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Last update: August 20, 2014
  • Marketing Defined

    Marketing Defined

    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 6, 2010 By: Tommy
  • Marketing Strategy

    Marketing Strategy

    1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 6, 2010 By: Venidikt
  • Marketing Kudler Fine Foods

    Marketing Kudler Fine Foods

    Executive Summary This report reviews Kudler Fine Foods interest in expanding its services by adding a catering service in addition to the in-store parties that it currently offers. Because of the company’s interest to expand into catering, its market research and the kinds of opportunities Kudler has in its marketing mix (the 4 P’s) will be examined. The company currently has two market researches that don’t give enough information needed to help consider opening a

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2010 By: Victor
  • Internet Marketing

    Internet Marketing

    The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given to the Web

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: February 6, 2010 By: Mike
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor
  • Capital Markets and Invetsment Banking

    Capital Markets and Invetsment Banking

    Abstract The purpose of this paper is to analyze the effects of international portfolio diversification on an investment portfolio. In doing this, alternative investment vehicles will also be examined. Finally, derivative securities will be discussed, as well as how they can further enhance a portfolio’s performance. Investment Enhancement Paper There are several factors to consider when one is trying to evaluate on how to invest their money. A good starting ground however is to evaluate

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    Essay Length: 960 Words / 4 Pages
    Submitted: February 7, 2010 By: Max
  • Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product 11 Price 12 Place 13 Promotion 15 Organization 15 Executive Summary Siemens Industrial Services and Solutions (I&S) specializes in developing systems solutions for customers, who include some of the world’s largest

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    Essay Length: 640 Words / 3 Pages
    Submitted: February 7, 2010 By: Wendy
  • Tourism Product Marketing

    Tourism Product Marketing

    Discuss the main issues of Service Quality Management in Tourism Marketing with Reference to Parasuraman, Zeithaml and Berry’s (1985) “SERVQUAL Model” Introduction It is well known nowadays, that markets and businesses operate very differently than in past eras. During the last two decades, technology has undergone an explosive growth. Deregulation of markets has made competition become more intense and consumers more demanding. Additionally, the major importance of the manufacturing industries that existed in past

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    Essay Length: 2,125 Words / 9 Pages
    Submitted: February 7, 2010 By: Monika
  • Doll House Essay

    Doll House Essay

    Nick Markel 9/25/06 Irony Mr. Evans A Doll House contains many examples of irony, in many different forms. The main characters, Nora and Torvald, are mostly involved in this. Many of the examples of irony in this play, but not all, are types of dramatic irony. Dramatic irony usually refers to a situation in a play in which a character's knowledge is limited, and he or she comes upon something of greater significance than he

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    Essay Length: 758 Words / 4 Pages
    Submitted: February 7, 2010 By: regina
  • Mentos Marketing

    Mentos Marketing

    Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation. Mentos was first produced in the Netherlands during the 1950s. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. They are sold in rolls which typically contain 14 candies, although the new "Sour Mix" flavour contains only 11. Certain flavours are sold in boxes in the United States

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 7, 2010 By: Mike
  • Global Marketing

    Global Marketing

    Starbucks Coffee Company is the world’s leading retailer, roaster and brand of specialty coffee. They have coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. The total number of customers worldwide that have patronized a Starbucks is approximately 35 million (www.starbucks.com). Starbucks target market are people of diverse ethnicity, income and age groups. While their current marketing strategies are not geared toward children or youth, they have a history of supporting

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    Essay Length: 746 Words / 3 Pages
    Submitted: February 7, 2010 By: Fonta
  • Reliance Marketing Plan for Australia Part-2

    Reliance Marketing Plan for Australia Part-2

    Table of Contents Executive Summary i 1. A Brief Introduction about Reliance 1 2. Marketing Objectives of Reliance Communications 1 3. Market Segmentation 2 4. Selecting Target Market 2 5. Positioning 3 6. Marketing Mix 4 6.1 Product 4 6.2 Place 5 6.3 Price 5 6.4 Promotion 6 7. Implementation Plan 7 7.1 Cost Budget for Tactics 7 7.2 Revenue Budget from these Tactics 7 8. Control and Measurement 8 Appendices 9 References 14 Executive

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    Essay Length: 3,742 Words / 15 Pages
    Submitted: February 8, 2010 By: Venidikt
  • Importance of Bond Market Development in Pakistan

    Importance of Bond Market Development in Pakistan

    The Importance of Bond Market Development Since the Asian crisis, considerable attention has been paid to the role of corporate bond markets in overall. Crises like the Asian one gave following lessons:  Foreign exchange exposures can be devastating  Foreign capital flows can be volatile  The risk of liquidity and maturity mismatches can be very acute and is a source of systemic risk These risks can be mitigated through the development of financial

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    Essay Length: 2,907 Words / 12 Pages
    Submitted: February 8, 2010 By: Fatih
  • Callaway Marketing Strategy

