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Last update: August 14, 2014
  • Case Analysis of Dell Computers

    Case Analysis of Dell Computers

    On April 22, 2003 Page 2 2 INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C URRENT S ITUATION ..................................................................................................................................6 Performance...........................................................................................................................................6 Missions, Objectives, and Strategies.................................................................................................7 S IGNIFICANT I SSUES AND P ROBLEMS .......................................................................................................9 ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10 S TRATEGIC M ANAGERS ............................................................................................................................10 Board of Directors ..............................................................................................................................11 Biographies..........................................................................................................................................11 S TRENGTHS , W EAKNESSES , O PPORTUNITIES , AND T HREATS .............................................................14 Internal Environment..........................................................................................................................14 External Environment.........................................................................................................................23 E VALUATION OF S TRATEGIC F ACTORS ..................................................................................................27 Key Factors in

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    Essay Length: 8,478 Words / 34 Pages
    Submitted: February 21, 2010 By: Yan
  • Du Darsft Case Analysis

    Du Darsft Case Analysis

    Problem Description The German subsidiary of Unilever, Union Deutsche Lebensmittelwerke has positioned itself in the “quality” segment of the food products. The company, in light of the following factors had decided to develop and test market low calorie versions of the food products: 1. The success of low-calorie products in the United States 2. The increase in the number of such products in German health food stores. 3. The growing concern over excess calorie intake

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    Essay Length: 342 Words / 2 Pages
    Submitted: February 23, 2010 By: Mike
  • Carnival Cruise Lines Case Analysis

    Carnival Cruise Lines Case Analysis

    Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the “fun” psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: February 27, 2010 By: Wendy
  • Harley Davidson Case Analysis

    Harley Davidson Case Analysis

    Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the “baby-boomers”

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    Essay Length: 1,815 Words / 8 Pages
    Submitted: February 28, 2010 By: Max
  • Kenics Case Analysis

    Kenics Case Analysis

    After browsing through several top companies, I found The Walt Disney Company to be very most diverse, yet a simple company to research. Their mission statement is "to make people happy." Founded in 1932, Walt Disney has strived to make this company name live up to its mission statement. They believe that in wholesome American values and are fanatical when it comes to consistency and detail, have no cynicisms, and preserve and control the Disney

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    Essay Length: 438 Words / 2 Pages
    Submitted: February 28, 2010 By: Monika
  • Eurodisney Case Analysis

    Eurodisney Case Analysis

    EuroDisney Case Analysis Introduction EuroDisney, currently named Disneyland Paris, opened for business in April of 1992. Much to Disney’s surprise this theme park did not attract the expected number of visitors necessary to allow for profits. By 1993, after announcing their fourth-quarter results, losses were reported to be $517 million. In 1994, Prince Al-Walid agreed to invest up to $500 million for a 24 percent stake in the park. This cash infusion along with a

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    Essay Length: 665 Words / 3 Pages
    Submitted: March 1, 2010 By: Venidikt
  • Zenith Case Analysis

    Zenith Case Analysis

    1. How might one segment the dog food market? The dog food market can be divided into four segments: dry, wet, semi-moist, and dog treats. Dry dog food makes up 63% of the total market. Consisting of either small pellets or larger chunks of food, it is characterized as chewy and well rounded compared to canned and moist foods. In this sense, dry food provides more bang for the buck because it is cheaper

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    Essay Length: 1,179 Words / 5 Pages
    Submitted: March 2, 2010 By: Monika
  • Hilton Hotels Case Analysis

    Hilton Hotels Case Analysis

    The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 4, 2010 By: Janna
  • Case Analysis for Starbucks Corporation

    Case Analysis for Starbucks Corporation

    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was

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    Essay Length: 2,392 Words / 10 Pages
    Submitted: March 6, 2010 By: Janna
  • Consumer Research Stats Case Analysis

    Consumer Research Stats Case Analysis

    Consumer Research, Inc. is investigating whether there is any correlation between specific characteristics of credit card users and the amount these users charge on credit cards. Their objective is to determine if these characteristics can accurately predict the annual dollar amount charged by credit card users. Data was collected from a sample of 50 credit card consumers presenting information on the annual income (referred as Income), size of household (referred as Household), and the annual

