Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 376 - 400 (showing first 1,000 results)
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Market Report: 2005 Vw Jetta
Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek
Rating:Essay Length: 451 Words / 2 PagesSubmitted: December 1, 2009 -
Global Communications - Issue and Opportunity Identification
Gap Analysis: Global Communications Global Communications has, in the past, been a large player in the telecommunications industry. Today Global Communications faces challenges from an over saturated market and new services to consumers. It must find a way to restore its place as an industry leader and raise the declining stock price. To do this Global will employ cost cutting strategies not seen in the industry before which will also lead to new challenges. Challenges
Rating:Essay Length: 1,783 Words / 8 PagesSubmitted: December 1, 2009 -
Tesco - Strategic Marketing Techqniques
Tesco’s is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsbury’s as the UK’s largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader
Rating:Essay Length: 1,234 Words / 5 PagesSubmitted: December 2, 2009 -
Price Discrimination in the Mobile Phone Market
Price Discrimination in the Mobile Phone Market Mobile phones are nowadays a part of our lives, the majority of us use them on a daily basis. Some people use them less frequently, when they are away from their homes, while for some they have already replaced the old landline phone. Young people use the SMS and MMS services quite often, while more senior people limit themselves to just making calls . Some prefer the pay-as-you-go;
Rating:Essay Length: 1,253 Words / 6 PagesSubmitted: December 2, 2009 -
Marketing Information Systems
In looking at the different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers. Information is king, in the land
Rating:Essay Length: 408 Words / 2 PagesSubmitted: December 2, 2009 -
Careers and Work Life Balance at Compucan - Marketing Plan
CAREERS AND WORK LIFE BALANCE AT COMPUCAN Student No. 2482529 Ausrimas Zlabys Tutor: Stephanie Gharner 1.1 INTRODUCTION Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity
Rating:Essay Length: 1,752 Words / 8 PagesSubmitted: December 2, 2009 -
Analysis of Marketing Plan of Nike and Michael Jordan
Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in
Rating:Essay Length: 2,488 Words / 10 PagesSubmitted: December 2, 2009 -
Global Communication
Gap Analysis: Global Communications Global Communication has just received the news that the shares of stock is still decreasing but now it is at an all time low of $11 per share. The stakeholders are upset and want to see changes immediately. They have to brainstorm and begin the decision making process, that will eventually lead them into another part of the world. The paper will identify the 4 issues that have led them to
Rating:Essay Length: 1,308 Words / 6 PagesSubmitted: December 2, 2009 -
Global Communications Problem Solution
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Name School Course Facilitator Date Problem Solution: Global Communications Global Communications must decide on how it will expand into the international market. Global has seen a decline in its stock price as well as disgruntled union members over the outsourcing of jobs. This paper identifies the problems Global Communications is facing, establishes alternatives, and selects the most appropriate course of action. The paper will show
Rating:Essay Length: 897 Words / 4 PagesSubmitted: December 2, 2009 -
Global Communications: Benchmarking Research
Benchmarking is a process in which organizations look at various aspects of their processes in relation to the best practice. Benchmarking allows organizations to develop plans on how to adopt such best practices in their respective environments while keeping a target of increasing the work performance. The common procedure of benchmarking is composed of the following: (1) Identifying the company’s problem areas; (2) Identifying other industries that have similar processes; (3) Identifying organizations that are
Rating:Essay Length: 3,958 Words / 16 PagesSubmitted: December 2, 2009 -
Electronic Communication and the Negative Impact of Miscommunication
Electronic communications, improve efficiency and productivity, but poorly written emails can cause internal strife, low morale, and loss of clients. Effective written communication will enhance internal communications as well as external communications. The ability to write effectively is a core skill that all employees, no matter what their title is, should master. If the content of an email is unclear, grammatically incorrect or is full of typos, the email will cause misunderstandings and the possible
Rating:Essay Length: 1,311 Words / 6 PagesSubmitted: December 3, 2009 -
Global Communications
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Life lived to the utmost, with a business that fulfills all the expectations to its small business and consumer customers would ideally be the exceptional choice. Although easier said than done, it is not impossible. Why not customize a business accommodating the needs of the consumer that is skillfully planned and enhances life? Having the confidence to do so requires skill but more importantly an
Rating:Essay Length: 800 Words / 4 PagesSubmitted: December 3, 2009 -
Career in Marketing Management
English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What a marketing manager does is tells what types of skills and personality traits are needed for this field. The education and the experience that is needed to help get the job. I will explain the
Rating:Essay Length: 921 Words / 4 PagesSubmitted: December 3, 2009 -
Global and Domestic Marketing
Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: • Helps coordinate activities • Helps prepare for emergencies • Gives activity continuity • Integrates functions and activities
Rating:Essay Length: 1,059 Words / 5 PagesSubmitted: December 3, 2009 -
International Marketing - Dior Addict
International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior's image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6 b. Process of message
Rating:Essay Length: 4,320 Words / 18 PagesSubmitted: December 3, 2009 -
Global Communications Benchmarking
Global Communications Benchmarking Oliver MBA 500 University of Phoenix September 26, 2007 Many companies throughout the world face opportunities like Global Communications daily. Just like Global Communications, their management decisions, both ethically and morally, can have a long bitter sweet taste on their employees and the communities for which they live. Pillowtex, Inc and Philip Morris, USA are two such company’s. One thought about restructuring with ethics and morals in mind. The other did not.
