТs conditioned skin. He sits, staring at the flat, cold surface of rock in front of him. Nothing that he sees surprises him. He just stares blankly at the recurrent shadows dancing in a dull glow. He is motionlessly caught in a state of a calm, content trance. The cold chains around his neck

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: December 4, 2008 By: Victor

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