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Last update: July 1, 2014
  • Defining Marketing

    Defining Marketing

    Marketing Marketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company’s product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the

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    Essay Length: 770 Words / 4 Pages
    Submitted: February 5, 2010 By: Andrew
  • A Critical Review of the Emergence, Development, Business Models and Performance of the Application Service Provider (asp) Sector

    A Critical Review of the Emergence, Development, Business Models and Performance of the Application Service Provider (asp) Sector

    The internet proved itself in its ability to create new business and give birth to companies that succeeded into the millions. These new businesses managed to redefine and recreate business models that worked, but could not have existed without the internet. One of these new business models is the application service provider (ASP), which emerged in the late 1990’s on the back of the internet boom. The Application Service Provider Consortium defines an ASP as

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    Essay Length: 3,040 Words / 13 Pages
    Submitted: February 5, 2010 By: Anna
  • Assess the Advantages and Disadvantages of the Single Market.

    Assess the Advantages and Disadvantages of the Single Market.

    There have been various stages of economic growth between the countries of the European Union since 1958, when its history began. The pen-ultimate stage of its integration was a common or single market. Within a single market there a no tariffs between member countries and there are common external tariffs against countries outside the agreement. A single market is a strong form of integration involving the establishment of a common system of taxation, common

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    Essay Length: 853 Words / 4 Pages
    Submitted: February 5, 2010 By: Steve
  • Market Potential Indicator

    Market Potential Indicator

    Market Potential Indicator Purpose of Indicator As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets

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    Essay Length: 465 Words / 2 Pages
    Submitted: February 5, 2010 By: July
  • Marketing

    Marketing

    The factor proportions model was originally developed by two Swedish economists, Eli Heckscher and his student Bertil Ohlin in the 1920s. Many elaborations of the model were provided by Paul Samuelson after the 1930s and thus sometimes the model is referred to as the Heckscher-Ohlin-Samuelson (or HOS) model. In the 1950s and 60s some noteworthy extensions to the model were made by Jaroslav Vanek and so occasionally the model is called the Heckscher-Ohlin-Vanek model. Here

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    Essay Length: 2,799 Words / 12 Pages
    Submitted: February 5, 2010 By: David
  • Marketing Plan for Fittness Center

    Marketing Plan for Fittness Center

    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product Focus 6 • Marketing and Product Objectives 6, 7 • Market-Product Grid 7 • Products 7, 8 • Target Market 8 • Point Difference 8, 9

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    Essay Length: 3,072 Words / 13 Pages
    Submitted: February 5, 2010 By: Tasha
  • Whole Foods Markets

    Whole Foods Markets

    Abstract This paper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of “natural” organic foods, the analysis provided herein is focused on Whole Foods Market’s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: February 5, 2010 By: Tommy
  • Introduction to Forex Market

    Introduction to Forex Market

    The foreign exchange market, also defined as currency market or forex or FX is the biggest and concurrently the only market without any premise, standing floor or headquarter; there is no central exchange, or clearing house. Its daily turnover is much more than 3 trillion dollars, made by transactions between large banks, central banks, currency speculators, multinational corporations, governments. If we combined daily turnovers of all equity stock exchanges on the whole world, we would

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 5, 2010 By: Mike
  • Market Research

    Market Research

    Market Research Marketing Plan 1 credit @ level 3 1. Introduction: We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and its derivatives,sea products and we comercialize a large variety of moroccan beauty products . The majority of our customers are located in Europe, the United States and in South Est Asia. Our Process manufacturing is the most modern where Quality standards are respected in each process

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    Essay Length: 495 Words / 2 Pages
    Submitted: February 6, 2010 By: Mike
  • Consumer Behaviour of Leicester Market

    Consumer Behaviour of Leicester Market

    Consumer behaviour of Leicester Market Introduction: Leicester Market is the largest covered market in Europe, and has been on site for 700 years. It locates in the city centre, contains outdoor market and indoor market with over 270 stalls. The outdoor market sells a wide variety of goods, such as vegetables, fruits, flowers, cloths, accessories, CDs, second hand books. The indoor market is a multi-level building, sells seafood, meats, footware, confectionery, cloths, and kitchenware. The

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    Essay Length: 2,974 Words / 12 Pages
    Submitted: February 6, 2010 By: July
  • Marketing Defined

    Marketing Defined

    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 6, 2010 By: Tommy
  • Marketing Strategy

    Marketing Strategy

    1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 6, 2010 By: Venidikt
  • Marketing Kudler Fine Foods

    Marketing Kudler Fine Foods

    Executive Summary This report reviews Kudler Fine Foods interest in expanding its services by adding a catering service in addition to the in-store parties that it currently offers. Because of the company’s interest to expand into catering, its market research and the kinds of opportunities Kudler has in its marketing mix (the 4 P’s) will be examined. The company currently has two market researches that don’t give enough information needed to help consider opening a

