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Last update: August 2, 2014
  • Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone

    Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone

    Comparison Sales & Marketing strategy, Reliance Communication Vs Vodafone Reliance Communication Vodafone Customer Generation: Tapping Internal Resources Targeted internally first set of customer from his existing 50,000 employee and more than 3.3 million shareholders and offered 10 connections at discounted price and package. Dhirubhai Ambani Entrepreneurship Program: Created a new model, a new breed of entrepreneurs as channel partners who are committed to acquiring new customers and creating a new experience and satisfaction for customers.

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    Essay Length: 468 Words / 2 Pages
    Submitted: May 19, 2011 By: anshu
  • Examining Ryanair's Launch Strategy

    Examining Ryanair's Launch Strategy

    dgd Examining Ryanair's Launch Strategy Ryanair was set up in 1985 by Cathal and Declan Ryan, as one of the first independent airline servicing the Dublin-London (Luton) route. Ryanair launched its service focusing on delivering first-rate customer service and lowest – simple, single – fare @ I£ 98, compared to I£ 208 full fare and I£ 99 discounted fare offered by competition, Aer Lingus and British Airways. Ryanair Executives believe that Aer Lingus and British

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    Essay Length: 637 Words / 3 Pages
    Submitted: June 1, 2011 By: S
  • Business Strategy

    Business Strategy

    Q1) XYZ Ltd. Wishes to adopt the cost-leadership business strategy for one of its SBUs. How should it ensure operational effectiveness in terms of productivity, processes, people and pace? If, after 1 year, the company wishes to change over to a differentiation business strategy, identify the changes it should bring in its approach to attain operational effectiveness. (10 marks) Q2) Take an example of any service institution of your choice (example: hospital) and suggest

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    Essay Length: 285 Words / 2 Pages
    Submitted: June 1, 2013 By: naveen
  • Ebay Strategy in China Alliance or Acquisition Analysis

    Ebay Strategy in China Alliance or Acquisition Analysis

    EBAY'S STRATEGY IN CHINA: ALLIANCE OR ACQUISITION In December 2006, eBay Inc., a US company that offered e-commerce, e-payments and Internet communication services globally, announced its plan to form a joint venture with China-based online portal and wireless operator, TOM Online, in which eBay would have 49% ownership.' The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese market amid fierce competition and

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    Essay Length: 584 Words / 3 Pages
    Submitted: December 14, 2013 By: samirsaffari001
  • Campus Store: Promotion Strategy

    Campus Store: Promotion Strategy

    Introduction Industry Trends Textbook publishers: the new textbooks highest unit sales in the first year of publication or two, and then tends to fall off, and used books started to become available. Textbook publishers as a durable goods monopolist constantly be modified textbook so as to avoid student reselling textbooks. Textbook prices have been on the rise, and the survey found that the price increase is greater than the increase in median family income in

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    Essay Length: 525 Words / 3 Pages
    Submitted: June 22, 2014 By: kemi
  • Branding Strategy

    Branding Strategy

    1.You have to analyse your new chosen brand in two ways: First: according to it's marketing mix strategy i.e. whether it is standardized or adapted. Second: according to the International Process Theory applied on it. 2. Your report should be based on the following points with a brief description a. Title of the draft report based on your chosen brand b. Table of Contents c. Introduction : a brief description of brand 3. 7Ps of

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    Essay Length: 436 Words / 2 Pages
    Submitted: June 27, 2014 By: Tanvir Sayeed
  • Branding Strategy

    Branding Strategy

    5 MITOS SOBRE EL COLESTEROL 1. El colesterol malo, o LDL se puede controlar con el vino tinto. FALSO La ingesta moderada de vino tinto se relaciona con una elevación media de 5-10% de la cifra de HDL-colesterol, o colesterol bueno, pero apenas tiene efecto sobre el LDL. 2. Una vez he controlado los niveles de colesterol con la medicación, puedo suspenderla. FALSO. Si la cifra de colesterol llega a un nivel que precisa tratamiento

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    Essay Length: 276 Words / 2 Pages
    Submitted: June 29, 2014 By: José García-Donaire
  • Strategies Used by the Civil Rights Movement in the 1950s and 1960s, and the Success They Had

    Strategies Used by the Civil Rights Movement in the 1950s and 1960s, and the Success They Had

    Amir El-Badry 7/1/14 3.5.3 TST:Essay There were many effective strategies used by the Civil Rights movement. The main goal of these strategies was to get attention to the movement. The most effective strategies used by the Civil Rights movement were boycotts, sit-ins, and marching. There were many more but these are the most important. Firstly, boycotts began. Boycotts began and were more effective on the city buses. In Montgomery, Alabama in December of 1955, Rosa

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    Essay Length: 358 Words / 2 Pages
    Submitted: July 1, 2014 By: Cashmere667
  • Implementing New Strategies & Policies at Lafayette Plant

    Implementing New Strategies & Policies at Lafayette Plant

    Boise Cascade MBA 513 – Rushabh vedia Memo To: Bill Newton From: Rushabh Subject: Implementing new strategies & policies at Lafayette plant Date: Oct, 1978 Dear Newton, As you being the general manager there have much achieved human resources policies that have been observed in the last 3 quarters. Your observations and recommendations have helped the branch achieve short term goals. Implementing activities to record employees working have contributed much to the progress made post

