Nike Essays and Term Papers
Last update: July 7, 2014-
Nike’s Marketing Operations
Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve
Rating:Essay Length: 319 Words / 2 PagesSubmitted: February 1, 2010 -
Nike Strategy
After Nike’s success in the US is inarguable, its intent to focus on the international markets. The company wants to generate more than half of its revenue from overseas. In my opinion, Nike’s strategies and tactics are to seek on the opportunity to do the marketing on its radical, rebellious and anti-establishment images to the international markets and to benefit from its use of overseas factories to outsource manufacturing processes. For example, • A Nike
Rating:Essay Length: 596 Words / 3 PagesSubmitted: February 3, 2010 -
Has Nikely Done an Acceptable Job in Addressing the Criticisms of Its Outsourcing and the Practices of Some of Its Suppliers?
1. Has Nikely done an acceptable job in addressing the criticisms of its outsourcing and the practices of some of its suppliers? Nikely has done an acceptable job in addressing the criticisms of its outsourcing and the practices of some of its suppliers because it has successfully branded apparel, sporting goods, sunglasses, and even MP3 player made by Philips. Besides that, Nike has also branched into previously unexplored merchandising arenas. Nike critics maintain that these
Rating:Essay Length: 465 Words / 2 PagesSubmitted: February 3, 2010 -
Nike
Strengths Nike is a very competitive organisation. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a
Rating:Essay Length: 678 Words / 3 PagesSubmitted: February 7, 2010 -
The Nike Co.
NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ш DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world's number one shoe
Rating:Essay Length: 2,379 Words / 10 PagesSubmitted: February 9, 2010 -
Nike Maxsight Contact Lenses Descriptive Research Design
Nike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction, Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors, depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes “See Sport Better.” In addition, the Maxsight lenses filter over 90% of harmful blue light and UVA
Rating:Essay Length: 734 Words / 3 PagesSubmitted: February 14, 2010 -
Nike, Inc. Strategic Audit
ART Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which it's creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. People pertaining
Rating:Essay Length: 1,751 Words / 8 PagesSubmitted: February 14, 2010 -
Nike+ Ipod Sport Kit
EXECUTIVE SUMMARY The purpose of this report is to analyze Nike, Inc to assist the company increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. The key issues facing by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy. There is also a minor issue of the kit’s limited functionality which hinders for product growth. As a result,
Rating:Essay Length: 2,250 Words / 9 PagesSubmitted: February 14, 2010 -
Nike - Human Resources
It all started with a simple handshake between two running geeks in Eugene, Oregon and now they own the world's most competitive sports and fitness company. The Pacific Northwest is Nike's hometown but like so many ambitious souls, they have expanded their horizons to every part of the world. Nike has two headquarters; it’s World Headquarters in Oregon and its European Headquarters in The Netherlands. Those two running geeks are Bill Bowerman and Phil
Rating:Essay Length: 1,342 Words / 6 PagesSubmitted: February 19, 2010 -
Case Study: Nike’s Competitiveness
I. Abstract: In this paper, I would like to discuss about what is Porter’s Value chain, and then apply it to the case of Nike, the world largest footwear maker. Here is a brief introduction about the content: I: Abstract II: Introduction: explanation about Porter’s Value Chain III: Case study: Nike, Inc. • Chapter 1: NIKE - The Rise to Be a World Top Shoe-Maker • Chapter II: NIKE's 9 Main Factors of Success •
Rating:Essay Length: 644 Words / 3 PagesSubmitted: February 20, 2010 -
Nike E-Commerce
UVOD "Internet bez sumnje donosi eru velikih promena koje neće zaobići ni jednu kompaniju. Za samo nekoliko godina ‘mreћa svih mreћa’ je porasla iz igraliљta za kompjuteraљe u prostrani komunikacioni i trgovinski centar u kome preko 90 miliona ljudi svakodnevno razmenjuje informacije ili obavlja poslove. Zamislite: radiju je trebalo viљe od 30 godina da dopre do 60 miliona ljudi, a televiziji 15 godina. Nijedna tehnologija do sada nije primljena tako dobro i brzo." Sa neverovatnom
Rating:Essay Length: 785 Words / 4 PagesSubmitted: February 27, 2010 -
Nike Inc., Marketing Masters
Nike Inc., Marketing Masters Uploaded by SamSkillz (552) on Feb 22, 2004 ________________________________________ Nike Inc., Research Paper Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and
Rating:Essay Length: 3,026 Words / 13 PagesSubmitted: March 3, 2010 -
Nike
