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Last update: August 6, 2014
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 3, 2010 By: Kevin
  • Case 2. Healthy Foods, Inc.

    Case 2. Healthy Foods, Inc.

    Case 2. Healthy Foods, Inc. Healthy Foods, Inc. situation is a tough one. Profits, along with morale, are down. They have just recently broken off from their parent company and gotten a new president. Some of the policies and business practices they have in place aren’t working for them anymore. Healthy Foods has a line-forcing policy, which requires that any store wanting to carry its brand name must be willing to carry most of the

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    Essay Length: 860 Words / 4 Pages
    Submitted: January 7, 2010 By: Mike
  • Analysis of the Kudler Fine Foods Internet Site

    Analysis of the Kudler Fine Foods Internet Site

    Analysis of the Kudler Fine Foods Internet Site Analysis Kudler Fine Food Internet Site at the home page provide hours, location, and different links to connect to other pages on the web site like: Bakery, Meat & Seafood, Produce, Cheese & Dairy, and Wine. Analyzing Kudler Fine Food from a consumer perspective, Kudler Fine Food Internet Site is very user friendly, easy to navigate through, and there are no broken links on the web page,

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    Essay Length: 583 Words / 3 Pages
    Submitted: January 23, 2010 By: Steve
  • Case Study Analysis - Toyota

    Case Study Analysis - Toyota

    Executive Summary Automobile industry is faster growing industry nowadays than other industry. Industry analysis by Porter’s five forces can be said that threat of new entrants is low due to huge capital and cutting-edge technology. Suppliers are weak because they are spread all over the world and cannot easily forward integrate. Buyers are weak due to low demand for non-consumer goods (automobile) and high switching costs; moreover, buyers are not able to backward integrate. Substitutes

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    Essay Length: 2,702 Words / 11 Pages
    Submitted: January 24, 2010 By: Fonta
  • Consumer Analysis in a Dynamic Food Market

    Consumer Analysis in a Dynamic Food Market

    CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a

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    Essay Length: 3,262 Words / 14 Pages
    Submitted: January 29, 2010 By: Mike
  • Case Study Analysis - Li and Fung

    Case Study Analysis - Li and Fung

    CONTENTS: 1. Executive Summary ………………………………………………3 2. Introduction………………………………………………………..4 3. Challenges & Strength……………………………………………5-6 4. Competitor’s Analysis…………………………………………….7-8 5. Information System….…………………………………………….9 6. Threats & Limitations……………………………………………..10 7. Options…………………………………………………………….11 8. Recommendations…………………………………………………12 EXECUTIVE SUMMARY: For past 96 years Li & Fung has been an export trading company with its branches spread across the globe. The company plans to enter into a new venture of online business. Entering into online business the company faces challenges to retain its existing customers and to capture

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    Essay Length: 2,295 Words / 10 Pages
    Submitted: January 29, 2010 By: Janna
  • Case Number one - Subway Sandwich Shops Situation Analysis

    Case Number one - Subway Sandwich Shops Situation Analysis

    Case Number One - Subway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to

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    Essay Length: 950 Words / 4 Pages
    Submitted: February 5, 2010 By: Jon
  • Analysis of the Kudler Fine Foods Internet Site Analysis

    Analysis of the Kudler Fine Foods Internet Site Analysis

    Analysis of the Kudler Fine Foods Internet Site Analysis Kudler Fine Food Internet Site at the home page provide hours, location, and different links to connect to other pages on the web site like: Bakery, Meat & Seafood, Produce, Cheese & Dairy, and Wine. Analyzing Kudler Fine Food from a consumer perspective, Kudler Fine Food Internet Site is very user friendly, easy to navigate through, and there are no broken links on the web page,

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    Essay Length: 584 Words / 3 Pages
    Submitted: February 5, 2010 By: Tommy
  • Hilton Hotels Case Study one Situation Analysis

    Hilton Hotels Case Study one Situation Analysis

    Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17, 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use

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    Essay Length: 2,661 Words / 11 Pages
    Submitted: February 9, 2010 By: Victor
  • Employee Relations - Case Study Analysis

