Marketing Business Communication Essays and Term Papers
3,396 Essays on Marketing Business Communication. Documents 926 - 950 (showing first 1,000 results)
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The Toothbrush Business in the United States
Executive Summary Overview. The toothbrush business in the United States experienced a dramatic increase in growth in 1992, moving from an annual rate of 9.3% to 21%. This surge in growth is due primarily to the expression of greater interest by aging baby boomers, which has led to the introduction of a new category called super-premium brushes. Super-premium brushes sell at retail for an average price that is 41% higher than that of brushes in
Rating:Essay Length: 2,459 Words / 10 PagesSubmitted: December 17, 2009 -
Business Strategies of Oral-B Company
Marketing Mix Product Strategy: Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B adds imaginative and therapeutic products for use in the professional practice and at home. Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation, efficiency, and outstanding customer service. Their product offerings have established them as the market leader since the 1960's! To the industrial dental market Oral-B offers 21 products in their
Rating:Essay Length: 2,384 Words / 10 PagesSubmitted: December 17, 2009 -
Robert Solomon's Book a Better Way to Think About Business
In Robert Solomon's book A Better Way to Think About Business, one of the most important questions we were to focus on was whether personal integrity can lead to corporate success. There were many areas of discussion but one of the most important is that some people say that a corporation is a citizen and a member of society so it has the obligation to follow the law and behave with integrity to increase welfare
Rating:Essay Length: 808 Words / 4 PagesSubmitted: December 17, 2009 -
Market Structures
Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: December 17, 2009 -
Greek-Letter Organizations as Communities and the Decline in Local Civic Participation
Greek-letter Organizations as Communities and the Decline in Local Civic Participation Jennifer Chapman Communitarian Final Pols5810 Luke Garrott Chapman Communities of choice are communities in which people choose to belong based on similar interest or values. Though people choose to be a part of these communities it doesn’t make them any less of one. In some way all communities involve some choice. If they no longer meet some need then technically one does not need
Rating:Essay Length: 457 Words / 2 PagesSubmitted: December 17, 2009 -
Business Plan
Business Plan Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing
Rating:Essay Length: 3,650 Words / 15 PagesSubmitted: December 17, 2009 -
Global Communications Benchmarking
Since 1928, Motorola has been committed to innovation in communications and electronics. The organization has achieved many milestones in its -year history. The organization pioneered mobile communications in the 1930s with car radios and public safety networks. The organization made the equipment that carried the first words from the moon in 1969. They led the communications revolution with the first commercial handheld cellular phone in 1983 and the first all-digital high-definition television (HDTV) technical standard
Rating:Essay Length: 849 Words / 4 PagesSubmitted: December 17, 2009 -
Inetcafe Business Plan
Internet Cafe Business Plan JavaNet Internet Cafe 1.0 Executive Summary JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially,
Rating:Essay Length: 5,155 Words / 21 PagesSubmitted: December 17, 2009 -
Marketing Strategy for Motorola
ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market
Rating:Essay Length: 2,371 Words / 10 PagesSubmitted: December 17, 2009 -
Business Ethics
What is Business Ethics? Business ethics is exactly the same as normal ethics, and that knows what is right or wrong, and learning what is right and what is wrong in a business environment. Then doing the right thing, but "the right thing" is not as straightforward as explained in many business ethics books. Most ethical dilemmas in the workplace are not simply a matter of "Should she steal from him?" or "Should he lie
Rating:Essay Length: 2,465 Words / 10 PagesSubmitted: December 17, 2009 -
Honda Motor Co. Ltd - Business Risk Analysis
Honda Motor Co. Ltd has always sought to provide genuine satisfaction to people around the world. We are striving to deliver the products and services that customers in each locality want most. To ensure that we meet local needs, we go beyond establishing local sales networks; we have structured our operations so that many of our products are not only manufactured, but also developed in the regions where they will be used. The result is
Rating:Essay Length: 3,426 Words / 14 PagesSubmitted: December 17, 2009 -
Value Marketing
Value Creation The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ? All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated
Rating:Essay Length: 335 Words / 2 PagesSubmitted: December 17, 2009 -
Team Communication
Team Communication Charles Waxter University of Phoenix Gen 300 Olivia Miller February 26, 2007 Team Communication This paper outlines what positive and negative communication can lead to, plus things that may contribute to conflict. The bottom line is that some aspect of positive and negative communication is essential for good teams and is unavoidable. As a leader, you must determine how to deal with this situation. Our ability at any time in anyplace with anyone
Rating:Essay Length: 852 Words / 4 PagesSubmitted: December 18, 2009 -
Business Methods