Prison inmates, are some of the most maladjusted people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are at war with themselves as well as with society (Bonnie Szumski 20 America's Prisons: Opposing Viewpoints (4th edition) 1985). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled
Rating:Essay Length: 653 Words / 3 PagesSubmitted: March 4, 2010 -
Nike Brand Image
In order to conduct proper research, it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen, we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike, Adidas and Puma. Once we had our brands, we had to discuss our objectives and from
Rating:Essay Length: 310 Words / 2 PagesSubmitted: March 15, 2010 -
Nike Business
Aim: To produce satisfying films and related products in order to earn an appropriate profit and at least not lose money; and of course earning more out of the less is what we hope for. Outline of what we will involve As an overview, we will be involved in the producing/ filming of films with and without other business parties. As a start, we would like to share both the work, costs and gains; and
Rating:Essay Length: 282 Words / 2 PagesSubmitted: March 26, 2010 -
Nike Five Forces
Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are NikeЎ¦s major competitors, for instance, Adidas and Reebok. 2. How do they compete each other in term of
Rating:Essay Length: 1,534 Words / 7 PagesSubmitted: March 26, 2010 -
Nike Case Study
Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the world’s leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon
Rating:Essay Length: 1,524 Words / 7 PagesSubmitted: March 29, 2010 -
Nike
As you all can see, this shoe is a totally new look for anything Nike has came out with in the past. Nike has always been viewed as an “athletic sporty” type of company, and it is definitely time to change this if we want to still see Nike in business in the near future. Studies show that Nike’s sales for women aged 15-30 are steadily decreasing. This is a HUGE portion of sales that
Rating:Essay Length: 500 Words / 2 PagesSubmitted: March 31, 2010 -
Nike Sweatshops
Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design, development, and worldwide marketing of footwear, apparel, equipment and accessories. The company operates in the US, Europe, Asia Pacific, the Middle East and Africa. It is headquartered in Beaverton, Oregon. (Datamonitor, 2006, p 4) By shifting manufacturing to developing countries, Nike is able to achieve significant cost savings owing to the lower
Rating:Essay Length: 886 Words / 4 PagesSubmitted: April 2, 2010 -
Swot Analysis Nike
Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that “as long as you have a body you are an athlete.” I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes.
Rating:Essay Length: 718 Words / 3 PagesSubmitted: April 2, 2010 -
Marketing Mix and Nike
Marketing Mix and Nike In order to determine the proper marketing method in delivering products it is vital to keep analyzing certain factors. These elements are often described as the Marketing Mix and consist of: product, place, price, and promotion. Product It is essential to have a product and to be able to market it successfully to consumers. A product does not necessarily have to be a tangible good, but instead could be some service
Rating:Essay Length: 1,193 Words / 5 PagesSubmitted: April 7, 2010 -
Nike Swot Analysis
Strengths. • Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. • Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This
Rating:Essay Length: 616 Words / 3 PagesSubmitted: April 10, 2010 -
Nike
It's not easy being a consumer in the global economy. Moral dilemmas confront you at every turn. Was this pair of space-age Nike shoes produced in an Asian sweatshop? Dare I sheathe my feet in the product of modern-day slave labour? Should I boycott? Then again, who am I to pass judgment on the workplace norms of other people? "Exploitation" is a culturally relative concept, isn't it? Why do I have to deal with this
Rating:Essay Length: 1,127 Words / 5 PagesSubmitted: April 13, 2010 -
Nike: Sweatshops and Business Ethics
Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: April 15, 2010 -
Case Study of Nike and Other Companies - Do Nike and Other Companies Take Advantage of Their Factory Workers to Maximize Profits?
Case study of Nike and other Companies -Do Nike and other Companies take advantage of their factory workers to maximize profits? “Conditions/…/are horrible - forced overtime, 60 to 90 hours a week, 10-to-15 hours shifts, six and seven day workweeks for wages of 15 to 28 cents an hours./…/housed in cramped dorms/…/if they complain they are fired/…/no independent human rights, labour, or religious organizations to turn to”. The overwhelming evidence makes it hard to understand
Rating:Essay Length: 968 Words / 4 PagesSubmitted: April 15, 2010