    Callaway Marketing Strategy

    Marketing Strategy Callaway’s main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 9, 2010 By: Fonta
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    Defining Public Relations Personal Definition of Public Relations The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 9, 2010 By: Fonta
  • Non Profit Organisation Marketing Strategies

    Non Profit Organisation Marketing Strategies

    Violent crimes against women have ensured that they minimally participate in the economic, political and social arena. These violent crimes include “sexual harassment, domestic violence, incest, rape, "honour" killings, dowry murders, acid disfigurement and the mutilation of a woman's genitals.” (http://www.globalfundforwomen.org/cms/content/blogcategory/20/58/). Even after years of women emancipation, females still find themselves fighting for equal opportunities and protections from their male counterparts in all spheres of life. There has been progress in terms of female emancipation,

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    Essay Length: 1,770 Words / 8 Pages
    Submitted: February 9, 2010 By: Mike
  • Lending Markets

    Lending Markets

    There are a few different types of lending markets out there available to consumers. It is important to decided with type of lending market is going to be the most beneficial for you type of investment and loan. The three most popular lending markets are Primary, Secondary, and Subprime. There are a few differences in all three of these markets. Lenders make funds available to borrowers through a primary market. This is where lenders originate

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    Essay Length: 750 Words / 3 Pages
    Submitted: February 9, 2010 By: Monika
  • Poker House (art Project Summary)

    Poker House (art Project Summary)

    Andrew Vaccarezza ARTH 300 12/14/2005 Final Project Poker House Creating a house made of cards and hot glue seemed to be simple until I actually got started on the project. Choosing a project to begin with was a task of its own. I looked down many different allies of art to try and find something which I could recreate. When I visited the Crocker Art Museum I saw a simple card house which seemed easy

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 9, 2010 By: Monika
  • Marketing Overview

    Marketing Overview

    Marketing Overview Organizations today want to recognize the essential measures needed to compete in today’s commerce. Effective management along with strong leadership skills are two of the most vital elements needed to run a successful business. Along with these two elements management needs to determine their marketing strategy to be able to put the product or service in the public eye. In order for any organization to thrive, a marketing strategy must be observed closely,

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    Essay Length: 992 Words / 4 Pages
    Submitted: February 9, 2010 By: Mike
  • Stealth Marketing

    Stealth Marketing

    * Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition. Undercover marketing tactics can be varied. Some examples include the hiring of models to be seen drinking a particular new beverage at a bar, or using "tourists" to ask someone to take their picture, and then explaining the benefits of

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    Essay Length: 329 Words / 2 Pages
    Submitted: February 9, 2010 By: Monika
  • History of the Stock Market

    History of the Stock Market

    The financial markets of the United States, today, are collectively known as “Wall Street.” These words represent the heart of the business and financial world in the United States today. Many of us conjure up well known images of companies being bought and sold, traders screaming out to get the best prices for their clients, fortunes won and lost many times over, and the billions of dollars exchanged in deals. Some may even claim that

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    Essay Length: 2,518 Words / 11 Pages
    Submitted: February 9, 2010 By: Stenly
  • Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad? It’s Monday morning at a well-to-do marketing company. You have an 11:00am meeting to interview a potential buyer for an Asian product line. It is now Ten-thirty. Your potential client’s flight arrives into Metro Airport. Prior to their arrival to your office you douse the air with a light sent of orange. The meeting goes as expected, very well. Instead of a hand shake you bow to the

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    Essay Length: 1,427 Words / 6 Pages
    Submitted: February 9, 2010 By: Monika
  • The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    Outline the main changes the paramount decree effected on the structure of the American film industry and discuss the measures the ex-studios took to remain in control of the film market. The period of the 1920’s to 1950’s where known as the studio era in Hollywood. A few major companies monopolized the industry through vertical integration when the film companies controlled all production distribution and exhibition. The majors determined which movies were shown in which

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    Essay Length: 2,306 Words / 10 Pages
    Submitted: February 10, 2010 By: regina
  • The Pest Analysis for Pc Market in Uk

    The Pest Analysis for Pc Market in Uk

    The PEST Analysis for PC market in UK Changes in interest rates, exchange rates, technology and the law are all external factors, which can affect a firm. These factors can affect the firms’ costs or the market as a whole. Changes that take place in the external environment can be evaluated and analysed by using a PEST analysis. To analyse the firms’ external environment, the following headings are used; Political, Economical, Social, and Technological. A

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    Essay Length: 1,921 Words / 8 Pages
    Submitted: February 10, 2010 By: Wendy
  • Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    I. INTRODUCTION A review of literature in economics and marketing suggests that since Raymond Vernon published his article "International Investment and International Trade in the Product Cycle" in 1966,1 there has been a simultaneous development of literature pertaining to the 'product cycle' in marketing. There are differences between Vernon's concept of the product cycle and marketers' perception of the product life cycle. However, when one reviews publications in areas where these disciplines tend to overlap,

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    Essay Length: 2,187 Words / 9 Pages
    Submitted: February 10, 2010 By: Tommy

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