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Last update: August 20, 2014
  • Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets Companies often establish the price of its products and services tailored for specific markets willingness to pay based on different levels of perceived value. Although this is a valid strategy to try to maximize profits, there is a risk behind it which can jeopardize the ability of the firm to sustain premium prices at most profitable markets. A good example of this issue is the pharmaceutical products price differences

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 18, 2010 By: Monika
  • Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: February 19, 2010 By: Mike
  • Australian Stock Market Performance

    Australian Stock Market Performance

    SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 19, 2010 By: Stenly
  • India and the Black Market

    India and the Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 1,757 Words / 8 Pages
    Submitted: February 19, 2010 By: Monika
  • Marketing Audit: Wal-Mart

    Marketing Audit: Wal-Mart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Sean Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

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    Essay Length: 7,135 Words / 29 Pages
    Submitted: February 19, 2010 By: Edward
  • Housing Environments

    Housing Environments

    Introduction To the elderly population of Dalby many say that it is seen a perfect place to retire as it is in the perfect location as it is close to neighbouring cities yet it's far enough away from the hustle and bustle to be a country town. Thus making it a perfect location for those who need the resources of a large city and who also want to enjoy the benefits of living in a

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: February 20, 2010 By: Bred
  • Marketing Research

    Marketing Research

    TASK 4 - Marketing Information Marketing information aims to help an organisation make effective marketing decisions which enable it to achieve its objectives. Information is gathered about customers, competitors and the market environment. This information is used to develop new products, devise promotional campaigns and help decide locations where the customer can obtain the product. Different marketing research methods such as surveys, interviews and focus groups are used to establish the lifestyles, preferences and aspirations

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    Essay Length: 259 Words / 2 Pages
    Submitted: February 20, 2010 By: Fonta
  • Kudler Catering & Marketing

    Kudler Catering & Marketing

    UOP- MBA502 Kudler Marketing Bunko night changed forever in the chic southern California suburb, after the neighborhood Bunko committee chair hired Kudler Fine Foods catering division to present a specialty cooking party at their monthly game. While the group played the first couple of rounds, the Kudler catering team was finishing preparations of exquisite delicacies and pouring small glasses of a variety of imported wines. Kudler catering services delicately cut aromatic cubes of imported cheeses

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2010 By: Fatih
  • Toyota Marketing

    Toyota Marketing

    Antigone Essay Antigone is a Greek Tragedy that focuses on Creon the King of Thebes and also the Protagonist of the tragedy and Antigone the woman who defies Creon. Creon is the noble King and his downfall begins with his humanistic beliefs which he deems to be the law and Antigone, the one who defies Creon’s orders based on her beliefs. During the story the fate of Antigone and Creon are the focus as

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Home Construction Market

    Home Construction Market

    With low finance rates more Americans are purchasing homes than ever before, but the quality of these mass constructed homes is dropping. Imagine breaking your back for ten years to save up for your first home and losing it all and more because your home fell victim to a fire. This is a common example of what may happen when a house is poorly constructed. Home builders are disregarding the much needed safety regulations when

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: February 21, 2010 By: Mike
  • A Dolls House

    A Dolls House

    Henrik Ibsen’s play “A Dolls House” is a play about a woman who is living a stereotypical life and she doesn’t realize it. Nora has been forced into believing that she is happy acting as a child for Torvald until she realizes the men around her stunted her growth as a person. Nora’s husband was all about keeping up appearances and Nora fit right into his idea of what a wife should be. Nora soon

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: February 21, 2010 By: Stenly
  • Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population

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    Essay Length: 1,484 Words / 6 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Strategies for Perodua

    Marketing Strategies for Perodua

    Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 21, 2010 By: regina
  • Toyota Marketing Mix 4 P’s

    Toyota Marketing Mix 4 P’s

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: February 21, 2010 By: Anna
  • Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Title page Table of contents List of figures List of tables or illustrations Executive summary Introduction Body of the report (this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: February 21, 2010 By: Tasha
  • Expository Texts Real Gorgeous by Kaz Cook