    Employee Relations - Case Study Analysis

    This essay will explore three case studies: Outsourcing in electricity generation, The non-unionised company and Cost minimisation and the flexible workforce. With reference to the first case study, Outsourcing in electricity generation, this essay will identify where management has used specific human relations techniques to develop their outsourcing strategy, show evidence that management adopted a HRM approach to downsizing and outsourcing, explore whether the approach was hard or soft HRM and discuss strategies various unions

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    Essay Length: 2,454 Words / 10 Pages
    Submitted: February 11, 2010 By: Wendy
  • This Report Is Conduct to Show the Extension Analysis of Veganpet an Australian Own Pet Food Company into France

    This Report Is Conduct to Show the Extension Analysis of Veganpet an Australian Own Pet Food Company into France

    Management 100 Individual Business Report This report is conduct to show the extension analysis of VeganPet an Australian own pet food company into France Johnathan Teh 7/27/2007 Contents Executive Summary 3 Introduction 4 Political and Legal Environment 4 Economic Environment 5 Socio-cultural Environment 6 Individualism 6 Power Distance 6 Uncertainty Avoidance 6 Quantity versus Quality of life 7 Time Orientation 7 Technological Environment 7 Recommendations 8 References 9 Table of Figures 10 Executive Summary This

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    Essay Length: 2,252 Words / 10 Pages
    Submitted: February 15, 2010 By: Tasha
  • Marketing Analysis: Biofuel Demand Hits Food

    Marketing Analysis: Biofuel Demand Hits Food

    The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 16, 2010 By: Tasha
  • Analysis of Paul's Case

    Analysis of Paul's Case

    The story of Paul’s Case is one of a struggling teenage boy, named Paul, who is trying to find his true self. Paul wants to belong and he thinks he belongs to the “high society,” but his teachers and father refuse to go along with his thoughts and wants. The reader connects with Paul and his tribulations throughout the story. His conflicts are with his teachers and father. Their opinion of Paul is a

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Mike
  • Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy Technology Group, MBA, MSIS, TQM January 22, 2007 Effective Communication Case Study Analysis Case 9-1 There’s a Syringe in My Pepsi Can Public, private, and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period

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    Essay Length: 898 Words / 4 Pages
    Submitted: March 7, 2010 By: Stenly
  • Case Study for Student Analysis

    Case Study for Student Analysis

    Case Study for Student Analysis In early April, Carl Robins, the new campus recruiter for ABC, Inc., successfully recruited several new hires in spite of having been at his new job for only six months; this was his first recruitment effort. He hired 15 new trainees to work for Monica Carrolls, the Operations Supervisor. He scheduled a new hire orientation to take place June 15, hoping to have all new hires working by July. On

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    Essay Length: 283 Words / 2 Pages
    Submitted: March 9, 2010 By: Jack
  • Analysis of Dynacorp Case

    Analysis of Dynacorp Case

    Analysis of the Dynacorp Case The political lens looks at an organization from the perspective of “how power and influence are distributed and wielded, how multiple stakeholders express their different preferences and get involved in or excluded from decisions, and how conflicts can be resolved” (Ancona, Kochan, Scully, Van Maanen and Westney – M2-10) . It is an arena for competition and conflict among individuals, groups and other organizations whose interests and goals differ dramatically.

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    Essay Length: 2,221 Words / 9 Pages
    Submitted: March 14, 2010 By: Mike
  • Marketing Analysis at Kudler Fine Foods

    Marketing Analysis at Kudler Fine Foods

    Marketing Analysis at Kudler Fine Foods Kudler Fine Foods, a gourmet food store was founded by Kathy Kudler in 1998 with the vision to provide customers with a variety of quality products such as bakery, meat and seafood, cheese and dairy, wine, and produce with over 350 fresh fruits, vegetables, herbs and spices from all over the world. Kudler Fine Foods opened its first store at La Jolla, California and within five years of operations

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: April 9, 2010 By: Edward
  • Kraft Food Inc. Case Study

    Kraft Food Inc. Case Study

    Kraft background description Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals. Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: April 12, 2010 By: Yan
  • Financial Analysis Case Using Npv

