Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 951 - 975 (showing first 1,000 results)
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McBride Financial Services Marketing Plan
MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride Financial Services will be looking at targeting a new market of people to help out with its financial services. We will be exploring new techniques and new ways to advertise to make sure that all persons who are ready to take their financial independence in their own hands, and be able to buy a new home that they can be proud of.  McBride Financial
Rating:Essay Length: 1,267 Words / 6 PagesSubmitted: January 26, 2010 -
Situation Analysis and Problem Statement: Global Communications
Situation Analysis and Problem Statement: Global Communications Global Communications has experienced a decrease in profits and stock prices causing shareholders to lose confidence. GC has become less competitive in the telecommunications industry due to the upgrade in products and service provided by other companies. The GC Management team recently developed new plans to cut US jobs and outsource to Ireland and India, without including the employees and the Union Representative causing bad blood. Global Communication
Rating:Essay Length: 1,417 Words / 6 PagesSubmitted: January 26, 2010 -
Basketball: A Communication Game
High school basketball is not only a mental sport, but, also, a communication game. You must be able to communicate very well to play in Morgantown, West Virginia, especially at University High School. To make the team, you have to be basketball knowledgeable, talented, physically fit, and vocal. After four years of playing varsity basketball, the vocal part of the sport has helped me out in the long run. There are five positions in basketball:
Rating:Essay Length: 1,422 Words / 6 PagesSubmitted: January 26, 2010 -
E-Commerce and the Global Market
Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking
Rating:Essay Length: 1,892 Words / 8 PagesSubmitted: January 26, 2010 -
The Impacts of September 11, 2001 on the Aviation Industry’s Marketing Mix
Abstract This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer's "fear factor". Lastly they had to alter the means
Rating:Essay Length: 764 Words / 4 PagesSubmitted: January 26, 2010 -
Why Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.
Ideal concepts, when implemented into the real world, very often fail to survive. The perfectly competitive market structure is not an exception. The model is based on such strict assumptions that its adaptation into everyday life situations, in most cases, is simply impossible; however it is often described as the ideal. In the long-run, when all the factors of production can vary, given that the maximalisation of earnings is a natural goal behind every firm’s
Rating:Essay Length: 2,188 Words / 9 PagesSubmitted: January 27, 2010 -
Global Communications Benchmarking
Global Communications Benchmarking Introduction The following paper will discuss how AT&T and Bell South faced specific issues related to those identified with Global Communications and connected with the organizational communication, emotional intelligence, and organizational commitment course concepts. Furthermore, the paper will discuss an issue identified in the Global Communications scenario that is also facing AT&T and Bell South. Finally, the paper will discuss how AT &T and Bell South applied the concepts in response to
Rating:Essay Length: 2,060 Words / 9 PagesSubmitted: January 27, 2010 -
Global Communications
Situation Analysis and Problem Statement The competitive nature of the business world we live in has driven many telecommunication companies into making less than desirable profits. These companies face competition from all over the globe. All these companies are competing for the local and long distance markets, as well as the internet. With the introduction of cable and internet companies into the mix of telecommunications in recent years, the market is more competitive than ever.
Rating:Essay Length: 2,172 Words / 9 PagesSubmitted: January 27, 2010 -
Marketing and White Goods Industry
Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach, also known
Rating:Essay Length: 1,798 Words / 8 PagesSubmitted: January 27, 2010 -
Apple Ipod Product Marketing Plan
Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of
Rating:Essay Length: 2,217 Words / 9 PagesSubmitted: January 27, 2010 -
Effective Written Communication
“Even the best ideas are of small value unless communicated well.” People write in response to situations that call on them to put their thoughts and feelings into words. For example, a boss may ask an employee to write a report on how to market a new product line or the company for which an employee works is requesting assistance in designing a home page on the World Wide Web. In a labor force full
Rating:Essay Length: 954 Words / 4 PagesSubmitted: January 27, 2010 -
Marketing - Chanel
CHANEL PERFUME INTRODUCTION The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his
Rating:Essay Length: 1,387 Words / 6 PagesSubmitted: January 27, 2010 -
Communism Vs Fascism
The definition of communism is " a system of government in which the state plans and controls the economy and a single, often authoritarian party holds power, claiming to make progress toward a higher social order in which all goods are equally shared by the people." The definition of fascism is "A system of government marked by centralization of authority under a dictator, stringent socioeconomic controls, suppression of the opposition through terror and censorship, and
