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Last update: September 5, 2014
  • Southwestern Ohio Steel Company

    Southwestern Ohio Steel Company

    Southwestern Ohio Steel Limited Partnership (SOSLP) was considered to be one of the industry leaders in technology and service. SOSLP sells to approximately 500 customers, twenty five of which produces about two-thirds of the company’s sales. Dan Wilson, vice president of sales at SOSLP, had recently received a letter from Matworks requesting SOSLP to provide sponsorship for an upcoming Matworks annual sales meeting. Dan needed to decide if providing sponsorship was feasible keeping in mind

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    Essay Length: 608 Words / 3 Pages
    Submitted: February 12, 2010 By: Venidikt
  • Company History of Hp

    Company History of Hp

    The 30s Bill Hewlett and Dave Packard finished their studies as electrical engineersin the Stanford University in 1934. They became close friend and in 1939 they decided to start a business "and make a run for it" themselves. Hewlett-Packard Company is founded January 1939.Bill and Dave begin part-time work in a garage with $538 in working capital. Bill's study of negative feedback results in HP's first product the resistance-capacitance audio oscillator (HP 200A), an electronic

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 13, 2010 By: Wendy
  • The Ritz-Carlton Hotel Company

    The Ritz-Carlton Hotel Company

    The Ritz-Carlton Hotel Company Customer Service may be an elusive concept, but it certainly is one of the things you recognize most when it is missing. The Ritz-Carlton brand name, however, has been standing for excellence in service since its very beginning, mastering this particular field like no other company. The ongoing success inevitably raises the questions: What are they really selling? What is the essence of the Ritz-Carlton experience? During the staff orientation, Mr.

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    Essay Length: 739 Words / 3 Pages
    Submitted: February 14, 2010 By: Fonta
  • This Report Is Conduct to Show the Extension Analysis of Veganpet an Australian Own Pet Food Company into France

    This Report Is Conduct to Show the Extension Analysis of Veganpet an Australian Own Pet Food Company into France

    Management 100 Individual Business Report This report is conduct to show the extension analysis of VeganPet an Australian own pet food company into France Johnathan Teh 7/27/2007 Contents Executive Summary 3 Introduction 4 Political and Legal Environment 4 Economic Environment 5 Socio-cultural Environment 6 Individualism 6 Power Distance 6 Uncertainty Avoidance 6 Quantity versus Quality of life 7 Time Orientation 7 Technological Environment 7 Recommendations 8 References 9 Table of Figures 10 Executive Summary This

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    Essay Length: 2,252 Words / 10 Pages
    Submitted: February 15, 2010 By: Tasha
  • Dell Manufacturing Company

    Dell Manufacturing Company

    analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: February 17, 2010 By: regina
  • Strategic Audit for Ford Motor Company

    Strategic Audit for Ford Motor Company

    Strategic Audit Section 1: Current Situation. My team members and I have researched the Ford Motor Company and have found that they seem to be doing quite well despite the $12.6 billion in losses and plants. They have the first SUV Hybrid on the market and it continues to be number one. Last year in 2007 for the J.D. Power Initial Quality Study, Ford vehicles got 14 vehicle honors and that is more than any

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    Essay Length: 485 Words / 2 Pages
    Submitted: February 19, 2010 By: Yan
  • Indesit Company Marcom Plan

    Indesit Company Marcom Plan

    The Indesit Company: Launch of Audio Visual Range Marketing Communications Report Table of Contents Main Sections 1 Introduction………….……………………………………………………………..3 2 Executive Summary……………………………………………………………….4 3 Analysis of Marketing Situtaion......................................................................5 3.1 Market Analysis………………………………………………….5 3.1.1 SWOT Analysis ……………………………………….6 3.1.2 PEST Analysis ………………………………………..6 3.2 Targeting and Segmentation…………………………………..7 4 Marketing and Communications Objectives……………………………………8 4.1 Marketing Objectives…. .......................................................8 4.2 Communications Objectives..................................................8 5 Strategy………..............................................................................................9 6 Tactics……………… ...................................................................................10 7 Action Plan...................................................................................................11 8 Conclusions, ……………………………………………..................................12 List of Appendices APPENDICES 1: Poster..................................................................................13 APPENDICES 2: Celebrity Endorsement.......................................................14 1.