BUSINESS METHODS PEST (Political, Economical Social and Technological environment ) Analysis The external environment of any organisation / university / faculty / department etc. can be analyzed by conducting a PEST analysis. The acronym PEST (sometimes rearranged as STEP) is used to describe a framework for the analysis a range of macro environmental factors including the Political, Economical Social and Technological environment. A PEST analysis fits into an overall environmental scan including the SWOT analysis
Rating:Essay Length: 1,645 Words / 7 PagesSubmitted: December 18, 2009 -
Business Law
I have been given a problem and have been asked to advise the person in the problem of who she has a contract with as there are two businesses involved in the situation. Before I differentiate and advice Reena about who she has a contract with, I will become familiar with the main terms involved that will help me in the process of giving the appropriate advice. Contract is an agreement between two or more
Rating:Essay Length: 800 Words / 4 PagesSubmitted: December 18, 2009 -
Business Ethics
Kmart has five competitors which are Wal-Mart, Sears, Target, Kohl’s, and JC Penny. Each of Kmart’s competitors has different business competitive strategies, mainly focus on low-cost strategy and differentiation strategy. Firstly, Wal-Mart which applied the lowest costs (low prices) used the cost leader ships strategy which is a every-day-low-pricing (EDLP) strategy that aims at the board mass market and requires �aggressive construction of efficient-scale facilities, vigorous pursuit of cost reductions from experience, tight cost and
Rating:Essay Length: 779 Words / 4 PagesSubmitted: December 18, 2009 -
Global Communications
Essentially, benchmarking is a tool. This tool can be employed in several areas as an indicator of business profit margins, investment returns, market cycles, sales, and costs. Benchmarking can also be used to access product development, services, customer responsiveness and even in how a business might improve products and other forms of service. Generally, there are two forms of benchmarking involved including internal and external benchmarking processes. Finally, benchmarking is generally treated in a
Rating:Essay Length: 3,230 Words / 13 PagesSubmitted: December 18, 2009 -
Technology and Marketing Management of Sony Corporation
I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures,
Rating:Essay Length: 958 Words / 4 PagesSubmitted: December 18, 2009 -
Business Ethics and Mba
In the world that I come from, socialism was the rule of the day until fairly recently. Among other things, my country looked upon private enterprise with a high degree of suspicion for which it has since been duly discredited. One central theme was suspicion about the moral aspects of business. Probably with some justification! For instance, I was grieved to learn that several credit card companies had appointed local mafias to collect unpaid bills.
Rating:Essay Length: 402 Words / 2 PagesSubmitted: December 18, 2009 -
Team Communication
Team Communication This report is about the process of team communication. I will give a detailed profile about team communications within team dynamics. I will talk about how team dynamics and how they work, how team communication is essential in any organization or group, and how team communication needs to run within a group. It has already been established that the biggest hurdle that virtual teams will face is the communication between them. According to
Rating:Essay Length: 1,202 Words / 5 PagesSubmitted: December 18, 2009 -
Team Dynamics and the Effects in Team Communication
Team Dynamics and the Effects in Team Communication Crystal Henry University of Phoenix Team Dynamics and the Effects in Team Communication Team communication can be affected by many factors. Different personalities can affect a team because if one is on a team with many strong personalities it can cause conflicts among the team. Everyone would want to lead and not be lead. Other issues such as time and logistics can cause issues, especially in an
Rating:Essay Length: 905 Words / 4 PagesSubmitted: December 18, 2009 -
Essay to Convince Your Teacher to Allow You to Go on a Trip to the North Eastern School of Communications and Wlbz
NESCOM/WLBZ Given that the purpose of this paper is to persuade you to allow me to attend the trip to NESCOM as well as the WLBZ television station, I'm going to cut right to the chase and tell you why you should choose me over the many other students applying for this opportunity. Forgive me for being lengthy in my reasoning, but I didn't feel that a 200 word paper was nearly enough work to
Rating:Essay Length: 556 Words / 3 PagesSubmitted: December 18, 2009 -
Communication Technology Above All
Communication Technology Above All Ernie Varhola Technological changes in communications have had the greatest impact to life in our country. Communication technologies have been made affordable and available virtually to everyone. They provide people the ability to communicate and access knowledge in many different ways. Encyclopedia Britannica defines technology as “the application of scientific knowledge to the practical aims of human life or, as it is sometimes phrased, to the change and manipulation of the
Rating:Essay Length: 595 Words / 3 PagesSubmitted: December 18, 2009 -
Business Ethics
Allen grew up in the projects as the son of a 15-year old single mother. Their house in Hampton, Virginia lay on top of the city's sewers. Whenever they burst, the floor would be coated with sewage. Iverson's biological father Allen Broughton who stayed in Connecticut , where the family lived before Allen was born, never played any role in his life, and earlier this year, pledged guilty to stabbing a former girlfriend. Shortly after
Rating:Essay Length: 1,192 Words / 5 PagesSubmitted: December 18, 2009 -
Marketing Differences B2b Vs B2c
Marketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the
Rating:Essay Length: 1,013 Words / 5 PagesSubmitted: December 18, 2009