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2010 By: Victor
  • Internet Marketing

    Internet Marketing

    The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given to the Web

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: February 6, 2010 By: Mike
  • A Good Role Model

    A Good Role Model

    It is easy to answer some hard questions such as what does DNA (Deoxyribonucleic acid) stand for. One who studies in microbiology gets that answer in one second. For some easy questions, where does your character and personality come from? it is hard to answer such easy questions. One needs more time to get the answer. Psychologists may be concerned about one's childhood period and family environment. The character and personality is under the control

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    Essay Length: 862 Words / 4 Pages
    Submitted: February 6, 2010 By: Max
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor
  • Capital Markets and Invetsment Banking

    Capital Markets and Invetsment Banking

    Abstract The purpose of this paper is to analyze the effects of international portfolio diversification on an investment portfolio. In doing this, alternative investment vehicles will also be examined. Finally, derivative securities will be discussed, as well as how they can further enhance a portfolio’s performance. Investment Enhancement Paper There are several factors to consider when one is trying to evaluate on how to invest their money. A good starting ground however is to evaluate

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    Essay Length: 960 Words / 4 Pages
    Submitted: February 7, 2010 By: Max
  • Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product 11 Price 12 Place 13 Promotion 15 Organization 15 Executive Summary Siemens Industrial Services and Solutions (I&S) specializes in developing systems solutions for customers, who include some of the world’s largest

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    Essay Length: 640 Words / 3 Pages
    Submitted: February 7, 2010 By: Wendy
  • The Competition: Maintaining Advantage

    The Competition: Maintaining Advantage

    The Competition: Maintaining Advantage Maintaining competitive advantage in today's ever-changing business environment is not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is "rare, costly to imitate, no substitutable, and nontransferable" (Snyman, J.H., 2006). Along these lines, Michael Porter has provided five competitive forces that can assist any company in maintaining the advantage. These forces are "the entry of new competitors, the threat

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: February 7, 2010 By: Edward
  • Competitive Environment

    Competitive Environment

    Competitive Environment One main competitor was Timex They designed a simple low cost cheap watch that was made up of new alloy bearings. By having this new material it made automated production easier. The Timex watches were priced at a low rate and were marketed to be disposable. The were priced to low and they were made so that they couldn’t be opened they made for not aftermarket repair or sales of parts. At the

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    Essay Length: 527 Words / 3 Pages
    Submitted: February 7, 2010 By: Andrew
  • Strength of Relational Model

    Strength of Relational Model

    Introduction The first database systems were based on the network and hierarchical models. A database can be defined as a collection of non-redundant data which can be shared by different application systems. A database implies separation of physical storage from use of the data by an application program to achieve program/data independence. Using a database system, the user or programmer or application specialist need not know the details of how the data are stored and

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: February 7, 2010 By: Victor
  • How Did Josie Esquivel Become a Star Analyst? What Were the Sources of Her Competitive Advantage?

    How Did Josie Esquivel Become a Star Analyst? What Were the Sources of Her Competitive Advantage?

    Part I: How did Josie Esquivel become a star analyst? What were the sources of her competitive advantage? Esquivel’s success as a research analyst was largely in part due to her determination to be one of the Wall Street stars ranked by the Institutional Investor (II) for sell-side analysts. From the moment Esquivel learned about the II Rankings from her brother, she was intrigued by the rankings and knew that was what she wanted to

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    Essay Length: 1,540 Words / 7 Pages
    Submitted: February 7, 2010 By: Tasha
  • Tourism Product Marketing

    Tourism Product Marketing

    Discuss the main issues of Service Quality Management in Tourism Marketing with Reference to Parasuraman, Zeithaml and Berry’s (1985) “SERVQUAL Model” Introduction It is well known nowadays, that markets and businesses operate very differently than in past eras. During the last two decades, technology has undergone an explosive growth. Deregulation of markets has made competition become more intense and consumers more demanding. Additionally, the major importance of the manufacturing industries that existed in past

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    Essay Length: 2,125 Words / 9 Pages
    Submitted: February 7, 2010 By: Monika
  • Competitive Strategy

    Competitive Strategy

    Strategy - competitive advantage Competitive Advantage - Definition A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. Competitive Strategies Following on from his work analysing the competitive forces in an industry, Michael Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The four strategies relate to

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    Essay Length: 2,485 Words / 10 Pages
    Submitted: February 7, 2010 By: Mike
  • Mentos Marketing

    Mentos Marketing

    Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation. Mentos was first produced in the Netherlands during the 1950s. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. They are sold in rolls which typically contain 14 candies, although the new "Sour Mix" flavour contains only 11. Certain flavours are sold in boxes in the United States

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 7, 2010 By: Mike

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