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    Essay Length: 702 Words / 3 Pages
    Submitted: February 20, 2010 By: Anna
  • K-Swiss Company Analysis

    K-Swiss Company Analysis

    Brief History – K-Swiss, Inc. is a shoe company founded in 1966 by two brothers from Switzerland, Art and Ernie Brunner, who moved to Southern California in 1960. The two brothers were former top skiers, and took a heavy interest in tennis when they moved to the United States. Finding the current canvas style tennis shoe to be disappointing, they decided to construct and sell their own high performance tennis shoe. This shoe featured all-leather

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    Essay Length: 399 Words / 2 Pages
    Submitted: February 21, 2010 By: David
  • Rendell Company - Management Control System Case Study

    Rendell Company - Management Control System Case Study

    Rendell Company Management Control System 12th edition Robert N. Anthony Executive Summary This report will give us a clear perspective as to what the optimal organizational structure that suits Rendell Company plus some additional control system in attaining the company’s main objectives. We will be also tackling the roles, functions and responsibilities of a controller in an organization. This case takes us into Rendell Company which is currently having problems between the corporate controller and

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    Essay Length: 948 Words / 4 Pages
    Submitted: February 21, 2010 By: regina
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan
  • Riverbend Telephone Company

    Riverbend Telephone Company

    Riverbend Telephone Company The Riverbend Telephone Company is experiencing growth and had previously tried outsourcing some of its installation work to handle the overflow above its capacity. This was unsatisfactory, and so to accommodate the new customers, RTC needs to obtain a new maintenance truck and crew. It is considering whether leasing or buying the new truck necessary to their operations is the preferable method of investment. Question 1& 2 Without considering financing the purchase

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    Essay Length: 567 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur
  • Under Armour, Inc. : Company History

    Under Armour, Inc. : Company History

    Under Armour, Inc. : Company History In 1996, as a football player at the University of Maryland, Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain, impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a “moisture-wicking synthetic fabric”, Plank believed it possible to make a t-shirt out of such

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 23, 2010 By: Edward
  • Donner Company

    Donner Company

    Central Issues When looking at the Donner Company in 1987, there are some initial concerns. The company as a whole does not have a true sense of how long it takes them to do what they do, and their process flow table is made up of “guesstimates”, as throughput time at individual processes have not been formally taken. The company appears to be operating below capacity based on their need to rework their products often,

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    Essay Length: 361 Words / 2 Pages
    Submitted: February 23, 2010 By: Mike
  • Should Bose Participate in the Jit II Program? Should G&f? What Are the Potential Benefits and Risks for Both Companies?

    Should Bose Participate in the Jit II Program? Should G&f? What Are the Potential Benefits and Risks for Both Companies?

    Should Bose participate in the JIT II program? Should G&F? What are the potential benefits and risks for both companies? Before being able to answer this question, it is important to look at Bose and what are the qualifying and winning criteria Bose products have. Any criteria that are strategically important should be developed in house, while supporting parts are better outsourced. JIT II is a further enhanced version of JIT, which depends heavily on

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    Essay Length: 345 Words / 2 Pages
    Submitted: February 23, 2010 By: Jessica
  • New Airlines Company

    New Airlines Company

    Executive Summary Globalization has resulted in increased of global traveling where people now doing their business and other stuff not only around their house, but also in different cities and other countries. Nowadays, demand for airlines is increasing slightly, where everybody usually uses for traveling. However, some people start disappointed because they have to take a long queue for check-in in the airport. Some of them get the trouble with their payment, where people feel

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    Essay Length: 3,622 Words / 15 Pages
    Submitted: February 23, 2010 By: Victor
  • Mem Company, Inc.

    Mem Company, Inc.

