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Last update: August 23, 2014
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • Change Management Plan and Defense

    Change Management Plan and Defense

    Change Management Plan Paper and Defense Introduction CrysTel is a telecommunications company providing products, which include data cables, wireless solutions, and network development. Like most companies in the industry, CrysTel is confronted with much competition and is constantly challenged to remain innovative. Although the company has enjoyed much success, CrysTel also realized the need for change. No matter the extent of the change being implemented, change is never easy as there are many factors and

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    Essay Length: 3,105 Words / 13 Pages
    Submitted: February 3, 2010 By: Stenly
  • Project Plan for Whitbread World Sailboat Race

    Project Plan for Whitbread World Sailboat Race

    Running head: PROJECT PLAN FOR WHITBREAD WORLD SAILBOAT RACE Project Plan for Whitbread World Sailboat Race Adrian D Brown University of Phoenix Project Plan for Whitbread World Sailboat Race In several months from now, on a misty spring morning the waters around London will be invaded by sleek designs of the latest sailboats technology has to offer. Approximately 14 countries will converge on the United Kingdom to participate in the Whitbread World Sailboat Race. One

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    Essay Length: 2,996 Words / 12 Pages
    Submitted: February 3, 2010 By: Monika
  • Life Span Development

    Life Span Development

    The objective of this paper is to briefly discuss how the study of human development emerged as a discipline over the centuries, and to compare and contrast the strengths and limitations of the major research methodologies utilized within developmental psychology. Developmental psychology is referred to as a scientific study surrounding the psychological changes that occur within people as they age. Developmental psychology is also referred to as life-span psychology, the branch of psychology that

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    Essay Length: 2,195 Words / 9 Pages
    Submitted: February 3, 2010 By: Bred
  • The British Commonwealth Air Training Plan

    The British Commonwealth Air Training Plan

    Introduction The British Commonwealth Air Training Plan (BCATP) was a program that trained aircrew of more than 130,000 men to supply the allies during conflicts in the Second World War. Even though most of the training for the BCATP transpired on Canadian soil, the controlling mandate was the Royal Air Force, based out of Britain. The subject of the BCATP is a very significant one because of the different aspects of aerial warfare. In order

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 3, 2010 By: Fonta
  • Final Project Plan

    Final Project Plan

    Final Project Plan Paper Introduction In the Telecommunications industry, balancing assets and profitability is especially important in the survival of a given company. This is due to the fact that consumers are becoming more knowledgeable and understand the technical aspects much better now than in the past. Customers are always looking for new technological solutions and more bandwidth as their applications are becoming more sophisticated. Small Telecommunications companies, in an attempt to keep up with

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    Essay Length: 4,497 Words / 18 Pages
    Submitted: February 3, 2010 By: Max
  • Business Plan for a Startup Business

    Business Plan for a Startup Business

    Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your

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    Essay Length: 582 Words / 3 Pages
    Submitted: February 3, 2010 By: Venidikt
  • Human Resources Policy Merger Plan

    Human Resources Policy Merger Plan

    One area of concern in the merger of the both companies is human resources polices. In order for the merger of the both companies to be successful, we must look at polices and procedures of human resources of the both companies and establish a uniform guidelines for both companies. In order to achieve this goal, we are going to analyze and identify policies that are potentially conflicting with each other and propose a method

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: February 4, 2010 By: Wendy
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • The Planning Functions of Management

    The Planning Functions of Management

    The Planning Functions of Management “Leaders are proactive. They make change happen instead of reacting to change.” (Lateiner 2004) The future requires all levels of management to have the skills and ability to combine many unanticipated and diverse events into its planning. “Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future.” (Bateman, T. 2004) In order for an

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: February 4, 2010 By: Jessica
  • Strategic Planning

    Strategic Planning

    Describe the problem The problem is associated with upper and middle management teams and or departments. The entire management team has been contaminated and fragmented by indecisiveness among key management personal due to the lack of communication on the executive level which has either indirectly or directly negatively impacted other levels of management. Management teams seem to disregard methods for communicating ethically or in a professional manner. Further, there seems to be a lack of

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    Essay Length: 1,126 Words / 5 Pages
    Submitted: February 5, 2010 By: Bred
  • A Critical Review of the Emergence, Development, Business Models and Performance of the Application Service Provider (asp) Sector

    A Critical Review of the Emergence, Development, Business Models and Performance of the Application Service Provider (asp) Sector

    The internet proved itself in its ability to create new business and give birth to companies that succeeded into the millions. These new businesses managed to redefine and recreate business models that worked, but could not have existed without the internet. One of these new business models is the application service provider (ASP), which emerged in the late 1990’s on the back of the internet boom. The Application Service Provider Consortium defines an ASP as

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    Essay Length: 3,040 Words / 13 Pages
    Submitted: February 5, 2010 By: Anna
  • Technology Plan

    Technology Plan

    Accenture is a global management consulting, technology services and outsourcing company with over 129,000 employees in 48 countries with over $15.5 billion in net revenues in 2005. Accenture was formerly know as Arthur Anderson and started conducting business under the name Accenture on January 1, 2001. Accenture is a Bermuda holding company with subsidiary, Accenture SCA, a Luxemburg partnership limited by shares. The Comp SCA. Accenture operates its business through subsidiaries of Accenture SCA (www.bigcharts.com).

