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Last update: July 22, 2014
  • Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 29, 2009 By: Victor
  • Ikea Case Study

    Ikea Case Study

    1. What needs considering when you transfer local to global strategy? In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult, there are specific cultural reasons, which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 30, 2009 By: Jon
  • Mondavi Case Analysis

    Mondavi Case Analysis

    Identification: Overview of current situation: Making wine is nothing else but a touch of passion, love and few drops of magic. From the first view, wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors, at the same type the stock price dropping down dramatically makes an impression that the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 30, 2009 By: Stenly
  • Starbucks Case Analysis

    Starbucks Case Analysis

    I’ve chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 30, 2009 By: Jessica
  • Merck Inc Case Study

    Merck Inc Case Study

    Is Merck Inc. fully to blame for misleading the public about the safety of the pain medication Vioxx? This is the question that my research paper will examine by pulling the opinions of experts in the subject along with my own opinion. This issue impacts the company, the employees, owners, creditors, regulators, and communities. This is a very complex issue concerning the deaths of some, a company’s very existence, along with millions of dollars.

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    Essay Length: 2,348 Words / 10 Pages
    Submitted: November 30, 2009 By: Edward
  • Conflict Case Study

    Conflict Case Study

    Confused, furious, offended, and besieged are adjectives that best describe my feelings when I was in conflict with Jessica, my boyfriend’s sister. I met Jessica about three years ago, the same time I started dating my boyfriend. We both started off on the wrong foot. After conducting my case study for our assignment, I realized there was very little chance of us hitting it off in the beginning, because we both met with negative pre-conceived

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    Essay Length: 2,600 Words / 11 Pages
    Submitted: November 30, 2009 By: Vika
  • Gillette Case Study

    Gillette Case Study

    Context Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 30, 2009 By: Steve
  • Cronan Case Analysis

    Cronan Case Analysis

    Cronan Case Analysis Legal Analysis The legal issues in the Cronan case are primarily centered on job discrimination. For employment discrimination to be present, three basic elements must be involved. First, it is a decision against one or more employees that is not based on individual merit, such as the ability to perform the job. This element presumably has been satisfied in the Cronan case as no evidence was presented indicating that Cronan was unable

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: November 30, 2009 By: Fatih
  • Arundel Partners Case Analysis

    Arundel Partners Case Analysis

    Arundel Partners Case Analysis Executive Summary: A group of investors (Arundel group) is looking into the idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studio抯 entire production during a specified period of time or purchase a specified number

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: November 30, 2009 By: Anna
  • Analysis of the Famous Mitsubishi Case Under the Light of Men-Women and Japanese-American Intercultural Communication

    Analysis of the Famous Mitsubishi Case Under the Light of Men-Women and Japanese-American Intercultural Communication

    Introduction It was my first day in high school. Standing alone in the middle of the play ground looking for anyone I know or can talk to, my eyes was searching all over the place. A pretty blond girl standing alone was a scene that, for sure, attracted my attention then. The moment my eyes saw her, my mind started thinking of ways to talk to her. After some time wasted thinking, I saw a

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    Essay Length: 441 Words / 2 Pages
    Submitted: November 30, 2009 By: Bred
  • Saturn Car Case Review

    Saturn Car Case Review

    Table of Contents I. Introduction 3 II. Wake-up call 3 III. Advanced Product Design Team 4 IV. Common Threads of Success 5 V. Business and Marketing Strategy 8 VI. Challenges for Saturn 10 VII. Future for Saturn 12 VIII. Conclusion 13 IX. Bibliography 14 Introduction/Overview: America did not alone invent automobile, but America had been the leader in the automobile technology and manufacturing for several decades. During that time, American automobiles shared their technology

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    Essay Length: 1,002 Words / 5 Pages
    Submitted: November 30, 2009 By: Andrew
  • The Anti-Trust Case Against Microsoft Since 1990

    The Anti-Trust Case Against Microsoft Since 1990

    The Anti-Trust Case Against Microsoft Since 1990, a battle has raged in United States courts between the United States government and the Microsoft Corporation out of Redmond, Washington, headed by Bill Gates. What is at stake is money. The federal government maintains that Microsoft's monopolistic practices are harmful to United States citizens, creating higher prices and potentially downgrading software quality, and should therefore be stopped, while Microsoft and its supporters claim that they are not

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: November 30, 2009 By: Monika
  • Teleleader Case

    Teleleader Case

    Problem Identification: Should Teleleader build a new manufacturing plant in Malaysia or Mexico? Will the factory provide for the 10% decrease in cost of the pager that can be transferred to a 10% price eduction to maintain their competitive pricing and regain/maintain their pager market share? Is Malaysia actually a cost savings? What about risks involved with inflation and foreign exchange rates? Hypothesis:Teleleader should build their second manufacturing plant in Malaysia creating a cost savings

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: November 30, 2009 By: Mike
  • Russki Adventure Case Analysis

    Russki Adventure Case Analysis

    1. As an international manager, please specify all the political risks as well as other risks in the Russian environment. The political situation in Russia in 1991 was very unstable, some were even predicting that the Soviet Union would not exist in the near future. Two parties were struggling for power, the old communist party who were trying to hang on to power and those who wanted sweeping democratic change such as President Boris Yeltsin.