    CASE SUMMARY (PROBLEM STATEMENT) After sluggish sales growth in 1980, MEM Company, Inc. was considering ways to increase sales for the company’s line of men’s toiletries. Two main options surfaced; either 1) to expand distribution into food stores or 2) to introduce a new line called Cambridge. MARKET OVERVIEW The men’s toiletries market was divided into three groups based on pricing, namely, exclusive, medium and mass priced category. MEM had competed primarily in the medium

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 25, 2010 By: Mikki
  • The Andrews Company Finance Case

    The Andrews Company Finance Case

    Chief Financial Officer The Andrews Company As the CFO of Andrews’ Company, I was responsible for measuring the Andrew’s performance while determining what the financial consequences would have been if the firm maintained its present course or changed it. I was also responsible for recommending how the firm should use its assets. Another major element of the finance area was to locate external financing sources and to recommend the most beneficial mix of financing sources,

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    Essay Length: 347 Words / 2 Pages
    Submitted: February 27, 2010 By: regina
  • Chicago Valve Company - Capital Budgeting Decision Methods

    Chicago Valve Company - Capital Budgeting Decision Methods

    CASE-11M Student Version 10/31/07 CHICAGO VALVE COMPANY Capital Budgeting Decision Methods This case is designed as an introduction to capital budgeting methods. NPV, IRR, MIRR, PI, and Payback are included in the analysis. The model develops the project's cash flows on the basis of input cost and savings data, then calculates the above decision criteria. Note that this model was constructed specifically for this case, and hence project life and depreciation allowances are fixed. The

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    Essay Length: 518 Words / 3 Pages
    Submitted: February 28, 2010 By: Jessica
  • Duke and the American Tobacco Company

    Duke and the American Tobacco Company

    Duke and the American Tobacco Company 1. What were the most significant strategic steps of a Company? There are several significant strategic steps of the American Tobacco Company. These steps consist of the company’s mission, external and internal environmental analysis, goal and strategy formulation, implementation, Continuous feedback and overall control of all the processes. The case study of James Buchanan Duke identifies each and every process and implemented them with a lot of hard work.

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    Essay Length: 462 Words / 2 Pages
    Submitted: March 1, 2010 By: Mike
  • Company Database

    Company Database

    Introduction As a requirement for our Database Management System I subject, we were assigned to create a database design model for a certain company. Since our instructor allowed us to select any company, we chose Alrob Works Interactive; further details about this establishment will be explained in the later part of this article. It’s been known that a company with a good business design flow would most likely be much more prone to success since

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    Essay Length: 989 Words / 4 Pages
    Submitted: March 2, 2010 By: regina
  • Williams - a Tulsa Based Company

    Williams - a Tulsa Based Company

    National University of Singapore NUS Business School BMA5312 Advance Corporate Finance Case Analysis: Williams Submitted By: Bansal, Ankur HT065019M Kaushik, Anshuman HT065025R Lucman, Christian Ade HT065048B Plange, Victor NT070696J Vardrup, Kasper NT070681E INTRODUCTION: William is a Tulsa based company that is into the energy related businesses including the exploration and production, pipelines, energy trading and telecommunications. It is suffering from a decline in the energy markets owing to the crash of Enron, pressure on

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    Essay Length: 624 Words / 3 Pages
    Submitted: March 2, 2010 By: Mike
  • Campbells Soup Company

    Campbells Soup Company

    INTRODUCTION Campbell Soup Company has made itself a household name throughout the world by offering everything from soups, to cookies, chocolate, pastries and juices. This report provides information about Campbell’s history, international operations, product lines, current news and opinions, employment, and its commitment to society. CAMPBELL’S HISTORY Campbell Soup Company, originally called “Anderson & Campbell”, started as a small business and worked its way up to be one of the most identified brands in the

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: March 2, 2010 By: Wendy
  • The Ford Motor Company

    The Ford Motor Company

    Ford Motor Company Address: The American Road Dearborn, Michigan 48121, USA Public Company Incorporated: July, 1918 Employees: 383,300 Sales: $62.17 billion Stock Index: New York, Boston, Pacific Midwest, Toronto, Montreal, London Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and

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    Essay Length: 1,594 Words / 7 Pages
    Submitted: March 3, 2010 By: Bred
  • Ford's Drive to Be a Global Car Company

    Ford's Drive to Be a Global Car Company

    Ford's Drive To Be A Global Car Company Since it started in 1903, the Ford Motor Company has grown to employ more than 338,000 workers and market its products in over 200 countries. Ford has more than 10,500 dealers worldwide and holds a 13 per cent market share of the world car market. It became clear that one of the world's oldest automakers also planned to become the largest when Alex Trotman became Chairman and

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    Essay Length: 460 Words / 2 Pages
    Submitted: March 3, 2010 By: Artur

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