Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 701 - 725 (showing first 1,000 results)
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Defining Marketing
Defining Marketing Marketing is more than commercials on the television or billboards that dot the highways, they are more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is so much more complex than the advertising and the selling of goods and services. Marketing is the process of interesting potential customers and clients in your products and/or services. (Ward) Another definition is "Marketing
Rating:Essay Length: 909 Words / 4 PagesSubmitted: December 29, 2009 -
Community Participation in Forest Management
Community Participation in Forest Management Background Forest has been defined as “An area with a high density of trees. These plant communities cover large areas of the globe and function as carbon dioxide sinks, animal habitats, hydrologic flow modulators, and soil conservers, constituting one of the most important aspects of our biosphere ”. Forests are the storehouse of natural resources, without which the very sustenance of human population would be under threat. Yet forests have
Rating:Essay Length: 1,158 Words / 5 PagesSubmitted: December 29, 2009 -
Problem Solution - Global Communications
PROBLEM SOLUTION: Global Communications Problem Solution: Global Communications Student Name University of Phoenix Problem Solution: Global Communications Global Communications is facing dwindling profits as the result of too much competition. This issue is further complicated by shareholder demands for increased returns, employee needs for higher wages and better benefits, and customer expectations for greater technical sophistication at lower costs. Company leaders have developed an aggressive strategy that will diversify their current bundle of products and
Rating:Essay Length: 6,377 Words / 26 PagesSubmitted: December 29, 2009 -
Home Assignment in Marketing
Home Assignment in Marketing Segmentation, Targeting, Positioning Prepared by: Eszter Ol?h Course: BABS 2. Seminar Leader: J?zsef Kapit?ny Seminar: Every alternate Monday 8.00 – 9.30 Satisfying people’s needs and making profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing. We cannot do everything, we cannot satisfy everybody. This
Rating:Essay Length: 3,379 Words / 14 PagesSubmitted: December 30, 2009 -
An Overview of the Organization/venture and Its Communication Needs - Proposal
An Overview of the organization/venture and its communication needs - Proposal Description "Cards for a Cause" is a social networking event structured around a "for-fun" poker tournament. The end goal is to raise $1709.80 for the AIDS Vancouver Island Foundation. The event will be held Friday, February 1, 2008, and all proceeds raised will be donated to AIDs Vancouver Island. The evening is catering to two target markets, the poker players and the social /
Rating:Essay Length: 602 Words / 3 PagesSubmitted: December 30, 2009 -
Communicating Conservatism: Reaching Hispanic Communities
Communicating Conservatism: Reaching Hispanic Communities Conservatives know that a key component of the left's ongoing demagoguery is to portray us as uncaring, mean-spirited, and racist--the universal insult. Conservatives are described as opposing not just core minority beliefs, but also their very identity. This suggests that we have to either disassociate ourselves from certain ideas or change our ideas altogether in order gain support among minorities. The truth is that we do not have to change
Rating:Essay Length: 1,077 Words / 5 PagesSubmitted: December 30, 2009 -
Global Communications Benchmarking Scenario
Introduction With the decision to move internationally, Global Communications will be faced with many challenges that they will have to overcome in order to be successful in the implementation of their plan. To help offset the risk of such a drastic change and to assist in identifying potential solutions for issues that might arise, generic benchmarking can be used is this scenario as a tool to help guide Global Communications. In the following pages,
Rating:Essay Length: 1,886 Words / 8 PagesSubmitted: December 30, 2009 -
Communism in Cuba
Communism In Cuba The year is 1959 and the place is Cuba. It is January 1st and Batista, the president of Cuba has just fled the country fearing Fidel Castro, a Cuban revolutionary who mounted a rebel force called the 26th of July Movement against Batista. Castro assumes power on the 16th of February and establishes a dictatorship. Communist Rule In Cuba So far, the Soviet leader, Khrushchev is in question of what political track
Rating:Essay Length: 1,495 Words / 6 PagesSubmitted: December 30, 2009 -