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: March 8, 2010 By: Andrew
  • Environmental Case Analysis: The Risks of Global Climate Change

    Environmental Case Analysis: The Risks of Global Climate Change

    Environmental Case Analysis: The Risks of Global Climate Change Introduction “The natural world seems to be deteriorating around us, and it seems to be our fault. We are uncertain about the extent of the deterioration, the means that would reverse it, and the prospects for human life in the future” (Newton, Dillingham, & Choly, 2006, p. x). The environment and its protection is an extremely serious issue. Many environmental issues exist including endangered species, waste

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    Essay Length: 416 Words / 2 Pages
    Submitted: March 9, 2010 By: Wendy
  • Ethics Case Analysis

    Ethics Case Analysis

    The Analyst’s Dilemma (A) This case presents a very typical situation that people encounter while working in the corporate environment. What is ethical, what is morally correct and what is just right out against the law are the questions that we all face while working in a corporate environment. Some of the ethical questions are governed by the law facing the situation. For example while working in an investment bank you most probably have access

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    Essay Length: 1,679 Words / 7 Pages
    Submitted: March 9, 2010 By: Mikki
  • Blossoming Profits Through Superior Marketing - a Case Analysis of Calyx & Corolla

    Blossoming Profits Through Superior Marketing - a Case Analysis of Calyx & Corolla

    Blossoming Profits through Superior Marketing: A Case Analysis of Calyx & Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: March 10, 2010 By: Venidikt
  • Case Analysis: Ellen Moore (a): Living and Working in Bahrain

    Case Analysis: Ellen Moore (a): Living and Working in Bahrain

    1. What would you advise Ellen to do and why? What should be her objectives? Are there objectives and actions consistent with what you would do if you were in her situation? Even though Bahrain tended to be more progressive than many Middle Eastern countries in its attitude toward women, there were still many inequalities between genders. The current situation is that Ellen’s general manager asked her to change her mind about accepting the Account

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    Essay Length: 462 Words / 2 Pages
    Submitted: March 10, 2010 By: Janna
  • Giant Supermarket Case Analysis

    Giant Supermarket Case Analysis

    EXECUTIVE SUMMARY This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we

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    Essay Length: 6,184 Words / 25 Pages
    Submitted: March 11, 2010 By: Mike
  • Qumtum Corporation Esupplychain Case Analysis

    Qumtum Corporation Esupplychain Case Analysis

    Executive Summary April 21st 2007 To The Board of Directors Quantum Corporation, CA, USA From Mike Wais Director, eSupplyChain Group Quantum Corporation, CA, USA SUB: Redesigning of Supply Chain initiatives taken by eSupplyChain Group to include eHITEX Quantum Corporation had formed the eSupplyChain Group in April 2000 with the aim of restructuring itпїЅs, then inefficient, supply chain and take the advantage of new emerging e-technologies to improve efficiencies across the chain. The company has recently

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    Essay Length: 270 Words / 2 Pages
    Submitted: March 12, 2010 By: Anna
  • Qumtum Corporation Esupplychain Case Analysis

    Qumtum Corporation Esupplychain Case Analysis

    Executive Summary April 21st 2007 To The Board of Directors Quantum Corporation, CA, USA From Mike Wais Director, eSupplyChain Group Quantum Corporation, CA, USA SUB: Redesigning of Supply Chain initiatives taken by eSupplyChain Group to include eHITEX Quantum Corporation had formed the eSupplyChain Group in April 2000 with the aim of restructuring it’s, then inefficient, supply chain and take the advantage of new emerging e-technologies to improve efficiencies across the chain. The company has recently

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: March 12, 2010 By: Tasha
  • The Case Analysis of Mrs. Garcia

    The Case Analysis of Mrs. Garcia

    The case analysis of Mrs. Garcia Employee theft is a problem that exists in every type of business. There are very few areas of businesses that go through years of loyal employees and are totally unaffected by inside jobs. Unfortunately, this is the reality of the world today and the current situation for businesses of all magnitudes is that security must be taken seriously and be prevalent. In the Mrs. Garcia case the dilemma is