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    Essay Length: 978 Words / 4 Pages
    Submitted: July 17, 2014 By: akanksha.kalra89
  • The Marketing Strategy of Starbucks

    The Marketing Strategy of Starbucks

    The Global Marketing Strategies of Starbucks Over the past few years, marketing is no longer only domestic or even international. More specifically, global marketing is a key success factor for multinational firms. On the other hand, it is necessary to know that today's main emerging markets impact our domestic market. This essay will follow each step of the marketing approach, including the analysis of foreign market's environment and global marketing strategy development. Finally, we will

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: August 6, 2014 By: Eddy Lee
  • Analyze Merck’s Innovation Strategy. Does Merck’s Innovation Engine Need Fixing

    Analyze Merck’s Innovation Strategy. Does Merck’s Innovation Engine Need Fixing

    Analyze Merck’s innovation strategy. Does Merck’s innovation engine need fixing? Why or why not? Merck being one of the most successful companies of the pharmaceutical industry faces a tough peril with various threats in its success path. Primarily being a R&D company doing in-house innovation by employing the best talent in the industry, Merck’s CEO now intends to go beyond the traditional closed R&D mindset, and move into an open source innovation. Merck’s current innovation

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: November 16, 2014 By: bpavinash
  • 3 Basic Parts of Strategy: Analysis, Formulation, and Implementation

    3 Basic Parts of Strategy: Analysis, Formulation, and Implementation

    MGT 409 – Exam 1 Review * 3 basic parts of strategy: Analysis, formulation, and implementation * Strategy: anything you can do to gain advantage over competition * Romantic view of leadership: CEO is responsible for success/failure (Steve Jobs) * External control leadership: Co’s are controlled by mkt forces, best CEO can do is anticipate and prepare for them * Strategic management: analyses, decisions, and actions taken to create/sustain a competitive advantage * Biggest problem

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: November 18, 2014 By: tlyardcare
  • Ups Strategy

    Ups Strategy

    UPS strategy 1. The CompanyIntermodal transport can be described as the transport of merchandise by at least two transport modes with a minimum of one stage being made by train, by truck, or by maritime modes. In other words, it is a cargo unit that is transferred from a transport mode to a another. The optimal combination of modes allows transporters to achieve what is known as economies of scope. In a majority of cases,

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    Essay Length: 1,813 Words / 8 Pages
    Submitted: November 28, 2014 By: satababy
  • Google’s Business Model and Strategy

    Google’s Business Model and Strategy

    1. Have Google’s business model and strategy proven to be successful? Should investors be impressed with the company’s financial performance? How does the company’s financial performance compare to that of Microsoft and Yahoo? Please conduct a financial analysis to support your position—you may wish to use the financial ratios presented in the Table 4.1 of the text as a guide in doing your financial analysis of the company. Google’s business model and strategy had proven

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: January 7, 2015 By: Siyao Gong
  • Costo Wholesale I 2008 Mission Business Model and Strategy

    Costo Wholesale I 2008 Mission Business Model and Strategy

    images Sylhet International University Shamimabad, Sylhet. Strategic Management Assignment: Case Study: Costo Wholesale I 2008 Mission Business Model and Strategy”. Submitted to: Shawkat Ara Khanom Assistant Professor Department of Business Administration Sylhet International University Shamimabad, Sylhet. Submitted By: Shagatam Das (16205) MBA(Executive) Date of submission: 30 January, 2015 Letter of Submission 30 January, 2015 Shawkat Ara Khanom Assistant Professor Department of Business Administration Sylhet International University Shamimabad, Sylhet. Fall September-2014 MBA Program Subject: Submission of

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    Essay Length: 4,509 Words / 19 Pages
    Submitted: January 29, 2015 By: shagatamdas
  • Current Expansion Strategy

    Current Expansion Strategy

    Current expansion strategy • Critically analyze the current expansion strategies used by the organization. Malaysia: Giant hypermarket to open 500 mini stores Malaysia's leading hypermarket operator, Giant, plans to expand its network by opening 500 mini stores in the next five years, in addition to its large-scale stores. Dairy Farm International Regional Director Food for Malaysia and Brunei, Jeff Shaw said the move would minimise operating cost but still offer low-price products to customers.  