    Financial Analysis Case Using Npv

    Upon initial examining of the cash flows for Exhibit 1, some of the eight projects can be ranked and others dismissed. For example, by adding cash flows and deducting the initial investment, we can immediately conclude a possible project ranking of 3,5,8,4,1,7,6,2. Project Net Profit(In thousands) 3 $ 8,000.00 5 $ 2,200.00 8 $ 2,150.00 4 $ 1,561.00 1 $ 1,310.00 7 $ 560.00 6 $ 200.00 2 $ 165.00 On initial inspection it would

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    Essay Length: 786 Words / 4 Pages
    Submitted: April 16, 2010 By: Tasha
  • Case Study Analysis

    Case Study Analysis

    Carl Robins was hired six months ago as the company's new campus recruiter for ABC, Inc. Carl was very successful with his first recruitment of 15 new trainees in April. After being with the company for six months, Carl was becoming progressively more aggravated due to another training scheduled for July, which was not working out well. Carl's procrastination has lead to a lack of organization which resulted in unanticipated delays for the training. The

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    Essay Length: 849 Words / 4 Pages
    Submitted: April 30, 2010 By: Tasha
  • Case Study Analysis

    Case Study Analysis

    Chris Smith received a promotion to executive assistant to the chief executive officer at Faith Community Hospital. On Chris's first day as executive assistant his boss, Pat, the CEO of Faith Community Hospital, meets with Chris to discuss, what the hospital does and some of the problems that the hospital is having. At the end of the meeting, Pat asks Chris to prepare a report that covers three areas: what is going on right now,

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    Essay Length: 1,862 Words / 8 Pages
    Submitted: May 7, 2010 By: Artur
  • Combining Task Analysis and Fault Tree Analysis for Accident and Incident Analysis: A Case Study from Bulgaria

    Combining Task Analysis and Fault Tree Analysis for Accident and Incident Analysis: A Case Study from Bulgaria

    (the paper was presented at European ESREL conference, Estoril, Portugal, 2006) ABSTRACT: Understanding the reasons for incident and accident occurrence is important for an organisa-tion’s safety. Different methods have been developed to achieve this goal. To better understand the human behaviour in incident occurrence we propose a analysis concept that combines Fault Tree Analysis (FTA) and Task Analysis (TA). These methods were complemented with the use of the Human Error Identification in System Tools (HEIST)

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    Essay Length: 4,511 Words / 19 Pages
    Submitted: May 18, 2010 By: Andrew
  • Food Retail Industry Analysis

    Food Retail Industry Analysis

    INTRODUCTION Retailing is one of the most important in every Western European Country. Historically retailing has been viewed as the sale of goods to the consumer trough retail shops, but retail today should be viewed as being rather broader. Theories of retail change summarize forms of retail change, that involve three theories of retail change to explain, 1) natural selection in retailing, which is best adjust to their environment, are most likely to survive. The

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    Essay Length: 2,615 Words / 11 Pages
    Submitted: May 21, 2010 By: Venidikt
  • Abc, Inc. Case Study Analysis

    Abc, Inc. Case Study Analysis

    COMM 215 July 20, 2005 ABC, Inc. Case Study Analysis Case Study Background In April, Carl Robins, a new recruiter for ABC, Inc, with only six months experience, successfully hired 15 new employees. The new trainees were hired to work for Monica Carrolls, the Operations Supervisor. Carl Robins scheduled a new hire orientation to take place June 15 with the intent of having all the new hires working by July. On May 15, Monica

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    Essay Length: 753 Words / 4 Pages
    Submitted: May 22, 2010 By: July
  • Case Study - Hubbard Foods-Fake Company

    Case Study - Hubbard Foods-Fake Company

    COMPANY BACKGROUND Hubbard Foods Ltd started up in mid-1988 and a private limited company. The company was originally named Winner Foods Ltd and only 4 employees at that moment, now currently has staff about 150. In 1990, DickЎ¦s decision was made to introduce the Hubbard brand as the main brand for breakfast cereal products. The companyЎ¦s products set the price at both the high price range and low end of the cereal market. HubbardЎ¦s has

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    Essay Length: 2,434 Words / 10 Pages
    Submitted: May 23, 2010 By: Wendy

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