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Last update: August 20, 2014
  • Nokia - the Creation of New Markets

    Nokia - the Creation of New Markets

    Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia’s Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: March 3, 2010 By: Tommy
  • The Evaluation of an In-House Publication

    The Evaluation of an In-House Publication

    The Evaluation of an In-house Publication Table of Contents Presentation of contributions Title Publication and business details Contents list Indexes An evaluation of an in-house publication according to the guidelines it should fulfill. Companies and businesses distribute an in-house publication monthly or annually, containing the activities, achievements and goals of the company or business, which is dispersed into the public. Abases’ in-house journal the Abacus for August 2005 has been selected for evaluation in

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: March 3, 2010 By: July
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is a local high-end specialty food store located in the San Diego Metro area. The company has three locations, La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs. Due to a rapid growth cycle, Kudler Fine Foods is looking to expand its consumer base through a systematic introduction of new services. This paper will examine the importance of the companies marketing strategy and

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    Essay Length: 723 Words / 3 Pages
    Submitted: March 3, 2010 By: Bred
  • Psychology of Marketing

    Psychology of Marketing

    Chinese Art Chinese art is by far one of the most original and most talked about forms of art in the world. Its origins trace back all the way to 10,000 BC (Sullivan 15). The first forms of art by the Chinese culture mostly consisted of pottery and different types of sculptures. Throughout the centuries Chinese art has changed and has taken various forms. There were several art dynasties that had significant impact on

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    Essay Length: 943 Words / 4 Pages
    Submitted: March 4, 2010 By: Venidikt
  • Exchange Market

    Exchange Market

    The Gold Standard has been around for as long as our parents’ parents have been alive. Years ago, gold came in the form of bouillon. Now the price of gold has been at constant fluctuating prices. Gold is known as one of the first metals to have been found. The word gold means yellow and is known to have different uses. Back in the old days, people would trade goods for their gold. Gold was

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 4, 2010 By: Max
  • A Dolls House - Central Theme

    A Dolls House - Central Theme

    A Dolls House - Central Theme A Doll's House - Central Theme One of A Doll's House's central theme is secession from society. It is demonstrated by several of its characters breaking away from the social standards of their time and acting on their own terms. No one character demonstrates this better than Nora. During the time in which the play took place society frowned upon women asserting themselves. Women were supposed to play a

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    Essay Length: 552 Words / 3 Pages
    Submitted: March 4, 2010 By: Yan
  • Emerging Market

    Emerging Market

    EMERGING MARKETS Definition: Emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation and lots of growth. Investing in these countries has lots of potential for big returns, but it also carries lots more risk than domestic investing. Emerging countries are listed below: 1. China 9. Chile 17. Malaysia 25. Taiwan 2. India 10. Colombia 18. Morocco 26. Thailand 3. Mexico 11. Czech

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    Essay Length: 509 Words / 3 Pages
    Submitted: March 4, 2010 By: Edward
  • Friendly Cards, Inc

    Friendly Cards, Inc

    Friendly Cards, Inc. Statement of the problem: Amy McConville, a friend and financial consultant of Wendy Beaumont, the president of Friendly Cards Inc., needs to come up with some suggestions concerning the financing of Friendly’s expansion. Amy has been doing research on the firm and money is tight right now. The cost of financing growth right now is high and Friendly Card’s is projecting 20% growth in sales next year and even more the following

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    Essay Length: 2,785 Words / 12 Pages
    Submitted: March 4, 2010 By: July
  • Marketing

    Marketing

    Porter's 5 forces The five-forces model, as developed by Micheal E. Porter, illustrates the biggest factors that may enter into the strategic decision-making process. These are, on a vertical level, suppliers and customers, on a horizontal level, competition from products, new entrants (can also be vertical), and rivals. To explain the horizontal/vertical, often when you talk of horizontal, you mean companies and products that are on the same level as you, competing for the attention

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    Essay Length: 976 Words / 4 Pages
    Submitted: March 5, 2010 By: Wendy
  • Ferrari: Marketing

    Ferrari: Marketing

    Ferrari: Background (Majority extracted directly from http://en.wikipedia.org/wiki/Ferrari) History of Ferrari Ferrari is a name that is synonymous with high performance cars, both on the raceway and on the motorway. Building fine and exotic cars in a category that most car enthusiasts would call the �super car’ category, the worlds most famous racing car producer had churned up numerous power laden cars that surprised the motor industry in terms of speed, performance and reliability. Ferrari has

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    Essay Length: 530 Words / 3 Pages
    Submitted: March 5, 2010 By: Anna
  • Marketing Lebanese Wine

    Marketing Lebanese Wine

    1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:

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    Essay Length: 3,388 Words / 14 Pages
    Submitted: March 5, 2010 By: Steve
  • Market Conditions