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    Essay Length: 845 Words / 4 Pages
    Submitted: February 5, 2010 By: Yan
  • Five Year Business Plan

    Five Year Business Plan

    SMC Company Five-Year HR Forecast The local labor market has continued to shrink and labor costs have continued to soar over the past two years. SMC's workforce has now become bilingual and has had to deal with occasional unsuccessful attempts for its labor force to organize a union. To remain competitive for the next five years and sustain its growing sales, SMC Company will have to address staffing, employee development and training, compensation and benefits,

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    Essay Length: 858 Words / 4 Pages
    Submitted: February 5, 2010 By: Artur
  • How Strategic Planning Helps in Ensuring the Survival and Growth of an Organisation

    How Strategic Planning Helps in Ensuring the Survival and Growth of an Organisation

    HOW STRATEGIC PLANNING HELPS IN ENSURING THE SURVIVAL AND GROWTH OF AN ORGANISATION. Undergoing the process of strategic planning can go a long way in helping to ensure the survival and growth of an organization it seeks to eliminate the weaknesses of an organization and to confirm its strengths. It also analyses the environment and other factors that might affect the smooth running of an org and tries to rectify them accordingly and also to

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    Essay Length: 1,552 Words / 7 Pages
    Submitted: February 5, 2010 By: Top
  • Marketing Plan for Fittness Center

    Marketing Plan for Fittness Center

    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product Focus 6 • Marketing and Product Objectives 6, 7 • Market-Product Grid 7 • Products 7, 8 • Target Market 8 • Point Difference 8, 9

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    Essay Length: 3,072 Words / 13 Pages
    Submitted: February 5, 2010 By: Tasha
  • What I Plan to Do in the Future as a Result of the Education I Receive

    What I Plan to Do in the Future as a Result of the Education I Receive

    There are several goals that I expect to reach as a result of the education that I will receive in the future. First and foremost, I hope to get accepted into a commendable university that offers the pharmaceutical field where I can pursue my dream of attaining a pre-pharmacy degree. My desire to pursue a career in the pharmaceutical industry originated from my fascination in the subjects of math and science and also from my

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    Essay Length: 415 Words / 2 Pages
    Submitted: February 5, 2010 By: Monika
  • The Effects of Industrial Economic Control on Developing and Third World Countries

    The Effects of Industrial Economic Control on Developing and Third World Countries

    Times following WWII were difficult for most countries in their quest to revitalize socially, economically and politically. These periods were especially trying for developing pre-colonized nations who were granted independence; usually with fascist governments similar to that of their former owners. During this time, the US, with the assistance of the other members of the Big Five (China, France, Germany, and the UK), created the International Monetary Fund (IMF) and World Bank which gave loans

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 5, 2010 By: Tasha
  • People Management and Development

    People Management and Development

    ABSTRACT An analysis of the strengths and weaknesses of HRD in Boon Koon Group Berhad and how compensations and benefits offered can lead to the performance, creativity and loyalty of the employees which will eventually help the company to achieve its goal and objective. COMPANY INTRODUCTION AND MANAGEMENT STRUCTURE Boon Koon Group Berhad is Malaysia's well known ISO 9001 certified rebuilt commercial vehicles, bodyworks and accessories manufacturer and distributor (Boon Koon Group Berhad, n.d.). Boon

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    Essay Length: 2,415 Words / 10 Pages
    Submitted: February 6, 2010 By: Tasha
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor
  • An Examination of the Influence of Sergei Diaghilev and Ballet Russe on the Development of Ballet in the Early Twentieth Century

    An Examination of the Influence of Sergei Diaghilev and Ballet Russe on the Development of Ballet in the Early Twentieth Century

    An Examination of the Influence of Sergei Diaghilev and Ballet Russe on the Development of Ballet in the Early Twentieth Century Ballet was taking an important place in Western Europe at the beginning and at the middle ages of the Renaissance. When the ballet was monotonus in 19th and 20th century, on the scene came Sergei Diaghilev with his inspiration to show the Russian art to Paris. Two years after performances in Paris, Ballet Russe

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    Essay Length: 869 Words / 4 Pages
    Submitted: February 7, 2010 By: Max
  • Reliance Marketing Plan for Australia Part-2

    Reliance Marketing Plan for Australia Part-2

    Table of Contents Executive Summary i 1. A Brief Introduction about Reliance 1 2. Marketing Objectives of Reliance Communications 1 3. Market Segmentation 2 4. Selecting Target Market 2 5. Positioning 3 6. Marketing Mix 4 6.1 Product 4 6.2 Place 5 6.3 Price 5 6.4 Promotion 6 7. Implementation Plan 7 7.1 Cost Budget for Tactics 7 7.2 Revenue Budget from these Tactics 7 8. Control and Measurement 8 Appendices 9 References 14 Executive

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    Essay Length: 3,742 Words / 15 Pages
    Submitted: February 8, 2010 By: Venidikt
  • Importance of Bond Market Development in Pakistan

    Importance of Bond Market Development in Pakistan

    The Importance of Bond Market Development Since the Asian crisis, considerable attention has been paid to the role of corporate bond markets in overall. Crises like the Asian one gave following lessons:  Foreign exchange exposures can be devastating  Foreign capital flows can be volatile  The risk of liquidity and maturity mismatches can be very acute and is a source of systemic risk These risks can be mitigated through the development of financial

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    Essay Length: 2,907 Words / 12 Pages
    Submitted: February 8, 2010 By: Fatih
  • Character Development of Santiago by Paulo Coelho

    Character Development of Santiago by Paulo Coelho

    In the opening chapter of the book, we are introduced to Santiago, a young shepherd in the regions of Andalusia, Spain. As a boy Santiago was sent to school by his parents as they thought an education would give him a better life. However, against his father’s wishes, he decided to become a shepherd. This was because he had a dream to travel and thought that becoming a shepherd was a perfect opportunity to do

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    Essay Length: 1,950 Words / 8 Pages
    Submitted: February 8, 2010 By: Max