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2,023 Essays on Operating International Markets. Documents 176 - 200 (showing first 1,000 results)

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Last update: August 10, 2014
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • International Business Term Paper

    International Business Term Paper

    Afghanistan Environmental Analysis Demographic and Economic Developments and Trends Economically speaking, Afghanistan is one of the poorest countries in the world. Over the past two decades, the economy has seen widespread destruction from war. However, over the past few years the economic outlook has improved significantly because of the infusion of over $2 billion in international assistance. • Provided that the security situation improves and international support maintains, the Afghanistan economy will continue to move

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    Essay Length: 3,395 Words / 14 Pages
    Submitted: November 16, 2009 By: Mike
  • Operations Management Principles Ip 5

    Operations Management Principles Ip 5

    This was a B paper Planning Pg. 2 The recommendations are spread over three distinct aspects of the division’s operations and are discussed separately for each aspect. The first concern is the supply chain. Presently, purchasing is a corporate office function. Since the Director of purchasing is not accountable to the division, he is reducing his ordering cost by ordering inputs in lots much larger than the optimum size. As a result the division’s inventory

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    Essay Length: 2,298 Words / 10 Pages
    Submitted: November 16, 2009 By: Janna
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Operation Management

    Operation Management

    Management In Management Excel, we start with an assumption of the universality of management. Management is management. Management is generic. Management principles are general rather than specific to a type of firm or organization. However, management is universal only if the manager has become familiar with the specific situation in which it is applied. Production technology, customer characteristics and the culture of the industry are examples of specifics that managers need to learn to be

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    Essay Length: 958 Words / 4 Pages
    Submitted: November 16, 2009 By: Fatih
  • International Communications

    International Communications

    The economic forces have shaped the structure of the global internet into an information society. Free flow of communication has increased and countries like United States infused themselves in the ?development theory? in today times. This type of theory is used to spread message of contemporary living and to shift economic and political models of the West to new independent countries. This is a form of globalization and the internet is key component of this

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    Essay Length: 334 Words / 2 Pages
    Submitted: November 16, 2009 By: Victor
  • Japanese Internment

    Japanese Internment

    After the Japanese attacked Pearl Harbor in December 1941, the United States was filled with panic. Along the Pacific coast of the U.S., where residents feared more Japanese attacks on their cities, homes, and businesses, this feeling was especially great. During the time preceding World War II, there were approximately 112,000 persons of Japanese descent living in California, Arizona, and coastal Oregon and Washington. These immigrants traveled to American hoping to be free, acquire jobs,

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    Essay Length: 730 Words / 3 Pages
    Submitted: November 16, 2009 By: Steve
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations “Job Weak, Unemployment Soars, More Cuts coming, and Bankruptcies Jump 40%.” These are typical headlines we see in the newspaper, internet, and journals. We also hear these in news, radio stations and office chats. These are valuable information that economists use to analyze economic situation of the country. These can also be information that individual use to guard their spending. Information like these provides major decision for individual and for

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    Essay Length: 1,696 Words / 7 Pages
    Submitted: November 17, 2009 By: Mike
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Operations Process Upgrades

    Operations Process Upgrades

    Running head: OPERATIONS PROCESS UPGRADES Operations Process Upgrades Paul Dobranic, Glinda Parker, Aldo Torre, and Jason P. Walters University of Phoenix December 6, 2006. Operations Process Upgrades Currently as of 2006, Riordan Manufacturing expanded its manufacturing base with three additional plants and recently acquired an overseas location in Hangzhou, China. Riordan Industries is advancing in the Fortune 1000 companies by reaching $1 billion in revenues with sales of $46 million. Although, the expansion and target

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    Essay Length: 2,513 Words / 11 Pages
    Submitted: November 17, 2009 By: July
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Iso - International Organization for Standardization

    Iso - International Organization for Standardization

    TABLE OF CONTENTS TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 INTRODUCTION 4 WHAT ARE THE DIFFERENT TYPES OF ISO? 5 WHY HAVE IT? 7 WHO HAS IT? 8 WHO WANTS IT? WHY? 9 REGISTRATION PROCESS? 10 WHO RUNS IT? 12 WHO IMPLEMENTS IT? 13 WHO MAINTAINS IT? 14 WHAT ARE THE RISKS OF NOT HAVING IT? 15 AUDITING PROCESS? 16 Internal Audit 16 External Audit 17 INTERVIEW WITH JOYCE IRVING 18 INTERVIEW WITH BILL JEFFREY

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    Essay Length: 1,894 Words / 8 Pages
    Submitted: November 17, 2009 By: Janna
  • Operations Management

    Operations Management

    Operations Management is the management of systems or processes that create goods and/or provide services. OM oversees the very core of any business and organization. With such a huge impact on the company, OM can literally help make or break a company. There are many businesses out there that have exceptional OM teams and these are the companies that flourish. However, there are some that don't and these struggle from day to day which hurts

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 17, 2009 By: Kevin
  • Choice Hotels International, 1995

    Choice Hotels International, 1995

    Situation Assessment SWOT Analysis Strengths • Brand Portfolio Diversification o Enabling cross sales o Enabling trading down the aged hotels to the lower segments without losing business • Steady/growing revenue stream • Technology (state-of-the-art reservation system) • Relationship with other leading companies in different businesses • Franchise nature: Ability to expand the business with relatively low investment Weaknesses • Franchise nature, along with brand diversification: Hard to manage and control comparing to own-subsidiaries o Each

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    Essay Length: 1,996 Words / 8 Pages
    Submitted: November 17, 2009 By: Wendy
  • Describe the Processes by Which Genes and Environment Operate Together to Influence Development. Discuss the Significance of These Processes for Our Understanding of Child Development.

    Describe the Processes by Which Genes and Environment Operate Together to Influence Development. Discuss the Significance of These Processes for Our Understanding of Child Development.

    CHILD DEVELOPMENT ED209 BOOK 1 : The Foundations of Child Development T M A 02 Essay Option 2 Describe the processes by which genes and environment operate together to influence development. Discuss the significance of these processes for our understanding of child development. This essay will look firstly at the ideas that have prevailed throughout history, in relation to genes interacting with the environment, and the human developmental implications of this relationship. It will

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    Essay Length: 3,193 Words / 13 Pages
    Submitted: November 18, 2009 By: Monika
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Marketing Mix the 4 P’s

    Marketing Mix the 4 P’s

    Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: November 18, 2009 By: Bred
  • Derivative Markets

    Derivative Markets

    Plekhanov Russian Academy of Economics International Economics DERIVATIVE MARKETS FUTURES, FORWARDS, OPTIONS, SWAPS, CAPS AND FLOOR MARKETS Prepared by: Zagorskaya Ksenia 1. OVERVIEW OF DERIVATIVE MARKET Derivatives are financial instruments whose value is derived from the value of something else. They generally take the form of contracts under which the parties agree to payments between them based upon the value of an underlying asset or other data at a particular point in time. The main

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    Essay Length: 3,760 Words / 16 Pages
    Submitted: November 18, 2009 By: July
  • Government Intervention in National Markets

    Government Intervention in National Markets

    Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola’s socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn’t import tires into the

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    Essay Length: 318 Words / 2 Pages
    Submitted: November 18, 2009 By: Andrew
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from

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    Essay Length: 431 Words / 2 Pages
    Submitted: November 18, 2009 By: regina

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