Rating:Essay Length: 1,285 Words / 6 PagesSubmitted: December 3, 2009 -
Social Communication
Relational non-verbal communication -Expresses kind’s of identity messages and relational messages that help us define the kinds of relationships we want to have with others. Types: Physical Attractiveness and clothing. Physical attractiveness affects many aspects of our lives. We are aware of how people can be judges by this. For example; being picked for sports, getting better grades, not being punished as strongly as others, etc. Clothing also plays an important role in communication. We
Rating:Essay Length: 332 Words / 2 PagesSubmitted: December 3, 2009 -
Gap Analysis - Global Communications
Gap Analysis: Global Communications Global Communications must cut cost and meet the needs of an expanding market in order to compete with others in its industry. While doing this they must take into account their employees and how this will affect them. Global communications has been known for their philosophy “Our Edge Is People”. They need to continue with this philosophy while coming up with a solution. These are problems which if handled properly, can
Rating:Essay Length: 951 Words / 4 PagesSubmitted: December 3, 2009 -
Race in My Community
Prepare a 1,400- to 1,0-word autobiographical research paper that analyzes the influences of race as it relates to your community. In your paper, write your first-person account of how human interactions in your community have been racial zed. For the community, you can consider relations within your neighborhood, local government, service groups, clubs, schools, workplace, or any environment of which you are a part. In your paper, be sure to answer and provide examples for
Rating:Essay Length: 397 Words / 2 PagesSubmitted: December 3, 2009 -
Fast Food Products Ltd Marketing
Marketing Fast Food Products Ltd Tutor: Sam Forrest Author: Daniel Walsh Table of Content 1 INTRODUCTION 5 2 PROCEDURE 6 3 FINDINGS 7 3.1 Task 1 7 3.1.1 Marketing Concept 7 3.1.1.1 The Marketing Concept 7 3.1.2 The Marketing Process 8 3.1.2.1 Situation Analysis 8 3.1.2.2 Marketing Strategy 9 3.1.2.3 Marketing Mix Decision 9 3.1.2.4 Implementation and Control 9 3.1.3 Benefit to Fast Food Products Ltd 9 3.2 Task 2 10 3.2.1 The 4 P’s
Rating:Essay Length: 3,004 Words / 13 PagesSubmitted: December 3, 2009 -
Marketing Audit Ўv Nike, Inc.
Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a
Rating:Essay Length: 2,502 Words / 11 PagesSubmitted: December 4, 2009 -
Abel Tasman National Park Marketing Mix
1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify
Rating:Essay Length: 1,377 Words / 6 PagesSubmitted: December 4, 2009 -
Communication and Msn
Assignment 1 Statement of Interest Rimoun Owais 0468804 October 3, 2005 MSN Messenger has recently become a new gateway for communication. This particular service allows for communicating through the transmission of text to anyone in the world as long as they are connected to the internet. It can also be used to exchange thoughts, messages, or information by signals or symbols that represent human emotion. The service is a program that is widely used
Rating:Essay Length: 271 Words / 2 PagesSubmitted: December 4, 2009 -
The Art of Team Communication
The Art of Team Communication Where a team is concerned, communication can be the root of all evil or a seed planted to produce the future. Learning to communicate with another is an art and is the tunnel through which the future is seen. Through good communication, a team can thrive, grow, and create. Tone, clarity, and maturity are three major factors that must be present within a team to ensure good communication. Atop these
Rating:Essay Length: 994 Words / 4 PagesSubmitted: December 4, 2009 -
Global Communications Corporation
Problem Solution: Global Communications Corporation Companies come and companies go, especially during the dot com era. The companies that survive are usually the long standing companies that have loyal customers and the new companies must offer something unique and necessary in order to survive in the game. Global Communication is a company that is having financial issues and had to come to the realization that something needs to be changed. The following information will be
Rating:Essay Length: 957 Words / 4 PagesSubmitted: December 4, 2009