Rating:Essay Length: 299 Words / 2 PagesSubmitted: January 27, 2010 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Problem solving is a process. The process has to be carried out in steps in order to come to a sufficient resolution. This analysis demonstrates multiple issues and opportunities. The issues; however, not the problem they exists. Issues have to be assessed to make critical decisions. This analysis reveals the situation, end-state vision, and gap analysis and end-state goals. Tables 1, 2 and 3 serve as a tool to guideline the
Rating:Essay Length: 1,952 Words / 8 PagesSubmitted: January 27, 2010 -
Cross-Cultural Communication Competency in the Geocentric Negotiation
Spitzberg and Cupach (1984) define communication competency as the ability to achieve your goals while you fulfill relational and situational expectations (as cited in Cupach & Canary, 1997). Spitzberg and Cupach contend that communication competency is primarily comprised of two dimensions, appropriateness (meeting social expectations and social rules) and effectiveness (achieving one’s goals). Understanding the individual’s role in cross-cultural communication has gained the attention of several researchers (Gudykunst, 1998; Ting-Toomey, 1988).Gudykunst as well as others
Rating:Essay Length: 3,521 Words / 15 PagesSubmitted: January 27, 2010 -
Marketing Myopia
PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in, and fail to plan ahead for it. Therefore in myopia suffering businesses, business decisions are usually based on
Rating:Essay Length: 524 Words / 3 PagesSubmitted: January 27, 2010 -
L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data
Ѓ6¦1 Bristol Technology announced today that Soft Sheen/Carson, the leading manufacturer and marketer of Black hair care products, has implemented Bristol's Sales & Marketing Analytics Solution, DataAlchemy, to significantly expand their business analysis and reporting capabilities. DataAlchemy is the industry leading software platform that transforms retail data into knowledge that drives better business decisions. Soft Sheen/Carson's selection of DataAlchemy enables their business development department to focus on understanding the ever-changing consumer demand patterns and
Rating:Essay Length: 422 Words / 2 PagesSubmitted: January 27, 2010 -
The Suicidal Indian: Exploring the State of Mental Health and Healthcare in the Native American Community
The Suicidal Indian: Exploring the State of Mental Health and Healthcare in the Native American community Introduction In a 19 article in the Journal of Psychiatry, James Shore tells us the story behind the conception of the stereotype of the "suicidal Indian." In 1968, Senator Robert Kennedy visited the intermountain Indian reservation on the same day the community had experienced a suicide related death. Becoming the topic of conversation for the day, American Indian suicide
Rating:Essay Length: 3,114 Words / 13 PagesSubmitted: January 28, 2010 -
Communication Report
Michelle Manos COM101 (MWF 11:00 a.m.) Eleanor Dombrowski Communication Report According to the Encarta World English Dictionary, gossip can be defined as one of the following: “Conversation about personal or intimate rumors or facts, especially when malicious; informal and chatty conversation or writing about recent and often personal events; or somebody given to spreading personal or intimate information about other people.” (Encarta ® World English Dictionary, 1998-2004) Given the following definitions, we can agree that
Rating:Essay Length: 1,468 Words / 6 PagesSubmitted: January 28, 2010 -
Marketing Plan - Warid Telecomnmunication
MARKETTING MARKETING PLAN Warid Telecom. 2. Situation Analysis: A) Company History: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in
Rating:Essay Length: 613 Words / 3 PagesSubmitted: January 28, 2010 -
Faith Community Hospital Case Study - Executive Summary
Faith Community Hospital Case Study Executive Summary The mission statement of Faith Community Hospital Mission states, With the foundation and commitment to our spiritual heritage and values, our mission is to promote the health and well being of the people in the communities we serve through a comprehensive continuum of services provided in collaboration with the partners who share the same values. However, Faith Community Hospital is not living up to its mission statement. To
Rating:Essay Length: 653 Words / 3 PagesSubmitted: January 28, 2010 -
Global Communications: Gap Analysis
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix February 26, 2007 Gap Analysis: Global Communications Global Communications is a telecommunications company that was once an industry leader. Other companies have made adjustments to drop Global Communications to the middle of the pack. Now it is their time to make necessary changes to remain profitable and competitive. They are introducing new products and services to reach a global customer base. Global
Rating:Essay Length: 1,465 Words / 6 PagesSubmitted: January 28, 2010 -
Internet Business and Marketing
Internet Business and Marketing A Look at Today’s Growing Internet Business In what way does the Internet effect marketing in business? Today’s industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company’s services has changed at a
Rating:Essay Length: 1,612 Words / 7 PagesSubmitted: January 28, 2010 -
Consumer Analysis in a Dynamic Food Market
CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a
Rating:Essay Length: 3,262 Words / 14 PagesSubmitted: January 29, 2010 -
The Black Panthers, Hero's of the Black Community
The Black Panther party for Self-Defense was an African American organization that was founded to promote civil rights and self-defense. It was active within the United States between the late 1960’s into the 1970’s. It was founded in Oakland, California by Huey P. Newton and Bobby Seale in October of 1966. The Black Panther Party was originally founded to further the African American civil rights movement and to fill the void in leadership amongst the
Rating:Essay Length: 1,891 Words / 8 PagesSubmitted: January 29, 2010