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Last update: July 1, 2014
  • Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: February 19, 2010 By: Mike
  • Australian Stock Market Performance

    Australian Stock Market Performance

    SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 19, 2010 By: Stenly
  • How Did the Model T Improve Peoples Lives?

    How Did the Model T Improve Peoples Lives?

    Before the 1920’s Americans use to walk and ride their horses for transportation. But when Henry Ford came along, he invented the first car that would drastically change American lives. This car was so popular that 4 out 5 of Americans owned a car. Many Americans also bought it because it was affordable to the rich and poor. It was named car of the century by critics. The Model T improved peoples lives because

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    Essay Length: 1,543 Words / 7 Pages
    Submitted: February 19, 2010 By: Jon
  • Emotional Intelligence Models

    Emotional Intelligence Models

    2. EI Models The conceptions of Emotional Intelligence were presented in the form of “EI models”. Up to this present day, there are three main models of Emotional Intelligence, which will be defined in the following: a. The Ability-Based Model The Ability-Based model, which was suggested by Salovey and Mayer, views emotions as useful sources of information that help one make sense of and navigate the social environment. [3] It proposes that Emotional Intelligence includes

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    Essay Length: 343 Words / 2 Pages
    Submitted: February 19, 2010 By: Fatih
  • India and the Black Market

    India and the Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 1,757 Words / 8 Pages
    Submitted: February 19, 2010 By: Monika
  • Total Quality (tq) Model and Methodologies

    Total Quality (tq) Model and Methodologies

    Total Quality (TQ) Model and Methodologies Paper This assignment is to select a TQ model/method and make a recommendation for improving a Dimensions International, Inc (DI) Total Quality Management issue. Propose a recommendation as if it would be presented to upper management for incorporation into the organization’s strategic planning. Continuous Quality Improvement (CQI) is a collaborative effort across an organizational that enables people to benefit from an improved shared process. The CQI model selection was

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    Essay Length: 899 Words / 4 Pages
    Submitted: February 19, 2010 By: Fatih
  • Marketing Audit: Wal-Mart

    Marketing Audit: Wal-Mart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Sean Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

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    Essay Length: 7,135 Words / 29 Pages
    Submitted: February 19, 2010 By: Edward
  • The Perfect Classroom - Making Everyone Happy

    The Perfect Classroom - Making Everyone Happy

    Making Everyone Happy We all have our own preconceived mindsets of how our educational surroundings should be arranged and how a perfect classroom should be. While preparing for the ultimate classroom we should keep in mind the following conditions. These conditions should involve input from teachers and students alike, while also keeping in mind parent’s and school faculty’s needs. To a teacher, a perfect classroom would involve many things. Most importantly a teacher would like

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    Essay Length: 532 Words / 3 Pages
    Submitted: February 19, 2010 By: Mike
  • Fiedler Model

    Fiedler Model

    Fred Fiedler developed the first comprehensive contingency model for leadership Fiedler’s contingency model proposes that effective group performance depends on the proper match between the leader’s style and the degree to which the situation gives control to the leader. The model consists of three steps. The first step is identifying the leadership style. To find out the leadership style Fiedler created the least preferred co-worker questionnaire. The questionnaire measures whether a person is task oriented

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    Essay Length: 259 Words / 2 Pages
    Submitted: February 19, 2010 By: regina
  • Marketing Research

    Marketing Research

    TASK 4 - Marketing Information Marketing information aims to help an organisation make effective marketing decisions which enable it to achieve its objectives. Information is gathered about customers, competitors and the market environment. This information is used to develop new products, devise promotional campaigns and help decide locations where the customer can obtain the product. Different marketing research methods such as surveys, interviews and focus groups are used to establish the lifestyles, preferences and aspirations

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    Essay Length: 259 Words / 2 Pages
    Submitted: February 20, 2010 By: Fonta
  • Case Study: Nike’s Competitiveness