    Expository Texts Real Gorgeous by Kaz Cook

    Features and rhetorical devices of non fiction text encourage responses from the reader, how do they do this ? We are often bullied into doing things against our will, this could also be said of expository texts which aim to inform, instruct and explain but importantly to persuade. They use shock value to force us to look at our values, attitudes and ideologies. When devices such as statistics, personal touch, persona, language and case studies

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: February 21, 2010 By: Mike
  • Principles of Marketing

    Principles of Marketing

    Principles of Marketing Break-Even Analysis After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called ZAP, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. ZAP will be packaged in an eight-ounce can and will be introduced to the breakfast drink market, which is estimated to be equivalent to 21 million eight-ounce cans nationally. One major management

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    Essay Length: 337 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • House on Mango Street

    House on Mango Street

    House on Mango Street 3) Since this book takes place within one year, we as the readers get a great look at Esperanza’s childhood. We get to see her grow from a carefree child to a responsible young woman. The main concept that we get to see throughout the story is growth, not only sexually but emotionally as well. Esperanza seems to grow in a very remarkable way. Although she dreams of leaving Mango Street,

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    Essay Length: 463 Words / 2 Pages
    Submitted: February 21, 2010 By: Edward
  • Irtual Reality Prepares Soldiers for Real War

    Irtual Reality Prepares Soldiers for Real War

    Young Warriors Say Video Shooter Games Helped Hone Their Skills One blistering afternoon in Iraq, while fighting insurgents in the northern town of Mosul, Sgt. Sinque Swales opened fire with his .50-cal. That was only the second time, he says, that he ever shot an enemy. A human enemy. "It felt like I was in a big video game. It didn't even faze me, shooting back. It was just natural instinct. Boom! Boom! Boom!

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    Essay Length: 2,220 Words / 9 Pages
    Submitted: February 21, 2010 By: Jessica
  • Cider House Rules

    Cider House Rules

    The Cider House Rules" is a movie based on John Irving's best selling book. It is a very wonderful, touching, and real 1943Ў¦s life story. The story centered on an orphanage child named Homer and a sick doctor, Dr Larch who will have an emotional bond with Homer. I watched the movie before, and my first impression on this movie, I think it is a very good, and relax movie, where you can watch it

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    Essay Length: 773 Words / 4 Pages
    Submitted: February 21, 2010 By: Andrew
  • Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    UNRESTRAINED COMPETITION IN FREE MARKETS: DEVELOPING COUNTRIES AND THE WTO REFORM FE2036 Globalization By Nora Adel TABLE OF CONTENTS 1. Abstract 3 2. Introduction 4 3. The Two Sides of the WTO 5 4. Protectionism 6 4. Unrestrained Competition: 7 5. The Main Debate 8 6. Primary function of the Global New Deal 11 7. Conclusion 12 8. References 13 9. Bibliography 17 1. Abstract In this paper, the debate about whether free trade is

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    Essay Length: 941 Words / 4 Pages
    Submitted: February 21, 2010 By: Mike
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 769 Words / 4 Pages
    Submitted: February 22, 2010 By: Andrew
  • Austria: A Market Ready to Explore

    Austria: A Market Ready to Explore

    MARKETING AND MANAGEMENT In 1995 Austria joined the European Union (EU), and in 1999 they joined the European Monetary Union. The use of a common currency the “Euro” has facilitated trade and promoted economic stability for U.S. companies to manage pricing, balance accounts, and move products into Austria and throughout the EU member nations (“globaledge”, 2003). An unfavorable exchange rate for U.S. exporters turned positive in 2003 making the U.S. able to compete on more

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    Essay Length: 2,434 Words / 10 Pages
    Submitted: February 22, 2010 By: Bred
  • Product and Market Overview

    Product and Market Overview

    Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone

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    Essay Length: 719 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur

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