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    Essay Length: 852 Words / 4 Pages
    Submitted: November 30, 2009 By: Mike
  • Starbucks Case Study

    Starbucks Case Study

    “Starbucks” Starbucks operates and licenses more than 8,500 coffee shops in more than 30 countries. Starbucks stores offer a choice of regular or decaffeinated beverages, including at least one coffee of the day, along with a selection of Italian-style espresso drinks, cold blended beverages, and a selection of premium teas and packaged roasted high quality whole bean coffees. Starbucks also offers a selection of fresh pastries and confections and other food items, sodas, juices, coffee-making

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: November 30, 2009 By: Steve
  • Css 330 - Critical Thinking Case Study

    Css 330 - Critical Thinking Case Study

    Critical Thinking Case Study Anthony Mathew Dean Rea CSS/330 12 June 2004 As a not for profit organization we must insure that we provide the best possible treatment while maintaining a close watch on our expenses. We must maintain a high degree of professionalism by following all directives, guidelines and rules. By doing this we prevent mistakes from happening that could jeopardize or organization and our patients. Currently we are experiencing a wide variety of

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    Essay Length: 848 Words / 4 Pages
    Submitted: December 1, 2009 By: Mike
  • Enron Case Study

    Enron Case Study

    Introduction On December 2, 2001 Enron Corporation filed for Chapter 11 bankruptcy. The nature of Enron’s business is primarily the trading and delivering of energy, natural gas and other physical commodities. The establishment of a deregulated energy market allowed Enron to grow from an ordinary pipeline company into one of the largest electronic traders acting as the middleman for utility companies worldwide. Prior to December 2nd, Enron was one of the most admired companies with

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    Essay Length: 1,311 Words / 6 Pages
    Submitted: December 1, 2009 By: Artur
  • Reebok Case Study

    Reebok Case Study

    Current Situation Overall, the current situation of Reebok International is satisfactory. Reebok reports improved third quarter 2002 earnings, which have given the company encouragement to proceed with their long-term planning for 2003. Reebok currently maintains a position in the top three athletic shoe brands, and plans to continue expanding its product line and improving its brand image. Accounts receivable at December 31, 2002, increased by $38.4 million December 31, 2001, an increase of 10.0% as

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    Essay Length: 2,757 Words / 12 Pages
    Submitted: December 1, 2009 By: Vika
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Running head: CRITICAL THINKING CASE STUDY Critical Thinking Case Study University of Phoenix Online Critical Thinking and Computer Logic CSS 330 May 28, 2006 Executive Summary Faith Community Hospital is currently at risk of legal action for not complying with state and federal healthcare provider mandates. At the same time the hospital is also suffering financial problems that will severely impact operational capability if left unchecked. The following issues are at the forefront of the

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    Essay Length: 1,660 Words / 7 Pages
    Submitted: December 1, 2009 By: Edward
  • Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    The Vermont Teddy Bear Co. Inc. Case Study The Vermont Teddy Bear Co., Inc was founded in 1981 by John Sorinto. The premise of the company settled on the sale of hand sewn bears. The focus of the company since that time has been the design, manufacturing, and direct marketing of highest quality teddy bears made in the United States using quality U.S. materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal

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    Essay Length: 994 Words / 4 Pages
    Submitted: December 1, 2009 By: Jon
  • Test Case Generation

    Test Case Generation

    Introduction 1.1 Purpose Generating minimal test cases for effective program test is a tool for generating test cases for a �c’ program. The main purpose of this tool is to automatically generate the minimum number of test cases for a given program to perform effective test on it. This document describes the software requirements for Test Case Generation tool. 1.2 Intended Audience and Reading Suggestions The intent of this document is to apprise prospective users

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    Essay Length: 783 Words / 4 Pages
    Submitted: December 1, 2009 By: Anna
  • Video Game Violence

    Video Game Violence

    Do Video Games Lead to Violence?? There are many topics that are heavily debated by the media and by individuals as a whole, and for the most part when those topics are brought up each individuals has many different opinions on the topic and aren’t too easily persuaded otherwise. It will be my task objective to influence you that Video games do lead to violent behavior. I have to admit I was stuck in the

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    Essay Length: 435 Words / 2 Pages
    Submitted: December 1, 2009 By: July
  • Supreme Court Case of Dennis V. United States, 1951

    Supreme Court Case of Dennis V. United States, 1951

    For nearly five years, the United States and Great Britain allied with the Soviet Union to defeat the Axis Powers, during World War II. During the war, the usual tensions between the West and the Soviets took a back seat to their mutually convenient alliance. Tensions gradually resurfaced after Germany's defeat, and the Cold War was born. As the Soviets extended their influence by promoting and installing communist governments in the countries of Eastern Europe,

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    Essay Length: 551 Words / 3 Pages
    Submitted: December 1, 2009 By: Stenly
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Southwest Airlines In 1971 a new airline company was born not knowing what the future had in store for them. Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that. What started out as an airline that only flew to three different cities and everybody body thought wouldn’t last is now serving over 58 cities in 30 states. Southwest Airlines places

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: December 1, 2009 By: Jon
  • Walmart Case Study

    Walmart Case Study

    In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to

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    Essay Length: 7,853 Words / 32 Pages
    Submitted: December 1, 2009 By: Max

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