    Case Study: Nike’s Competitiveness

    I. Abstract: In this paper, I would like to discuss about what is Porter’s Value chain, and then apply it to the case of Nike, the world largest footwear maker. Here is a brief introduction about the content: I: Abstract II: Introduction: explanation about Porter’s Value Chain III: Case study: Nike, Inc. • Chapter 1: NIKE - The Rise to Be a World Top Shoe-Maker • Chapter II: NIKE's 9 Main Factors of Success •

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    Essay Length: 644 Words / 3 Pages
    Submitted: February 20, 2010 By: Max
  • Kudler Catering & Marketing

    Kudler Catering & Marketing

    UOP- MBA502 Kudler Marketing Bunko night changed forever in the chic southern California suburb, after the neighborhood Bunko committee chair hired Kudler Fine Foods catering division to present a specialty cooking party at their monthly game. While the group played the first couple of rounds, the Kudler catering team was finishing preparations of exquisite delicacies and pouring small glasses of a variety of imported wines. Kudler catering services delicately cut aromatic cubes of imported cheeses

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2010 By: Fatih
  • Toyota Marketing

    Toyota Marketing

    Antigone Essay Antigone is a Greek Tragedy that focuses on Creon the King of Thebes and also the Protagonist of the tragedy and Antigone the woman who defies Creon. Creon is the noble King and his downfall begins with his humanistic beliefs which he deems to be the law and Antigone, the one who defies Creon’s orders based on her beliefs. During the story the fate of Antigone and Creon are the focus as

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Home Construction Market

    Home Construction Market

    With low finance rates more Americans are purchasing homes than ever before, but the quality of these mass constructed homes is dropping. Imagine breaking your back for ten years to save up for your first home and losing it all and more because your home fell victim to a fire. This is a common example of what may happen when a house is poorly constructed. Home builders are disregarding the much needed safety regulations when

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: February 21, 2010 By: Mike
  • Decision Making Model: Performance Process of Dance

    Decision Making Model: Performance Process of Dance

    Running head: DECISION MAKING MODEL: PERFORMANCE PROCESS OF DANCE Decision Making Model: Performance Process of Dance Tonja J. Mask University of Phoenix Decision Making Model: Performance Process of Dance Music, choreography and costumes respectively are all decisions that you have to make when you are a choreographer. The music sets the tone for the dance and in turn the dance brings out the tone in the music and the costumes make the music and dance

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    Essay Length: 480 Words / 2 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population

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    Essay Length: 1,484 Words / 6 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Strategies for Perodua

    Marketing Strategies for Perodua

    Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 21, 2010 By: regina
  • Toyota Marketing Mix 4 P’s

    Toyota Marketing Mix 4 P’s

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: February 21, 2010 By: Anna
  • Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Title page Table of contents List of figures List of tables or illustrations Executive summary Introduction Body of the report (this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: February 21, 2010 By: Tasha
  • Principles of Marketing

    Principles of Marketing

    Principles of Marketing Break-Even Analysis After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called ZAP, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. ZAP will be packaged in an eight-ounce can and will be introduced to the breakfast drink market, which is estimated to be equivalent to 21 million eight-ounce cans nationally. One major management

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    Essay Length: 337 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 769 Words / 4 Pages
    Submitted: February 22, 2010 By: Andrew
  • Austria: A Market Ready to Explore

    Austria: A Market Ready to Explore

    MARKETING AND MANAGEMENT In 1995 Austria joined the European Union (EU), and in 1999 they joined the European Monetary Union. The use of a common currency the “Euro” has facilitated trade and promoted economic stability for U.S. companies to manage pricing, balance accounts, and move products into Austria and throughout the EU member nations (“globaledge”, 2003). An unfavorable exchange rate for U.S. exporters turned positive in 2003 making the U.S. able to compete on more

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    Essay Length: 2,434 Words / 10 Pages
    Submitted: February 22, 2010 By: Bred
  • Product and Market Overview

    Product and Market Overview

    Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone

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    Essay Length: 719 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan

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