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    Essay Length: 286 Words / 2 Pages
    Submitted: January 31, 2015 By: ulugbek1
  • Tourism Policy & Strategy/aviation Policy

    Tourism Policy & Strategy/aviation Policy

    Tourism Policy & Strategy/Aviation Policy Assessment 1 Academic Year 2014-2015 Formulating Analysing & Researching Policy The first assessment for this module asks you to deconstruct a piece of policy. It draws directly on the research paradigm outlined by Fidgeon & Ritchie (2005). In addition it develops the self-directed activities you have been recommended to undertake in your study pack together with our work in lectures and tutorials. As a consequence you should be familiar with

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 5, 2015 By: properstuffs
  • Strategy and Management

    Strategy and Management

    Strategy and Management A Case Study on Unilever and Procter & Gamble Malou Goedman (xxxxxxx) BSc Economics and Business Economics Utrecht University Jet de Graeff (xxxxxxx) BSc Economics and Business Economics Utrecht University Willem-Jan Kemperink (xxxxxx) BSc Economics and Business Economics Utrecht University Jan Kreumer (4033833) BSc Economics and Business Economics Utrecht University Fabienne Ouwehand (xxxxxxx) BSc Economics and Business Economics Utrecht University Lars van der Ridder (xxxxxxx) BSc Economics and Business Economics Utrecht University

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    Essay Length: 10,011 Words / 41 Pages
    Submitted: February 12, 2015 By: jan1302
  • Case Study: “second Life Strategy of American Apparel”

    Case Study: “second Life Strategy of American Apparel”

    The Internet has become a very important part of today’s life. Its rapid expansion during the past few decades has broadened significantly the horizons for many activities. As a result several organizations such as large or smaller corporations have taken advantage of the new opportunities that the Web had to offer. In this essay we examine the example of American Apparel which opened a store in a virtual reality network called Second Life. American Apparel

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    Essay Length: 317 Words / 2 Pages
    Submitted: February 20, 2015 By: jianashawah
  • Business Strategy

    Business Strategy

    Business Strategy   EXECUTIVE SUMMARY The formulation of a new strategy for the organization is initiated when the existing policy of the organization result in the zero or negative output or profit for the organization. The formulation of the strategy must be done using the several hypothetical and real evaluations of techniques. The scenario and sensitivity analysis play a vital role in formulating new dimensions for strategic planning. By analyzing or carrying out the

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    Essay Length: 4,008 Words / 17 Pages
    Submitted: March 6, 2015 By: mourita
  • Tesla Strategy

    Tesla Strategy

    ________________ Table of Contents 1 Executive Summary 2 Automotive Industry and Tesla Motors 2.1 History – The Early Years 2.2 Tesla Motors 2.3 Current Market Scenario 3 Industry analysis: Electric cars 3.1 Electric Car Industry Structure before Tesla opened up its patents 3.2 Electric Car Industry Structure after Tesla opened up its patents 4 Financial Analysis and Investor’s view 5 Tesla’s Competitive Advantage 5.1 Innovative Lithium ion batteries 5.2 Large Network of Supercharger stations 5.3

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    Essay Length: 4,748 Words / 19 Pages
    Submitted: March 9, 2015 By: Moonis Ahmed
  • An Analysis and Development Strategies on Mice Industry in Kaohsiung

    An Analysis and Development Strategies on Mice Industry in Kaohsiung

    An analysis and development strategies on MICE industry in Kaohsiung I-Shou University Department of International Finance 10178004A Ophelian 10178029A Matilda Public Finance Guych Nuryyev 09.01.2015 Contents Introduction 2 Benefit 5 Cost 12 Optimal amount of the policy action 18 Conclusion 21 Reference 22 ________________ Introduction The abbreviation MICE industry is applied with the “M” referring to meeting - organize meetings, to manage all arrangements which is required in normal general meetings hall, stationary, board and

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    Essay Length: 4,147 Words / 17 Pages
    Submitted: March 24, 2015 By: chenchien
  • Level of Strategy

    Level of Strategy

    CHUAN YANG SHR247 Professor Michael Chewens 20/04/2015 BB#5 Blackboard Assignment #5 Level of Strategy As one of the largest global courier delivery services companies around the world, United Parcel Service (UPS) operates on a business level of strategy rather than a corporate level. After viewing and evaluating whole business activities of UPS, UPS pursues an integrated cost leadership/differentiation strategy of business strategy. Because integrated cost leadership/differentiation strategy is an action plan the firm develops to

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    Essay Length: 307 Words / 2 Pages
    Submitted: April 23, 2015 By: 川 杨
  • Marketing Strategy for Startups

    Marketing Strategy for Startups

    Marketing Strategy for Startups C:\Users\nosherwan\Desktop\IICIE Images\Original logo.2.png Product IICIE offer the opportunity to Startups for their products and services to grow their sales and profits. IICIE and Startups both work together in the area of boosting innovation and entrepreneurship strategy in bigger prospective. In addition, increase knowledge in innovation and entrepreneurship through IICIE platform startups are capturing the global market in an instant manner. Price Startups registrations include the affordable price offering which influence the

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    Essay Length: 407 Words / 2 Pages
    Submitted: May 4, 2015 By: Rebbca Flower
  • Open Air Evangelism as a Strategy for Church Planting: a Case Study of the Perez Chapel International

    Open Air Evangelism as a Strategy for Church Planting: a Case Study of the Perez Chapel International

    Topic Open Air Evangelism as a strategy for Church Planting: A case Study of the Perez Chapel International Statement of the problem The phenomenon of using Open Air Evangelism as a strategy in starting churches has existed since the birth of the church but much academic work has not been done in this area of study. The first church started by the apostles happened after the incident of outpouring of the Holy Spirit where Peter

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    Essay Length: 347 Words / 2 Pages
    Submitted: May 12, 2015 By: badufynn

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