Marketing Motorola
SWOT Analysis MOTOROLA RAZR V3 SWOT ANALYSIS STRENGTHS • Brand recognition- Motorola is known around the world. Their business is operated globally. • Effective Promotional Strategy- The company effectively used all sorts of media like TV, FM, Internet, Outlets, Promotions, etc of advertisement to market its product. • Strong financial resources- Motorola is a market leader in wireless communications. They had sales of $36.8 billion in 2005. • Product Innovation- Motorola is willing to take
Rating:Essay Length: 830 Words / 4 PagesSubmitted: December 30, 2009 -
Problem Solution: Global Communications
Problem Solution: Global Communications Global Communications is a telecommunications provider that is facing economical pressure. They are encountering competition with other local, long distance and international markets for the same business. With profitability at a low, Global communications must step it up to increase revenues and profits. Global Communications has prepared a plan to an effort enhance the companies performance, and profit locally and globally. This plan is targeted at an international level with
Rating:Essay Length: 1,468 Words / 6 PagesSubmitted: December 30, 2009 -
3com to Fix Cultural Communication Within the Corporation
3COM To Fix Cultural Communication within the corporation In this paper I will be making proposal/suggestions to the 3COM Corporation as if this was a new company. I will try to alleviate the cultural communication differences. This proposal hopefully will furnish the company with ways to communicate with their employees from different region of the world effectively. I also will be using the four elements of effective business communication; audience, content, delivery and comprehension. The
Rating:Essay Length: 562 Words / 3 PagesSubmitted: December 30, 2009 -
Communication in Criminal Justice
Many criminal justice professions require candidates to possess strong oral and written communication skills. The essence of communication is the conveyance of a message from sender to receiver. Often times you will find that there is interference that may hinder your communication with the receiver. In the communication process, the parties involved engage in certain unconscious behaviors that direct the flow of communication. There is a step by step process that can be broken down
Rating:Essay Length: 760 Words / 4 PagesSubmitted: December 31, 2009 -
Marketing Mix
Marketing Mix Owning a business, working for a multi-million dollar company, or working for non-profit organization marketing is an important aspect. Marketing is a broad subject that can be defined by many people in different definitions. How does an organization tackle marketing and where would one begin? Most marketing texts will teach of marketing mix that is important to developing an effective organization. Marketing mix is not a mixture of marketing and public relations as
Rating:Essay Length: 307 Words / 2 PagesSubmitted: December 31, 2009 -
Banking Industry Marketing Tools and Customer Service Evaluation
Banking Industry Marketing Tools and Customer Service Evaluation One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how important "happy customers" really are. The most utilized form of research on the internet is Quantitative Research. This involves collecting electronic information from
Rating:Essay Length: 429 Words / 2 PagesSubmitted: December 31, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications Global Communications experienced great economic pressures as the industry as a whole saw a great decrease in the stock shares of about fifty percent. In efforts to rebound from this set back GC constructed a strategic plan that consisted of increasing their services options and expanding to a more global market. However, their inappropriately developed plan threatened their integrity and conflicted with the interest of several of their stakeholders. GC therefore,
Rating:Essay Length: 1,611 Words / 7 PagesSubmitted: December 31, 2009 -
International Marketing
International Marketing Dove is a product that is not just known in the USA, but known all around the world. In one year alone Doves product sold 2.5 billion year in 80 different countries. Many women look to the dove product because they provide a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Dove is also hitting the global perspective
Rating:Essay Length: 766 Words / 4 PagesSubmitted: December 31, 2009 -
Bond Market