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    Essay Length: 742 Words / 3 Pages
    Submitted: March 14, 2010 By: Mike
  • Microsoft’s .Net Case Analysis

    Microsoft’s .Net Case Analysis

    Situation analysis Steven Ballmer Microsoft CEO and his longtime boss, William H. Gates III, are about to embark on their second attempt at remaking Microsoft into an Internet powerhouse. On June 22, the duo planned to launch a broad initiative called the ''.Net.'' The endeavor is designed to deliver software and services that automatically link various Web sites so people can use the Internet to organize all of the information in their lives. To Ballmer,

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    Essay Length: 3,155 Words / 13 Pages
    Submitted: March 15, 2010 By: Jon
  • Southwest Airlines Case Analysis

    Southwest Airlines Case Analysis

    Comprehensive Case Analysis Southwest Airlines: WhatЎ¦s Next? April 11, 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-point, low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-haul customers and, therefore, minimizing connections, delays and total trip time. The companyЎ¦s average trip length

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    Essay Length: 3,782 Words / 16 Pages
    Submitted: March 18, 2010 By: Wendy
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis Starbucks is a premier coffee provider that has expanded into the retail market and provided specialty coffee products in restaurants, drug stores, and grocery stores world wide. At the end of 2006 the company reported having a total of 12440 stores. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with espresso beverages, a variety of pastries, and coffee-related accessories. In addition to sales through company-operated retail stores, Starbucks

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    Essay Length: 675 Words / 3 Pages
    Submitted: March 20, 2010 By: Jack
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Table Content Starbucks History and Overview -------------------------------------------------------------------------- 1 External Environment -------------------------------------------------------------------------------------- 2 Internal Strengths and Weaknesses ------------------------------------------------------------------- 2 - 3 SWOT Analysis and Recommendations ------------------------------------------------------------- 3 - 4 Corporate-level Strategy ----------------------------------------------------------------------------------- 4 Business-level Strategy ------------------------------------------------------------------------------------- 4 Starbucks Structure and Control System ----------------------------------------------------------------- 5 Starbucks History and Overview Two teachers, Jerry Baldwin and Zev Siegel, and a writer, Gordon Bowker, believed they could form a strong client base in Seattle for the fine coffee market. They

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: March 20, 2010 By: Mike
  • The Home Depot Case Analysis

    The Home Depot Case Analysis

    The Home Depot Case Analysis “The Home Depot NYSE: HD, headquartered in Vinings, Georgia, is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States, behind Wal-Mart; and the third largest retailer in the world, behind Wal-Mart and French company Carrefour. The Home Depot operates about 1,900 stores across North America. The company operates stores in

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    Essay Length: 1,765 Words / 8 Pages
    Submitted: March 21, 2010 By: Wendy
  • Nucor Case Analysis

    Nucor Case Analysis

    Individual Case Analysis BUS490 Comprehensive Examination Nucor Steel Corporation Written by: Lukas Kubilius Professors: Bonnie J. Straight Julian J. Prewitt Lithuania Christian College 2 March 2005 Overview of situation Nucor Corporation with 24 plants/divisions and 8,000 employees, operated in nine states recycling more than 10 million tons of scrap steel annually. Producing carboy and alloy steel in bars, beams, sheet, and plate; steel joists and joist girders; steel deck; cold finished steel; steel fasteners; and

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    Essay Length: 827 Words / 4 Pages
    Submitted: March 25, 2010 By: Mike
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 24 Quality Cutting Tools, Inc. Group Case 2 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana V Konkel, Meghanne B Lay, Tiffanie N Skinner, David May 17, 2007 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY OVERVIEW 3 PROBLEMS AT QCT 3 SOLUTIONS 3 MAJOR RELEVANT ISSUES 4 COMPETITION 4 MARKET TRENDS 4 MARKET

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    Essay Length: 2,295 Words / 10 Pages
    Submitted: March 25, 2010 By: Steve

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