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Last update: July 1, 2014
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth

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    Essay Length: 922 Words / 4 Pages
    Submitted: February 22, 2010 By: Kevin
  • Gm Sees Tepid Sales of New Models

    Gm Sees Tepid Sales of New Models

    General Motors Corp., already bracing for a tough 2005 because of flagging truck sales, is now showing signs of trouble selling two of the new cars it had been expecting to pick up the slack this year. The company in the last week or so has increased incentives on the Pontiac G6 and the Buick LaCrosse as a result of sluggish sales, and has prepared to scale back production at the factory that assembles the

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    Essay Length: 814 Words / 4 Pages
    Submitted: February 22, 2010 By: Max
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: February 23, 2010 By: Mikki
  • Inventory Models

    Inventory Models

    QM 265 Assignment 6 Inventory Models Table of Contents Base case linear programming model Page 3 Optimal plan and corresponding total gross margin Page 4 Constraints for scenarios with final values and shadow prices Page 5 Shadow prices for cattle and summer casual labour Page 5-6 Changes in the optimal plan between scenarios A and C Page 6 Binding and upper and lower limits on resources Page 6-7 References Page 8 Question 2) a)

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    Essay Length: 829 Words / 4 Pages
    Submitted: February 24, 2010 By: Edward
  • Porter’s Diamond Competitive Advantage of Nations

    Porter’s Diamond Competitive Advantage of Nations

    The Diamond model of Michael Porter for the Competitive Advantage of Nations offers a model that can help understand the competitive position of a nation in global competition. This model can also be used for other major geographic regions. Traditionally, economic theory mentions the following factors for comparative advantage for regions or countries: A. Land B. Location C. Natural resources (minerals, energy) D. Labor, and E. Local population size. Because these factor endowments can hardly

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    Essay Length: 504 Words / 3 Pages
    Submitted: February 24, 2010 By: Tommy
  • Netflix Competitive Analysis

    Netflix Competitive Analysis

    Competitive Analysis Blockbuster Inc. and Movie Gallery are currently the two strongest competitors in the market, and therefore pose the biggest threats to Netflix. Amazon, Intelliflicks, and Cleanfilms are all present in the market, but don’t possess enough force at this time to be considered a threat to Netflix. Blockbuster As of right now, Blockbuster is the biggest competitive threat to Netflix. Blockbuster was incorporated in 1989 in Delaware and is a major renter of

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    Essay Length: 509 Words / 3 Pages
    Submitted: February 24, 2010 By: Max
  • Monopolistic Competition

    Monopolistic Competition

    Monopolistic competition is characterized by a relatively large number of sellers producing differentiated products (clothing, furniture, books). There is widespread nonprice competition, a selling strategy in which one firm tries to distinguish its product or service from all competing products on the basis of attributes like design and workmanship (an approach called product differentiation).(McConnell and Bruce, 2004, Chapter 23, pg. 3) With this definition in mind a company that fits the Monopolistic Competition is Kellogg.

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    Essay Length: 291 Words / 2 Pages
    Submitted: February 25, 2010 By: Anna
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 25, 2010 By: Mike
  • Osi Model

    Osi Model

    OSI model From Wikipedia, the free encyclopedia Jump to: navigation, search OSI Model 7 Application layer 6 Presentation layer 5 Session layer 4 Transport layer 3 Network layer 2 Data link layer LLC sublayer MAC sublayer 1 Physical layer The Open Systems Interconnection Basic Reference Model (OSI Reference Model or OSI Model for short) is a layered, abstract description for communications and computer network protocol design, developed as part of the Open Systems Interconnection initiative.

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    Essay Length: 774 Words / 4 Pages
    Submitted: February 25, 2010 By: Mikki
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna
  • The 1929 Stock Market Crash

    The 1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 26, 2010 By: Tasha
  • Smith, Inc. Market Research

    Smith, Inc. Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: February 26, 2010 By: Steve
  • Proton International Market

    Proton International Market

    1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: February 26, 2010 By: regina
  • Familiarity of Decision Making Models

    Familiarity of Decision Making Models

    Running Head: FAMILIARITY OF DECISION MAKING MODELS Familiarity of Decision Making Models Jason Bonvallet University of Phoenix Familiarity of Decision Making Models Nobody can argue that choices have been made for many centuries. From the caveman choosing to venture out of the cave for food or stay in for protection from the elements to the era of big businesses making vital corporate decisions to maximize company wealth; we have all made the choices that bring

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    Essay Length: 410 Words / 2 Pages
    Submitted: February 26, 2010 By: July
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: February 26, 2010 By: David
  • Five Challenges Facing Entry into the Asian Markets

    Five Challenges Facing Entry into the Asian Markets

    Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 27, 2010 By: Anna
  • Market Structures

    Market Structures

    Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic

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    Essay Length: 575 Words / 3 Pages
    Submitted: February 27, 2010 By: Top
  • Operation Market Garden

    Operation Market Garden

    Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 27, 2010 By: David
  • Unified Modeling Language

    Unified Modeling Language

    UML (Unified Modeling Language) The Unified Modeling Language is a standard language for specifying, visualizing, constructing, and documenting the artifacts of software systems, as well as for business modeling and other non-software systems. The key is to organize the design process in a way that clients, analysts, programmers and other involved in system development can understand and agree on. The UML provides the organization. The UML was released in 1997 as a method to diagram

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 27, 2010 By: Jack
  • Swot and Market

    Swot and Market

    Introduction Take a few moments, close your eyes, relax and picture yourself sitting by beautiful Olympic sized pool overlooking the rugged terrain of the McDowell Mountains in Scottsdale, Arizona. This could all become a reality within a few years after the new “Sands of Time Resort” is completed. The presentation of this paper will include the overall financial/marketing objectives, segmentation, target marketing and a differentiating and positioning strategies for this new and exciting resort. Marketing

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    Essay Length: 1,503 Words / 7 Pages
    Submitted: February 28, 2010 By: Venidikt
  • A Perspective on Market Economy

    A Perspective on Market Economy

    Market economy has come to be accepted as a norm across the world with many developing countries like India and China moving towards a full-market oriented economy. One may ask if there is a flaw in it. Of course, nothing in this world is perfect. It depends on one's criteria. To find a system that suit everybody's needs is literally impossible. In a “perfect world”, free market leads to complete efficiency bringing about the optimal

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    Essay Length: 570 Words / 3 Pages
    Submitted: February 28, 2010 By: Edward
  • Mba 580 Competitive Strategic Advantage

    Mba 580 Competitive Strategic Advantage

    Starbucks Corporation Strategic Plan Executive Summary Starbucks Coffee Company was founded in 1971, when it opened its first location in Seattle’s Pike Place Market. It operated as the solitary Starbucks outlet until 1984 and became the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Middle East, Latin America and the Pacific Rim. • Starbucks use market development and product development strategy that allows them to practice a form of

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    Essay Length: 6,355 Words / 26 Pages
    Submitted: February 28, 2010 By: Wendy

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