The key players in the bond market are the issuers, underwriters, and the purchasers. The issuers sell bonds, which are long term debt instruments that offer interest return plus the return on the face value at maturity, to fund operations for their organization. Issuers are mainly governments, banks, and corporations. The underwriters are traditionally investment banks or other financial institutions that help the issuer to sell the bonds. The purchasers are institutional investors, governments, traders,
Rating:Essay Length: 618 Words / 3 PagesSubmitted: December 31, 2009 -
Marketing : The Euro Disney Case
1. The main area of Euro Disney’s business is amusement theme parks, based on Disney characters and movies. Euro Disney offers a 4,800 acre amusement park near Paris in which visitors can discover different zones related to different themes : Adventureland, Frontierland, Fanatasyland, Mainstreet-USA, Sleeping Beauty Castle. 2. Other related businesses are derived from Euro Disney’s main activity. For example, there are six theme hotels outside the park. Furthermore, food and souvenirs are sold within
Rating:Essay Length: 415 Words / 2 PagesSubmitted: December 31, 2009 -
Communications Between Races : The Civil Rights Movement
Process Paper What is the key to understanding? Is it knowing what our predecessors were thinking? Or is simply just trying to put ourselves in their places. Whatever the case may be, understanding our history is vital in the progression of civilization. In an era when color was everything, understanding our history is what makes life in America today-so beautiful. During the time of the Civil Rights Movement, the blacks wanted to be free, but
Rating:Essay Length: 512 Words / 3 PagesSubmitted: January 1, 2010 -
Local Flavours HEat Up Meal Solutions in Developing Markets
During the past decade developing markets have been an important source of growth in the global meal solutions marketplace. According to Euromonitor International data, the Eastern European market accounted for 31% of global sales growth (in US$ fixed exchange rate value terms) in the chilled processed food segment over 1998-2007. Meanwhile, the Asia-Pacific region accounted for 35% of growth in sales of dried processed food during the same period. Much of this growth has been
Rating:Essay Length: 1,373 Words / 6 PagesSubmitted: January 1, 2010 -
Researching the Relationship Between Communicator Style and Marital Adjustment: A Literature Review
Communicator Style and Marital Adjustment Researching the Relationship Between Communicator Style and Marital Adjustment: A Literature Review Sondra Lovelace Researching the Relationship between Communicator Style and Martial Adjustment: A Literature Review Marriage is a pervasive and relevant subject matter. By examining prior research, one may find the relationship between spouses is a focus of great interest and debate in modern society. Since this topic is so significant, many studies have scrutinized the communication influences related
Rating:Essay Length: 3,417 Words / 14 PagesSubmitted: January 1, 2010 -
Effective Communication
Communication is the process that people use to exchange messages and share meaning about their ideas and feelings. It is sharing information, ideas, or attitudes in ways that produce a degree of understanding between two or more people. Practically all concepts of communication involve interaction between two or more people. Leaders of educational institutes rely on effective communication to convey messages of importance to subordinates which impact the education of our children. How well the
Rating:Essay Length: 1,139 Words / 5 PagesSubmitted: January 1, 2010 -
Ethnoraphy Ping Pong Community
Ping Pong Anonymous Last Friday night, the lobby was packed full of ping pong players eagerly waiting for their opportunity to participate in the fun and excitement. I watch intently as Matt and Linden battle for the right to stay and play another game, since the loser gives up his spot for the player who is waiting. I notice that Matt uses a great deal of spin on the ball as Linden uses more power.
Rating:Essay Length: 1,377 Words / 6 PagesSubmitted: January 1, 2010 -
Tourisms Effects in an Newly Emerging Market
In the last few years on the southern tip of the Yucatan Peninsula, tourism has slowly picked up, though compared to Cancun still very sleepy. The southern tip hosts a1.3 million acre areas known as the Sian Ka’an Biosphere, a United Nations World Heritage site, designated to be protected for its rich biodiversity and unique Mayan cultures which have inhabited the peninsula for centuries. The town I’m focusing on, Majahual, is a small fishing village
Rating:Essay Length: 477 Words / 2 PagesSubmitted: January 1, 2010 -
Marketing Plan: Phase 1 Paper
Marketing Plan: Phase 1 Paper PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product
Rating:Essay Length: 1,478 Words / 6 PagesSubmitted: January 1, 2010