    Market Conditions

    Future Market Conditions Paper Introduction While many establishments have left the competitive landscape, average revenue per establishment actually exceeded inflation by about 2 points over the past six years. Valued added sales in the printing industry actually outperformed inflation. Almost all industry growth came from printers who described themselves as digital print specialists. The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices to

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: March 5, 2010 By: Artur
  • The 4ps and the Marketing Mix

    The 4ps and the Marketing Mix

    The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it

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    Essay Length: 718 Words / 3 Pages
    Submitted: March 5, 2010 By: Max
  • Market Overview Paper

    Market Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: March 5, 2010 By: Venidikt
  • Janelle and My Dream House

    Janelle and My Dream House

    Janelle and My Dream House As I approach the island on which my dream house awaits, I catch a quick glimpse of it. It is huge, and is the most noticeable building in the area. My private plane lands on the air strip next to the house. I get out of the plane and start my journey through a heavily wooded path leading to my dream house. I walk with anxiety toward the house at

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    Essay Length: 501 Words / 3 Pages
    Submitted: March 6, 2010 By: Artur
  • Critical Anylasis of Slaughter House Five

    Critical Anylasis of Slaughter House Five

    Critical Analysis # 1 A main issue that World War II raises for writers is how to represent the ultimately inexpressible horrors of that war and, at the same time, engage the reader in a talk that might create the savage indignation. In the novel "Slaughterhouse Five" Vonnegut has shown many themes and metaphorical issues of the time, this includes his participation in WW2 and his capture and imprisonment in the German city of Dresden.

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: March 6, 2010 By: regina
  • Marketing

    Marketing

    here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such

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    Essay Length: 858 Words / 4 Pages
    Submitted: March 6, 2010 By: Vika
  • Real Nature of Imperialism

    Real Nature of Imperialism

    Personally Orwell viewed imperialism as an evil thing and was all for the Burmans against their British oppressors. And one day he experienced the real nature of imperialism. A police sub-inspector informed him that an elephant was ravaging a bazaar. It was a tame one that had gone “musth” (Hindi for mad, and is linked to sexual arousal), had broken its chain and escaped. It had destroyed a hut, killed a cow and trampled to

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    Essay Length: 372 Words / 2 Pages
    Submitted: March 6, 2010 By: Venidikt
  • Marketing Audit Approach - Ikea

    Marketing Audit Approach - Ikea

    Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only

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    Essay Length: 1,475 Words / 6 Pages
    Submitted: March 6, 2010 By: Andrew
  • Affiliate Marketing

    Affiliate Marketing

    Affiliate Marketing Affiliate Marketing Ў§is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)ЎЁ (Affiliate Marketing, 2006).

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 6, 2010 By: Victor
  • Mariot Market Segmentation and Targeting

    Mariot Market Segmentation and Targeting

    1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments, each with a different brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott’s overall brand identity — a commitment to superior customer service — and train employees to have a passion for service. Marriott’s flagship brand continues to target customers needing fine restaurants, meeting

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    Essay Length: 445 Words / 2 Pages
    Submitted: March 6, 2010 By: Monika
  • 3g Mobile Telcoms Marketing Study, Industry Overview

    3g Mobile Telcoms Marketing Study, Industry Overview

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA is

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: March 7, 2010 By: Jessica
  • Marketing

    Marketing

    Case study-The Quality improvement customer didn’t want. Current situation Bay City Steam Fittings which is founded by Jerry Ball in the spring is facing exact problem was their lack of a forward looking marketing plan. Bay City did not adhere to their marketing strategy, because they did not really know who their competition was. In their Sales, Distribution, and Pricing Policy, they defined a Class A dealer as major industrial distributors that sell to smaller

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    Essay Length: 270 Words / 2 Pages
    Submitted: March 7, 2010 By: Artur
  • Marketing Mix and the Four P’s

    Marketing Mix and the Four P’s

    The Marketing Mix and the Four P’s The marketing mix is what most marketing people call “the 4 P’s” and it consists of Product, Price, Place, and Promotion. “Some people will increase the marketing mix to the “five P’s”, to include people. Others will increase the mix to “Seven Ps”, to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)” (Marketing Teacher,

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    Essay Length: 1,432 Words / 6 Pages
    Submitted: March 7, 2010 By: Bred
  • The Real History?

    The Real History?

    ABOUT THE SPEAKER "WHO'S WHO IN THE THEATER" has always been the Bible of the People in the Legitimate Theater. It never played Favorites, it told no lies, it Glorified nobody. It always was an unbiased HISTORY of the men and women in the Theater. It recorded only those who proved their worth in the one - AND ONLY ONE - testing place of the Theater. BROADWAY: That "WHO'S WHO" records the plays Myron

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    Essay Length: 10,349 Words / 42 Pages
    Submitted: March 7, 2010 By: Mike

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